• 제목/요약/키워드: in-depth interviews

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The Factors of Product Purchase Decisions for Distribution of Community Enterprises in Nakhon Si Thammarat, Thailand

  • NAKUDOM, Sor sirichai;NAKUDOM, Siwaporn;NOOBUTR, Pinrudee;KHIAWNOI, Pannapa;WANNAPIROON, Panita
    • 유통과학연구
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    • 제21권1호
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    • pp.45-52
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    • 2023
  • Purpose: This study aims to analyze the confirmation the purchase decision of community enterprise products, such information is an important issue for community enterprise entrepreneurs to develop a marketing strategy through the purchasing decision of community enterprise products Research design, data and methodology: The research was designed by using mixed methods research (exploratory design), starting with in-depth interviews of consumers of community enterprise products to determine the reasons for their purchase decisions. The researcher then used the data from the in-depth interviews to create a questionnaire for consumers of community enterprise products. These data were used to analyze the confirmation components of such elements. Results: The analysis found the following. 1. Decision-making is based on a product 2. Decision-making is based on social context considerations Conclusions: Develop an image to make a difference between community enterprise entrepreneurs and general entrepreneurs for distribution. The local wisdom, it is a local intellectual resource. It should be used in adjusting or blending old knowledge with new knowledge together appropriately. Creating community participation, love, unity, and the sympathy of the people in the community can help in participation in the operation of community enterprises.

중학생들의 수학과 평가 결과의 파지 유형 분석 (Analysis of Middle School Students' Retention Types about Results of Evaluation in School Mathematics)

  • 김민주;강윤수
    • 한국수학교육학회지시리즈E:수학교육논문집
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    • 제21권2호
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    • pp.331-345
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    • 2007
  • 본 연구에서는 중학생들이 수학 평가 결과를 어떻게 파지하는지를 탐구하고자 하였다. 이를 위해, 측정시기, 문항 유형, 성적, 평가요소 등을 학생들이 평가결과를 파지하는데 중요한 요인이라고 보고 이 변인들과 관련된 학생들의 평가결과 파지 유형을 분류하였다. 이를 토대로, 두 명의 연구 참여자를 선정하여 심층면담을 진행함으로써 그들의 평가에서 핵심적인 역할을 하는 요소가 무엇이며 그것이 향후에 어떤 형태로 파지되어 나타나는지를 분석함으로써 중학생들의 수학과 평가 결과의 파지 유형을 분석하였다.

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Qualitative Study on the Benefit Sought and Brand Loyalty by Product Category of the Luxury Goods Through In-depth Interviews with Professionals in Fashion Industry

  • Kim, Chi Eun;Lee, Jin Hwa
    • International Journal of Costume and Fashion
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    • 제16권1호
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    • pp.17-35
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    • 2016
  • The purpose of this study is to investigate the benefits sought by luxury good customers contingent on product category, and to understand the relationship between the benefits sought and brand loyalty. A qualitative approach was used; therefore in-depth interviews were conducted with seven panels of professionals in the luxury industry. The findings are as follows: 1) Handbag customers mainly seek the social benefits in order to express their social status by purchasing well-known, easily-recognizable brands. 2) Shoe customers primarily seek the practical-functional benefits, which are comfort and function. 3) Small Leather Goods customers seek the social benefits for themselves and as gifts for others. 4) Brand loyalty for handbag customers is reported to be low, as their primary goals are the social benefits. Rather than devoting themselves to one specific brand, handbag customers prefer to purchase from various brands. 5) Shoe customers have reportedly higher brand loyalty, as they tend to come back to brands when they are satisfied with the benefits they pursue. The findings of this study provide more information on the practical implications of luxury good customer purchasing habits. Firstly, customers pursue different benefits depending on product category, and secondly, brand loyalty differs by customers' benefits.

남편의 실직에 대한 아내의 경험 연구 (A Study on Wives' Experience of Unemployment of Their Husbands)

  • 류경희
    • 가정과삶의질연구
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    • 제23권1호
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    • pp.65-84
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    • 2005
  • In this study, I analyzed how wives experience their husbands' sudden loss of jobs. In-depth interviews were conducted with six married women whose husbands lost jobs. Each person was interviewed for 3 to 4 hours, between June and August 2003. The wives tended to see the husband as someone who gave them a hard time, yet whom they still had to rely on. In addition, the husband was another difficult problem that they had to deal with, because they had to watch the husband struggle to adjust following the distressing event. Some wives blamed themselves for the unemployment of their husbands and were pained for their husbands' adversity. The wives also had the challenge of taking up a job to support the family. Their marital life became tougher and more conflicts emerged. The wives often alienated their husbands from the rest of the family unintentionally, or attempted to break away from their husbands by leaving home. Yet, they returned home in the end, and tried to find hope, by taking a different perspective and looking at the bright side of life, by finding the value of her existence, through faith, and by reaffirming love for the husband and children.

