• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2008.10a
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• pp.74-77
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• 2008

Online shoppers are not able to try clothing on. Therefore, the pictures of clothing on the website play a significant role when shoppers make decision on their purchase. There are generally three different ways to show clothing at online shops. The first one is showing only clothing images, and the second one is showing the pictures that have actual fitting models wearing clothing on (In this case, Model's face is mostly not shown in the picture.), and the third is showing the pictures of professional fitting models who wear goods. The shopping malls adopt each of the different ways but little is known about affect on purchasing from these three ways. The aim of this study is to figure out how the online shopper's emotional status is affected by these three ways of presenting pictures of clothing. At first, we developed a set of adjective words of human emotion to set up the evaluation criteria for user's emotional status. Those adjectives are originally from the precedent research on human emotion. To cut 99 adjectives down to a proper number for the criteria, we conducted a preliminary survey, and finally, 5 adjectives are selected as appropriate criteria for evaluating users' emotional status while they are shopping. Those five adjectives are 'possess','sensual', 'unique', 'tasteful', and 'stylish'. Then, we conducted the main survey showing 10 kinds of cloth (each cloth was consist of 3 ways). And in the page of model images, we measured the model's preference for understanding the relation with customer's emotion criteria of the product. As a result of the test there was statistically significant difference between product only images and anonymous images, but there was no significant difference between anonymous images and model images. And the preference of the model and value of the emotion criteria have large correlation except 'unique' criteria. It is expected that the result in this study will help to build new marketing strategy which satisfy customers' emotion.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.24 no.65
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• pp.51-63
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• 2001

The present experiment investigated the possibility of evaluating of the human sensibility contingent on the speed and modes of driving using the responses from the autonomic nervous system, subjective assessments, Simulator Sickness (55) in dynamic simulator. The three conditions of the speed of driving were 40 $\pm$ 10 km/h, 100$\pm$10 km/h, 160 $\pm$ 10 km/h, and the participant was instructed to drive the car for three minutes on the elliptical track. It is programed in such a way that the modes of driving can be changed smoothly using road DB in Dynamic Simulator, and for signifying the change of the condition the road signs were used. The instruction was given to the participant to drive the car on the fixed speed of 20 km/h for 30 seconds, then to drive the car on sudden-start mode of driving from the 20 km/h to 160 km/h within 10 seconds. For the sudden-stop mode of driving, it was instructed that stop the car from the speed of 160km/h to 20km/h within 10 seconds when the subject see the road sign, then drive the car at the fixed speed of 20 km/h for 30 seconds. The results of the subjcetive assessment showed that the level of pleasantness and the tension was increased, and physiological response showed that the level of activity of the autonomic responses were also increased as the speed of the car increased. Also, for results on the driving modes showed that the level of pleasantness was highest for the sudden-stop, next highest was sudden-start, and the lowest was 20 km/h fixed speed condition for the subjective assessment, and tile order of the level of activation of the autonomic nervous system showed the same results as above. From the results of the present study it was concluded that the presentation and evaluation of the stimulus for the human sensitivity is possible in dynamic simulator.

• Science of Emotion and Sensibility
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• v.23 no.1
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• pp.69-78
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• 2020

This study compares and analyzes user experiences of intelligent personal assistant services based on the evaluation criteria of human-computer interaction to explore positive elements of user experiences and factors that could be improved. The research was conducted on Apple's Siri, Google's Google Associate, and Samsung's Bixby, which is presently the smartest personal assistant service on the market. The research method was to compare and analyze the concepts and characteristics of the current services through a literature review and by interviewing seven UI/UX design experts for the second 2 weeks using contextual inquiry. The interview reorganized Peter Morville's user experience honeycomb, reducing his seven usability principles down to five, asking questions about usability, convenience, visual attractiveness, reliability, and satisfaction. On the basis of the reconfigured usability principle, the assessment was conducted on the basis of the assessment timing and the system usability scale. This study is meaningful in that it analyzed the user experience of artificial intelligence personal assistant services both quantitatively and qualitatively.

