• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.8
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• pp.1119-1130
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• 1999

The purpose of this was to investigate the differences in recognition of brand and advertisement image according to the life style segments of adolescents. The subjects selected for the final analysis were 613 female high school students whoe were residents in Seoul Pusan and Taejeon. The statistics used for data analysis were factor analysis one-way ANOVA Duncan's multiple range test paired t-test frequency distribution and percentage by the SPSS program The results of this study were as follows : 1. The life style of adolescents wee classified into five groups : Sports Uninterest group Friend Preference/Fashion Uninterest group Sports Preference/Home Oriented group Fashion Interest group and Confidence group. 2, The brand image and advertisement image recognition didn's correspond in general 3. The brand image and advertisement image recognition were significantly different among five groups of life style. The Confidence group and Friend Preference/ Fashion Uninterest group recognized brand image and advertisement image lower than the other groups.

• Journal of Korea Multimedia Society
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• v.24 no.1
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• pp.146-154
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• 2021

Conspicuous consumption is often investigated in Korea and consumers purchase a product to publicly display economic power or social status. The existing studies argue that brand loyalty and luxury brand preferences escalate conspicuous consumption, and it is important to identify different visual perception to understand irrational consumers' behavior. Car emblem as brands' visual identity represents the brand's image, mission and message. Irrational consumers thus are expected have different visual perception to the emblem or logo. To understand the impact of irrational consumer behavior on visual perception, this study explored how brand loyalty and luxury brand preferences impact on the visual perception of car emblems between Korean domestic brand and imported brand. This study used eye tracking technology to measure the respondents' attention on an emblem of the cars. Eye tracking tools analyze fixations and measure the attention on a specific area of interests (AOI). This study explored the maintaining time and frequency on AOI, as well as explored the size of pupil to identify the respondents' attention on the AOI. In this experiment, the logos of domestic cars (i.e., Hyundai and Kia) and foreign cars (i.e., Mercedes-Benz and BMW) were swapped to see how irrational consumer behavior impact on visual perception of car emblem.

• Korean journal of communication and information
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• v.38
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• pp.73-118
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• 2007

The purpose of this research is to figure out the effects of media framing and image restoration strategies on the public's crisis perceptions. The literature review revealed that the public perceives crises through the media lens and image restoration strategies heralded by the organization interact with media frames in the process of the public's perceiving the crisis. The news content analysis and the experiment were conducted to accomplish the research purpose. Also food-related crises were selected for a research case because they have a great impact on the society. The content analysis showed that image restoration strategies designed by the crisis organization tend to be conveyed through anecdote-type news frames. Most image restoration strategies were close to defensive communications and not differentiated by the crisis type. The experiment outcomes demonstrated that the organization's image restoration strategies were not consistent with what the public preferred in the crisis situation. Such public perceptions also were changed according to media frames. Media frames and image restoration strategies have an interaction effect on the public's crisis perception.

• The KIPS Transactions:PartB
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• v.15B no.3
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• pp.189-196
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• 2008

In this paper, a CMOS digital image sensor, which consists of A/D conversion, motion estimation circuits, and an attention module for ROI (Region of Interest) detection is presented. The functions of A/D conversion and motion estimation are implemented by $0.6{\mu}m$ CMOS processing circuit as hardware, and the attention module is implemented outside the circuit as software currently. Attention modules are taken to improve limited applications of the smart image sensor. The current smart image sensor responses to the changes of intensity, and uses the integration time to estimate motion. Therefore it is limited in its applications. To make up for inherent property of the sensor from circuit design and extend its applications we decide to introduce perception solutions to the image sensor. Attention modules for still and moving images are employed to achieve such purposes. The suggested approach makes the smart image sensor available with additional functions for such cases that motion estimation or intensity changes are not observed. Experimental result shows the usefulness and extension of the image sensor.

• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.236-246
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• 2017

As a research on culinary staffs' subjective perception of star chefs' appearance in cooking broadcast, this study analyzed the subjective tendency targeting culinary staffs in hotels & restaurants by applying Q methodology. Three research questions of this study were set up like below. First, what are the culinary staffs' acceptance types of subjective perception of star chefs' appearance in cooking broadcast? Second, what are the characteristics of homogeneous type of culinary staffs' subjective perception of star chefs' appearance in cooking broadcast? Third, what are the things in common and differences of culinary staffs' each subjective perception type of star chefs' appearance in cooking broadcast? In the results of typological analysis based on such research questions, total four types were drawn such as Acquiring expertise through cooking broadcast type(Type1, N=8), New broadcast genre recognition type(Type2, N=10), The profession of the chef reality recognition type(Type3, N=2), and Profession image of chef synergy type(Type4, N=2). Each type showed its own distinctive characteristics.