커뮤니티케어 개선을 위한 주요 요인 탐색과 방안 연구 : 경상남도 사례 중심으로 (A Study on Exploring the Main Factors and Methods to Improve Community Care : Focusing on the Case of GyeongSangNam-Do)

  • 김준회;김건아
    • 농촌의학ㆍ지역보건
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    • 제48권3호
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    • pp.189-204
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    • 2023
  • Objectives: The goals of this study are to exploring critical factors and methods to improve Korean Community Care through the cases of GyeongsangNamdo. Methods: For this study, we performed in-depth interviews with 90 people involved in Community Care services of 6 regions, and the collected data were analyzed. The collected data were analyzed utilizing NVivo12. In the end, we reconfirmed the process through Topic Modeling analysis. Results: We conducted descriptive statistics and qualitative data analysis collected through surveys and in-depth interviews. In the case of qualitative analysis, we extracted principle codes (Need, Lack, Absence), and sorted the contents into sub-categories. The response rate of 'Need to strengthen capabilities' was the highest, 'Need to communicate and share information' was the second, and 'Need for integrated operation and a control tower' was the third. Conclusion: As a result, we find the critical factors to improve Community Care. Based on them, we should conduct follow-up researches to propose concrete methods to apply to diverse regions.

A Study on Design Guidelines of Learning Analytics to Facilitate Self-Regulated Learning in MOOCs

  • PARK, Taejung;CHA, Hyunjin;LEE, Gayoung
    • Educational Technology International
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    • 제17권1호
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    • pp.117-150
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    • 2016
  • The purpose of this study was to develop design guidelines on the learning analytics which can help to promote students' self-regulated learning (SRL) strategies in MOOCs learning environments. First of all, to develop the first draft of design guidelines, relevant literature review and case analysis on current MOOCs platforms such as edX, K-MOOC, Coursera, Khan Academy and FutureLearn were conducted. Then, to validate the design guidelines, expert reviews (validation questionnaires and in-depth interviews) and learner evaluation (in-depth interviews) were conducted. Through the recursive validation, the design guidelines were finalized. Overall, the final version of design guidelines on learning analytics to facilitate SRL strategies was suggested. The final design guidelines consist of 15 items in 10 categories related to the information analyzed based on individual student's learning behaviors and activities on MOOCs environments. Moreover, the results of interview also revealed that the social comparisons, learning progress reports, and personalization might contribute to the improvements of their SRL competences. This study has an implication that MOOCs could offer a higher success or completion rate to students with low SRL skills by taking advantage of the information on learning analytics

사이코드라마에서 경험하는 카타르시스에 대한 탐색적 연구 (An Exploratory Study on Catharsis in the Pychodrama)

  • 양혜진
    • 문화기술의 융합
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    • 제6권2호
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    • pp.41-47
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    • 2020
  • 본 연구는 사이코드라마 집단 참여자들이 경험하는 카타르시스의 의미와 그 본질을 파악하기 위한 질적 연구이다. 연구 참여자는 오랜기간 사이코드라마 집단 참여 경험이 있는 4명의 전문가를 대상으로 하였다. 2018년 2월부터 6월까지 한사람씩 개인 심층면접을 실시하였으며, 1회당 인터뷰는 1-2시간 정도 소요되었다. 심층 인터뷰로 수집된 자료를 Colaizzi의 현상학적 연구방법을 활용하여 분석하였다. 그 결과 4개의 범주와 8개의 주제모음으로 도출되었다. 본질적 구조로는 '신체적 정화', '심리적 안정', '인지적 통찰', '자발성 확장' 등으로 나타났다.

