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Digital Nudge in an Online Review Environment: How Uploading Pictures First Affects the Quality of Reviews (온라인 리뷰 환경에서의 디지털 넛지: 사진을 먼저 업로드 하는 행동이 리뷰의 품질에 미치는 영향 )

  • Jaemin Lee;Taeyoung Kim;HoGeun Lee
    • Information Systems Review
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    • v.25 no.1
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    • pp.1-26
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    • 2023
  • Consumers tend to trust information provided by other consumers more than information provided by sellers. Therefore, while inducing consumers to write high-quality reviews is a very important task for companies, it is not easy to produce such high-quality reviews. Based on previous research on review writing and memory recall, we decided to develop a way to use digital nudge to help consumers naturally write high-quality reviews. Specifically, we designed an experiment to verify the effect of uploading a photo during the online review process on the quality of review of the review writer. We then recruited subjects and then divided them into groups that upload photos first and groups that do not. A task was assigned to each subject to write positive and negative reviews. As a result, it was confirmed that the behavior of uploading a photo first increases the review length. In addition, it was confirmed that when online users who upload photos first have extremely negative satisfaction with the product, the extent of two-sidedness of the review content increases.

Development of a complex failure prediction system using Hierarchical Attention Network (Hierarchical Attention Network를 이용한 복합 장애 발생 예측 시스템 개발)

  • Park, Youngchan;An, Sangjun;Kim, Mintae;Kim, Wooju
    • Journal of Intelligence and Information Systems
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    • v.26 no.4
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    • pp.127-148
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    • 2020
  • The data center is a physical environment facility for accommodating computer systems and related components, and is an essential foundation technology for next-generation core industries such as big data, smart factories, wearables, and smart homes. In particular, with the growth of cloud computing, the proportional expansion of the data center infrastructure is inevitable. Monitoring the health of these data center facilities is a way to maintain and manage the system and prevent failure. If a failure occurs in some elements of the facility, it may affect not only the relevant equipment but also other connected equipment, and may cause enormous damage. In particular, IT facilities are irregular due to interdependence and it is difficult to know the cause. In the previous study predicting failure in data center, failure was predicted by looking at a single server as a single state without assuming that the devices were mixed. Therefore, in this study, data center failures were classified into failures occurring inside the server (Outage A) and failures occurring outside the server (Outage B), and focused on analyzing complex failures occurring within the server. Server external failures include power, cooling, user errors, etc. Since such failures can be prevented in the early stages of data center facility construction, various solutions are being developed. On the other hand, the cause of the failure occurring in the server is difficult to determine, and adequate prevention has not yet been achieved. In particular, this is the reason why server failures do not occur singularly, cause other server failures, or receive something that causes failures from other servers. In other words, while the existing studies assumed that it was a single server that did not affect the servers and analyzed the failure, in this study, the failure occurred on the assumption that it had an effect between servers. In order to define the complex failure situation in the data center, failure history data for each equipment existing in the data center was used. There are four major failures considered in this study: Network Node Down, Server Down, Windows Activation Services Down, and Database Management System Service Down. The failures that occur for each device are sorted in chronological order, and when a failure occurs in a specific equipment, if a failure occurs in a specific equipment within 5 minutes from the time of occurrence, it is defined that the failure occurs simultaneously. After configuring the sequence for the devices that have failed at the same time, 5 devices that frequently occur simultaneously within the configured sequence were selected, and the case where the selected devices failed at the same time was confirmed through visualization. Since the server resource information collected for failure analysis is in units of time series and has flow, we used Long Short-term Memory (LSTM), a deep learning algorithm that can predict the next state through the previous state. In addition, unlike a single server, the Hierarchical Attention Network deep learning model structure was used in consideration of the fact that the level of multiple failures for each server is different. This algorithm is a method of increasing the prediction accuracy by giving weight to the server as the impact on the failure increases. The study began with defining the type of failure and selecting the analysis target. In the first experiment, the same collected data was assumed as a single server state and a multiple server state, and compared and analyzed. The second experiment improved the prediction accuracy in the case of a complex server by optimizing each server threshold. In the first experiment, which assumed each of a single server and multiple servers, in the case of a single server, it was predicted that three of the five servers did not have a failure even though the actual failure occurred. However, assuming multiple servers, all five servers were predicted to have failed. As a result of the experiment, the hypothesis that there is an effect between servers is proven. As a result of this study, it was confirmed that the prediction performance was superior when the multiple servers were assumed than when the single server was assumed. In particular, applying the Hierarchical Attention Network algorithm, assuming that the effects of each server will be different, played a role in improving the analysis effect. In addition, by applying a different threshold for each server, the prediction accuracy could be improved. This study showed that failures that are difficult to determine the cause can be predicted through historical data, and a model that can predict failures occurring in servers in data centers is presented. It is expected that the occurrence of disability can be prevented in advance using the results of this study.

