• Management & Information Systems Review
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• v.27
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• pp.31-52
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• 2008

Intangible Assets are more important determinants of firm value than others in a digital information-based economy(Lev, 2001). Prior research reveals that investments in intangible assets such as R&D and advertising expenditures are associated with firm value. This paper examines the effects of the corporate investments in the information technologies(IT) on stock return and economic goodwill. The sample consists of 152 firms listed on the Korean stock market in 2002. To test hypothesis We employed multiple regression models. Results are as follows; First, IT environment, IT process, and IT human resource are positively associated with firm's IT value. Second, firm's IT value is positively correlated with firm's economic goodwill. Third, firm's IT value is positively correlated with firm's stock return. These results suggest that the investments related with IT are effective in cultivating firm's value and Stock investors can make the best use of firm's announcements related with IT value. Thus the authorities concerned need to expand the public announcements related IT value.

• Korean Journal of Agricultural Science
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• v.43 no.3
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• pp.481-495
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• 2016

Lily, which is one of Korea's main flower exports, is one of the most important agricultural product in the country. Korean lily farmers have difficulty earning more profit from producing lilies, because of the high cost of lily bulbs. Most lily bulbs used in Korea are imported from the Netherlands. Thus, the Korean government has kept trying to supply more and better Korean lily bulbs. However, many experts have questioned the efficiency and economic value of the Korean lily production system. The purpose of this paper is to analyze the economic value of the production of lily bulbs in Korea. Especially, this study evaluates the economic value of the production systems of Korean lily bulbs and compares the results from several cases. The results of the present study presents some useful findings, as follows: first, two Korean production areas (Gangneung and Jeju) show a positive economic value but one Korean production area (Taean) presents problems causing a negative economic value. Second, the Korean production area in Vietnam currently has trouble in the view of economic value but will likely overcome that problem. Third, the production area in the Netherlands shows the best economic value. Thus, Korean lily bulb producers need to benchmark that system.

• Journal of Environmental Science International
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• v.31 no.8
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• pp.727-733
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• 2022

The contingent valuation method (CVM) is one of the most commonly used and effective methods to evaluate non-use value of resources. Reasonable application of CVM to value the cultural heritage is the key process of evaluation. CVM was used to evaluate the non-use value of cultural heritage of Taishan Mountain combined with questionnaire survey and field research in this study. The results indicated that the importance of the degree of the three components of non-use value was heritage value ranked highest (40.22%) > followed by existence value (38.58%) >then option value (21.20%). In addition, the rate of willingness to pay was 54.52%, the average and median values of per person were 40.17 CNY·a^-1 and 20.00 CNY·a^-1 and the non-use values of Taishan Mountain cultural heritage was 33 million CNY·a^-1. The median value of WTP was consistent with Asian countries but was lower than European and American countries. Factors influencing WTP showed that monthly income and satisfaction with Taishan Mountain were correlated to WTP, and family location and willingness to revist were correlated remarkably with WTP. In addition, monthly income was correlated remarkably with WTP value, however other factors were not. The results showed the importance and necessity of protective development of Taishan Mountain cultural heritage, which would be used as an important reference for decision makers.

• Journal of Distribution Science
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• v.21 no.1
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• pp.13-22
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• 2023

Purpose: This study aims to investigate the linkages among cross-channel integration capability (CCI), showrooming, webrooming, and customer value of retail enterprises. From the literature review, this research proposes the research model on the direct impact of showrooming and webrooming on customer value as well as the indirect impact of cross-channel integration capability on customer value which is mediated by both showrooming and webrooming of retail enterprises. Research design, data, and methodology: By conducting a survey of 304 consumers in the five biggest retailers in Hanoi-Vietnam from mid-September 2021 to the end of November 2021, the PLS-SEM was used to test the hypotheses. Results: The research results reveal the favorable impact of (CCI) on improving showrooming and webrooming, and the important role of developing both showrooming and webrooming in bringing more value to the customer of retail enterprises. The findings also express that showrooming and webrooming acts mediating role in the favorable relationship between (CCI) and customer value of retailers. Conclusions: This research clarifies the positive impact of (CCI), showrooming, and webrooming on customer value. In addition, this study suggests practical implications for retail managers to provide more value for customers by enhancing (CCI) and developing both showrooming and webrooming.

