• Archives of design research
• /
• v.13 no.3
• /
• pp.303-312
• /
• 2000

Identity Design System, based on the principle of market economy, has developed over last half a century. The essence of identity program is to establish the corporate Image from dispersion to integral ion through design. There is no doubt that identity design became an inevitable necessity as a market In tool . The circumstance of corporate identity, however , has been changed since the revolution of telecommunication by computer which had an important effect upon today's market The development of computer communication allows people with different taste to achieve their needs from var ious kinds of information. Today's market is shitting from uniformity to diversity It is more difficult to create a corporate Image through conventional method. To meet the challenges of today's market, the communication of corporate identity will ultimately reflect the complexity of the market by adapting the flexible conoept of identity design. The level of flexibility in identity system should be determined depending on the management and market Eng strategy. Flexible Identity System (FIS) would be the best solution for some cases such as; a company with various fields, a company with sensitivity to the contemporary trend, and a company with an emotional appeal to consumers. FIS, with the capacity of a chameleon, can not only adopt the various circumstantial flanges, but also maintain the up-to-date corporate image .

• Archives of design research
• /
• v.14
• /
• pp.63-74
• /
• 1996

By study the basic elements and the development process of the visual identity design, We have the aims in this study to help the design study groups in the country to develop a VI design system with a high degree of efficiency. We clarified the strategic position which the individual basic elements occupy in the visual communication process, by studying the individual function and the character of the basic elements which construct the keynote of VI design system, and the mutual relations among them. Also, we presented in this study the systematic and resonable approaching means in the design development process for the VI system with a high degree of efficiency.

• Korean Institute of Interior Design Journal
• /
• no.27
• /
• pp.76-85
• /
• 2001

The objective of this study is to evaluate the current theory education system and students'awareness about Korean identity by analysing four-year curricula of Interior design programs in domestic universities and questionnaires of 468 junior and senior students who have taken the history of interior design. This study is the first step of continuous research for establishing new model of education related to Korean tradition. Following three issues - $\circled1$degree of knowledge and awareness of Korean university students majoring interior design about Korean identity, $\circled2$extent of the coverage of theoretical education for korean tradition in curricula of interior programs, $\circled3$extent of the application of Korean identity as a design theme in studio classes - were mainly analysed.

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2004.05a
• /
• pp.304-305
• /
• 2004

• Archives of design research
• /
• v.19 no.1 s.63
• /
• pp.89-98
• /
• 2006

As the concept of city changes city is viewed in the perspective of business to make profits, not in the perspective of physical space. In the case of Korea urbanization processed over the level of 80% and the formation of identity is suggested for the way to improve city competitiveness as of globalization and liberalization. Seoulentered the level of developed countries in the perspective of functions and facilities, but its image is evaluated poor because of the lack of cultural competitiveness, tourismattractiveness and service system. Dependency of public transportation which is public facilities representing city indirectly is very high, but in information service and visual systems of pubic transportation operations and management are not enough and differentiated image and loyalty are hard to find. In 2004 government of city of Seoul suggested modifications, but compared to London, Paris and Tokyo consistent system, the lack of control and management of use environment of design, excessive visual information and destruction of connection are pointed out. Therefore to solve these problems the introduction of design system is needed to develop identity after applying characteristics and regulations for using to disordered visual stuff. These procedurescan be explained as City Identity Program (CIP) and this study tries to embody city image through public transportation design system. As the study method for this the status of public transportation design system of London, Paris and Tokyo were searched and compared to that of Seoul. Based on this systematization of symbol marks per public transportation being used right now, the development of design guidelines to form identity, relation of design and the strategy of systematization per method and media were proposed.

