• 제목/요약/키워드: house market

검색결과 335건 처리시간 0.027초

비대면 콘텐츠 서비스를 통한 건축 모델하우스 마케팅 강화 전략 (Marketing Strengthening Strategy for Building Model House through Non-face-to-face Video Content Services)

  • 신성윤;이현창
    • 한국정보통신학회논문지
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    • 제24권10호
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    • pp.1288-1293
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    • 2020
  • 코로나 19 바이러스 감염 우려가 커지면서 부동산 시장에서도 언택트 바람이 불고 있다. 생활 방식 변화는 삶의 소비방식과 패턴의 변화를 가져오고 있다. 부동산 마케팅 시장에서도 이러한 변화는 불가피한 상황이다. 특히, 부동산 모델하우스를 이용한 마케팅은 밀폐된 공간에 많은 사람이 방문하는 밀집과 밀접한 형태의 마케팅 특성을 가지고 있다. 이러한 특성은 코로나19 예방 수칙에서 언급하는 3밀(밀폐, 밀집, 밀접) 특성을 모두 포함하고 있는 것이다. 이에 본 연구에서는 언택트(비대면) 트렌드에 맞는 모델하우스 고객 마케팅 강화와 모델하우스 고객 마케팅 과정에서 상기 3밀 특성을 회피할 수 있는 방안에 대해서 살펴보고, 구현 결과를 보인다. 이를 통해 코로나19의 3밀 회피를 통한 안전하고 확장 가능한 부동산 마케팅 전략을 제시한다.

개조행위를 통해 본 아파트 가사 공간의 변화 고찰 (A Study on the Changes of Housework Space in Apartment through Analysed Remodelling Activities)

  • 김나영;이해경;손세관
    • 한국주거학회:학술대회논문집
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    • 한국주거학회 2003년도 정기총회 및 추계학술대회
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    • pp.251-257
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    • 2003
  • The purpose of this research is to analyse the relationship between the types of supplied apartment plans and the dweller's remodelling of their housework space. Major findings of this research are as fellows: 1. The concept of house wort space has been greatly changed according to the evolution of socio-economic situation. 2. Increasing trend of remodelling activities for house work space is closely related with the housewife's changing attitude on the concept of house work, that is, the change from hard labor to enjoyable object. 3. The concern for house work space remodelling has been increased since 1980's, which is closely related with the appearance of consumer oriented housing market environment.

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사내요금제를 활용한 대규모 수용가 수요반응에 관한 연구 (Demand Response of Large-Scale General and Industrial Customer using In-House Pricing Model)

  • 김민정
    • 전기학회논문지
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    • 제65권7호
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    • pp.1128-1134
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    • 2016
  • Demand response provides customer load reductions based on high market prices or system reliability conditions. One type of demand response, price-based program, induces customers to respond to changes in product rates. However, there are large-scale general and industrial customers that have difficulty changing their energy consumption patterns, even with rate changes, due to their electricity demands being commercial and industrial. This study proposes an in-house pricing model for large-scale general and industrial customers, particularly those with multiple business facilities, for self-regulating demand-side management and cost reduction. The in-house pricing model charges higher rates to customers with lower load factors by employing peak to off-peak ratios in order to reduce maximum demand at each facility. The proposed scheme has been applied to real world and its benefits are demonstrated through an example.

공동주택 리모델링을 위한 공사관리 지표 비교분석 (Comparative Analysis of Construction Management Index for Apartment Remodeling Project)

  • 이동헌;백낙규;임형철
    • 한국건축시공학회:학술대회논문집
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    • 한국건축시공학회 2017년도 춘계 학술논문 발표대회
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    • pp.191-192
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    • 2017
  • After 1980's, as economy was rapidly grown and real estate market was active, greatly increased in population has been supplied to the city. Accordingly, national apartment house market is located in the form of Urban Housing Culture. However, as time goes by the apartment houses where the supply of mass became superannuated and residential environment became poor. So, the environment of old apartment houses has been changed to improve with reconstruction. It has been changed in response to the demands of the times. It is one of essential part in a remodeling field for the future although it has some problems in the way that uses existing buildings.

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인공지능과 IoT 기술을 활용한 댁내 스마트팜 구축 (Building a Smart Farm in the House using Artificial Intelligence and IoT Technology)

  • 문지예;권가은;김하영;문재현
    • 한국정보처리학회:학술대회논문집
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    • 한국정보처리학회 2020년도 추계학술발표대회
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    • pp.818-821
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    • 2020
  • The artificial intelligence software market is developing in various fields world widely. In particular, there is a wide variety of applications for image recognition technology using deep learning. This study intends to apply image recognition technology to the 'Home Gardening' market growing rapidly due to COVID-19, and aims to build a small-scale smart farm in the house using artificial intelligence and IoT technology for convenient crop cultivation for busy people living in cities. This intelligent farm system includes an automatic image recognition function and recommendation function based on temperature and humidity sensor-based indoor environment analysis.

기획/계획단계에서 공동주택 건축공사비 산정을 위한 프로세스에 관한 고찰 (A Study on the Process for Estimating the Construction Cost of an Apartment House in the Planning/Planning Stage)

  • 조성민;조성희
    • 한국건축시공학회:학술대회논문집
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    • 한국건축시공학회 2021년도 가을 학술논문 발표대회
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    • pp.228-229
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    • 2021
  • Planning/planning stage Construction cost prediction is very important. In particular, flexible thinking is required to predict the construction cost by reflecting rapid market changes and current conditions. Therefore, in this study, we tried to consider the process for calculating the construction cost of an apartment house in a more accurate planning/planning stage. First, cases were collected based on the classification system by construction type. Second, the construction cost was predicted using the case-based reasoning technique. Third, the composition ratio by construction type of the most similar case was applied to the derived construction cost. Finally, the construction cost was predicted based on practical corrections reflecting the market and field conditions.

