• Journal of Digital Convergence
• /
• v.15 no.2
• /
• pp.145-154
• /
• 2017

This paper aims to regard paternalistic leadership as research object, introduces organizational identification as intermediary variable to find out the impact on organizational commitment, using a sample of 406 employees from enterprises. Results showed that first, authoritarianism had no impact on organizational commitment, while benevolence and morality related positively to organizational commitment. Second, paternalistic leadership had positive effect on organizational identification. Third, organizational identification mediated the relationship between morality and organizational commitment, but did not mediate the relationship between benevolence and organizational commitment. Limitations of the study, and implications of the findings are discussed.

• Journal of Fashion Business
• /
• v.28 no.2
• /
• pp.1-14
• /
• 2024

Within the metaverse platform, users engage in communication with others through 'avatars' reflecting their own identities. Users experience various virtual fashion items through avatars, and the fashion industry anticipates avatars wearing virtual fashion items as an emerging business opportunity. Many fashion brands are currently releasing virtual fashion items specifically designed for avatars. In this study, we examined the impact of user identification with their avatar on their perception of the attributes of virtual fashion items (investment attractiveness, scarcity, playfulness, and aesthetics) and its influence on behavioral intentions. The research involved a survey of 250 females with prior knowledge of the metaverse. Structural equation modeling analysis was conducted to examine research hypotheses and validate the model. The results confirmed that as users within the metaverse perceive greater identification with their avatar, they also perceive the attributes of virtual fashion items more favorably. This finding affirms the self-reference effect, where users positively evaluate objects associated with themselves. Additionally, perceiving the attributes of virtual fashion items was found to be positively linked to purchase intentions for virtual products and actual interest in the brand. Lastly, a higher intention to purchase virtual fashion items was associated with forming a more favorable attitude toward the respective brand. Consequently, this study provides academic and practical implications for marketing strategies within the metaverse, emphasizing the active utilization of avatars and elements that facilitate user-avatar identification for effective engagement.

• Journal of Information Technology Services
• /
• v.23 no.5
• /
• pp.43-57
• /
• 2024

Airport users who want to use an aircraft at domestic airports must pass identification with a recognized ID or passport compared to other public transportation means such as roads, railroads, and seas. Due to the identity verification procedure of passengers under the Aviation Security Act, those who lost their identification card and were unknown suffered considerable inconvenience in checking in for the aircraft. This study conducted an empirical analysis on the factors affecting the intention to use the biometrics self-service at domestic airports. From June to July 2023, 386 online survey responses for men and women over the age of 20 were analyzed using SPSS 22.0 and SmartPLS 3.0 for the biometrics self-service provided at the airport using a value-based adoption model. As a result of empirical analysis of the data, it was found that the characteristics of biometrics recognition felt by users from biometrics self-service had a significant effect on both perceived benefits and perceived sacrifices. In addition, it was found that perceived benefits and perceived sacrifices had a significant effect on the intention to use through perceived value. Biometrics characteristics such as universality, uniqueness, permanence, and acquisition were set as independent variables, and how these characteristics affect the benefits and sacrifices perceived by users and can be linked to the intention to use through their perceived values were analyzed. Now, as biometrics technology is a new authentication method that replaces identification cards in air transportation, it is expected that it will be practically helpful to providers who plan biometrics self-service as the use of not only identification of passengers, but also purchase payment and exchange is expanding.

• Structural Engineering and Mechanics
• /
• v.29 no.2
• /
• pp.155-169
• /
• 2008

A MOM-based algorithm (MOMA) has been developed for moving force identification from dynamic responses of bridge in the companion paper. This paper further evaluates and investigates the properties of the developed MOMA by experiment in laboratory. A simply supported bridge model and a few vehicle models were designed and constructed in laboratory. A series of experiments have then been conducted for moving force identification. The bending moment and acceleration responses at several measurement stations of the bridge model are simultaneously measured when the model vehicle moves across the bridge deck at different speeds. In order to compare with the existing time domain method (TDM), the best method for moving force identification to date, a carefully comparative study scheme was planned and conducted, which includes considering the effect of a few main parameters, such as basis function terms, mode number involved in the identification calculation, measurement stations, executive CPU time, Nyquist fraction of digital filter, and two different solutions to the ill-posed system equation of moving force identification. It was observed that the MOMA has many good properties same as the TDM, but its CPU execution time is just less than one tenth of the TDM, which indicates an achievement in which the MOMA can be used directly for real-time analysis of moving force identification in field.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.16 no.9
• /
• pp.5989-5997
• /
• 2015

The purpose of this study is to identify consumers' perceived consumption values and to examine the causal relationship between perceived consumption values, brand identification, emotional Absorption and behavioral commitment. Undergraduate students(N=210) were participated in the survey and the structural equation modeling was utilized for data analysis. The results of this study show that; first, psychological value and personality value have positive effects on brand identification but there was no significant relationship between functional value and brand identification; second, brand identification have positive effects on emotional commitment and behavioral commitment; third, the relationship between emotional commitment and behavioral commitment was not significant; fourth, the effect of psychological value on brand identification was higher than the effect of personality value on brand identification. Based on these results, several recommendations for company are discussed and future research directions are outlined.

