• The Journal of Society for e-Business Studies
• /
• v.22 no.1
• /
• pp.123-146
• /
• 2017

The information that consumers share in the SNS (Social Networking Service) has a great influence on the purchase of consumers. Therefore, it is necessary to pay attention to new research methodology and advertising strategy using Social Big Data. In this context, the purpose of this study is to quantitatively analyze customer value through Social Big Data. In this study, we analyzed the value structure of consumers for the three smartphone brands through text mining and positive/negative image analysis. Analysis result, it was possible to distinguish the emotional aspects (sensitivity) and rational aspects (rationality) for customer value per brand. In the case of the Galaxy S7 and iPhone 6S, emotional aspects were important before the launch, but the rational aspects was important after release date. On the other hand, in the case of the LG G5, emotional aspects were important before and after launch. We can propose two core advertising strategies based on analyzed consumer value. When developing advertising strategy in the case of the Galaxy S7, there is a need to emphasize the rational aspects of product attributes and differentiated functions. In the case of the LG G5, it is necessary to consider the emotional aspects of happiness, excitement, pleasure, and fun that are felt by using products in advertising strategy. As a result, this study will provide a good standard for actual advertising strategy through consumer value analysis. Advertising strategies are primarily driven by intuition or experience. Therefore, it is important to develop advertising strategies by analyzing consumer value through social big data analysis.

• Journal of Korean Society of Rural Planning
• /
• v.12 no.4 s.33
• /
• pp.83-88
• /
• 2006

Recently, management and restoration efforts using the plants promote the disturbed habitats such as a set-asides or field boundaries. But, side effects are coming out because of using the exotic plants in restoration process. This study was conducted to select the native plant species used for restoration through the vegetation survey and plant community analysis at small stream-side in rural villages. We surveyed at two small stream-sides in open field and high land area in 2005 as a case study. Total 126 species was found at small stream side in open field area. As the result of important value' calculation, Persicaria thunbergii 23.0%, Humulus japonicus 18.6%, Phragmites communis 4.4%, Bromus japonicus 4.2%, and Rosa multiflora 3.4% were in the order of important value. Total 92 species were found at small stream side in high land area. As the result of important value' calculation, Dactylis glomerata 16.1%, Artemisia princeps var. orientalis 11.0%, Persicaria thunbergii 10.9%, Humulus japonicus 9.3%, Phragmites japonica 5.2% and Phragmites communis 3.5% were in the order of important value. We selected some plant species to use in restoration after due consideration of problems of exotic plant and high coverage and density species, and ecological process; Persicaria thunberii, Phragmites communis, Bromus japonicus, Rosa multiflora, Equisetum arvense, Digtaria sanguinalis, Impatiens textori, and Artemisia princeps var. orientalis in open field stream-side, and Artemisia princeps var. orientalis, Persicaria thunbergii, Phragmites japonica, Phragmites communis, Artemisia selengensis, Panicum bisulcatum, Rorippa indica, and Equisetum arvense at hghland stream-side. We will verify the selected native plants and plan the utilization of the native plants in restoration at stream-side in rural village.

• Journal of the Korea Convergence Society
• /
• v.12 no.11
• /
• pp.247-256
• /
• 2021

With the continuous progress and development of the social economy, the importance of commodity packaging is increasingly manifested. It has become an important form of communication between businesses and consumers, and an important means of competition between businesses. The research scope of the thesis: First, through literature investigation, analyze the function of packaging design and consumers' buying attitude, and analyze the name, color, logo, illustration, etc. for general chocolate packaging and travel souvenir chocolate packaging. Research method: Through questionnaire survey, according to consumers' purchasing attitude and personal value of package design, we have in-depth understanding of consumers' purchasing power and package design's influence on purchasing conditions and research. According to the results of this study, first, from the perspective of general chocolate packaging and travel souvenir chocolate packaging to consumer consumption phenomena, general chocolate is more popular. Second, when consumers buy products, the taste of chocolate is more important than product packaging design. Third, in each product group, consumers value their own value when buying chocolate products. Fourth, due to the two important attributes of packaging design and taste, ordinary chocolate has a higher purchase intention than travel souvenir chocolate.

