• Journal of Fashion Business
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• v.24 no.1
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• pp.88-101
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• 2020

The music videos of BTS go beyond the limit of media promoting music and shows their meaning in various ways and complete the visual message of music through fashion style. BTS' fashion style in the music videos shows a change in symbolic representation of the genre of each album and song, of which gender images are changing aligned with the music messages of BTS. The purpose of this study was to derive gender images of fashion style in BTS music videos and to interpret their meaning based on Judith Butler's theory that performativity creates discourse through iterative process. It is conducted as a research method, an analytical study was conducted in parallel with literature studies and empirical case analysis. The scope of the study was limited to 301 costumes that appeared in 21 official music videos from debut single album '2Cool 4 Skool' released in 2013 to the mini album 'Map of the Soul: Persona' released in 2019. As a result of the analysis, the controversial fashion style, challenging fashion style, boyish fashion style, hybrid fashion style, the playful fashion style were revealed. The conclusion of studying the gender image of BTS, interpreted by this analysis using Judith Butler's theory, is as follows. The gender image of BTS is the traditional image that identifies with the dominant gender discourse, the resistive gender image that intentionally distances mainstream culture, the eclectic image parodying the gender of the opposing term, and the deconstructive image that transcends the dominant gender discourse.

• Journal of the Korean housing association
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• v.5 no.1
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• pp.17-27
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• 1994

The Purpose of this study is to classify the life styles of urban residents in apartments and to find out possible correlation with their preferences on interior ambience.The selected samples were 3,000 residents from Seoul, Pusan, Kwaungju and Cheonan, and 2,750 of them were analyzed.'The results can be summarized as follows.1.The life style patterns were classified into S types, namely organized type, decoration-oriented type, self expression type, practicality-oriented type and fashion-oriented type. 2. Interior image were classified into 4 types, namely characteristic image, contemporary image, classic image and rich image.3. The interior preference was correlated with the life style patterns, such as organizd type preferred to contemporary image, decoration-oriented type preferred to rich image, self expression type preferred to classic image and practicality-oriented type preferred to characteristic type.4. The patterns of life style and the interior preference differed significantly according to the size of apartment and the age of owner.

• Journal of Fashion Business
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• v.10 no.1
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• pp.164-177
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• 2006

The purpose of this study was to analyze the differences in the image perception of dress shirts, the shirts style preference, the men's fashion consciousness, the shirt purchase attitude, and the usage of the information source between the Daks group(44 respondents) and Renoma group(21 respondents), for developing the possibility and strategy of the dress shirt market in men's wear market for the apparel marketers and manufacturers. For this study, the data obtained from 65 respondents were analyzed by descriptive statistics, Pearson's simple correlation, ANOVA. The results from the study were as follows ; The 6 stimuli for image perception rated on 5 point Likert-type scales in the 12 features were evaluated by perceivers. By the best 3 features abstracted from each stimulus, the shirts styles were named, they were Basic style, Soft style, Sophisticated style, Modern casual style, Mannish style, and Trendy style. There were significant differences in the image perception of Mannish style, the preferences of shirts style, the fashion consciousness, the shirt purchase attitude, and the usage of the information source between the Daks group and Renoma group.

• Journal of Fashion Business
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• v.21 no.3
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• pp.29-42
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• 2017

This study investigates the impact of female consumer self-image on pursued fashion style. A survey was carried out among 717 women between the ages of 20 and 60 living in Seoul, Incheon, and Gyeonggi. Analysis was conducted in the following manner: SPSS 18.0 was used to perform an Exploratory Factor Analysis (descriptive analysis, principal factor analysis, Pearson correlation analysis, frequency analysis, and reliability analysis) and AMOS 21.0 was used to carry out a Confirmatory Factor Analysis. Based on a Structure Equation Model, results show that ideal self-image and realistic self-image, which are factors derived from psychology, affect pursued fashion style. By contrast, social self-image - derived from social contexts - does not. Therefore, the female consumers' self-image influences pursued fashion style; this is opposed to the relationship between the realistic self-image and ideal self-image of women, which is more unconscious and self-satisfying. The presented results indicate that we should respond to changes in the fashion industry and develop a deeper understanding of consumer niches to discover the factors that predict purchasing behavior. This knowledge can then be applied to establish market strategies. This study contributes to the literature by producing preliminary data that can help support such strategy formulation in the fashion and clothing industry.

