• The Journal of Asian Finance, Economics and Business
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• 제9권6호
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• pp.207-217
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• 2022

In recent years, the Iraqi market witnessed a large opening that resulted from the entry of many different products with an absence of government regulations. As a result, marketing deception practices have emerged as a new phenomenon. This study examines the effect of deceptive brand image on consumer purchase intention, with consumer attitude as a mediator. A quantitative method was applied in the form of a questionnaire distributed to shoppers at Carrefour Supermarket in Erbil, Kurdistan Region of Iraq. A random sampling technique was conducted. Subsequently, 200 questionnaires were distributed, and 175 valid questionnaires were analyzed, indicating an 87% response rate. Partial least squares structural equation modelling (PLS-SEM) has been utilized to test the hypothesis. The result showed that brand image deception has a negative impact on consumer purchasing intention. Also, attitude mediates the relationship between deceptive brand image and consumer purchase intention. The empirical finding confirms that deceptive marketing practices such as brand deception can change the attitude of consumers negatively toward brands and, therefore, affect the consumer purchase intentions. The findings suggest that honest brand marketing is beneficial in increasing the attitude toward the brand. This strategy will increase consumer purchase intentions.

• 한국콘텐츠학회논문지
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• 제11권7호
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• pp.374-386
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• 2011

본 연구에서는 리더의 코칭이 조직구성원들의 직무만족과 직무몰입에 미치는 영향에 대하여 주된 연구 초점을 두었으며 자기효능감을 중요한 매개변수로서 설정을 하였다. 이를 위하여 우선적으로 리더의 코칭, 자기효능감, 직무만족, 직무몰입에 대한 이론적 논의들을 기초로 하여 연구모형과 가설들을 설정하였으며 총 20개 기업으로부터 얻어진 296명의 데이터를 실증분석에 활용하였다. 탐색적 요인분석과 확인적 요인분석을 통해 타당성 검증이 이루어졌으며 구조방정식모형 결과를 바탕으로 가설들을 검증하였다. 연구결과를 살펴보면 리더의 코칭은 조직구성원들의 자기효능감에 유의한 정(+)의 영향을 미치는 것으로 나타났으며 직무만족과 직무몰입에 대하여서도 유의한 정(+)의 영향을 미치는 것으로 나타났다. 또한 자기효능감은 리더의 코칭과 직무만족간의 관계 그리고 리더의 코칭과 직무만족간의 관계에서 유의한 매개변수로서의 역할을 하는 것으로 나타났다.

• 한국보육지원학회지
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• 제19권5호
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• pp.45-63
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• 2023

Objective: The purpose of this study was to verify whether teachers' interpersonal competence serves as a mediator between perceived social support in the workplace, as perceived by childcare teachers, and their level of job satisfaction. Methods: The participants of this study comprised 422 childcare teachers employed in childcare centers across Seoul, Incheon, and Gyeonggi Province. Correlation analysis was performed using the collected data to examine the relationships between variables. Additionally, regression analysis was carried out to validate the mediating role of interpersonal relationship competence in the association between workplace social support and job satisfaction. Results: The study's findings revealed a positive correlation between interpersonal competence and job satisfaction. The study successfully confirmed the mediating role of interpersonal competence among childcare teachers in the connection between workplace social support and job satisfaction. Conclusion/Implications: The results suggest that enhancing the job satisfaction of childcare teachers requires identifying diverse social support systems within childcare centers that influence them. It is imperative to formulate strategies that highly value social support and concurrently enhance interpersonal skills.

• The Journal of Asian Finance, Economics and Business
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• 제8권11호
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• pp.133-143
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• 2021

This study investigates the relationship between social capital and enterprise performance with knowledge sharing as the mediator. By employing the data of 677 respondents collected from delivering questionnaires to small and medium-size firms in Vietnam in 2020, this study suggests a two-step approach that combines exploration factor analysis (EFA), confirmatory factor analysis (CFA), and path analysis (SEM). The empirical findings significantly support our proposed model by demonstrating that knowledge sharing mediates the connection between all three elements of social capital and enterprise performance. At the same time, the results emphasize the importance of knowledge sharing as a major benefit of social capital and a substantial driving element of both operational and financial performance. The results show that all three social capital qualities (structural, relational, and cognitive) significantly impact both tacit and explicit knowledge sharing, while knowledge is one of the main routes connecting social capital to enterprise performance. Hence, our research model may be used in future studies to evaluate social capital, knowledge sharing, and firm performance as a new theoretical model. Our results offer a plausible explanation for how social capital improves knowledge sharing and enterprise performance.

• 한국정보시스템학회지:정보시스템연구
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• 제32권2호
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• pp.45-61
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• 2023

Purpose ESG(Environment Social Governance) activities of IT companies are very important for organizational development in that they can motivate employees to engage in job crafting by giving them a sense of purpose and meaning. There have been many studies on the positive impact of company ESG(Environment Social Governance) activities on financial performance, but unlike the existing financial performance approach, this study suggested that IT companies ESG activities can affect job crafting and job satisfaction of employee, using non-financial organizational variables. Design/methodology/approach This study, based on the related theoretical background, showed the relationship between ESG, job crafting, and job satisfaction, and it was proposed as a research model. A measurement model was constructed, and it was estimated and evaluated with LISREL 9.30, using data from IT companies employees, and it showed satisfactory data-fit of proposed model. The empirical results indicated that ESG(Environment Social Governance) take effect on job crafting, and job crafting take effect on job satisfaction. Findings This study provided several important implications in relation to the ESG(Environment Social Governance) that contribute to job crafting and job satisfaction for IT companies employees. It was confirmed that job crafting variable is a effective mediator linking ESG(Environment Social Governance) and job satisfaction.