• Journal of Digital Convergence
• /
• v.17 no.1
• /
• pp.159-168
• /
• 2019

The purpose of this study is to propose a strategy for creating an advertisement for Corporate Social Responsibility(CSR) based on the strategy of selecting an advertisement model in order to efficiently execute the advertisement of CSR. Data were analyzed by regression analysis. The results of this study are as follows: First, it is found that the value-relevance factors of the model are important regardless of the theme of CSR. In the economic field, the reliability of the model is important. But, the attractiveness of the model was more important in the environmental field. Second, it is effective to select a model with high value-relevance when selecting CSR advertising model. But, in the case of an expert, it is effective to select not only value addition, but also attractive and reliable models. Third, when producing CSR ads using emotional messages, it is important to consider the value and reliability of the advertising model. But, it is important to select the model considering the importance of the value and attractiveness of the advertisement model when producing the CSR advertisement using the informational message. It was found that it is very important to select a model that has a high relevance to the image of the social responsibility subject and the advertisement model when producing the social responsibility advertisement.

• Korea Journal of Hospital Management
• /
• v.19 no.3
• /
• pp.11-28
• /
• 2014

This study, targeting Korean tertiary hospitals and general hospitals, aims to analyze how value chain model in health and medical institution suggested by Duncan and else influences on hospital management. A survey was conducted to verify the actual proof analysis of this study model. 880 questionnaires were distributed to entire 88 hospitals and 739 copies were returned from 76 hospitals. This study mainly consists of three steps to analyze the effect value chain activity has on management performance of general hospitals. For the first step, we analyzed the effects service delivery activity has on management performance. For the second step, we analyzed the effects service support activity has on management performance and for the third, we analyzed the effects interaction between service delivery activity and service support activity has on management performance. The main results of this study are as follows. First, in terms of the management performance of scale, the factors which influenced on daily charge of outpatient were service activity before treatment, at the moment of treatment and value chain activity, while more important factors in daily charge of inpatient were organizational culture, organizational structure and value chain activity. In terms of management performance of quality, the factors which influenced on the first medical examination rate of outpatient were service activity before, at the moment of and after treatment, while activity at the moment of treatment, organizational structure, and value chain activity which is interaction were more important factors in average length of stay. In terms of non-financial performance, the management performance factors which influenced on job satisfaction were service activity at the moment of, after the treatment and value chain activity, while organizational culture, strategy resources and value chain activity which is interaction were more important factors in job commitment. Secondly, all the service support activity, service delivery activity and value chain activity had statistically significant effect on management performance. Among the three factors, service support activity had relatively high effect than others.

• Journal of Distribution Science
• /
• v.11 no.4
• /
• pp.73-80
• /
• 2013

Purpose - As the smart-phone market adds new technologies and introduces new marketing trends, competition among companies is getting fierce. Now, smart-phone companies need to pay attention not only to attaining new customers but also to retaining customers, which means managing relationships to prevent customer defection. Therefore, how to satisfy customer needs and maintain long-term relations are both important to make consistent progress in the rapidly changing smart-phone market. To illustrate this point, the study focuses on analyzing the effects of consumption value on relational factors and buying intentions among smart-phone users. First, consumption value was divided into functional, economic, and emotional values. After that, the effects of these values on satisfaction and brand trust were confirmed. Additionally, effects of satisfaction and brand trust on repurchase intention were analyzed. Research design, data, and methodology - The data was collected in a self-administered survey among 270 undergraduate students, using smart-phones between June 4th-12th, 2012. A total of 257 questionnaires were collected and used for the data analysis. A path analysis based on Lisrel 8.54 was used for the hypothesis test. Consumption value was divided into functional, economic, and emotional values. Subsequently, the effects of these values on satisfaction and trust in the brand were confirmed. Additionally, the effects of satisfaction and trust in the brand on repurchase intention were analyzed. Results - First, functional value, economic value, and emotional value - especially emotional value - were revealed to have positive effects on satisfaction. Second, emotional value was shown to have positive effects on brand trust, while functional and economic values did not. Third, satisfaction had positive effects on brand trust. In considering the relative influence on brand trust, satisfaction was the most crucial factor. It is clear that in the evaluation of the direct experience, using the product or the service plays an important role in building brand trust. Fourth, satisfaction and brand trust positively influenced repurchase intention. This indicates that both factors must be achieved to induce the repurchase Intention among customers. Conclusions - One can see that the enjoyable emotions consumers feel while using smart-phones is the most important factor in increasing levels of satisfaction. Moreover, this indicates that consumers pursue economic desires along with convenient functions in order to reduce opportunity costs. Additionally, consumers are affected by psychological and emotional messages in building trust, rather than practical and rational ones. Thus, in order to appeal to young clients as an attractive brand in the smart-phone market, approaching customers with an emotional value is recommended. In addition, in order for the brand to gain trust, the overall experience the consumer feels while using smart phones should be maximized. After all, one must fulfill the consumers' desire for a new experience and show a willingness to faithfully accomplish the responsibility of the brand to strengthen relationships with customers in the smart-phone market.

