• Journal of the Korean housing association
• /
• v.18 no.5
• /
• pp.113-120
• /
• 2007

The purpose of this study is an analysis about space of housing cultural center with the marketing based on experience. By changing housing market, housing cultural center is a place to give an information, added value, image of housing. Consumers who experience a housing cultural center have an effect on purchase an apartment. The image of enterprise is important to select commodities to consumers. Today, company's brand image and concept include womanish, worthy and, sensual those. Under these views, housing cultural center should have continuous culture spaces that provide various experiential chance for consumers. The methods of this study are an analysis of brand image, analysis and application of experiential elements for housing cultural center. The results of this study have five parts. First, in Sense part, there are presented the sense of sight, smell and touch include material's color, finishing material, sound and etc. Second, in Feel part, consumers feel friendly and comfortable to brand through synesthesia. And they have a liberal mind about brand. Third, in Think part, consumers can experience a brand's image as a subject of event or space. Forth, in Act part, consumer is acted to scale of a space and aim of exhibition. Finally, in Relation part, consumers can have relation each other who visit Housing cultural center. And they can joint for interchange of information, culture enjoyment. In conclusion, this study has a great value of graft marketing view on the planning of Housing cultural center.

• Proceeding of Spring/Autumn Annual Conference of KHA
• /
• 1994.05a
• /
• pp.19-27
• /
• 1994

• Journal of the Korean housing association
• /
• v.23 no.6
• /
• pp.1-9
• /
• 2012

This study is to organize the frame of measuring inventory for housing quality related to mental health in foreign literature reviews. In the first step, many housing quality contents or items are extracted from empirical studies, including housing environment quality and mental health. In the next step, extracted contents and items are classified by space scope (house and neighborhood unit) and WHO housing properties (safety & security, health & sanitation, efficiency/convenience, comfort/amenity). Almost all housing properties follow the WHO standard, but some properties, sustainability and economic characteristics, do not follow the standard. These reflect on current Korean housing environment. They are energy saving and environment friendly effort, property value and economic burden, identity expression, and school district. So they need to be added to the Korean housing quality measurement related to mental health.

• Journal of Families and Better Life
• /
• v.22 no.5
• /
• pp.101-111
• /
• 2004

This study was conducted to examine how the types of housing values influence the preference for computerized housing (so called 'Intelligent Housing'). A questionnaire survey was conducted on 347 residents in Seoul metropolitan area. The following findings were obtained: 1) The housing values were classified into 6 types: ostentation, information & technology, tradition preservation, personality, practicality, and privacy pursuit. 2) There were significant differences in housing values by the generation and the level of familiarity with information technology. 3) In general, computerized housing was highly preferred, and the housing value types that affected the preference were 'ostentation' and 'information & technology.' 4) There is a need to develop diverse models of computerized housing systems to respond to consumer demands.

• Korean Journal of Construction Engineering and Management
• /
• v.15 no.5
• /
• pp.82-93
• /
• 2014

Long Term rental housing, which is supplied for performing housing welfare, has been aging from permanent rental housing. Therefore, variety housing welfare projects are planing and performing for improving aged facilities. However, although every welfare policy are necessary, we have to efficiently allocate and commit the funds, because the fund and resources is limited. And there is required the feasibility study before performing public project for housing welfare, because it needs large amount of financial supports by government. Meanwhile, because most of existed studies are focused on guide development, it has limitation to apply the result of existed studies in this study, which considers public remodeling project for housing welfare. But in reality, public project is been decided by willing of policy decision-maker. Therefore, in this study, we suggest the evaluation method of policy value for two alternatives(remodeling and maintain) of a aged long term rental housing. To extract the attributes of policy value, we considered categorized items of preliminary feasibility study. Through extracting attribute factors of policy value for aged long term rental housing, we can calculate the policy value of remodeling and maintain alternatives by using MAUT. As a result of analysis, we can find that the utility value of remodeling is 0.6161 and the utility value of maintain is 0.2461 and also the utility of remodeling is higher than utility of maintain. Therefore, when we plan the public projects for performing housing welfare, we can choose remodeling alternative rather than maintain alternative using quantitive data.