A Low-pass filter design for suppressing the harmonics of 2.4GHz RFID tag (2.4GHz RFID 태그용 고조파 억제를 위한 저역통과필터의 설계)

  • Cho, Young Bin;Kim, Byung-Soo;Kim, Jang-Kwon
    • Journal of the Institute of Electronics Engineers of Korea TE
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    • v.39 no.3
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    • pp.59-64
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    • 2002
  • In the RFID system using ISM-band, The tag mounted at the object has used the DC power by rectifying the RF signals of the small antenna for operating the micro-controller and memory. The performance of the tag would be reduced because of the second harmonics generated by the nonlinearity of the semiconductor and the spurious signal excited the high order mode of the antenna. This paper has realized the novel type low-pass filter with "the Stub-I type DGS slot structure" to improve the efficiency of the tag by suppressing the harmonics. The optimized frequency character at the pass-band/stop-band has obtained by tuning the stub width and slit width of I type slot. The measured result of the LPF has the cutoff frequency 3.25 GHz, the insertion loss about -0.29~-0.3 dB at pass-band 2.4 GHz~2.5 GHz, the return loss about -27.688~-33.665 dB at pass-band with a good performance, and the suppression character is about -19.367 dB at second harmonics frequency 4.9 GHz. This DGS LPF may be applied the various application as the RFID, WLAN to improve the efficiency of the system by suppressing the harmonics and spurious signals. 

Design of Hardwired Variable Length Decoder for H.264/AVC (하드웨어 구조의 H.264/AVC 가변길이 복호기 설계)

  • Yu, Yong-Hoon;Lee, Chan-Ho
    • Journal of the Institute of Electronics Engineers of Korea SD
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    • v.45 no.11
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    • pp.71-76
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    • 2008
  • H.264(or MPEG-4/AVC pt.10) is a high performance video coding standard, and is widely used. Variable length code (VLC) of the H.264 standard compresses data using the statistical distribution of values. A decoder parses the compressed bit stream and searches decoded values in lookup tables, and the decoding process is not easy to implement by hardware. We propose an architecture of variable length decoder(VLD) for the H.264 baseline profile(BP) L4. The CAVLD decodes syntax elements using the combination of arithmetic units and lookup tables for the optimized hardware architecture. A barral shifter and a first 1's detector parse NAL bit stream, and are shared by Exp-Golomb decoder and CAVLD. A FIFO memory between CAVLD and the reorder unit and a buffer at the output of the reorder unit eliminate the bottleneck of data stream. The proposed VLD is designed using Verilog-HDL and is implemented using an FPGA. The synthesis result using a 0.18um standard CMOS technology shows that the gate count is 22,604 and the decoder can process HD($1920{\times}1080$) video at 120MHz.