• Culinary science and hospitality research
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• v.22 no.1
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• pp.135-140
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• 2016

Food is widely accepted as very important factor in tourists' experiences by researchers. However, few studies revealed tourists' importance of food for their travel. Therefore, through a case study in Busan (South Korea), this study aims to critically assess the importance of food tourism from domestic tourists' perspectives. In particular, this study assess the relationship between food tourists' value, nutrition information, behavioral intention of tourists' food experiences during their travel. Using SmarPLS program, a quantitative research methodology involving a structured questionnaire has been adopted. The results reveal that food tourists' value and importance of nutrition information plays different roles in food tourism. Food tourism value and nutrition information has shown its importance for increasing revisit intention in Busan. In light of these findings, marketing strategies can be identified to accelerate the development of food tourism at a destination.

• The Journal of Sustainable Design and Educational Environment Research
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• v.9 no.3
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• pp.41-48
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• 2010

It has been found that implementing the function analysis is very important in terms of accomplishing successful Value Engineering(VE), and the function definition is a basic activity at design VE phase. In spite of the importance, the real function analysis activities in the VE are not regard as consequence. In this regard, this paper attempts to use the campus mater plan to lead an effective function analysis. So, the purpose of this value engineering study is to provide the criteria to develop the campus mater plan. This value engineering study used as a guide for the standardization of the campus mater plan. In addition, broader application is possible through the analysis throughout the different ways of the project.

• International Journal of Advanced Culture Technology
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• v.8 no.3
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• pp.38-44
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• 2020

Storytelling plays a very important role in emotional marketing recently. Storytelling marketing emphasizes a unique story and mythical meaning of the product, rather than its practical function. This is a faithful reflection of what the Dream Society has proposed. In this article, we are researching the consumption value system, and analyze various cases focusing on a coffee advertisement. In particular, by delivering a story, we will concentrate on advertising that appeals to utopian values and discusses the actual impact that it brings. If we communicate utopian values to consumers through various stories, business effects will be maximized, which will strengthen the brand image. The originality of this paper is to discuss the theory of consumption value system positively with the concept of storytelling. Therefore, we will draw conclusions as to which orientation is most ideal for storytelling in advertising. Understanding these business models will help you build an effective marketing strategy for the Dream Society.

• Culinary science and hospitality research
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• v.24 no.2
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• pp.1-7
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• 2018

This study aims to find what attributes of consumer satisfaction are more important when consumers choose coffee shops. Factors when customers choose coffee shops that are considered to be more crucial, such as taste, price, brand, and atmosphere, were tested and also relations between satisfaction and revisit were studied. As a result, factors as 'taste', 'price', 'brand', and 'atmosphere' were found to significantly affect satisfaction; in addition, the path that satisfaction leads to revisit was found to be significant. However, consumers' coffee shop selection attributes differed depending on their psychological consumption value. The path-coefficients from taste and price to satisfaction were more significant in the function-oriented group, meanwhile the path-coefficient from brand to satisfaction was significant in the emotion-oriented group (+) and the function-oriented group (-). The results of this study suggest attributes of selecting coffee shops and provide meaningful implications of consumer value when they choose the attributes.

• Korean Journal of Organic Agriculture
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• v.23 no.4
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• pp.715-734
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• 2015

The objective of this study is to estimate the relationship among perceived value, perceived risk, satisfaction, purchase intention for environmental-friendly agricultural products. For this, we separate consumer with two groups that one is the experienced, the other is the not-experienced. Four factors is respectively adopted in perceived value and risk with exploratory and confirmatory factor analysis. The results of this study show that emphasizing the value of environmental-friendly agricultural products is important to the not-experienced. And to decease the risk is more effective to the experienced for activating market.

• Journal of the Korean Society of Costume
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• v.53 no.8
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• pp.53-63
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• 2003

Under the social conditions that an understanding of a men change socially and men's interests in their appearances are on the increase, this research intends to study and analyze the changes of people's sensibility of values on ads for men's cosmetics, which is said to be performed the social, cultural function reflecting the social consciousness, the value and the idea creating a new one. The documents for the research was sindonga. The documents were analyzed quantitatively in regard of contents of a linguistic expression and a visual expression showing on advertisements for man's cosmetics, a time series analysis. As a result of analyzing the consumption value through headline of an ad, the emotional value took the highest percentage extending whole periods. Beside emotional value, a time series analysis showed that social values appeared to the major themes in the 1970s, and functional values was important themes in 1980s, and the social values and functional values appeared equally during 1990-2002.