• Science of Emotion and Sensibility
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• v.8 no.4
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• pp.385-391
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• 2005

A frictional coefficients of in-vivo skin characteristic is the most important factor of the cutaneous mechanical properties ant the method of evaluating skin care in the fields of cosmetics products. In-vivo skin characteristic varies in many different ways depends on what is applied to the skin, loading condition, shape, surface roughness, and material of the probe. In this research, we designed a system which can be measured frictional coefficients of a human skin on real time. It consists of multi-components load-cell, actuator, linear motor and arm fixator. This measurement system was automatically controlled by computer. We measured frictional coefficients between probe an4 skin using this system ant inquired adjectives for subjective evaluation while rubbing cosmetic product on skin. Lastly, we analyzed correlation between two factors by calculating Pearson Correlation Coefficient. As a result, we could know that frictional coefficients varied from 0.17-1.2 according to cosmetic products, normal forte, materials and surface conditions of probe. We also confirmed sensual feelings of cosmetic products have close correlation with frictional coefficients.

• Science of Emotion and Sensibility
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• v.15 no.1
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• pp.9-16
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• 2012

Generally, cosmetic creams have been used to moisturize and smooth human skin. Recently, people concerns about the creams released with natural flavors and its functionality. This study focused to assess the psychophysiological effects of creams with 5 natural flavors such as patchouli oil, frankincense, sandalwood oil, none and newly developed S6. Initially, we have performed subjective evaluation for 100 female subjects aged 20 to 30 from Daejeon, South Korea. The results showed the most preferred flavor was S6 condition. Second, physiological evaluations for 20 female subjects were measured with EEG, ECG and GSR. In EEG analysis, the alpha ratio was confirmed to appear higher in each condition. The statistical analysis shows that significantly largest effect at S6 condition($p$ <0.05). The result from ECG and GSR measurements also shows the same trend. Third, skin conditions were measured when using S6. As a result, the skin temperature, humidity and skin movement speed were increased with S6 condition. The moisturizing and elasticity effects were confirmed.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.34-43
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• 2018

The purpose of this study is to develop measurement program model for a human being-oriented product through the between the evaluation factors of portrait and general preferences of portraits. We added new items that are essential to the image evaluation by analysing previous studies. In this study, We identified the facial focus for the first step, and the portraits were evaluated by dividing it into objective and subjective image quality evaluation items. RSC Contrast and Dynamic Range were selected as the Objective evaluation items, and the numerical values of each image could be evaluation items, and the numerical values of each image could be evaluated by statistical analysis method. Facial Exposure, Composition, Position, Ratio, Out of focus, and Emotions and Color tone of image were selected as the Subjective evaluation items. In addition, a new face recognition algorithm is applied to judge the emotions, the manufacturer can get the information that they can analyze the people's emotion. The program developed to quantitatively and qualitatively compiles the evaluation items when evaluating portraits. The program that I developed through this study can be used an analysis program that produce the data for developing the evaluation model of the product more suitable to general users of imaging systems.

• Journal of the Ergonomics Society of Korea
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• v.21 no.3
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• pp.35-46
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• 2002

