• Title/Summary/Keyword: industrial tourism

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The Effects of Service Quality on Customer Satisfaction and e-Loyalty in e-learning Site

  • Han, Dae-Mun;Kim, Yeong-Real;Kim, Jong-Woo;Lee, Jung-Ho
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2007.02a
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    • pp.110-113
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    • 2007
  • The purpose of this study was to investigate the nature of relationships among service quality, customer satisfaction and e-loyalty in e-learning site. In order to achieve the study purpose, survey method was applied As a result. it was revealed that service quality had significant effects on customer satisfaction in e-learning site. The influential factors of service quality on customer satisfaction included convenience of use, personalization, tangibles, responsiveness, and reliability in learning site. In addition, service quality had significant effects on e-loyalty as well.

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AStudyofFactorsInfluencingon ServiceQualityandRe-usageIntentioninB2Ce-LearningSites (B2C e-러닝 사이트의 서비스품질이 재이용의향에 미치는 영향에 관한 연구)

  • Han Dae-Mun;Kim Yeong-Real;Kim Jong-Woo
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2006.05a
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    • pp.151-164
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    • 2006
  • 최근 e-러닝의 확산 속도에 따른 많은 문제점도 발생되고 있으며 그중 가장 큰 이슈가 e-러닝 사이트에 대한 평가인데 즉, 제공하는 사이트의 서비스품질이 사용자들에게 얼마만큼의 성과를 통한 만족을 가져다 줄 수 있는지에 대한 문제이다. 이에 본 연구에서는 e-러닝의 사업 분류 중 일반인과 학생을 교육대상으로 하는 B2C e-러닝 사이트의 서비스품질 결정요인이 개인성과, 사용자만족, 재이용의향 등에 어떠한 영향을 미치는 지를 분석하고자 한다. 이러한 연구목적에 따른 결과를 토대로 e-러닝 사이트의 벤더가 사용자들에게 고품질의 서비스를 제공하기 위해 최우선적으로 고려해야 할 요인들과 전략적 시사점을 제시하여 실제적인 e-러닝의 활성화에 기여하고자 한다.

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The study of 'How to Activate Industrial Field Training Internships' (Focus on former researches relation to Field Training) (산업체 현장실습의 활성화 방안에 관한연구 (현장실습관련 선행연구를 중심으로))

  • Kim, Keun-Jong;Park, Yeong-Bae
    • Proceedings of the Culinary Society of Korean Academy Conference
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    • 2006.08a
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    • pp.5-20
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    • 2006
  • The purpose of this study is to understand how to activate field training internships through former researches relation to training internships thesis. The concept of field training is the same as work experience education. Students have experienced the skills of a practical job in the tourism industry. And also could enhance acquisition of professional theories. According to domestic former researches, The students participated in hotel field practice hardly satisfied with internships because unreasonable duties, burden and circumstances regardless of efficiency of school curriculum. And also they are showing dissatisfaction with compensation. However, Foreign study only on focus on communication between hotel and school. Finally, In order to activate industrial field training internships, School and hotel have more delicate harmonization to improve training internships problem.

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Development Plan Belt Tourism Resource of Kyeonggi Ceramics for Customer Satisfaction (경기도자기 산업의 고객만족을 위한 관광벨트 상품 개발)

  • Yang, Kwang Mo;Jun, Hyun Jong;Kang, Kyong Sik
    • Journal of Industrial Convergence
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    • v.2 no.1
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    • pp.121-137
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    • 2004
  • Is entering in age that brand becomes consumer's goods purchase standard as income level is improved, dying injunction brand is trend that governing power in the world market is expanded as international economy does single market. Situation to develop Kyonggi Province area to universal tourist attraction area keeping in step with national large size event holding such as sun of Korean visit with opening a port of the In-chon International airport, the world ceramics Expo, World Cup was made up. Growth possibility is big to culture tourism resources and representative tourist resort of the Korea that use view of nature photon circle properly such as ceramics that target area possesses. Area development plan through growth possibility should be arranged to international ceramics production complex and distribution complex. Therefore, plan analyzing future district theme establishment and strength in priority via past and present of target area.

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A study on evaluation of green-tourism potential for village unit using amenity resources (어메니티 자원을 활용한 마을단위 농촌관광 잠재력 평가에 관한 연구)

  • Kim, Dae-Sik;Choi, Hyun-Sung
    • Proceedings of the Korean Society of Agricultural Engineers Conference
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    • 2005.10a
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    • pp.225-231
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    • 2005
  • This study aims to suggest an evaluation methodology of green-tourism potential for village level with amenity resources in rural areas. The amenity resources system was classified into three sub-classes(social, industrial, and natural/cultural/historical resources) and a relationship diagram between three classes and tourists' behavior was also defined. The methodology considers human resources in the village including the three sub-class amenity resources. The table and diagram were applied to make renewal plan for rural villages of the study area, Nami-myun, Keumsan-gun, Chungnam province, so that the development scheme for the villages was suggested reasonably by the new findings of this study.

