• Management & Information Systems Review
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• v.38 no.2
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• pp.29-46
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• 2019

O2O services, a form of mobile commerce, are increasing due to the widespread use of smartphones and the rational consumption trend of young consumers. In addition, the introduction of Social Commerce's O2O service has transformed customer experience into innovation. Therefore, the purpose of this study is to investigate the effect of O2O service characteristics and social commerce provider characteristics on the social commerce 's O2O service as a social psychological image that consumers have at the point of purchase and use time, as a smart shopper feeling and a cheapness shopper feeling. And the relationship between consumer satisfaction and intention to use through Structure Equation Modeling, and to suggest the implications for O2O service management that can provide greater satisfaction to consumers by identifying the process of creating satisfaction of O2O service. The results of the study show that price discounts and scarcity of social commerce's O2O service characteristics have shown that it increases smart shopper feeling. Also, it was confirmed that brand awareness and ease of purchase, which are characteristics of social commerce, confirms the increase of cheapness shopper feeling. We also confirmed the effect of smart shopper feeling and cheapness shopper feeling on satisfaction. This satisfaction has a positive effect on the intention to use. The result of this study is that it is necessary to reduce the cheapness shopper feeling of consumers and to emphasize the price discount and scarcity so that the smart shopper feeling occurs in order to satisfy the consumers who purchase O2O service products.

• (The)Korea Educational Review
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• v.17 no.3
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• pp.175-240
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• 2011

The purpose of this study is to understand how the perception and attitude in children's education have changed over the 20th century in South Korea by searching the newspaper articles. The modernization in 20th century brought radical changes in every aspect of Korean society including education. As an educational attitude and policies from the government changed, so did the tones reflected in the newspaper articles. To sum up, there were four (4) principal changes found from this study as follows;Firstly, parental involvement and role as an educator became more important in Korean society and huge generation gap arose in attitudes towards children's education and custody. Secondly, the traditional gender-based roles of mothers' with image of love and fathers' with strength disappeared and mothers' responsibility of children's education were more emphasized during 20th century. Meanwhile, today's society is calling for an immediate return of fathers' involvement and commitment to children's education in the household. Thirdly, as the overflow of information and knowledge in 20th society caused an excessive interest in children's education, there were rising demands for establishing proper views and ideas on children's education. Lastly, the responsibilities of children's education which had been laid on household was expanded to public and government, which can be seen from the fact that an educational support from the government was extended to the children of overseas Korean as well as those residing in Korea.

• 한국노년학
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• v.40 no.4
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• pp.659-689
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• 2020

This study focuses on the process of internalizing the perception of negative discrimination among elderly people who have experienced age discrimination. The grounded theory method was used to identify the age discrimination experienced by the elderly in their daily lives and to explore the consequences of such discrimination through self-ageism. According to the analysis results, the elderly respond not only to explicit discrimination but also to implicit discrimination. In this process, the stronger the pain of old age (poverty, disease, ignorance, and solitude) and the stronger the memory of failing to respond to discrimination, the higher the level of self-ageism. "Self-ageism" has internalized the negative image of the elderly, who have been discriminated against by age, resulting in disadvantages in terms of quality of life through various reject/separate/suspension actions in reality. In the presence of supportive resources such as health, institutional support, and caregivers, the elderly have room to overcome self-ageism through more active ways. However elderly people who cannot motivate themselves and they lack these resources, elderly are trapped in negative reflux caused by self-ageism and sustained a depressed and shrinking life. In this state, it is not easy to motivate themselves and make physical, cognitive, emotional and social responses. Therefore, in this analysis, we specifically noted two aspects, contextual conditions and interventional conditions, and proposed programs for synchronizing senior citizens and improving resiliency from a microscopic point of view, and argued for the need to develop systems such as supplementing welfare and health service systems related to the entire life cycle, expanding accessibility and 'age-integration' through 'Community Care', awareness improvement and anti-discrimination laws.