• The Korean Journal of Community Living Science
• /
• v.26 no.1
• /
• pp.87-102
• /
• 2015

This study examines the structural relationships between ecotourism village visitors' motivation, value, satisfaction, and loyalty. A self-administered survey was conducted based on 254 visitors to six ecotourism villages. According to the confirmatory factor analysis, there were four underlying dimensions of motivation (relaxation, adventure, nature experience, and learning) and on underlying dimension of value (tourism). According to structural equation modeling, relaxation had a positive effect on economic value, and relaxation and learning had positive effects of functional value. Relaxation had a positive effect on social value. Economic, emotional, and social value had positive effects on ecotourism village visitors' satisfaction, and economic value had the greatest effect on satisfaction. Satisfaction had a positive effect on destination loyalty. The results imply that economic, emotional, and social value played important mediating roles in the relationship between motivation and satisfaction.

• Journal of the Korea Society of Computer and Information
• /
• v.21 no.7
• /
• pp.67-75
• /
• 2016

This study aims to examine how international airport visitors perceived value effects on their satisfaction, revisit and recommendation intention. To archive the research goal 288 questionnaires were collected from Incheon international airport and was analyzed a frequency analysis, reliability analysis, exploratory factor analysis and correlation coefficient analysis from SPSS 21, a hypothesis through out confirmatory factor analysis and structural equation modeling from AMOS 7.0. As a result of the analyses, it was found that the models was appropriate in proving the hypotheses on interrelationships among perceived value, satisfaction and revisit & recommendation intention. First, perceived value is factorized as acquisition value, emotion value, monetary value and social value. Second, all factor of perceived value turned out to have affirmative effects on international airport visitors' satisfaction. Third, international airport visitors satisfaction turned out to have affirmative effects on revisit and recommendation intention. Overall, finding of this study enhance the theoretical progress on the experiential concept in international airport and offer important implication for international airport industry.

• Proceedings of the Korea Technology Innovation Society Conference
• /
• 2010.11a
• /
• pp.203-212
• /
• 2010

Examining the relation between market structure and the value of innovation is important for competition and STI policy. If the value is large in a specific industry structure, government may lead the industry to take that form to enhance innovation. Our simple calibration in the case of linear demand and constant MC results in the conclusion that the incentive for R&D in the case of major and minor innovation in Cournot competition is less than that of merger and cooperative R&D. This emphasizes again "necessary evil" as a monopoly for innovation.

• Journal of Digital Convergence
• /
• v.11 no.12
• /
• pp.453-458
• /
• 2013

In a wireless LAN environment, security is the most important. Security of 802.11 standard has many vulnerabilities of the network attack. IEEE has created mechanisms to security for this vulnerability. But the vulnerabilities is characteristic of broadcast in the air in wireless LAN, it is more disclosure then other network environments. In a wireless LAN environment, it can be accessed to the wireless LAN after authentication. Authentication process is one of most important because of the first security step. However, in the authentication process is not mentioned in the method of reducing the disclosure maximum fundamental. Therefore, in this research, the vulnerability of 802.11 are presented and how to do de-authentication in 802.11.