• Science of Emotion and Sensibility
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• v.21 no.3
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• pp.115-128
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• 2018

Tibetans who live in the Tibetan highlands, the Roof of the World, have their own unique lifestyle wherein they conform to its long history, natural environment, and their own form of clothing culture. In their costumes, the use of colors, patterns and designs express religious meaning and represent the hopes and heart of life, which respects nature. This study aims to analyze the colors used in Tibetan costumes and examine the meaning of these colors. In addition, this study intends to understand the specificity of Tibetan culture through a consideration of the symbolism of the colors of ethnic costumes. By examining the literature and conducting case studies, colors of Tibetan costumes were analyzed through the I.R.I HUE-TONE system. We analyzed 96 photographs of the costumes photographed during the Tibet ceremony costume, photographs seen at the Qinghai Tibet Culture Museum and photographs from the Internet museum. The results revealed the following: First, the most important element of the costumes is connected to the five colors of JangOsaek, which gives meaning to each color. Red, navy blue, yellow, white and green symbolize fire, the sky, earth, clouds or snow, and grasslands, respectively. Second, Tibetan costumes are characterized by bold color contrasts such as red and green, black and white, red and yellow, and yellow and purple to achieve an intense harmony of colors. Third, these fancy costumes express the unique aesthetics of the Tibetan people. The primary colors follow general emotions, but they can also include their own emotion.

• Journal of the Korean Society of Costume
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• v.42
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• pp.59-68
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• 1999

The purpose of this study is to survey the color preference of mothers for the clothing of their children whose clothing is usually chosen by their mothers. The survey was performed by showing 60 color samples to provide the useful data for the fashion color planning. The result of this study shows that the prefe-rences in hue and tone are different mainly by season. The most preferred colors are yellow for boys and pink for girls in spring white in summer-beige in fall and black in winter. The most preferred tones for boys are pale in spring and summer dull in fall and dark in winter For girls light tone is most preferred in spring and pale in summer bright in fall and dark in winter Analysis of tone preferences in 6 colors shows that bright and clear are commonly preferred tones for children's clothing. Pale light vivid tones of yellow green and blue are preferred for girls and boys. Dark purple is preferred in fall and winter while pale tone is preferred in spring and summer. Red is preferred for girls especially in pale bright vivid tones while dark grayish and deep tones are preferred for boys in fall and winter.

• Journal of the Korean Society of Costume
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• v.43
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• pp.5-14
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• 1999

The purpose of this study is to survey the color preference of mothers for the clothing of their children whose clothing is usually chosen by their mothers. The survey was performed by showing 60 color samples to provide the fashion color planning. The result of this study shows that the prefe-rences in hue and tone are different mainly by season. The most preferred colors are yellow for boys and pink for girls in spring white in summer beige in fall and black in winter. The most preferred tones for boys are pale in spring and summer dull in fall and dark in winter. For girls light tone is most preferred in spring and pale in summer bright in fall and dark in winter. Analysis of tone preferences in 6 colors shows that bright and clear are commonly preferred tones for children's clothing. pale light vivid tones of yellow green and blue are preferred for girls and boys. Dark purple is preferred in fall and winter while pale tone is preferred in spring and summer. Red is preferred for girls especially in pale bright vivid tones while dark grayish and deep tones are preferred for boys in fall and winter.

• Korean Institute of Interior Design Journal
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• v.21 no.1
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• pp.40-50
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• 2012

This study aims at suggesting the applicability of color combination based upon the characteristics of environmental color perception and the nuance concept of Natural Color System(NCS). The results are summarized below: First, NCS is a scientific coloring system in consideration of the relevance between people, light and environment, to be based on a phenomenological point of view. NCS can be called a psychometric model reflecting our natural color sense. Second, the color triangle established by NCS is one of the methods of expression based on the human visual mechanism, which is classified by two attributes of hue and nuance, not by the three color attributes of hue, lightness and saturation. The nuance concept of NCS implies the impression, atmosphere and tone that are perceived in colors, which are related to lightness and saturation. Accordingly, this paper suggests that the coloring arrangement emphasizing nuance and tone is more useful than hue in color planning. Third, aesthetic impression in environmental color perception is inclusive of instantly perceptive nuance, which is connected with affordance. The affordance is revealed by the different relation of similarity. In this regard, a strong relationship is noticed between color combination and the sense of pleasantness. The hypothesis regarding the complementation and similarity of contrasting nature is judged to provide observers with aesthetic order. Finally, this paper also suggests four harmonizing methods in the NCS color triangle based upon equal blackness, equal whiteness, equal chromaticness and same nuance. At the same time, opposition and a different concept of hue, lightness and lightness are combined complementarily with the nuance value to suggest patterns of color combination.