• Journal of the Korean Society of Earth Science Education
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• v.14 no.1
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• pp.21-32
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• 2021

The recognition for future global environment was studied targeting the university students who will be grown as general public composing our society in this study. The rate recognizing as the complex space of natural objects and artifacts is very low for non-science majored university students. Also, the rate recognizing global environment change from now to the future as negative. The environment recognition should be changed as that the university students can imagine the human live together with the nature in the image of future global environment. The environment education find out and practice the method that human can co-exist together to the direction of co-exist with the nature. Also, the rate internalizing future global environment as the space the human amends for non-science majored university students. This result is interpreted as shown the point of view that the global environment can be improved by the human activity, and it suggests the direction of environment education the university should supply. The environment education direction should be converted from the eduction of environment or the eduction from environment to the education for environment. The opportunity for global environment education should be provided to all university students without the discrimination on the major in the university education course. Sustainable global environment eduction is necessary for our son and daughter live on the earth continuously.

• Journal of Conservation Science
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• v.37 no.3
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• pp.289-301
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• 2021

When investigating old, printed documents, determining whether a work is printed on a woodblock or using a movable metal type is crucial. It is because the history of printing in Korea and across the world relies on determining the relevant printing invention used and the time of use of the movable metal type. Deciphering details from woodblock and metal prints requires various kinds of information regarding the imprint and the work's printing background, such as information on the characters in the printed document, the outline of the pages, the type of ink used, the production period of the ink, and the production period of the Korean paper. Analyzing such information can generally reveal the production period and the methods used on the old document. However, as such information is not documented systematically, relying on the researcher's judgment based on their experience and perception becomes inevitable. This study conducted an experimental investigation of the printing characteristics of woodblock prints using a replicated woodblock of the Wanpanbon edition of the Shimcheongjeon. Subsequently, the various phenomena and characteristics appearing on the woodblock prints were documented for future reference to determine the printing method of old documents. Finally, woodblock novels without an imprint may be used as a reference to estimate the printing dates by determining the degree of wear on the woodblock.

• Journal of Korea Entertainment Industry Association
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• v.14 no.8
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• pp.175-187
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• 2020

The purpose of this study is to discuss the elements and meanings of the performative scenography which has been revealed through the new directorial interpretation and deconstruction process of the musical 『All Shook Up』. The performative scenography characteristics after postmodernism aim to create individual active perceptions and various social meanings through audience's voluntary and particular emergence. To this end, the theoretical foundation of scenography was examined by periods in advance. Based on this, I attempted to establish performative scenography for synthesized scenic and media design through the reconstruction process for the 『All Shook Up Travelers』. As a result, I set up visual narrative based world of 『All Shook Up Travelers』 which was produced by text-based intense images for a direct medium in order to expand actors' inner narrative and established unique performative scenography of its own: 1. enhancing the adapted one's narratives for the actors' and audience's co-existence and detachment, 2. delivering its own independent meanings which have double meanings, 3. encouraging audience's critical and active perception experiences through collage and montage of media.

• Korean Journal of Heritage: History & Science
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• v.56 no.2
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• pp.222-243
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• 2023

In this study, we looked at how to preserve and use the Yibugok earthen fortification ruin in Sangju, which has recently been actively investigated and researched. Now that the coronavirus pandemic has become a reality, a utilization plan using local historical and cultural resources can be the starting point for regional revitalization. To this end, this study first reviewed the historical value of the Sangju Yibugok earthen fortification. The historical and cultural resource value of the fortification was reviewed in recent archaeological achievements along with the results of existing literature research, and distortion in its utilization was avoided. Next, an analysis of the perception of the demand class and local residents, the subject of utilization, was conducted with visitor statistics and surveys. This is because empathy for historical and cultural resources by the demand class and local residents, who are the main agents of utilization, is the most important factor in the use of cultural assets. Based on the theoretical review presented above, the use cases of ancient fortification ruins were examined in the last chapter 4, and a utilization plan for the fortification was presented focusing on empathy. This study was conducted with a focus on the historical value of the use of the fortification ruins, the empathy of the demand class, and the public. In order to overcome the crisis in Sangju, a high-risk area due to population decline, various measures must be proposed, and establishing historical and cultural identity at the center of Sabeolguk and enhancing its image through various utilization measures can be one of the alternatives.

