• Title/Summary/Keyword: housewives' perception

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The social network resource exchange and perception of community resources among rural housewives: on the part of interpersonal resources (농촌주부의 사회관계망, 자원교환, 지역사회자원인지 : 대인적 자원부분을중심으로)

    • Journal of Families and Better Life
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    • v.15 no.2
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    • pp.45-58
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    • 1997
  • In the traditional rural community social relationships among the people are the routes of resources. But as industrialization goes on rural community has changed. I wonder that rural housewives have yet the traditional social network structure. This stud purposed to analyze the structure of social network resource exchange and perception of community resources. Results were as follows: 1. In the rural housewife's social network structure network range and depth were affected by family income age of the youngest and farming time. Network boundary was affected by near environmental variables such as community resources and community level of living. 2. Community resources was the most influential variable in the resource exchanged 3. Perception of community resources was affected by network depth and was not by the resource exchange.

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Consumer Perception and Purchase Behavior of Han-gwa (Traditional Korean Confection) -Focus on Housewives in the Seoul and Gyeonggi area- (한과에 대한 소비자 인식 및 구매 행동 연구 -서울, 수도권 거주 주부들을 중심으로-)

  • Lee, Jin-Young;Kwon, Yong-Suk;Choe, Jung-Sook;Park, Young-Hee;Lee, Hye-Won
    • Journal of the Korean Society of Food Culture
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    • v.28 no.6
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    • pp.594-602
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    • 2013
  • This study investigated consumer perception and purchase behavior regarding Han-gwa (traditional Korean confection) in housewives residing in the Seoul and Gyeonggi area. This study was conducted by self-administered questionnaires. Out of 839 questionnaires, 713 questionnaires (85.0%) were used for statistical analyses including frequency analysis, the Chisquare, and one-way ANOVA. Based on the data collected, independence variables were divided less than 40 years (<40), 40s, 50 years or higher (50) by age. The major findings were as follows; Firstly, 72.1% of the total respondents had the experience of purchasing Han-gwa. Gangjeong was the most popular item among purchased. As the purpose of purchasing, holiday gift and snack was on the highest rank. Hypermarkets / discount stores (48.9%) was the most common place for the place of purchase. Secondly, there was a significant difference in the perception of Han-gwa by age; respondents aged 50 years or older showed more positive perception in Han-gwa in 3 factors among total of 11 factors. Thirdly, for the popularization of Han-gwa, 'too sweet taste (44.2%)' and 'small portion size (22.9%)' were pointed to be improved by respondents. Results of this study indicate that 1) Yu-gwa and Yak-gwa require new product development based on age segmentation, and health and food safety are important variables considered when housewives purchase Han-gwa.

A Study of the Determinants on the Housewives요 Internet Usage (주부의 인터넷활용 결정요인에 관한 연구)

  • 김세라;이기영
    • Journal of Family Resource Management and Policy Review
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    • v.5 no.2
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    • pp.45-57
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    • 2001
  • The object of this study is to understand the determinants of housewives’internet usage, examining empirically their internet usage motivation and activity, and to find the way to promote housewives’internet usage. The major findings of this study can be summarized as follows; 1) the housewives’internet usage motivation was composed of the motivation to make a good use of leisure by internet, self-developmental, practical, and children educational motivations. The mean score of self-developmental motivation was the highest in the internet users and that of child educational motivation was the highest in the non-internet users. 2) the significant variables which affected on the internee usage of housewives were age, internet related housing environment the perception of internet usefulness, internet usage of husband, the motivation to make a good use of leisure by internet, and children educational motivation.

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Environmental Perception of Consumers and Clothing Consumption Behavior (소비자의 환경의식과 의생활 행동과의 관련성)

  • 박화순
    • Journal of the Korean Home Economics Association
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    • v.36 no.10
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    • pp.79-88
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    • 1998
  • The purpose of this study is to identify environmental perception of clothing consumption behavior taking socioo-economic variables into account. An instrument, based on previous research was administered to 213 housewives in Taegu area. In analyzing the data, factor analysis, t-test, ANOVA, regression analysis were used. The finding of this indicated that the environmental perception of clothing consumption were significant in purchasing, managing, and disposal of clothing. Among socio-economics variables, income and educational level were found to be significant in explaining the variance of enviromental perception behavior of clothing consumption. The important results of this study are discussed and implications are provided.