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The Difference in tourist behavior according to acquisition of travel information about a festival (축제 여행정보 습득에 따른 여행객 행동 차이에 관한 연구)

  • Chae, Ye-Byeong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.12
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    • pp.5808-5815
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    • 2012
  • Through Tourism Information System, we can know, how much we feel importance of travel information and how to they spending, research when they need to go to travel according to we have to realize about anticipation/planning phase and on-site phase are different exactly. This purpose is how to get a basic data when we support with tourist about information of festival in travel and also how to give satisfaction for tourist and how many tourist wants to join the travels in addition, it is possible to we can develop all of things about travel informations. This is a result of research. First, all of the tourists participate the FESTIVAL, even though they didn't get any informations about travel. The second, information of festival in travel has different feeling between importance of participate in festival and performance after experience.

Strategy and Type Analysis of Human Resources Development in the Tourism Industry: Focused on Regional Human Resources Development Programs (관광산업 인적자원개발의 전략과 유형검토: 지역인적자원개발사업을 중심으로)

  • Lim, Myoung-Jae;Lee, Yeong-Goo;Lee, Jae-Beom
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.4
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    • pp.2442-2449
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    • 2015
  • The purpose of this paper is to examine the effects of Human Resources Development by type and strategy, and to review the importance of Human resources Development in the knowledge-based society in a comprehensive way. In particular, the paper reviews the tourism industry, one of the typical service industry, for which the utilization of the Human Resources is crucial. and it presents a specific direction policy of Human Resources Development in the field. An analysis was performed for each area of Human Resources Development inputs and output factors which lead to achieve the purpose of the study was to review the characteristics of the Human Resources Development area. After reviewing, the tourism industry was differentiated according to type of strategy development areas through a statistical approach to the input and output elements around. In this study, along with the estabilishment of a Human Resources development strategy bases on the nature and purpose of differentiation with future Human resource Development in each region showed that the operations of the business need.

Neo-Han Ryu Market Segmentation based on Psychographic profile among Chinese and Japanese visitors (신한류에 대한 Psychographics에 따른 시장세분화 -중국인 및 일본인 관광객을 대상으로-)

  • Jung, Hee-Jin;Back, Yong-Chang;Lee, Gye-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.7
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    • pp.3006-3015
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    • 2011
  • Psychological involvement, belief, and attitude as important variables in explaining tourism behavior have been widely examined in the tourism context for its usefulness in differentiating markets. This study investigated foreign tourists' Neo-Han Ryu related trip behaviors based on their psychological involvement, belief, and attitude toward Neo-Han Ryu. A self-administered on-site survey was conducted in January 2010. Three distinctive clusters were identified from cluster analysis. These three segment show sharp contrast in terms of their psychological involvement, attitude and belief about Neo-Han Ryu and thus differ from each other with respect to their behaviors, including satisfaction, intention to revisit, recommendation, and trip expenditure. The results clearly indicate that the segment with a high Neo-Han Ryu involvement reported stronger intention to revisit and recommendation to others compared to the less involved segments. The findings provides important implications to the marketers regarding how to utilize Neo-Han Ryu to expand Korean inbound market and how to select target markets.

Exploratory research based on big data for Improving the revisit rate of foreign tourists and invigorating consumption (외국인 관광객 재방문율 향상과 소비 활성화를 위한 빅데이터 기반의 탐색적 연구)

  • An, Sung-Hyun;Park, Seong-Taek
    • Journal of Industrial Convergence
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    • v.18 no.6
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    • pp.19-25
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    • 2020
  • Big data analytics are indispensable today in various industries and public sectors. Therefore, in this study, we will utilize big data analysis to search for improvement plans for domestic tourism services using the LDA analysis method. In particular, we have tried an exploratory approach that can improve tourist satisfaction, which can improve revisit and service, especially in Seoul, which has the largest number of foreign tourists. In this study, we collected and analyzed statistical data of Seoul City and Korea Tourism Organization and Internet information such as SNS via R. And we utilized text mining methods including LDA. As a result of the analysis, one of the purposes of visiting South Korea by foreigners was gastronomic tourism. We will try to derive measures to improve the quality of services centered on gastronomic tourism.

A Study on Developing Strategies of the Mongolia Tourism based on IPA (IPA를 통한 몽골관광산업의 발전 전략에 관한 연구)

  • Lee, Seung-Koo;Gankhuu, CH
    • Korean Business Review
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    • v.21 no.2
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    • pp.43-56
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    • 2008
  • Many tourists in the world are expected to visit Mongolia that has impression such as country of nature with no damage, broad prairie of Mongolia, unique world natural heritage of $13^{th}$ century designated by UNESCO, and nomad's life in self-sufficiency. Mongol tourism industry, which has been newly recognized since collapse in the socialism system in 1990, is abundant in historical and cultural resources In tourism. Nevertheless, a research is insufficient on tourism business, developmental sphere in tourism industry, tourism policy and tourism resource development. Accordingly, it is important to conduct tourism promotional survey and implementation of new ideas to develop and to attach more foreign tourists to Mongolia. The purpose of this study is to grasp factors to gain an interest of foreign tourists to select Mongolia as a destination. The aim was also to confirm differences in awareness and performance before and after a visit for foreign tourists to select a trip to Mongolia. Also, the level of factors is compared between expectation before the trip to Mongolia, and the actual satisfaction in tourists through IP analysis(IPA). Finally, to study the present situation of Mongolian tourism to improve its present situation by taking immediate concrete decision for the betterment of Mongolian tourism industry. In order to achieve the objectives of this study, the exploratory factors analysis, reliability test, and One-way ANOVA were carried out by using SPSS 12.0 statistical program.

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