• 유통과학연구
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• 제11권5호
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• pp.25-31
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• 2013

Purpose - This study aims to determine the effects of marketing factors on the long-term purchasing behavior regarding industrial goods, using data from wholesalers and retailers. Research design, data, and methodology - We used multiple regression analysis and 3-step regressions to investigate causality. We used 177 questionnaires targeting wholesalers and retailers of industrial goods. Results - First, long-term purchasing behavior is positively related only with advertising and marketing factors. Second, the relationship between marketing factors and brand value show that the physical environment, word-of-mouth advertising, and publicity are positively related, except advertising and sales promotion, respectively. Third, brand value and long-term purchasing behavior are positively related. Finally, brand value is not a mediator between marketing factors and long-term purchasing behavior. Conclusion - This study suggests that industrial goods providers should use marketing strategies that are different from those used in the consumer market. Further, if they want to maintain long-term relationships, they should increase their brand value.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.471-478
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• 2021

This study aims to investigate the determinants of turnover intention among company managers in Indonesia. Based on the literature, this research hypothesizes that job satisfaction is a mediator in the relationship between compensation, career and turnover intention of companies in Indonesia. Respondents as research samples are grouped into middle managers from two industries, namely, manufacturing and services. A total of 215 questionnaires were returned from middle managers. Data analysis used Structural Equation Model - Linear Structural Relationship (SEM LISREL). The research results prove that compensation and career have a positive effect on job satisfaction. Compensation, career, and job satisfaction have a negative impact on turnover intention. Compensation is known to be one of the motivating drivers of workers around the world. From this study it can be said that, if middle manager teachers are well compensated, they will be encouraged, persuaded and will have positive feelings toward their work, and this will result in staying put. It works also with career and job satisfaction. If both variables are considered carefully, intention to move tends to be low. These findings provide new insights into the field of international human resources in developing multinational companies and service businesses.

• 유통과학연구
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• 제22권8호
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• pp.65-76
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• 2024

Purpose: The study aims to recognize the relationship between big data analytics capabilities, big data analytics process, and perceived business performance from supply chain management to total customer satisfaction. Research design, data and methodology: The study followed a quantitative approach with a descriptive design. The data was collected from leading e-commerce companies in India using a structured questionnaire, and the data was coded and decoded using MS Excel, SPSS, and R language. It was further tested using Cronbach's alpha, KMO, and Bartlett's test for reliability and internal consistency. Results: The results showed that the big data analytics process acts as a robust mediator between big data analytics capabilities and perceived business performance. The 'direct, indirect and total effect of the model' and 'PLS-SEM model' showed that the big data analytics process directly impacts business performance. Conclusions: A complete indirect relationship exists between big data analytics capabilities and perceived business performance through the big data analytics process. The research contributesto e-commerce companies' understanding of the importance of big data analytics capabilities and processes.

• Human Ecology Research
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• 제53권5호
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• pp.557-566
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• 2015

This study investigated the effects of multi-culture acceptability and multi-culture teaching efficacy on young child-teacher relationships. The teachers' attitude towards multi-culture education was included in the analysis as a mediator between multi-culture acceptability and multi-culture teaching efficacy. Participants were 295 teachers and 295 young children between 3 and 5 years in childcare centers located in Seoul, Incheon, Ulsan, Gyeonggi, and North Gyeongsang Province. Teachers completed questionnaires regarding multi-culture acceptability, multi-culture teaching efficacy, and attitude towards multi-culture education. Collected data were analyzed by descriptive statistics, Pearson's correlation, Structural Equation Model, and Sobel test with SPSS ver. 18.0 and AMOS ver. 21.0. The results were as follows. First, the subscale of multi-culture acceptability and multi-culture teaching efficacy generally showed a positive correlation with closeness and conflict in the subscale of young child-teacher relationships. Second, teacher's multi-culture acceptability directly influenced the young child-teacher relationship. In addition, the impact of multi-culture teaching efficacy on young child-teacher relationship was mediated perfectly by the multi-culture education attitude. The results suggest that the multi-culture teaching efficacy promote early childhood multicultural education attitudes and that can be changed to positive teacher relationships.

• 유통과학연구
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• 제7권3호
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• pp.25-48
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• 2009

본 연구의 목적은 기술수용모델이 원격교육환경에서 인지된 상호(相互)작용에 미치는 영향을 탐색하고, 확장된 기술수용모델이 원격교육환경에서의 고객만족에 미치는 영향을 총체적으로 탐색하고자 하였다. 자료는 2009년 봄 학기에 원격교육대학에 등록된 842명의 학생들로부터 수집하였다. 또한 수집된 자료는 요인분석과 구조방정식 모형을 이용하여 분석하였다. 자료 분석 결과, 인지된 유용(有用)성이 원격교육환경에서의 인지된 상호(相互)작용과 유의한 관계를 가지고 있으며, 인지된 용이(容易)성, 유용(有用)성, 그리고 인지된 상호(相互)작용이 모두 고객만족에 유의한 영향을 미치는 것으로 나타났다.