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The Study on Value and Demographic Characteristics of Missy Who are New Consumer Group -about Women Aged Twenties and Thirties- (새로운 소비자 집단으로서 미씨(Missy)의 가치관 및 인구통계학적 특성에 관한 연구 -20~30대 여성을 중심으로-)

  • 김선희;임숙자
    • The Research Journal of the Costume Culture
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    • v.3 no.2
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    • pp.371-391
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    • 1995
  • This study is to infer consumer's value and demographics towards Missy, who are womens of new generation which represents new consumer group in fashion industry. The concrete purpose of the study is as follows : First : To find out the differences of value inference towards Missy depending on demographics of researched group. Second : To find out differences of value inference towards Missy depending on self-evaluation. Third : To find out differences of perception towards Missy's demographics between the groups of career women, housewives, students. Fouth : To find out differences of perception towards Missy's demographics depending on self-evaluation about Missy's of researched group. The researched group was 251 women aged between $20\sim30$ living in Seoul and sample have been selected from various profession. Method of the study was by using questionnares which were based on results of pretest and preceding research. Analysis of the study was achieved by using SPSS package which are frequency, percentage, $x^2$-test, t-test and Anova, Duncan-test and the results are as follows: First : There are significant differences of value inference towards Missy between the groups who are perceived themselves Missy by self evaluation and the groups who are not. Third : There are significant differences of perception towards Missy's demographics between the groups of career women, housewives, students. Fourth : There are significant differences of perception in regards to Missy's demographics between perceived themselves Missy and the others who are not.

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Analysis on Housewives' Usage, Perception and Willingness to Use Beef Traceability for Settlement of Beef Traceability (쇠고기 이력제 정착을 위한 주부들의 쇠고기 이력제의 이용실태, 인식도 및 이용의도 분석)

  • Kim, Hyochung;Kim, Meera
    • Korean journal of food and cookery science
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    • v.29 no.6
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    • pp.795-803
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    • 2013
  • This study examined the usage, perception and willingness to use beef traceability. The data were collected from 255 housewives in Busan and Gyeongnam region through a self-administered questionnaire. Frequency, Cronbach's ${\alpha}$, t test, one-way ANOVA, Duncan's multiple range test, Pearson's correlation analysis, and multiple regression analysis were conducted by SPSS Windows V.20.0. Only twelve percent of the respondents experienced to use beef traceability. Most respondents checked it by kiosk or bar code reader in a store. On the other hand, eighty-eight percent did not use beef traceability. The reasons for not usage of it were "Do not know beef traceability very well", "Do not know how to use beef traceability", and "Information from packing or counters is reliable" in order. In the level of perception of beef traceability, safety assurance was highest, followed by information quality, usefulness, and information accessibility. The percentage of correct answers of knowledge about beef traceability was not high. The multiple regression analysis showed that employment status, knowledge about beef traceability, information quality, information accessibility, and usefulness were significant factors to affect the willingness using beef traceability.

The Perception and Consumption Pattern of Broiler Chicken in Korea (닭고기에 대한 소비자 인식도 및 소비형태에 관한 연구)

  • 김종원;박승용
    • Korean Journal of Poultry Science
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    • v.28 no.3
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    • pp.193-205
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    • 2001
  • The most prevailing consumption pattern of chicken was "Buy fresh and cook at home (79.8%)". The frequency of eating chicken dish was about "Twice a month". Total average of degree of Preference is "2.30". It is very much close to "Like (2.0)" rather than "Average (3.0)". The degree of preference of chicken decrease as the age increase. About 30% of the housewives have the experience of buying chicken "Cut-up". But "Whole chicken (79.7%)" was still used mostly for chicken dish at home. As the education background improves or living expense increases, housewives purchase chicken "Cup-up" more frequently. The major criteria in purchasing chicken was "Hygiene (67.4%)""Quality (55.2%), "Expiration date (36.7%)" follows next. The groups of ′Above 50 years′, ′Graduate school′ and ′More than 3 million won′show greater interest about "Health" than any other groups. Major chicken dish at home in Korea was "Chopped hot chicken (70.7%)". "Boiled chicken soup (43.2%) \" and "Ginseng chicken soup (39.3%)" follows next. "Order for delivery (57.4%)" increased rapidly for chicken consumption. Croup of ′20~30 years′ order chickens for delivery more frequently than other groups. But as the age of housewives increases, they cook at home more frequently. The most preferred chicken dish for dining-out were "Fried chicken (69.4%)" and "Spicy chicken (57.4%)". The preference of Korean traditional dish for dining out was decreasing except "Chuncheon chicken rib (14.2%)".2%)".