In this study, emotion changes were induced by four imaginations- pleasantness, unpleasantness, arousal, relaxation and it was examined using subjective evaluation and analysis of the physiological signals of the central and autonomic nerve systems whether the intended emotions were appropriately achieved, and whether these emotion changes could be distinguished from the analysis of physiological signals. Each of the four imaginations was implemented on 32 subjects for 30 seconds, while that Electroencephalogram (EEG), Eelectrocardiogram (RSP) were measured, and a subjective evaluation was implemented following the completion of the measurement. The analysis of the subjective evaluation revealed that the subjects underwent the four clearly differentiated imaginations, and the pleasantness level was classified into four imagination stages, pleasantness>relaxation>arousal=comfort>unpleasantness, and arousal level was classified into four imagination stages in the order of arousal>unpleasantness${\approx}$pleasantness>comfort>relaxation. The analysis of the EEG revealed that three stages of pleasantness level, pleasantness>relaxation=arousal=comfort>unpleasantness were classified from the values of ${\alpha}/{\alpha}+{\beta}\;and\;{\beta}/{\alpha}+{\beta}$, and about tour distinguishable stages of arousal level were obtained from the autonomic nervous system responses following the order of arousal>unpleasantness${\approx}$pleasantness> comfort> relaxation. It was found that intended emotion could be induced from the imagination, and these induced emotion changes could be differentiated using the physiological signals of the EEG and autonomic nervous system.

• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.20 no.5
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• pp.427-436
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• 2010

The printer sound has many aspects which define its quality because the printer has lots of components and its operation is very complicated. These sound qualities are related to the international competition in printer markets. Recordings inside anechoic chamber were analyzed and a large number of sounds were stimulated using digital signal processing technique. First subjective tests of the printer sound were conducted using semantic different method. By applying factor analysis to the subjective response, two important factors of sound quality were extracted. Second subjective tests were conducted to evaluate the quietness and the impulsiveness of the printer sounds. On the other hand, sound metrics are calculated applying psychoacoustic theories. In this paper, the nonlinear relation between subjective evaluation and sound metrics was identified using artificial neural network and the printer sound quality index was developed. Later, subjective sound quality evaluation will be estimated and evaluated using this index.

• Science of Emotion and Sensibility
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• v.13 no.3
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• pp.573-580
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• 2010

The earlier KANSEI evaluation had to choose not to overlap the opposite meaning of the words, had to choose that some figures are shown step by step and had to choose be prepared things in advance. However, The Study shows a method which visualizes the imprecise evaluations of human without choosing evaluation items which are not prepared figures. The program is used the way which is entered by hand-drawing that the subjects use the way to enter their subjective feelings about the evaluations presented by using the mouse or the graphics tablet. It is possible to express imprecise things about evaluations and the method of drawing is free. The program provides that we can express our thinking by drawing and there are a few limits and the prescribed standard. The area ratio of each circle is expressed as a pie chart and the area of circle what is drawn which is counted automatically at the same time. These things are possible not only to modify a transparency, a thickness of a line, a color and the area of circle what is drawn, but also to adjust the area of circle. The conceptual model is visualized that expresses something by hand-drawing such as a circle. The conceptual model has wide range of applications such as a personnel evaluation, a suffering evaluation and product evaluation. The program currently has been testing the effective of the program's possibilities which is used with the personnel appraisal tool of the nurses themselves who work in nurse support department where the St. Marianna University School of Medicine Hospital is. And also the program is proceeding with development to visualize the conceptual model by dynamic interfaces effectively and the program is applied such as KJ method and a program is used to express the kind of the patient's pain and its level.

• Proceedings of the ESK Conference
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• 1997.04a
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• pp.183-189
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• 1997

In order to help develop more comfortable seat cover fabrics, this study primarily surveyed the actual using conditions and the consumers' opinions of the seat cover fabrics. The results of this study were as follows: 1) The colors of seat cover fabric were mostly achromatic. Regarding comsumers' satisfaction on the colors of seat cover fabric, comsumers in their 20's were less satisfied than other age groups. Most unsatisfied consumers prefered bright colors. 2) On the materials of seat cover fabric, synthethic leather and woven were most widely used. Real leather was most prefered due to its luxury and tactile sensation. Woven was secondarily prefered due to its price and tactile sensation. About fourty percent of consumers covered the seat with other cover fabrics because of soil and other reasons. It will be useful if they could choose and change the seat cover fabircs with different materials and colors. 3) When consumers used the seat cover fabrics, the problems that they indicated were not durability and colorfastness but low breathablity during sweating, static electricity, soil, firmness, and cool sensation at the first contact.