• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.3_4
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• pp.379-389
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• 2002

The purposes of this study were 1) to examine the conceptual structure of purchasing situations and affective states, 2) and to fine out the relationships among impulsive buying behavior, purchasing situations, and affective states in boutiques. The questionnaire was completed by 345 boutiques customers in Busan. Demographics showed that the customers were higher educated and had higher incomes than the average consumer in Busan. Data were analysed by factor analysis, and t-test. First, the purchasing situation perceived by boutiques customers consisted of five factors; Crowding, Atmosphere/service, Exhausting/salesman's attire, Display, and Price. The affective states related to the impulsive buying behavior in boutiques composed of three factors; Pleasant, Unpleasant, and Insecure. Second, the impulsive buyer perceived Exhausting/salesman's attire and the pleasant affection in stores higher than the unimpulsive buyer, and the unimpulsive buyer made higher scores than the impulsive buyer in the situation of C개wding, Atmophere/service, and the Unpleasant affection at boutiques. The results showed that impulsive buyer was influenced by purchasing situations and affective states in stores. They provided informations about impulsive buying useful to consumer behavior researchers and retailers related to boutiques.

• Journal of the Korea Society of Computer and Information
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• v.16 no.7
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• pp.173-181
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• 2011

This study investigated the effects of self concept on impulsive purchase and after-buying emotional response. For these purposes, researcher compared the impulsive purchasing and after-buying emotional response by socially independent-dependent groups in self concept. The results of present research were as follow: First, impulsive purchase led to high after-buying emotional response such as guilt, regret, happiness, but it did not in pride. non-impulsive purchase led to high pride. Second, socially independent self concept led high impulsive purchase. Third, socially independent self concept moderated the effect of impulsive buying on guilt, regret, happiness, but it did not in pride also. These results show that socially independent consumers in self concept purchase cell-phone impulsively and have high guilt, regret, happiness in after-buying emotion. But the low pride would be interpreted that they don't think their impulsive purchases desirable.

• Fashion & Textile Research Journal
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• v.18 no.2
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• pp.158-166
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• 2016

This study investigates the impact of fashion product attributes and mobile shopping mall attributes on impulse buying behavior and mobile shopping satisfaction. The findings provide new information to marketers on marketing strategy for mobile shopping malls. We obtained 283 usable questionnaires from college students. Data were analyzed by frequency analysis, correlation analysis, factor analysis using SPSS for Window 21.0 and confirmatory factor analysis and structural equation model analysis by AMOS 21.0. The results were as follows. The utility of fashion products attributes had the greatest impact on impulse buying behavior when buying fashion products in a mobile mall. Utility had a negative effect on impulsive buying behavior and exhibitionistic had a positive effect on impulsive buying behavior. Next, continuous management of mobile shopping mall attributes influenced impulse buying behavior. In addition, impulse buying behavior showed that the positive effect on satisfaction. Fashion product attributes had a greater impact on impulsive buying behavior than mobile mall properties when buying fashion products in the mobile mall; in addition, impulse buying facilitated customer satisfaction.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.710-719
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• 2016

Impulsive buying has been considered as one of the major negative shopping behavior. Indeed, it happened more easily in the Internet shopping area. This study attempted to examine the influence of personality on the compulsive buying tendency of college students who are actively shopping clothing and apparels through Internet. The results of the current study showed that there are four types of compulsive buying tendency such as 'diversion', 'no-plan', 'buyer/ product-stimuli' and 'promotion-stimuli.' It seemed that personality such as sensation seeking, need-for cognition, self-esteem, and face-consciousness had influence on the impulsive buying tendency. More specifically, people with low self-esteem and high face-consciousness tend to have more impulsive buying tendency. The relationship between each of the impulsive buying tendency and personality had been discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.11
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• pp.1615-1626
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• 2002

The purpose of this study was to investigate the effect of shopping orientation, and service quality and satisfaction on impulsive buying behavior in two types of apparel store. The sample consisted of 616 females aged 20-30 who were shopping at department stores and shopping malls in Busan. Data were analyzed with factor analysis, t-test, cross analysis and path analysis. The results showed that consumers of department stores showed more strongly convenient orientation than those of the shopping mall, consumers of the shopping mall showed more strongly recreational orientation and practical orientation than those of the department. Stores services of the department were perceived better than that of the shopping mall in promotional services, salespersons' services and environmental services. But it didn't show any differences between store types in product services. Consumers 'satisfaction with the service was greater in department stores than the shopping mall. But it didn't show any difference between apparel store types in the impulsive buying behaviors. Impulsive buying behavior of department store shoppers is directly affected by a shopper' shopping orientation as well as store service quality perceived by shoppers rather than a shopper' satisfaction. The service quality does not have directly related to consumers’ service satisfaction. The causal relationships of impulsive buying behaviors showed similarity in shopping malls and department stores. The perceived quality and satisfaction with store service were higher at department store than shopping malls. In impulse buying behavior of a department store was directly affected by a shopper' shopping orientation as well as store service quality perceived by shoppers rather than a shopper’ store service satisfaction.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.3
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• pp.424-436
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• 2010