• Journal of the Korean Society of Costume
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• v.64 no.3
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• pp.142-154
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• 2014

The purpose of this study is to classify fashion images of senior women who have emerged as influential customers in the fashion industry. Characteristics of fashion images of senior women are identified by fashion style, preference color, and self-image. With the collected data, the Q group, consisting of Korean women who are in their 50s, was targeted using the Q methodology. The following factors were evaluated through in-depth interviews: fashion style, preference color and self-image. The fashion images of senior women were classified into the following 4 types: Characteristic modern, Reasonable basic, Comfortable contemporary, and Conservative elegance. Those classified fashion image types were influenced by the factors of nobleness, usefulness, personality, fashionableness, and youthfulness in accordance with fashion style, preference color, and self-image. The results of this study may provide basic information for fashion image planning for senior women and meaningful data for redefining and diversifying the concept of senior fashion brand which reflects the generation's changed taste and lifestyle.

• Journal of Fashion Business
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• v.20 no.4
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• pp.96-109
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• 2016

This objectives of this research was to look into the actual state of fashion wearing purchase and makeup purchase to recognize the interrelationship between fashion and makeup styles by selecting words used for fashion image and cosmetic style. Such study can offer basic materials for choice of makeup style by each fashion style. Most information on fashion and cosmetics were obtained through the internet. However, a lot of information on cosmetics were also obtained through TV. Therefore, if fashion companies use both internet and TV for advertising, more effect on purchasing might be obtained. The design and color are important standards for selecting clothes. However, the quality and price of clothes are essential standards for purchasing cosmetics. Therefore, for fashion companies, they need to pay more attention to design and color. However, for cosmetic companies, they need to take notice of quality and price. When image words were extracted, fashion images showed the following words: natural, romantic, elegance, casual, and avant-garde, while makeup images showed romantic-casual, elegance, avant-garde, and natural. Regarding the interrelationship between fashion style and makeup style, natural and casual fashion style were harmonized with natural makeup while romantic fashion style was associated with romantic makeup. The fashion style of elegance and avant- garde was associated with elegance makeup. Therefore, similar images were found between fashion and makeup styles.

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.10a
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• pp.17.1-17
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• 2001

• Journal of the Korean Home Economics Association
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• v.49 no.7
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• pp.111-122
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• 2011

This qualitative case study examined what type of clothing image middle aged housewives strive for, and how to classify the preferred clothing style. Secondly, we examined how their clothing image corresponded to age and observed the meaning of such changes over time. The participants of this study were eight middle aged housewives. This study was conducted through in-depth interviews that were based on an unstructured questionnaire, and the data were collected from January to October 2010. The results were as follows: First, result related to preferred clothing image implicated fashion, esthetic sense, and clothing concerns. Preferred clothing image fell into 'intelligent-colorful' and 'urban-neat' categories. The preferred clothing style types of the participants were labeled as 'trendy', 'classic', 'conservative', and 'unique'. Second, the clothing image that participants thought to be of greater value in middle age included 'graceful' and 'elegant' allowing for the expression of age-appropriate style, high quality, and mind of plenty.

• Journal of Fashion Business
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• v.18 no.6
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• pp.208-221
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• 2014

The purpose of this study was to investigate the effects of the hair style, and perceiver's generation on the perception of a high schoolgirl's image. A quasi-experimental method by questionnaire was used. The subjects were 253 high schoolgirls and their mothers living in Jinju. The data were analyzed by using frequency, factor analysis, Cronbach's alpha-reliability coefficient, three-way ANOVA, and Duncan's multiple ranges test. The high schoolgirl's image was derived in five dimensions by factor analysis: schoolgirl look, prettiness, individuality, activeness, and cuteness. In the image based on the hair length, it was assessed that the short cut and the bobbed hair styles looked more like school girls. And the short cut and long hair styles were considered as showing individuality. On the other hand, the bobbed hair style was assessed as cuter than styles of other lengths. For the bangs, the short bangs were found to more school-girl look and cuter than the long bangs. The mother group, whose ages were older than that of the other group, evaluated that the stimulative pictures had more school-girl look, individuality, prettiness, activeness and cuteness, compared to how the school girl group evaluated. It was shown that the generation gap produced different opinions about the stimulative pictures. Therefore hair style, bangs style, and difference in generations were found to be the variables affecting perception of high school girl image.

• Journal of the Korea Society of Computer and Information
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• v.27 no.7
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• pp.27-33
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• 2022

In this paper, we propose a novel generator architecture for multi-domain style transfer method not an image to image translation, as a method of generating a styled image by transfering a style to the content image. A latent vector and Gaussian noises are added to the generator of GAN so that a high quality image is generated while considering the characteristics of various data distributions for each domain and preserving the features of the content data. With the generator architecture of the proposed GAN, networks are configured and presented so that the content image can learn the styles for each domain well, and it is applied to the domain composed of images of the four seasons to show the high resolution style transfer results.