• Journal of the Korean Home Economics Association
• /
• v.38 no.3
• /
• pp.43-57
• /
• 2000

The aims of this study were to analyze the influence of related variables on a mode of housing life style, and the related variables to propensity to housing life stymie. The results of this study were as follows: 1. Variables influencing value orientation of family life were property and the price of housing. 2. Variables influencing spending habits were objective social class (SES), types of residence, education of wife, and price of housing. 3. Variables influencing propensity to using space were found to be objective social class (SES), education of wife, types of homeownership, and price of housing. 4. Variables influencing housing life style were objective social class (SES), subjective social class, housing class, family life cycle, housing life cycle, types of residence, site of residence, age of husband, age of wife, education of husband, education of wife, income, property, job of husband, types of homeownership, size of housing, and price of housing.

• Journal of the Korean Home Economics Association
• /
• v.34 no.4
• /
• pp.103-117
• /
• 1996

This study is a theoretical approach by literature about life style and housing life style. The purpose of this research is making an analysis model of housing life style which can be used as a conceptual framework in empirical study. the theme of‘Life style’was studied mainly in the area of consumerism and housing. Model was made to explore the sub-domain of new analysis model by the microsociological approach. As results, 1) Independent variable of housing life style research model must be selected to be possible of comparison in effect of objective and subjective variable and in effect of predictive function and well-being function of housing life style. 2) Sub-domain of housing life style must be consisted of value orientation of family life, consumption in house, consumer durables, furniture., and propensity to using space. 3) Conceptual model of housing life style must be tested in empirical study to know what is the housing adjustment behavior of individual family, to improve quality of housing life and to suggest housing policy for family as a consumer.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.10 no.5
• /
• pp.93-103
• /
• 2015

Residential environment is not only the physical aspects affected by the unique characteristics of the residents, social, economic, cultural, etc. are closely related to many environmental factors. This research is based on choice attribute theory that substantially explains how housing choice attributes affect loyalty via image, perceived value in Secho. This paper investigate empirically relationship between selection properties of residential environment and loyalty, moderating effect of image and perceived value. Results were computed using SPSS 20.0 statistical analysis programs. The results are summarized as follows. First, The elements of choice attribute are divided into six factor, such as regional reputation, green environment, convenience, property value, safety, housing status. In the results of the analyses, housing choice properties gives a positive influence to the loyalty. Second, testing its mediating role, I use the three regression equation models by Baron and Kenny. When the mediator effect of image, perceived value was represented, the effect of image and perceived value was statistically significant. Thus, the mediating role of image and perceived value was supported. It means the higher image and perceived value can enhance loyalty of Secho.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2007.11a
• /
• pp.26-29
• /
• 2007

By changing housing market, housing cultural center furnishes information, value added, image of housing. For publicity their unique house, construction companies provide not only concrete and substantial material but also sensible and capacity service through the community space of housing cultural center. The consumer's experience of housing cultural center have an effect on purchase power apartment. The image of enterprise is important to select commodities to consumers. Though main clients are women, housing cultural center has not space concept and aim to concern for them. According to begin women a group of consumers, they have purchasing power in family. Apartment is no exception. Housing cultural center is used as continuous culture space that provide various experiential chance for consumer, especially women by systematize and distinct design detail and feature component. Accordingly, the purpose of this study is an analysis about community space of housing cultural center with the woman marketing based on experience.

• Land and Housing Review
• /
• v.11 no.2
• /
• pp.25-32
• /
• 2020

This study classified and analyzed characteristics of residents in public rental housing based on data from the 2018 Housing Survey. First, in order to classify the type of public rental housing resident, the criteria were derived through factor analysis based on the satisfaction evaluation index. Next, based on the factor value, the group was classified by type through cluster analysis, and the satisfaction, characteristics of residential households, and characteristics of rental housing types were analyzed for each cluster. As a result of factor analysis, evaluation of housing facilities, accessibility, and residential comfort was selected as the cluster classification criteria, and a total of four clusters were derived through cluster analysis. As a result of analyzing the characteristics of each cluster, it was found that there was a statistically significant difference in the level of residential satisfaction, characteristics of residents, and detailed types of rental housing. The results of this analysis are expected to be used to improve existing public rental housing or develop new types of rental housing to match the characteristics of residential housing for public rental housing. In addition, in the type integration of rental housing currently being promoted, it is necessary to develop a method of providing differentiated services in consideration of the characteristics of tenants as well as the integration of physical housing types.