Simulation of Low-Grazing-Angle Coherent Sea Clutter (Low Grazing Angle에서의 코히어런트 해상 클러터 시뮬레이션)

  • Choi, Sang-Hyun;Song, Ji-Min;Jeon, Hyeon-Mu;Chung, Yong-Seek;Kim, Jong-Mann;Hong, Seong-Won;Yang, Hoon-Gee
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.29 no.8
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    • pp.615-623
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    • 2018
  • The probability density function(PDF) for the amplitude of the reflectivity of low-grazing-angle sea clutter has generally been modeled by a compound-Gaussian distribution, rather than by the Rayleigh distribution, owing to the intensity variation of each clutter patch over time. The texture component forming the reflectivity has been simulated by combining Gamma distribution and memory-less nonlinear transformation(MNLT). On the other hand, there is no typical method available that can be used to simulate the speckle component. We first review Watt's method, wherein the speckle is simulated starting from the Doppler spectrum of the received echoes that is modeled as having a Gaussian shape. Then, we introduce a newly proposed method. The proposed method simulates the speckle by manipulating a clutter covariance matrix through the Cholesky decomposition after minimizing the effect of adjacent clutter patches using an equalizer. The feasibility of the proposed method is validated through simulation, wherein the results from two methods are compared in terms of the Doppler spectrum and the correlation function.

Web Services Framework for Geo-spatial Data on Wireless Network (무선 네트워크 환경을 고려한 공간정보 웹 서비스 프레임워크)

  • Kim, Min-Soo;Kim, Mi-Jeong;Lee, Eun-Kyu;Joo, In-Hak;Oh, Byoung-Woo
    • Journal of Korea Spatial Information System Society
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    • v.6 no.2 s.12
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    • pp.63-75
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    • 2004
  • This paper proposes a Web Service framework on both wired and wireless network environment that can be interoperable and extensible among geo-spatial servers. Mostly, OGC has studied and announced international standards which are related to web services on various kinds of geo-spatial data. Therefore, the proposed framework satisfies interoperability and extensibility for geo-spatial servers by adapting WMS, WFS, WCS, and WRS standards of OGC and web services standards of W3C. This framework, also, satisfies requirements of huge volumed data service, GML service, geo-spatial function service, and wireless network service. This framework consists of geo-spatial servers group, geo-spatial broker, and web-based client. The geo-spatial servers group includes GIS, SIIS, ITS, GNSS, and Telematics server for the purpose of providing various kinds of geo-spatial services. Especially, this paper proposes main memory based GIS server(MMG server) that can efficiently serve huge volumed GML data on wireless network environment. Finally, experimental results about the MMG server and prototype implementations of the framework show the effectiveness of this study.

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Development of Information Technology Infrastructures through Construction of Big Data Platform for Road Driving Environment Analysis (도로 주행환경 분석을 위한 빅데이터 플랫폼 구축 정보기술 인프라 개발)

  • Jung, In-taek;Chong, Kyu-soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.3
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    • pp.669-678
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    • 2018
  • This study developed information technology infrastructures for building a driving environment analysis platform using various big data, such as vehicle sensing data, public data, etc. First, a small platform server with a parallel structure for big data distribution processing was developed with H/W technology. Next, programs for big data collection/storage, processing/analysis, and information visualization were developed with S/W technology. The collection S/W was developed as a collection interface using Kafka, Flume, and Sqoop. The storage S/W was developed to be divided into a Hadoop distributed file system and Cassandra DB according to the utilization of data. Processing S/W was developed for spatial unit matching and time interval interpolation/aggregation of the collected data by applying the grid index method. An analysis S/W was developed as an analytical tool based on the Zeppelin notebook for the application and evaluation of a development algorithm. Finally, Information Visualization S/W was developed as a Web GIS engine program for providing various driving environment information and visualization. As a result of the performance evaluation, the number of executors, the optimal memory capacity, and number of cores for the development server were derived, and the computation performance was superior to that of the other cloud computing.

