• Title/Summary/Keyword: image understanding

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Origins of Brand Image, Customer Satisfaction, and Loyalty toward Telecommunication Service: An Emerging Market Perspective

  • Hossain, Md. Alamgir;Kim, Min-Ho;Jahan, Nusrat;Min, Bo-Yeon
    • Asia-Pacific Journal of Business
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    • v.9 no.2
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    • pp.39-57
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    • 2018
  • As competition grows in the telecommunication service industry, understanding the origins of brand image and consumer behavioral intentions challenges practitioners to design an effective marketing strategy and branding plan. In this paper, brand image and behavioral relationships are investigated in Bangladesh, an emerging market that has a particular socio-cultural and economic context of one of the most densely populated countries of South Asia. This study employs confirmatory factor analysis and structural equation modeling to analyze the database. Empirical testing and the proposed model suggest that brand image is the prime determinant of consumer satisfaction and loyalty. The results highlight the importance of perceived value, perceived trust and price structure to project brand image and satisfaction. Additionally, confirmation exhibits a stronger total effect of brand image on customer loyalty. Empirical findings extensively contribute to the theoretical and managerial understanding of subscribers' attitudes toward telecommunication service in an emerging market context.

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Black Fashion-manias' Images and Fashion Styles (블랙패션마니아의 추구이미지와 패션스타일)

  • Lee, Jeong Hwa;Ha, Jisoo
    • Fashion & Textile Research Journal
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    • v.22 no.2
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    • pp.139-148
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    • 2020
  • This study classifies black fashion-mania by each type based on their motivation for wearing black fashion as well as verifies how they express their style. To achieve the objectives of this study, the research questions are as follows. First, the images of black fashion-manias are classified. Second, each type of black fashion enthusiasts' motivations for wearing black fashion are verified. Last, black fashion-mania style are analyzed according to image types. In order to answer the research questions, a literature review and in-depth interviews (total 30 respondents (male 15, female 15) were executed. As a result, black fashion-manias use black fashion for self protection, their self-images such as charismatic professional image, modern sophisticated image, body-conscious sexy image, avant garde image which is an anti-fashion norm and unique image. The strong reason why black fashion-manias insist on black fashion is to 'look cooler'. The expressions could be articulated from sophisticated styling techniques that appear to be undecorated rather than an overt decorated styling. It is helpful information to plan black fashion products and to establish a design direction that requires an understanding of why black fashion is pursued, while promoting an understanding of groups of black fashion-mania.

THREE DIMENSIONAL RECONSTRUCTION OF TEETH USING X-RAY MICROTOMOGRAPHY (X-ray microtomography를 이용한 치아의 3차원 재구성)

  • Shin, Dong-Hoon
    • Restorative Dentistry and Endodontics
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    • v.28 no.6
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    • pp.485-490
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    • 2003
  • Complete understanding of the exterior and interior structure of the tooth would be prerequisite to the successful clinical results, especially in the restorative and endodontic treatment. Although three-dimensional reconstruction method using x-ray microtomography could not be used in clinical cases, it may be the best way to reconstruct the morphologic characteristics of the tooth structure in detail without destructing the tooth itself. This study was done to three dimensionally reconstruct every teeth in the arch in order to increase the understanding about the endodontic treatment and to promote the effective restorative treatment by upgrading the knowledge of the tooth morphology. After placing tooth between the microfocus x-ray tube and the image intensifier to obtain two-dimensional images of each level. scanning was done under the condition of 80 keV, $100{\;}\mu\textrm{m}$, 16.8 magnification with the spot size of $8{\;}\mu\textrm{m}$. Cross-section pixel size of $16.28{\;}\mu\textrm{m}$ and 48.83 cross-section to cross-section distance were also used. From the results of this study, precise three dimensional reconstructed images of every teeth could be obtained. Furthermore, it was possible to see image that showed interested area only, for example. enamel portion only, pulp and dentin area without enamel structure, pulp only, combination image of enamel and pulp, etc. It was also possible to see transparent image without some part of tooth structure. This image might be used as a guide when restoring and preparing the full and partial crown by showing the positional and morphological relationship between the pulp and the outer tooth structure. Another profit may be related with the fact that it would promote the understanding of the interior structure by making observation of the auto-rotating image of AVI file from the various direction possible.

A Case Study of Elementary School Teachers' Understanding of 'Light and Image' and Change of Perception Related to Learning Contents ('빛과 상'에 대한 초등 교사들의 이해와 학습 내용에 대한 인식 변화에 대한 사례 연구)

  • Paik, Seoung-Hey;Jung, Youn-Kyoung
    • Journal of Korean Elementary Science Education
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    • v.28 no.3
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    • pp.245-262
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    • 2009
  • This research was to examine the understandings of elementary school teachers on the phenomena related to light and image, and to survey their perception change related to learning contents of optics. The subjects were selected from the elementary teachers who were enrolled in a graduate course, 'Science education seminar' at an education college located in Chungchungbuk-Do, South Korea. Among the five students who exposed their perceptions clearly in the class, the three of them were selected who agreed to the proposal of the case study. To achieve the purpose of this study, semi-structured interviews following the conception test with the 3 elementary teachers were conducted. During the analysis of the data, additional interviews by phone, e-mail, and internet messenger were conducted if necessary. According to the results, all of the elementary school teachers lacked the scientific conceptions of the phenomena related to light and image. Unfortunately, their learning experiences did not help them to understand the scientific concepts. During the interviews, the teachers recognized the importance of the viewpoints of seeing, image, cognition of light, point light source to understand the phenomena related to light and image.