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A Study on the Perception of Codonopsis Lanceolata Dishes and the Development of Codonopsis Lanceolata Dishes (더덕 음식 인식 및 더덕 음식 개발 필요성에 관한 연구)

  • Hong Wan-Soo;Lee Jin-Sil;Ko Sun-Young;Choi Young-Sim
    • Korean journal of food and cookery science
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    • v.22 no.2 s.92
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    • pp.181-192
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    • 2006
  • A survey was conducted to analyze the conditions of Codonopsis Lanceolata and Codonopsis Lanceolata dishes. The subject, 299 housewives from Seoul and the metropolitan area were surveyed on their general background and actual state of diet and health management. They were also asked 10 questions on the perception of Codonopsis Lanceolata, 8 on the foods using Codonopsis Lanceolata, and also the need for development of processed foods using Codonopsis Lanceolata, and their intention. This is the abstract so it is obvious that the following are yow result. The need for development of processed foods using Codonopsis Lanceolata showed $3.32{\pm}0.61$ and the subjects answered side dish ($3.60{\pm}0.65$) beverage ($3.26{\pm}1.09$), one dish foods ($3.19{\pm}0.71$), health foods ($3.14{\pm}0.9$) and dessert ($2.99{\pm}0.81$) as the order for the foods they wished to be developed. It can be concluded that cooking and processing methods reflecting the preference of housewives need to be developed.

Urban middle-aged housewives도 decision-making and their family life satisfaction in ecological approach (생태학적 관점에서 본 도시 중년기 주부의 의사결정 및 가정생활만족)

  • 이정우;정진희
    • Journal of Family Resource Management and Policy Review
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    • v.2 no.2
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    • pp.53-65
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    • 1998
  • This study was designed to examine the decision-making and family life satisfaction of the urban middle-aged housewives from the ecological perspective. The main purpose of this study was to investigate the effects of ecological enviornment variables(ie, natural physical-biological environment·social-cultural environment·human-built environment) and their dicision-making on their family life satisfaction. Also, it is to provide some fundamental information that helps to elevate the family life satisfaction of the unban middle-aged housewives. The subjects of this study were 305 housewives living in Seoul and Inchon area, whose age was from 40 to 59. The significant results were as follows: 1) Their decision-making was affected by the following variables in the order of health condition, fate-control orientation, husband’s support, monthly family income and the perception of the adequacy of household income. 2) The ecological environment variables which had an influence on family life satisfaction were the perception of the adequacy of household income, husband’s support, fate-control orientation, health condition and educational level. 3) From the regression analysis, the model was found to be highly significant, accounting for 44% of the variance. Thus, husband’s support was the strongest predictor variable.

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A Survey on Perception and Purchase about marketed Kimchi of Housewives in Daegu area (시판김치에 대한 인식 및 구입실태에 관한 조사연구 -대구지역을 중심으로-)

  • 송주은
    • Journal of the Korean Home Economics Association
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    • v.33 no.4
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    • pp.121-128
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    • 1995
  • This survey on marketed Kimchi was performed in 455 housewives living in daegu city area and investigated for marketablity and quality improvement of Kimchi. The results obtained as follows : 1. Subjects percepted marketed Kimchi as convenient and economical. 2. The proportion of subjects who has bought the marketed Kimchi products was 68.6%, some factors-ages, academic career, income, family system-were investigated. 3. Subjects bought the needed amount for 1-2days at hygienic store, by one's experiences and prefered Baechu-Kimchi 4. The most urgent improvement for the marketed Kimchi is it's standardization.

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