• 한국콘텐츠학회논문지
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• 제13권10호
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• pp.556-564
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• 2013

본 연구는 미분양 아파트 수요자를 대상으로 선호요인을 분석하고 향후 민간측면에서 미분양 아파트 해소를 위한 마케팅 전략에 대해 연구하고자 한다. 연구방법은 미분양 아파트 수요자 선호요인을 도출한 뒤 컨조인트 분석을 통해 가장 중요하게 판단하는 요인과 상대적으로 포기할 수 있는 요인을 도출하였다. 분석결과, 첫째, 미분양 아파트 수요자들은 주택 구매 선택에 있어 미분양에 따른 혜택(분양가 인하 및 보장제)을 입지환경 및 거주환경 보다 우선적으로 고려하는 것으로 나타났다. 둘째, 미분양 아파트 수요자들은 입지환경과 관련해 대중교통 이용이 양호한 환경을 가장 중요하게 고려하며, 거주환경과 관련해서는 단지 내 친환경 수준을 중요하게 고려하는 것으로 나타났다. 셋째, 미분양 아파트인 만큼 가격전략에서는 납부조건 완화보다는 분양가 인하를 선호하는 것으로 나타났다. 마지막으로 홍보전략은 주택전시관이나 설명회를 통해 홍보하는 것이 가장 효과적인 것으로 분석되었다.

• 한국실내디자인학회논문집
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• 제14권5호
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• pp.167-176
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• 2005

Since Korea has already become the 'aging society' and is expected to become the 'aged society' by 2019, development of the facilities and dedicated housing for the senior citizens have become the key issues. The growing population of the senior citizens, changed in the social structure, family type, and the way of living brings a moment to consider the various aspects to support the senior citizens. Now the situation in Korea requires development of congregate housing as a type of residential units for elder who can live at home with some help. Therefore, the purpose of this research was to analyze preference tendency on the interior finishing materials and colors of the congregate housing for the senior citizens who are healthy enough not needing the nursing home. For this research, the preference of 500 Korean pre-senior citizens on the interior finishing materials and colors of congregate housing for the seniors was investigated. The collected data was processed using SPSS 10.0 for Windows regarding frequency, percentage, average, Chi-squared test with cross tabulation. The results are as follows: First, about $60\%$ of the respondents preferred Korean traditional interior image for individual units, and modern interior image for common areas. Second, the respondents preferred wood flooring and wallpaper interior finishing. Third, the respondents Preferred Y, YR color for individual units, and N color for common areas and very pale tone for all spaces. Fourth, the respondents preferred luxury finishing to living room in the all spaces.

• 한국주거학회논문집
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• 제18권4호
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• pp.37-48
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• 2007

Purpose of this study is to investigate influence on preference of cohousing (eg. intention to spread and intention to move in cohousing) according to sense of community, especially in housing life by married people residing in Seoul and its outskirts. Research method used for this study was a social survey. Respondents were 214 people by accidential sampling. The collected data were analyzed by SPSS 12.0 program using frequency, mean, average, T-test, one-way Anova, Duncan's Multiple Range test and Chi-square test. Findings of this study were as follows. Most respondents took part in interactive activities with colleagues from the same occupation. They Focused on the issues about health, leisure and hobby. The respondents mainly wanted to have interaction for changing recycling materials and education programs for children and juveniles. Degree of ideal relationships with neighbors, they think, were greeting and chatting as well as communication about issues on child-care, education for children, offense-prevention and safety. Although respondents were interested in community life and in interaction with their neighbors, they did not build up communal society due to lack of a sense of belonging in their living areas. While respondents showed positive response about preference of cohousing, there were difference between intention to spread of cohousing and intention to move in cohousing. As a result of this study, the stronger sense of community in housing life meant the more interests in thoughts to spread and to move in cohousing. Therefore, in order to increase sense of community in cohousing, the plan of various communication programs that enables frequent interaction among neighbors is needed. Also, in order to spread cohousing in Korea, promotion of cohousing community and cognitions about it are the most needed.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2002년도 추계학술발표대회
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• pp.263-268
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• 2002

This paper aimes to analyse the housing market of Ulsan, that changed for Metroplolitan city in 1997. For the housing policy we need sufficient informations on the housing market appeared during the last five years. As a result, we can describe its housing market in a uniform way: Ulsan, compared with other cities, doesn't show varieties in households, housing type, housing conditions etc.. Concerning the housing preference, the results of our survey also show the uniformity. And the price of apartment in Ulsan moves relatively slowly to other cities.