• Journal of the Korean Society of Food Culture
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• v.25 no.3
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• pp.270-284
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• 2010

The objective of this study was to familiarize people with the native local food of Chungnam Province by developing its regional food as a culture resource. Native Local Food Search and luxury itemization based on regionally-characterized stories enhances self-perception of the national culture, promotes appropriate local images to the public, and contributes to the local economy by increasing regional tourism. Therefore, this study researched local stories of cultural significance, that is, those connected to the history and originality of Chungnam Province, and developed contents related to Chungnam native local food. Features of the native local food were introduced by a story telling method in order to appeal to the five senses. The story was composed for easy understanding of the value of food, and the brand image of Chungnam was developed based on representative historical stories of the region. In this study, the following were developed as representative images of Chungnam: 'Royal meal table of King Moo-ryung' in Kongju was presented by recomposing the story of King Moo-ryung, a famouns king of the Baekje era; 'Mong-yoo-do-won's rice meal table' was introduced via Mongyoo-do-won's painting by Kyeon An, a famous painter of the Chosun era who was born in Seosan. The 'Royal meal table of King Moo-ryung' was set with food made from local farm products, demonstrating the flavor and elegance of the Baekje era. 'Mong-yoo-do-won's rice meal table' resembled Kyeon An's Mong-yoo-do-won-do, which has a background featuring early spring. The rice table was designed to remind people of a flamboyant painting like a scattered peach blossom leaf in the early spring. To verify the health effectiveness of each rice table, the function of each ingredient was investigated through 'Sik-ryo-chan-yo:a dietary treatment', which was published by Soon-Ui Cheon during the Chosan era. According to the results, most of ingredients are certainly beneficial to health, as was recognized in the early Choson era.

• Journal of Service Research and Studies
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• v.11 no.2
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• pp.21-36
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• 2021

This study investigated the means-end chain theory more concretely through the APT hard laddering technique. This is carrying out a questionnaire survey targeting users by hair salon type, and the items drawn from the qualitative laddering technique are applied. The technique is a comparative analysis of each attribute, consequences, and value item by analyzing each step's questions. The results are as follows. First, hairdresser's ability, acceptance of individual-customized opinions, and cheap price were the most mentioned items in the selection attributes. As for the consequences items, image transformation, neatness, novelty, and psychological stability were drawn in order. The items indicated as important among the value items were satisfaction, followed by happiness, confidence, beauty, and bond. Second, the remarkable selection attributes, irrelevant of hair salon type, was revealed as hairdresser's ability and the key values pursued when using a hair salon were drawn as satisfaction, confidence, and beauty. From this result, it was found that meeting the desire of consumers using hair salons can be linked with ultimately pursued values. It was also verified that partial differences were shown by hair salon type and this meant that consumers' desire and expected benefits were different by hair salon type. Although this study drew value perception through comparison with hair salon types based on the means-end chain theory, it was confirmed that the most important selection attribute was hairdresser's ability and they select and use hair salons to gain satisfaction and confidence.

• Asia Marketing Journal
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• v.13 no.4
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• pp.191-212
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• 2012

With the introduction of the Capital Market Integration Act in 2009, the new competitive scope and paradigm is opened in Korean financial services market. The change of financial industry and institutions will lead to the behavioral change of customers who consume and choose financial services. While researches from the financial perspective have been conducted, works from the marketing or customer oriented approach has long been relatively ignored. The purpose of this study is to investigate influencing factors and process of financial services customers' choice behavior. More specifically, the main theme is how to enhance customer brand loyalty and purchase intention through the perception of overall quality of the service product. An integrated conceptual model including antecedents, mediating variables and consequences is established through comprehensive literature reviews of extant works on environmental change, customer behavioral change and choice behaviors. Hypothesis testing is done with SEM analysis. According to the results, the attractiveness of financial product, the reputation of financial firm, and self-brand image congruence among exogenous variables make a positive effect on perceived overall quality. And perceived overall quality has a significant effect on brand loyalty.