한국-유럽 국내 자동차부품의 운송루트 선정과 다중경로 구축에 관한 비교연구 (A Comparative Study on the Selection of Transportation Routes and Multipath Establishment of Automotive Parts from Korea to Europe)

  • 김용국;박근식;김준승
    • 무역학회지
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    • 제44권6호
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    • pp.303-325
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    • 2019
  • The purpose of this study is to determine optimal transportation routes through the comparison of Korean - European transportation routes of automotive parts and to suggest information that can be utilized in Korea - Europe trade activities or trade route selection by establishing multipath. This study analyzed the direct transportation cost, inventory cost, and warehouse inventory cost of the sea and TSR / TCR railroad transport based on characteristics of automotive parts logistics and multimodal transportation. Also, this study identifies the most effective transportation route from the viewpoint of total logistics cost. In addition to the economic factors, we conducted an in-depth analysis through interviews with corporate executives to identify the importance of the factors with the behavioral factors, and the reliability was further secured through interviews. Through this study, it is possible to understand various aspects of international logistics by analyzing the factors of transportation choice in terms of economic and behavioral perspectives concurrently by differentiating from existing research.

국내 의류업체의 해외소싱에 대한 질적 연구 (A Qualitative Study of Offshore Outsourcing by Korean Clothing Companies)

  • 홍경희;김영미;양진옥;이지수;이윤정
    • 한국의류학회지
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    • 제34권4호
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    • pp.703-714
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    • 2010
  • This study assumes that Korea's offshore outsourcing is used for diverse purposes such as designing, the supply of raw and subsidiary materials, production, and manufacturing. The purpose for production exists in the beginning stages of development, because it would have grown in scope since the 1990s when offshore outsourcing began in earnest. In this study, in-depth interviews were conducted with 24 firms with an annual production capacity of more than 200,000 pieces among clothing brands for the domestic market, clothing exporters, and promotion agencies. The interviews took place from December 18, 2008 to January 30, 2009. The interviewees were limited to the officers who had the authority to select manufacturers and decide on production volumes. Responses from the in-depth interviews were recorded, transcribed, and analyzed. The study results are summarized as follows: First, Korean clothing companies were found to rely on offshore outsourcing (China, North Korea, Vietnam, and Indonesia). Second, offshore outsourcing focused on the purposes for production; however, even fabrics were often outsourced in the case of production in China. Third, the interviewed firms mentioned cost savings, production cost reduction, and labor cost reduction most frequently as the main reasons for offshore outsourcing. Fourth, customs duties were considered most important in offshore outsourcing. Finally, when deciding on foreign manufacturers for offshore outsourcing, the surveyed clothing companies were found to: select manufacturers after market research in their outsourced countries, maintain existing contracts, or consider design capabilities and price quotations of candidate manufacturers.

학생들의 과학긍정경험에 영향을 주는 과학교육 선도학교 특성에 대한 질적 탐구 (Qualitative Inquiry of Features of Science Education Leading Schools on Students' Positive Experiences about Science)

  • 곽영순;이성희;강훈식;신영준;이수영
    • 한국초등과학교육학회지:초등과학교육
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    • 제38권3호
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    • pp.317-330
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    • 2019
  • The purpose of this study is to investigate the influences of science leading schools on primary and middle school students' positive experiences about science (PES) through in-depth interviews with teachers in charge of science leading schools. Science leading schools at the primary and middle school level such as Creative Convergent Science Labs and Student Participatory Science Classes were investigated and 11 teachers were participated in focus group interviews. Teacher in-depth interviews were conducted to explore the factors that led to the effectiveness of science leading schools in improving the student's PES in light of operational characteristics of science leading schools, characteristic factors of science leading schools on students PES, and improvement plans and requirements of science leading schools, as well as implications for general high schools. Science leading schools including Creative Convergent Science Labs and Student Participatory Science Classes applied for the leading school funding to secure supplies, equipments, and lab improvement for authentic science classes. In addition, reconstructed the curriculum more broadly than before, and emphasized and expanded student participatory classes and process-centered assessment at the teacher learning community level. Through student-participatory classes, the science leading schools stimulate students' interest in science, provide students with PES) through various instructions including projects, engage students in interesting science experiences in Creative Convergent Science Labs, and enhance inquiry skills and PES as well as science content knowledge. Based on the results, ways to spread the characteristics of science leading schools to general schools are suggested including expanding budget support, securing the space of science labs and improving spatial composition, providing diverse teaching and learning materials, diversifying assessment subjects and methods, and the necessity of teachers' continuous professional development, etc.