• 한국주거학회논문집
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• 제15권6호
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• pp.67-76
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• 2004

It is the purpose of this study that propose design process of building in residential district con-sidering preferences of design concept determinants. The procedure of this study is as follows : First, classifying concept determinants and then investigate the preference of concept determinants according to the use of building in residential district. It will be proposed the process of design concept determinants through such preferences. And We will investigate applicable steps for constructing an elementary school in land development district, in order to verify these process of architectural design. It was investigated paper-survey and case studies, made up questionnaires twice. In the results, we could verify that design process considering the preference of concept determinants in residential district. These results can help designers to design appropriately, according to building usage in residential district.

• 한국주거학회:학술대회논문집
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• 한국주거학회 1998년도 International Housing Conference
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• pp.126-127
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• 1998

• 교육시설
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• 제17권5호
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• pp.3-10
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• 2010

The trend toward more welfare living because of more leisure time has influenced the popularity of the community facilities in apartment housing. According to the residents' increasing interests for well-being life the changes and developments of the community facilities have been required in these days. The purpose of this research is to study these required changes and developments by analyzing the resident's using behavior of community facilities in apartment housing focusing on the educational and cultural facilities. For this purpose, this research intends to examine the existing conditions and problems of educational and cultural community facilities in apartment housing and to analyze the residents' using patterns such as frequency, preference and to comprehend the additional needs and requirements of the residents. The conclusions and suggestions of this research can be a basic data for the architects to design a resident-oriented educational and cultural community facilities.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2004년도 추계학술대회 논문집
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• pp.239-244
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• 2004

Large-scaled apartment housing complex at outskirts of downtown which has direct influence on urban view concentrated on improving the space outside the complex like spatial composition of individual plan design, but neglected the contribution of urban view. However, as people's orientation toward urban areas was changed to quality from quantity, concerns on urban view have been gradually increased and planning of apartment housing has been extended to complex with view contributing to urban people as a factor composing the city in resident centered spatial composition. This study is therefore to examine the characteristics of view components of 13 apartment housing complexes at Sangmu District in Gwangju Metropolitan City and their influences on evaluating view image.

• 한국주거학회논문집
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• 제21권5호
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• pp.83-92
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• 2010

The advent of an aging society has raised the necessity for housing development to meet the growing demands of baby boomers expected to act as the main consumers in the future housing market. This study aims to identify the characteristics of apartment houses favored by baby boomers in their post-retirement plans. Based on a literature review and survey, the study is targeted at a certain baby boom generation residing in mid- sized and large-sized apartments with a floor space of more than 30 pyeong in Gangnam, Seoul. The study reveals that baby boomers favor an active post-retirement life where they can enjoy proper leisure without considerable change in daily routines, and for that reason they choose an apartment house well equipped with neighboring, convenient facilities for their post-retirement. Their housing size shows a downward tendency in response to changes in economic conditions and number of family members living together. Health-related factors such as a comfortable natural environment and greenery also play a key role in their residence selection. Their regional preference is divided into the downtown and suburbs, and thus it will be necessary to satisfy the needs of these two consumer groups in the future housing market. This study lays the foundation for offering basic materials for the development and marketing of apartment houses.

• 한국농촌건축학회논문집
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• 제13권4호
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• pp.107-114
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• 2011

According to the aging society, the housing environments of senior citizens who live alone are faced with social various problems. On the dwelling welfare, development of model for the silver house is necessary at the reducing of social expense. Particularly, the silver housing conditions of rural and fishing villages are poor than urban region. The results of this research are as follows. First, the senior citizens who live alone looked to an negative opinion about cohabitation of the aged, but the senior citizens who don't live alone and preliminary old man group showed a positive opinion to the regarding cohabitation. Second, Most of the aged was in poor health, On this account they expressed an opinion that they were opposite to the cohabitation opinion. Although considering health, simultaneous design of both private life and community life shall be reflected to the preferential design element in co-housing of the aged. Through these co-housing for the aged in rural and fishing village, the senior citizens who lives alone have prevented poor housing surroundings, loneliness, loss of role, uneasiness, gloomy, chronic disease.