• 한국실내디자인학회논문집
• /
• 제23권4호
• /
• pp.3-11
• /
• 2014

The purpose of this study is to understand Archigram's architectural works by analysing Archigram, which was a little magazine issued from 1961 to 1974. Studies on the Archirgam's architectural works have been mostly focused on their projects themselves, not within the context of the medium, Archigram (little magazine). However, Archigram as a little magazine worked as a platforms where ideas and projects could be developed and communicated among the members. Therefore, this study focused on the distinct features of Archigram's architectural works which were influenced by its little magazine, Archigram. The major conclusion of this study is that Archigram's architectural works worked as media themselves; Archigram's architectural works are open-end conclusions which can be transformed and developed by other members; Archigram members created new temporality, creating 'up-to-the-minute' architecture.

• 복식
• /
• 제53권3호
• /
• pp.31-49
• /
• 2003

The Purpose of this research is to examine and contrast the cultural characteristics of the street fashion in new generations of Korea and Japan. We also intended to help clothing companies understand the current trend in this new generation. As the method for street fashion analysis. various literature, internet information and new media materials were utilized. Key observations obtained are as following First, they pursue a complex image. New generations seem to admix images from different areas to create a synthetic image, rather than adopting a single image; Second, practicality is an important factor. They Pursue a sense of their own unique trend: Third, distinction. The difference in society values between Koreans and Japanese is incorporated. The Korean new generation considers the traditional moral principles as important social values. In contrast the Japanese new generation is greatly influenced by the open sexuality culture ; Fourth. public ownership and sharing of the culture. There is a gradual deviation from a dominating unidirectional influence from one country on another. Now the two countries are influencing each other ; Fifth, sense. There are numerous fashion items and generalized total coordination. New generations express more active and creative fashion sense in those fashion items.

• 교육녹색환경연구
• /
• 제3권1호
• /
• pp.24-34
• /
• 2003

The architectural design of student circulation space has a pronounced influence on the educational function of a school building. Recent curriculum and new teaching methods have required the sufficient space provided for circulation and various circulation spaces in a school building, such as elevator, pilotis, bridge, atrium, deck, lobby and locker room. However excessive circulation space is wasteful form the standpoint of both initial investment and operation. This study aims to investigate new circulation patterns and functions, and to propose the adequate size in planning a school corridor. For this purpose, it explores the recent trends of the corridor planning represented in the excellent school facilities in 2002. and analyzes the newly-added functions In the school corridor : architectural in-between space, dwelling space for ordinary activities, space for educational media and auxiliary learning space. This research recommends that the corridor width be carefully planned according to the supposed functions in order to achieve the efficiency in the design of school facilities.

• 한국의류학회지
• /
• 제44권4호
• /
• pp.691-707
• /
• 2020

This study used big data analysis as informatics that identified keywords related to new-tro fashion; in addition, it conducted differences and types of classification according to demographic characteristics. First, it has been shown that two different generations, the Millennials and the older generation, coexist as important keywords in the context of new-tro fashion. Second, according to age, it has been shown that the keywords that appear in new-tro fashion are taken differently. In most regional keywords that differed in the classification, respondents in their 20s, 30s and 40s were classified as emotional, while those in their 50s or older perceived as factual phenomena. The results of eliciting keywords in new-tro fashion through big data analysis, keywords that reflect phenomena, design details and considerations, fashion styles, fashion brands, fashion items, social media, influence, and emotional adjectives. This study confirmed the meaning of new-tro fashion based on past that can give enjoyment to the new generation and memories to the older generation.