• Smart Structures and Systems
• /
• v.11 no.1
• /
• pp.19-34
• /
• 2013

The objective of this paper is to develop on-line system parameter estimation and damage detection technique from the response measurements through using the Recursive Covariance-Driven Stochastic Subspace identification (RSSI-COV) approach. To reduce the effect of noise on the results of identification, discussion on the pre-processing of data using recursive singular spectrum analysis (rSSA) is presented to remove the noise contaminant measurements so as to enhance the stability of data analysis. Through the application of rSSA-SSI-COV to the vibration measurement of bridge during scouring experiment, the ability of the proposed algorithm was proved to be robust to the noise perturbations and offers a very good online tracking capability. The accuracy and robustness offered by rSSA-SSI-COV provides a key to obtain the evidence of imminent bridge settlement and a very stable modal frequency tracking which makes it possible for early warning. The peak values of the identified $1^{st}$ mode shape slope ratio has shown to be a good indicator for damage location, meanwhile, the drastic movements of the peak of $2^{nd}$ mode slope ratio could be used as another feature to indicate imminent pier settlement.

• Smart Structures and Systems
• /
• v.6 no.1
• /
• pp.39-56
• /
• 2010

Structural Control relies, with a great deal, on the ability of the control algorithm to identify the current state of the system, at any given point in time. When such algorithms are designed to perform in a smart manner, several smart technologies/devices are called upon to perform tasks that involve pattern recognition and control. Smart pattern recognition is proposed to replace/enhance traditional state identification techniques, which require the extensive manipulation of intricate mathematical equations. Smart pattern recognition techniques attempt to emulate the behavior of the human brain when performing abstract pattern identification. Since these techniques are largely heuristic in nature, it is reasonable to ensure their reliability under real life situations. In this paper, a neural network pattern recognition scheme is explored. The pattern identification of three structural systems is considered. The first is a single bay three-story frame. Both the second and the third models are variations on benchmark problems, previously published for control strategy evaluation purposes. A Neural Network was developed and trained to identify the deformed shape of structural systems under earthquake excitation. The network was trained, for each individual model system, then tested under the effect of a different set of earthquake records. The proposed smart pattern identification scheme is considered an integral component of a Smart Structural System. The Reliability assessment of such component represents an important stage in the evaluation of an overall reliability measure of Smart Structural Systems. Several studies are currently underway aiming at the identification of a reliability measure for such smart pattern recognition technique.

• International journal of advanced smart convergence
• /
• v.13 no.3
• /
• pp.214-226
• /
• 2024

This study examines the impact of fashion brand collaborations in sandbox games on consumer purchase intentions, focusing on brand coolness and self-avatar identification. Through online surveys of U.S. consumers aged 20-40, it finds that aesthetics, scarcity, and familiarity contribute to brand coolness, with only aesthetics directly impacting purchase intentions. Emotional engagement, self-expression, and perceived enjoyment enhance brand coolness, with emotional engagement being the most influential, and all except perceived enjoyment positively affect purchase intentions. Brand coolness from collaborations positively impacts purchase intentions, indicating that positive consumer attitudes drive behavior. Self-avatar identification moderates the relationships between familiarity and brand coolness, self-expression, and purchase intentions, and moderates the mediating effect of brand coolness. The study underscores the importance of self-avatar identification in shaping consumer behavior and calls for further research in diverse industries and new marketing forms.

• The Journal of the Korea Contents Association
• /
• v.15 no.8
• /
• pp.495-504
• /
• 2015

The purpose of this study is to examine the effects of corporate social responsibility on organizational identification and customer orientation by flight attendants. In this study, 2 hypotheses based on literature reviews were employed. Questionnaire was also developed based on previous studies. A convenience sample of 217 flight attendants was surveyed and 203 usable questionnaires were analyzed. Corporate social responsibility was divided into economic responsibility, legal responsibility, ethical responsibility, philanthropic responsibility by the literature review. Confirmatory factor analysis were conducted to validate the measured variables. Then the data and hypotheses were examined using structural equation modeling (SEM) by AMOS. The results are as follows. Firstly, 'economic responsibility' and 'philanthropic responsibility' have positive effect on organizational identification while 'legal responsibility' and 'ethical responsibility' have no effect on 'organizational identification'. As for the degree of influence, 'philanthropic responsibility' has a greater impact than 'economic responsibility'. Airlines should focus on the responsibility to the community as well as social contribution. Secondly, 'organizational identification' has positive effect on customer orientation. The contribution and limitations of this research were discussed and the future possible researches were mentioned.

• Asia Marketing Journal
• /
• v.10 no.4
• /
• pp.1-33
• /
• 2009

This research investigates the effect of brand-self identification on brand attachment and brand commitment focusing on luxury brand. Another purpose of this study is to examine how the relationships among brand identification, brand attachment and brand committment are moderated by consumers' regulatory focus. Structural Equation Modeling using 214 questionnaires was conducted to test hypothesized model. The results reveal that perceived luxury brand personality including excitement, competence, and sophistication influences brand-self identification positively, which in turn has a signifiant positive effect on the brand attachment. It is also found that consumers' emotional attachment to luxury brands has a positive influence on the luxury brand commitment while the effect of the brand-self identification on the brand commitment is not signifiant. This finding strongly supports that brand attachment and brand commitment are distinct construct, which confirms the results of the previous studies. In addition, the results show that consumers-luxury brands relationships are moderated by consumers' regulatory focus. This finding explains that prevention-focused individuals who have interdependent self-view respond to the loss caused by relationship break more sensitively compared to the promotion-focused consumers. Finally, based on the findings of this study, theoretical contribution and managerial implications are discussed.