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Trade Scale, Property Types, and Location Environment of Vacation Houses: Examples from Central Japan

  • Shin, Byung-Chuel;Park, Gu-Won
    • 한국환경과학회지
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    • 제25권12호
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    • pp.1701-1715
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    • 2016
  • This study is a basic investigation of the contents and services relevant to the domestic vacation house business. In which, the trade scale, types of housing, and environmental conditions of various property locations were analyzed. The characteristics of properties listed on the Japanese website that conducts the greatest volume of vacation house trade in Japan were examined, and the following results were obtained: Villa areas, villas, and resort condos (resort mansions) are the three basic types of properties handled in the vacation house trade. In this market, sales per unit in villa areas and per spaces in resort condos accounted for the highest volume of trade, followed by that of villas (individual houses). In terms of land area, floor area, and sales price per house type, the relatively cheaper small and medium-sized vacation houses are more frequently traded, than expensive large-scale villas. In particular, small multi-family type villas (such as in resort condos) are the most popular. Land and floor area, and sales prices all show considerable variation depending on the type of property considered. Therefore, a business initiative to provide a more detailed classification of properties is required. In terms of the environment of vacation properties, most are located on coasts, plateaus, or inland mountains, and are generally within three-hours' traveling distance of large cities.

커피교육이 커피전문점 선택속성의 중요도와 만족도에 미치는 영향 - 광주·전남 지역을 중심으로 - (Influence of Coffee Education on Importance and Satisfaction of Coffee House Selection Attributes in Gwangju and Jeonnam Area)

  • 길진모
    • 한국식생활문화학회지
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    • 제27권2호
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    • pp.184-192
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    • 2012
  • The purpose of this study was to analyze the general characteristics of coffee house consumers as well as the importance and satisfaction of selection attributes of specialty coffee houses according to length of coffee education period. Applicants in the Gwangju and Jeonnam area who had finished their Barista 2 grade certificate examination participated in a survey on March 12, 2011. Further, university students living in Gwangju participated as subjects who had never experienced coffee education from March 15 to March 31, 2011. Two-hundred and one subjects participated in the survey, and 184 questionnaires were used for analysis. Regardless of coffee education experience, quality of coffee was important, but higher educated subjects showed the lowest satisfaction of coffee from a coffee house (p<0.01) in terms of attributes such as freshness of coffee beans (p<0.01) and overall taste (p<0.01). Further, subjects who received no or little education demonstrated high correlation between importance/satisfaction of 'brand' and 'employee' compared to subjects who studied more than 2 semesters. These results provide future coffee house entrepreneurs and baristas with market information and marketing strategies for understanding customers' coffee house selection attributes.

춘천시 생활쓰레기의 위생관리를 위한 배출 및 이·화학적 특성 (Generation and Physico-Chemical Characteristics of Municipal Solid Wastes generated in Chunchon for Sanitary Management)

  • 임재명;강성환;한동준;김병욱
    • 산업기술연구
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    • 제17권
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    • pp.37-42
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    • 1997
  • Generation and physico-chemical characteristics of municipal solid wastes are very important for sanitary management. However, that has not been investigated so far especially in chunchon. And so, we tried to examine many things in detail. It was resulted that density was $90{\sim}94kg/m^3$ in school and office zone and $290{\sim}298kg/m^3$ in apartment and market place. The compositional weight fraction was food, 40~54%, paper, 14~18%, vinyl and prastic, 14~20% in house zone and market place and paper, 42~70% in school and office zone. Moisture was estimated to be 54~57% in independent house zone, apartment and market place and 11~23% in school and office zone. And three composition was water content, 44.1%, incineration particle, 11.2%, volatile parts, 44.7% in respectively. That is because of seasonal effects and regional chracteristics. In the results of chemical composition and caloric value analysis, carbon(C) was 80% in vinyl and plastic and oxygen(O) was 54.4% in paper.

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아파트 브랜드 선호도 요인 비교에 관한 연구 -수도권지역과 시 단위지역 중심의 선호도 비교- (The Research on the Preference Factors of Apartment Brand)

  • 신한우;김대원;강경인;김광희
    • 한국건축시공학회지
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    • 제8권1호
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    • pp.77-82
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    • 2008
  • In the housing market, the construction company started to recognize the importance of the brand power since 1998. Many brand names of apartment construction company have newly formed and many apartments are representative of the brands of construction company by quality of apartment construction and service after hand apartment over to owner with many other elements of their brands. According to these trends in the housing market, it should be also interested in improving the value of brand name in apartment construction. The former researches have been achieved several topics in only a specific target market about the distinction of apartment's plan, the examination of preference, and the satisfaction survey of inhabitants etc. But construction company don't have developed any available marketing strategy according to construction location and regional characteristics. Nowadays, they should be interested in improving the value of apartment brand. Therefore, this research was conducted by interviewing and surveying preference factor, which factors are considered by consumer when consumers purchase apartment house, to compare the two regions such as Metropolis and Cities. The purpose of this research is to provide the preference trend of apartment house in the future to construction company by comparing consumer's preference examination.