• Journal of the Korean Society of Costume
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• v.59 no.3
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• pp.109-130
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• 2009

This study examines the rotor characteristics of Guybang culture (women's living in Joseon) relics which the life images and mental world of women in Joseon if expressed to prepare rotor data to be utilized in modern design and information for color identity establishment of Korean women culture. The result of this study is as following: 1. From 176 pieces of relic photos, total of 1380 color chips were extracted. For color analysis, 1368 units (99.1%) of color data excluding achromatic 12 units (0.9%) among 1380 units of colors were used. With the standard of 10 color wheel of Munsell Color System, the result of studying distributions according to frequency, red was the highest by 25.9%, yellow was 21.4% in women's goods in Joseon period which the ratio of red and yellow was 473%. Other than that, GY 14.6%, YR 11.3% and RP 11.1% followed next which is studied that the warm colors that conveys enjoyable and glamorous feelings composed 84.3%; 2. As a result of tone analysis, high value low chroma ltg color showed highest distribution of 20% and d was 12.2%, b was 11.7% and sf was 8.8%. Generally, it showed high frequency in high value cocors such as ltg, sf and b of 40.5%t and in low chroma (ltg) and medium chroma (d, sf) of 41% and colors in bright and calm image was used the most. 3. As a result of analyzing relationship between hue & tone, the ltg tone of Y close to white in traditional color sensibility showed the highest frequency of 9.6% and ltg tone of GY(6.4%), b tone of RP(6.1%), and v(5.4%), b(5.4%), dp(5.3%) of R followed next. 4. As a result of analyzing the characteristics of coloring, it showed that in case of coloring contrasting hues, it is adjusted similar tones and in case of coloring less contrasting hue, the difference in tone is adjusted to be rather large to make harmonized coloring. Moreover, in case of coloring similar hues, the ratio of using same tone and similar tone was large which the coloring of calm image and dynamic image is all used.

• Journal of the Korea Fashion and Costume Design Association
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• v.8 no.2
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• pp.1-16
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• 2006

The purpose of this study was to find out the various impressions that tone-on-tone coloration of shirts and ties gives. This experiment was based on the $2{\times}4{\times}4{\times}2$ factorial design: colors(red and blue), shirt tones(vivid, light, dull, and dark); tie tones(vivid, light, dull, and dark) and perceivers' gender(male and female). The materials in the experiment developed for this study were composed of 32 upper body photographs which were color printed and 27 bi-polar adjectives, each of which was graded into seven in its degree, were used to evaluate the impression. We unified those colors of shirts and neckties, and then made shirt and necktie tone different. The subjects of this research were 192 male and 192 female college students in Gyeongnam province including Jinju City The data was analyzed by using SPSS program. Analyzing methods were one-way ANOVA and LSD test. The items of the adjectives were classified into 5 impression dimensions - potency, activity, attractiveness, visibility and tenderness. All the image by the match of shirt and tie could be possible to make various images by the color, the shirt tone and the tie tone. Blue was given more effective potent image, vivid or light tone shirt in blue was the active image. As shirt and tie had different tone, regarded as the attractive image. Vivid tone tie was evaluated the visible image, light tone shirt is the tend image.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2011.05a
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• pp.79-80
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• 2011

• Journal of the Korean Society of Costume
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• v.55 no.6 s.96
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• pp.1-14
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• 2005

The purpose of this study is to examine the makeup color range for developing the new makeup product line of domestic cosmetic brand, and suggest the special color stories and color palettes appropriate to characteristics of brand image For this study, personal color images are analyzed and classified through the literature survey of Korean womens' skin rotor like korean PCDS and japanese PCS. Also, a total of 3879 colors were selected from the 18 cosmetic brands and were analyzed by hue/tone color system. Based on the color analysis, the color range for makeup products are determined, and the typical colors of 4 personal color images are suggested. As a results, personal color images are classified into 4 types: DEW of p, lt, b tone; FLASH of s, v tone; MIST of ltg, g, sf, d tone; TERRA of dk, dkg, dp tone. we developed the color stories through five senses and lifestyles based on the consumers' emotion, and the rotor palettes suitable to each type of personal color images are developed.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.1
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• pp.3-14
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• 2000

The purpose of this study were 1) to segment 20's female apparel market using consumer's fashion image preference in formal wear, and 2) to identify the group differences in seasonal color (hue and tone) and color image (image associate with lightness and chroma) preference as well as in demographic variables. The subjects were 253 females in their late twenties living in Seoul, Korea. The data were collected using self-administred questionnaires and analyzed by factor analysis. Cluster analysis, $\chi$2 -test, one-way ANOVA, and Duncan test. The results of this study were as follows: 1) Four fashion image groups were identified through cluster analysis using consumer's fashion image preference: Elegant image group, Sexy image group, Lively image group, and Romantic image group. 2) There were significant differences among fashion image groups in hue preference for spring clothes, tone preferences for spring and fall clothes. Color images are associated with lightness for spring and summer, and are associated with chroma for spring, summer, and fall. Group differences in demographic variables were found in socio-economic status and average expenditure for formal jacket.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.7
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• pp.964-975
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• 2000

The purposes of this study were to analyze the color preference for clothing of Korean male and female adults and to provide the useful data for the fashion color planning. The result of this study showed that the preferences in hue and tone are different mainly by season. The most preferred colors in clothing are YR, B and Y. Y is preferred in spring, B and W in summe, YR in fall, Gy and Black in winter. The most preferred tones in clothing are pale tone in spring and summer, dark tone in fall and winter. The color preference for casual wear is more varied than the color preference for formal wear. The tones of low saturation are preferred for formal wear and the tones of high saturation are preferred for casual wear.