• 한국정보시스템학회지:정보시스템연구
• /
• 제29권2호
• /
• pp.111-130
• /
• 2020

Purpose SNS (Social Network Service) is one of new promising marketing tools which allow marketer to do two-way communication and social interaction. Three characteristics of SNS marketing including informativeness, interactivity, and playfulness are distinguished from traditional marketing. The purpose of this study is to examine the relationships between three characteristics of SNS marketing, brand image, and purchase intention. Design/methodology/approach The present study proposed a research model integrating SNS marketing characteristics, brand image, and purchase intention represented by structural equation modelling and four hypotheses. A total of 20 questionnaire items for five variables were developed and measured by using five point Likert scale. 199 valid data were collected and used to test four hypotheses using SmartPLS. Findings Three hypotheses that the characteristics of SNS marketing such as informativeness, interactivity, and playfulness have a positive influence on brand image were supported at the significance level of 0.05 and 0.001 respectively. The hypothesis regarding the relationship between brand image and purchase intention was also supported at the significance level of 0.001. Brand image plays a significant mediating role in the relationship between SNS marketing and purchase intention. In particular, the result of research that playfulness of SNS marketing affects brand image significantly suggests a new future research theme regarding spiritual marketing. Implications for academics and practitioners were suggested.

• Asia pacific journal of information systems
• /
• 제25권2호
• /
• pp.337-355
• /
• 2015

The Internet has become one of the most important channels for people to communicate and for companies to implement their sales promotion activities, such as advertising. Marketing and advertising attempt to influence customers' attitude to persuade them to choose to buy the advertisers' products instead of the competitors'. With the different forms of online marketing, such as search engine marketing, email marketing, and mobile marketing, advertisers can find more effective strategies to attract the attention of more targeted audiences. With the emergence of the social web (web 2.0), a new platform was introduced called social networks. This paper presents the current work in internet marketing activities until web 2.0, and conducts a social network analysis to aid in data extraction. Marketing and advertising companies have understood the power of information for a very long time. The more knowledge these companies have on the demographics, consumer habits, and preferences of particular customer types, the more they can tailor their product offerings, and the more sales they can make. This paper aims to understand the internet marketing concepts as well as present challenges and work directions in internet marketing.

• 한국엔터테인먼트산업학회논문지
• /
• 제13권8호
• /
• pp.131-142
• /
• 2019

본 논문은 문화콘텐츠의 영향을 받아 생긴 신조 중국어를 고찰하여 분석한 것이다. 한국 문화 산업이 크게 발달하면서 세계 곳곳에 한류 열풍을 일으켰다. 이를 통해 많은 한국어 단어, 신조 중국어, 그리고 문화에 대한 새로운 의식과 개념이 중국으로 들어오기 시작했다. 그중에서 한류 콘텐츠로 인해 중국 인터넷에서 나타난 신조어가 적지 않다. 신조 중국어는 한류 팬과 한국어 학습자가 많아지면서 폭넓게 사용하는 추세를 보인다. 한류 콘텐츠 영향의 중국 신조 중국어는 중국 신조 중국어의 중요한 부분이라고 여긴다. 이를 정확하게 인식하고 이해하기 위하여 먼저 중국 신조 중국어 구성방식의 6가지 분류, 즉 비유적 의미, 대치, 외래어 차용, 축약, 합성, 파생을 지적하였다. 이러한 구성방식은 한류 콘텐츠 영향의 중국 인터넷 단어에도 그대로 작용하여 3가지 한류 신조 중국어, 즉 한자로 표시하는 신조어, 알파벳으로 표시하는 신조어, 의미 확장, 그리고 새로운 의미의 획득을 통한 신조어로 분석하여 제시하였다. 그리고 그 생성 원인과 전망을 분석하였다. 그리고 각 분류에 따라 구체적인 뉴스 제목이나 노래 등을 실례로 들어 한류 콘텐츠 영향의 중국 신조 중국어의 현상을 확인하였다. 이러한 신조 중국어가 중국 어휘를 풍부하게 만들고, 소통을 순조롭게 하는 데 도움을 줄 것으로 기대한다.