This study tests the relation of various fashion-related features of young male consumers. Clothing involvement, fashion involvement, fashion innovativeness, impulsive buying, and brand loyalty have been considered as focal variables in understanding consumer attitudes & behaviors toward fashion. This study proposed hypotheses on the relationships among these variables and tests them with survey data from a convenient sample of male university students. A total 195 complete responses were obtained from young men between 18 and 27 years of age. The results are as follows. First, fashion involvement and clothing involvement significantly (+) affected fashion innovativeness, and fashion innovativeness also significantly (+) affected impulsive buying and brand loyalty. Second, impulsive buying insignificantly affected brand loyalty. Third, the groups of young men divided by the demographical variables partially showed meaningful differences in fashion-related variables of interest. This study investigates the relationships among various fashion variables that have been used as critical explaining variables for fashion attitudes and behaviors, especially for young male consumers.

• Journal of Distribution Science
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• v.18 no.9
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• pp.55-65
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• 2020

Purpose: The research aims to examine whether perception about busyness can affect the way people view themselves and then make an impact on purchase decision-making. Based on a proposed theoretical framework, the current research examines whether or not perception about busyness affects perceived self-worth and has an impact on impulsive buying. Research design, data, and methodology: The paper conducted a survey in which two scenarios are used for manipulating degree of busy mindset. For analyzing data, analysis of variance and regression analysis are applied, in conjunction with analysis of moderating effects. Results: Busy mindset has a positive effect on perceived self-worth. The effect of busy mindset on perceived self-worth is greater in the group of high perceived social mobility. In the category of hedonic products, perceived self-worth has a positive effect on impulsive buying intention. Conclusions: These results imply that a sense of self-worth can affect impulsive buying behavior on the basis that people sometimes buy things on impulse as a way of self-indulgence or self-reward for their efforts. Managerial implications of the results suggest a busy appeal to consumers would be more effective for hedonic products.

• International Journal of Human Ecology
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• v.13 no.1
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• pp.159-169
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• 2012

This study examined how financial education, impulsive buying, and socio-demographic factors affect saving behavior of 500 Korean college students. The descriptive results show that students who received financial education reported more positive saving behavior compared to students who did not receive financial education in school. The OLS results indicate that all else being equal, students with financial education reported more positive saving behavior than those without financial education. As predictors of saving behavior among Korean college students, the OLS results also reveal that impulsive buying, gender, and age were statistically significant. This study concludes that receiving financial education early, such as in elementary school, plays an important role in determining the saving behavior of Korean college students.

• Journal of Families and Better Life
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• v.20 no.6
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• pp.121-128
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• 2002

This study was aimed to compare with attitudes of consumption, materialism, and impulsive buying depending on the styles of money attitudes and money values. One hundred eighty three university students were surveyed. From the analysis, there were significant differences in attitudes toward consumption, materialism, and impulsive buying between the money attitude styles (affective and cognitive), and money value styles (material oriented and value oriented). Also affective money attitude style was more popular in the material oriented value style and cognitive style was more in value oriented style.

• Journal of the Korean Home Economics Association
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• v.48 no.8
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• pp.99-111
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• 2010

The purpose of this study was to identify the factors, which influence impulsive buying at duty-free shops. This involved an investigation into the effects of demographic characteristics, the types of purchased items, and the situational and emotional factors affecting impulsive purchasing behaviour in consumers, who had bought items from duty free shops in the past three years. The findings are as follows. Firstly, while beverage and cosmetic items were found to encourage impulse buying, in general demographic variables and type of product had only a slight influence. Secondly, the situational factors of price benefits, overseas luxury branding, and ease of access in the duty free shopping area all had a definite positive influence. Thirdly, with regard to emotional factors, positive emotion was found to have strong augmenting effect on impulsive purchasing. The findings can be used in the development of educational materials to prevent impulsive purchasing and promote sensible consumer behaviour.