• Korean Institute of Interior Design Journal
• /
• v.23 no.5
• /
• pp.104-111
• /
• 2014

This study puts its purpose on presenting an integral system of representative urban landscapes, public design and colors, in practicing urban design in the context of local identity. An integral design of public design that successfully plans and executes local identity, and changes recognition of integral management of urban design, is suggested as followings. Firstly, when the catchment area is divided in metropolitan area, it should be reset according to the natural environment condition regardless of administrative area system like city and county. It is the method to classify the metropolitan area by researching and analyzing geographical condition, weather condition, soil and vegetation in detail and subclassify it by the visual commonness of natural environment. Secondly, it is necessary to access the urban landscape, public design and urban color from the overall aspect emphasizing the plan for each field and local identity. They should be practiced by the role and category of each field on the basis of consistent design strategy and instruction but the cooperation system is required as a process to reinforce and specify the mutual limit. Thirdly, the artificial structure is constructed through artificial adjustment depending on the urban formation process and the development time point. Therefore, it is necessary to pay attention to the rapid urban development, the change speed and the landscape formation of each age. It is necessary to classify the type of artificial landscape by age and form similarity and separate the area that should be generalized and controlled by entire metropolitan area form the area that should be specialized by basic local government.

• The Journal of the Korea Contents Association
• /
• v.2 no.1
• /
• pp.77-85
• /
• 2002

It has been a well known fact that the Internet as a information media has became a obvious ISDN(Integrated Services Digital Networks) through ultra speed information networks. Internet has mads a great change in educational fields. The educational systems are being changed into a learner central figure from the professor central one and cyber universities regardless of space and distance have appeared though the Internet. Accordingly in this paper, we present the web site of UC(Ulsan College) applied to WIDS(Web Identity Development System) to supply the enhancement of information services and the interface design of user's convenience in rapid changing educational environment. We suggest the more enhanced methodology of web site development in cyber space through the case of UC web site development.

• KIEAE Journal
• /
• v.9 no.5
• /
• pp.85-96
• /
• 2009

This study analyzed a characteristic by types of urban regeneration helping the establishment of urban identity under social condition change. It will be foundation of sustainable urban development with strategy that secures world-wide competitive power. For this, sample cases that established identity from urban regeneration were reviewed about the main subject and the supporting subject in business side and hardware, software, system, and finance in design factors. 4samples each in inheritance intensification type and change creation type were selected and analyzed. The result said it is most effective to establish urban identity when inheritance intensification type is the private-centered for urban regeneration. And it is better to do the project that the main subject and the supporting subject are taken by the private or the private-leading partnership. It is necessary to manage the region and plan events with software design factors more than hardware design factors. In addition, for urban identity, it was found to be desirable to utilize and preserve fully current resources such as historical scenery and activate the communities than making new facilities. On the contrary, the project based on change creation type needs to be under the public management with innovative idea. Also, when it comes to design factors, facilities related to culture and art and community spaces should open and run actively. It is important for the region to improve its image by New design style such as TOD. In software side, it is important to manage the region by monitoring about urban regeneration business and solve social mix and employment problem. On the other hand, in terms of system and administration, both types don't show a difference in urban identity establishment, since it is same that both should make partnership and get a support of subsidy to be most effective.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.34 no.2 s.115
• /
• pp.72-79
• /
• 2006

Integrated CI (country identity, community identity) planning is necessary for establishing identity and a distinct image as well as for managing green tourism villages. In addition, CI planning will be helpful for improving and advertising a village's image, capitalizing on its specialties and attracting many visitors to the village. Therefore, this study mainly intended to plan and design integrated CI for a green tourism village. For this purpose, this study selected Hari village in Hongsung-Kun, Chungnam province, which the Ministry of Agriculture and Forestry designated as a green tourism village in 2003. Twenty CI alternatives were developed, and a vote was conducted with 143 visitors and rural residents attending a village festival in 2004. This study resulted in a new brand-name, 'Hanuri,' and developed symbols, logotypes, distinctive colors, signature system as a basic system and name cards, packaging materials, and signs for use. Above all, this study led the residents to pursue a village identity, village image and community spirit, which can be an effective management strategy to create a distinct image in a green tourism village.

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2003.11a
• /
• pp.114-115
• /
• 2003