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http://dx.doi.org/10.11625/KJOA.2015.23.4.715

Effects of Perceived Value and Risk on Satisfaction and Purchase for Environmental-friendly Agricultural Products  

Yang, Sung-Bum (단국대학교 환경자원경제학과)
Publication Information
Korean Journal of Organic Agriculture / v.23, no.4, 2015 , pp. 715-734 More about this Journal
Abstract
The objective of this study is to estimate the relationship among perceived value, perceived risk, satisfaction, purchase intention for environmental-friendly agricultural products. For this, we separate consumer with two groups that one is the experienced, the other is the not-experienced. Four factors is respectively adopted in perceived value and risk with exploratory and confirmatory factor analysis. The results of this study show that emphasizing the value of environmental-friendly agricultural products is important to the not-experienced. And to decease the risk is more effective to the experienced for activating market.
Keywords
environmental-friendly agricultural products; perceived value; perceived risk; satisfaction; purchase;
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Times Cited By KSCI : 2  (Citation Analysis)
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