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A Study on Visual Behavior for Presenting Consumer-Oriented Information on an Online Fashion Store

  • Kim, Dahyun;Lee, Seunghee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.44 no.5
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    • pp.789-809
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    • 2020
  • Growth in online channels has created fierce competition; consequently, retailers have to invest an increasing amount of effort into attracting consumers. In this study, eye-tracking technology examined consumers' visual behavior to gain an understanding of information searching behavior in exploring product information for fashion products. Product attribute information was classified into two image-based elements (model image information and detail image information) and two text-based elements (basic text information, detail text information), after which consumers' visual behavior for each information element was analyzed. Furthermore, whether involvement affects consumers' information search behavior was investigated. The results demonstrated that model image information attracted visual attention the quickest, while detail text information and model image information received the most visual attention. Additionally, high-involvement consumers tended to pay more attention to detailed information while low-involvement consumers tended to pay more attention to image-based and basic information. This study is expected to help broaden the understanding of consumer behavior and provide implications for establishing strategies on how to efficiently organize product information for online fashion stores.

Extraction of Feature Points Using a Line-Edge Detector (선경계 검출에 의한 특징점 추출)

  • Kim, Ji-Hong;Kim, Nam-Chul
    • Proceedings of the KIEE Conference
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    • 1987.07b
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    • pp.1427-1430
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    • 1987
  • The feature points of an image play a very important role in understanding the image. Especially, when an image is composed of lines, vertices of the image offer informations about its property and structure. In this paper, a series of process for extracting feature points from actual IC image is described. This result can be used to acquire CIF ( Caltech Intermediate Form ) file.

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Natural Image Labeling and Classification Technique by Color-Spatial Histogram and Production Rules (칼라-공간 히스토그램과 생성 규칙을 이용한 자연 영상 레이블링 및 분류 기법)

  • 김준영;신수연;김우생
    • Proceedings of the IEEK Conference
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    • 2002.06d
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    • pp.153-156
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    • 2002
  • The image labeling and classification is one of the important tasks for a content-based image retrieval and an image understanding. This paper propose a new technique to label and classify natural images with a color-spatial histogram and production rules. We show that our proposed method is very efficient for a natural image composed of a few regions.

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Document Structure Understanding on Subjects Registration Table

  • Ito, Yuichi;Ohno, Masanaga;Tsuruoka, Shinji;Yoshikawa, Tomohiro;Tsuyoshi, Shinogi
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 2003.09a
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    • pp.571-574
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    • 2003
  • This research is aimed to automate the generating process of the database from paper based table forms like this work. The registration table has so complicate table structures, ana in this research we used the registration tables as an example of general table structure understanding. We propose a table structure understanding system for some table types, and it has some steps. The first step is that the document images on paper are read from the image scanner. The second step is that a document image segments into some tables. In the third step, the character strings is extracted using image processing technology and the property of the character strings is determined. And the structured database is generated automatically. The proposed system consists of two systems. "Master document generation system" is used for the table form definition, and it doesn′t include the handwritten characters. "Structure analysis system for complete d table" is used for the written form, and it analyzes the table form filled in the handwritten character. We implemented the system using MS Visual C++ on Windows, and it can get the correct extraction rate 98% among 51 registration tables written by the different students.

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Asian Image-mathematics System from the Viewpoint of Three Category (삼원적 구조로 본 상수역학 체계;사상(四象)${\cdot}$오행(五行)${\cdot}$육기(六氣)를 중심으로)

  • Kim, Byoung-Soo
    • Journal of Physiology & Pathology in Korean Medicine
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    • v.21 no.5
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    • pp.1065-1071
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    • 2007
  • It has been known that Asian Medicine theory are based on yin and yang & Five Phases. but recently many therapist using asian medicine in Korea or another nations, take up the position that it is not inevitable for them to adopt the theory of yin-and-yang & Five Phases when they cure a patient. but the point of this view suggests they can not understand totally the real theory about yin-and-yang & Five Phases. asian image-mathematics based on I-Ching could analysis all things with the natural number. the kernel of understanding on principle of I-Ching is realizing that the standard should be changed in some conditions and the form of cosmos should change endless. the system of all thing under sun is divided in three parts on the asian image-mathematics. the nature number from one to nine is divided in three categories that are grouped as 123, 456, 789. So, if we want to understand Five Phases theory, we suggest that it is useful to know the organic connected relations among Four Images, Five Phases, Six Qi(six kinds of weather). the aim of this paper is to arrive at understanding of profound learning on image-mathematics throughout the number of 4, 5, 6 in the concrete context.

A Study on Elementary Students' Conceptual Metaphor Structures about Light through Analysis of Their Image Schema (초등학생들의 빛에 대한 이미지 스키마 분석을 통한 개념적 은유 구조 연구)

  • Jung, Jinkyu;Kim, Youngmin
    • Journal of The Korean Association For Science Education
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    • v.38 no.6
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    • pp.813-823
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    • 2018
  • The purpose of this study is to analyze elementary students' conceptual metaphor forms of light through their image schema of light. The participants were 162 $6^{th}$ grade students from G city, Gyeongsangnam-do. For this study, the analysis framework was developed as image schema analysis and systemic functional grammar analysis. Then, students' metaphorical expressions of light concepts were analyzed by the framework(image schema analysis and systemic functional grammar analysis). The findings are as follows. First, in the understanding of source of light, students had two structures of light. (a)Light comes out from a light source and goes straight in space. (b)Light is dispersed around a light source. Second, in the understanding of the process to see a material, students had five structures including scientific concept as light came out from a light source approaches the material and reflects off the material, then the light goes into the person's eyes. Third, in the understanding of reflection of light, students had four structures including scientific concept as light came out from a light source approaches the mirror and is reflected from the mirror.