Plasma Polymerized Styrene for Gate Insulator Application to Pentacene-capacitor (유기박막트랜지스터 응용을 위해 플라즈마 중합된 Styrene 게이트 절연박막)

  • Hwang, M.H.;Son, Y.D.;Woo, I.S.;Basana, B.;Lim, J.S.;Shin, P.K.
    • Journal of the Korean Vacuum Society
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    • v.20 no.5
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    • pp.327-332
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    • 2011
  • Plasma polymerized styrene (ppS) thin films were prepared on ITO coated glass substrates for a MIM (metal-insulator-metal) structure with thermally evaporated Au thin film as metal contact. Also the ppS thin films were applied as organic insulator to a MIS (metal-insulatorsemiconductor) device with thermally evaporated pentacene thin film as organic semiconductor layer. After the I-V and C-V measurements with MIM and MIS structures, the ppS revealed relatively higher dielectric constant of k=3.7 than those of the conventional poly styrene and very low leakage current density of $1{\times}10^{-8}Acm^{-2}$ at electric field strength of $1MVcm^{-1}$. The MIS structure with the ppS dielectric layer showed negligible hysteresis in C-V characteristics. It would be therefore expected that the proposed ppS could be applied as a promising dielectric/insulator to organic thin film transistors, organic memory devices, and flexible organic electronic devices.

Motion Estimation and Mode Decision Algorithm for Very Low-complexity H.264/AVC Video Encoder (초저복잡도 H.264 부호기의 움직임 추정 및 모드 결정 알고리즘)

  • Yoo Youngil;Kim Yong Tae;Lee Seung-Jun;Kang Dong Wook;Kim Ki-Doo
    • Journal of Broadcast Engineering
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    • v.10 no.4 s.29
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    • pp.528-539
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    • 2005
  • The H.264 has been adopted as the video codec for various multimedia services such as DMB and next-generation DVD because of its superior coding performance. However, the reference codec of the standard, the joint model (JM) contains quite a few algorithms which are too complex to be used for the resource-constraint embedded environment. This paper introduces very low-complexity H.264 encoding algorithm which is applicable for the embedded environment. The proposed algorithm was realized by restricting some coding tools on the basis that it should not cause too severe degradation of RD-performance and adding a few early termination and bypass conditions during the motion estimation and mode decision process. In case of encoding of 7.5fps QCIF sequence with 64kbpswith the proposed algorithm, the encoder yields worse PSNRs by 0.4 dB than the standard JM, but requires only $15\%$ of computational complexity and lowers the required memory and power consumption drastically. By porting the proposed H.264 codec into the PDA with Intel PXA255 Processor, we verified the feasibility of the H.264 based MMS(Multimedia Messaging Service) on PDA.

Faction Contents' Practical Study for Korea Film Production's Variety (한국 영화 제작의 다양성을 위한 팩션 콘텐츠 활용 연구)

  • Han, Dal-Ho
    • The Journal of the Korea Contents Association
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    • v.9 no.2
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    • pp.193-202
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    • 2009
  • This dissertation is considerably studied Faction Genre which is embossed as a new image content, and it is figured out practical used works' possibilities for Korea film production's varieties. Faction, a neologism, which is combined by Fiction and Fact, is a boundary as limits. If authentic history is closed to a truth, it is a record history description method. Also, if unauthorized history is closed to a fake, it is a fictitious history description method. In addition, macro history and micro history are respectively connected to social criticism's matter and personal action, and these can make various analyses, depend on a boundary's limits and personal analysis. On the other hand, history film could be remembered to audience merely history film itself without existed history's fact. However, there are Faction Genre's Genre possibility and film's attraction which indirectness experience of historic fact could be experienced through film. For Faction Genre’s developing solution, there are three cognitive switches; audience's interpretation ability about history film through watching perception, linking between the past and the present for audience through communication with history, audience's considerable decision about history first or fiction first as film writer's interpretation. Above all, hopefully filmic pressure can be shown with historical true to audience. Therefore, it would be Korea Faction Genre's attraction and hope.