• Journal of the Korean Society of Radiology
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• v.9 no.7
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• pp.515-521
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• 2015

This study assessed the degradation of image quality caused by grid artifacts and $moir{\acute{e}}$ pattern artifacts in a stationary grid, and the degradation of image quality caused by cut off artifacts in a moving grid. X-ray images were acquired in a stationary grid and a moving grid with X-ray exposure conditions of 100 cm, 80 kVp, and 30 mA using a CDRAD phantom and a 24 cm thickness acrylic phantom. Observer's perception of X-ray imaging using CDRAD Analyzer was mean 49.36, standard deviation 3.76, maximum 55.56, and minimum 38.67 in the stationary grid, and 47.04, 12.69, 55.56, and 20.89, respectively, in the moving grid. The stationary grid was superior to the moving grid in terms of the mean and standard deviation of observer's perception.

• Korean Journal of Cognitive Science
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• v.16 no.3
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• pp.175-188
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• 2005

Recently, Li, Brenner, Cornelissen and Kim (2002) reported that 2D shape perception during pursuit eye movement just reflected the retinal image, and this result implies that the visual system ignored the extra-retinal information. In reality, however, we usually do not experience the perceptual distottion of 2D shape during pursuit eye movement. One Possibility is that the visual system night exploit the fact that the relative location between objects on retinal image is constantly maintained even during pursuit eye movement. The present research examined this possibility. Interestingly, perceptual distortion of 2D shape was observed even in the presence of reference, however, the amount of distortion decreased compared to when the reference does not exist. The distance between the reference and the target affected the perceptual distortion. These results imply that reference information is used in 2D shape perception during pursuit eye movement but it cannot completely explain the stable and accurate representation of 2D shape perception during pursuit eye movement.

• Journal of Korean society of Dental Hygiene
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• v.22 no.2
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• pp.143-151
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• 2022

Objectives: This study investigates dropout intention and the structural relationship between the dental hygienist role and satisfaction with the study major perceived by dental hygiene students. Methods: A survey was conducted on 269 dental hygiene students. The survey items covered general characteristics, department choice motivation, the desirability of dental hygienist career, practice clinical experience, perception of dental hygienist role, satisfaction with study major, and dropout intention. Independent sample t-test, one-way ANOVA, Mann-Whitney U test, multiple linear regression analysis, and structural equation modeling were used for statistical analysis. Results: The dropout intention level of dental hygiene students was 2.4 out of 5.0. Satisfaction with study major partially mediates perception of dental hygienist role and dropout intention (direct effect=0.182, p=0.024, indirect effect=-0.437, p=0.010). Perception of dental hygienist role (β=-0.255, p=0.010) and satisfaction with study major (β=-0.661, p=0.010) showed a negative relationship with dropout intention. The factor most affecting dropout intention was satisfaction with study major. Dropout intention was high when selecting a major based on external motivations (β=-0.448, p<0.001). Conclusions: Perception of dental hygienist role and satisfaction with study major directly or indirectly affect dropout intention. Therefore, improving satisfaction with study major and improving the perception of dental hygienists will help reduce dropout intention.

• Fashion & Textile Research Journal
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• v.6 no.5
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• pp.575-584
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• 2004

The purpose of this study was to investigate the differences in recognition of brand and advertisement image according to the advertisement expression forms of domestic make-up cosmetics. This study was conducted by means of a questionnaire survey of female which age from twenties to the thirties. The statistics used for data analysis were frequency distribution, Percentage, mean, factor analysis, and paired t-test by the SPSS program. The results of this study were as follows. The brand and advertisement image of domestic Make-up cosmetics were classified into seven factors. : Of good quality, high-toned, modern, chic, unique, familiar, stimulative brand and advertisement image. The brand image and advertisement image recognition didn't correspond in general except HERCYNA and ETUDE.

• Journal of the Semiconductor & Display Technology
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• v.20 no.3
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• pp.93-96
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• 2021

The desire for a technology that can mechanically acquire 2D images starting with the manual method of drawing has been making possible a wide range of modern image-based technologies and applications over a period. Moreover, this trend of the utilization of image-related technology as well as image-based information is likely to continue. Naturally, as like other technology areas, the function that humans produce and utilize by using images needs to be automated by using computing-based technologies. Surprisingly, technology using images in the future will be able to discover knowledge that humans have never known before through the information-related process that enables new perception, far beyond the scope of use that human has used before. Regarding this trend, the manipulation and configuration of massively distributed image database system is strongly demanded. In this paper, we discuss image identifier production methods based on the utilization of the image hashing technique which especially puts emphasis over an entropy operator.