• 한국의상디자인학회지
• /
• 제15권3호
• /
• pp.109-118
• /
• 2013

Fashion icons of 21st century are not only the fashion leaders that show fashion trend but also the typical fashion signs or symbols that show visually changes in sensibility trends. The purpose of this study was to analyze the framework of 21st century fashion by the public to recognize through these changes. In this study, the background of the occurrence of various 21st century fashion icons and their characteristics were investigated and the changes of revealed features and symbolic meanings were examined compared with them of 20th century. The 24 celebrities which have been called as the bests of fashion icons since year 2000 were selected by searching the most popular search engines such as daum, yahoo and google, and 13 of them were picked as the highest in preference and awareness by surveying 50 students majoring in fashion. And then their fashion styles, backgrounds, and influence on the public fashion were studied. As a result, the 21st century fashion icons reflecting the cultural characteristics such as convergence and exaggeration and the sensitivities of fusion, collaboration, hybrid sensibility in art were powerful enough to create innovative styles destroying the era and the standard. Their styles have constantly created new looks. The exposed new individual sensitivities on media-fusion of two or more sensibility and coordination techniques without being tied to the existing anchorage system-were as influential as high fashion and leaded the imitation and reproduction by dazzling the public. As the media become more powerful, the influence of fashion icons interacted more closely with the public and has been evolved through the sensitivity of the reversal, cultural, economic, visual, or temporal fusions. To sum up, it is shown that the outstanding fashion styles suggested by the leading fashion designers have approach to the public more closely by the fashion icons.

• 중국학논총
• /
• 제27호
• /
• pp.147-166
• /
• 2009

New year pictures prevailed from 1660s to 1860. Especially, the reign period of Emperor Qianlong(r. 1736-1795) was the period of prosperity. The period of 1660s when new year pictures were started to be popular was the reign period of Emperor Kangxi(r. 1662-1722) was just started and corresponded to Emperor Kangxi's promulgation of "Sacred Edict." Chinese operas such as Peking opera were very popular among common people in the period from 1660s to 1860 when new year pictures prevailed. Qing emperors as foreign ruler chose the way of ruling their people by means of cultural influence in stead of military power. However their culture effort was not efficient toward the majority of illiterate people. New year pictures offered every information about the world through visual icons to the illiterate people at that time who perceived the world by means of seeing. They met the world through visual information offered by new year pictures. New year pictures were the stronger visual medium to spread and educate "Sacred Edict" to illiterate subjects than any other guide books published by elite officers.

• Journal of Platform Technology
• /
• 제12권1호
• /
• pp.55-66
• /
• 2024

K-POP 시장은 문화를 넘어 외교, 환경 운동 등 사회 전반에 미치는 영향력이 지대해지고 있다. 이에 따라 아이돌의 성공 요인을 알아내고자 음원, 음반 등 전통적 데이터를 활용하여 머신러닝 기반으로 다양한 논문들이 수행되고 있다. 하지만, 기존의 선행 연구는 최근 아이돌의 인지도에 미치는 인스타그램 릴스, 유튜브 쇼츠, 틱톡, 트위터 등과 같은 뉴미디어 플랫폼의 영향을 반영하지 못했다는 한계점이 있다. 따라서 기존의 연구로는 매일 변화하는 미디어 트렌드를 고려하지 못하여 최근 아이돌 성공 요인의 인과관계를 뚜렷하게 밝히는데 어려움이 있었다. 이러한 문제점을 해결하기 위해, 본 논문은 아이돌 관련 데이터의 수집 시스템과 분석 방법론을 제안한다. 아이돌 데이터의 특이성을 반영한 컨테이너 기반 실시간 데이터 수집 자동화 시스템을 개발해, 아이돌 데이터 수집의 안정성과 확장성을 확보하고 K-Means 클러스터링 기반 이상치 탐지 모델을 통해 성공 아이돌 군집을 비교, 분석한다. 그 결과, 성별, 앨범 발매 시기 후 성공 시점, 뉴미디어와의 연관성 등 성공 아이돌들의 공통점을 파악할 수 있었다. 이를 통해, 최종적으로 각 아이돌별, 앨범 형태별, 컴백 시기에 따른 최적 컴백 프로모션을 기획해 아이돌의 성공 가능성을 증진할 수 있을 것으로 기대한다.