• 제목/요약/키워드: hotel strategy

검색결과 168건 처리시간 0.026초

감성적 소비가치가 만족과 주관적 웰빙 및 충성도에 미치는 영향: 디저트카페를 중심으로 (Effects of Emotional Consumption Value on Satisfaction, Subjective Well-Being and Loyalty for Dessert Cafe)

  • 김성수;한지수;양동휘
    • 한국조리학회지
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    • 제24권1호
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    • pp.1-12
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    • 2018
  • This study tried to understand what emotional consumption value of dessert cafe is and to examine the difference between satisfaction and subjective well - being concept. In addition, this study tried to test hypotheses through empirical analysis by establishing research hypotheses on how affective consumption value affects satisfaction and subjective well - being, and how satisfaction and subjective well - being influence loyalty. Data collection was conducted from September 10, to October 10, 2017, and 210 questionnaires were distributed. 200 valid data were used for the analysis except the questionnaires that did not meet the research purpose. The results of the analysis were as follows. First, only the hedonic consumption value of the dessert cafe had a significant effect on satisfaction, whereas the aesthetic consumption value and symbolic consumption value had no significant effect on satisfaction. Second, the hedonic consumption value and symbolic consumption value had a significant effect on subjective well - being. On the other hand, aesthetic consumption value did not had a significant effect on subjective well - being. Third, the satisfaction and subjective well-being of dessert cafe had a significant effect on loyalty. The result of this study is meaningful in establishing a strategy of differentiating dessert cafe to grasp the satisfaction of dessert cafe and emotional consumption value which increases subjective well-being and thereby maintain loyal customers.

호텔레스토랑의 메뉴수명주기 (Menu Life Cycle)에 관한 연구 (A study for Menu Life Cycle of Hotel Restaurants)

  • 송청락
    • 한국조리학회지
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    • 제2권
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    • pp.59-87
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    • 1996
  • This study has been done by giving the guide when development of menu or doing marketing strategy in Hotel Restaurant. All products and service has a regular course from induction in market to disappear, so it shall be come out Products Life Cycle theory. In eating business, under the tendency and existing cycle to change menu by taste of customers, liking variation, change of periodic status (environment), MLC(Menu Life Cycle) shall be advised by application PLC(Products Life Cycle) in the process of induction of some menu first and spreading the same business field and then deletion (disappearance) from menu because of no popular. In Emergence Stage, it shall be tried to inform new menu through Cooking Contest, presentation of new menu, free sampling party and others. In Growth Stage, it shall be changed package menu or set menu. In Maturity Stage, it shall be provided complimentary ticket, gift coupon or discount for the customers with some degree of selling record in order to increase using frequency and selling amount after insure new customers. In Decline Stage, it shall be groped for entry underdeveloped country or less advance nation, but there is no possibility to devote in enterprise, it shall be planned substitute menu development in order to withdraw. By inducting MLC concept, it shall be provided the available informations such as“how could some menu be circulate in some restaurant”“Accordingly do strengthen promotion activities or go to low developed area or overseas, or delete it from menuitems and so on”. In the time of decline some menu, it is judged to the time of plan(preparation) of new menu development. In the broad view, when consideration of the concept of menu life cycle, it shall be possible to know which menu is decayed and which menu is developed newly or grown-up, so it shall be provided the important information to estimate the tendency of changing menu and set-up a menu development plan.

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약선 요리의 구매동기, 선택속성, 구매태도의 구조적 관계 연구 (The Effect of Purchasing Motives and Selective Attributes of Medicinal food on Customer Attitude)

  • 최성웅;김태순
    • 한국조리학회지
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    • 제17권4호
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    • pp.204-218
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    • 2011
  • 본 연구에서는 약선 요리의 문제점을 도출하여 향후 약선 음식이 나아가야 할 방향을 제시하고, 약선 전문식당의 고객유지 및 고객확보를 위한 마케팅 전략을 수립하여 외식산업의 한 축으로 성장할 수 있는 효율적인 운영방향을 제시하는데 본 연구의 목적이 있다. 영향요인인 구매동기의 성인병예방, 지방함유량, 무공해식품, 식품균형이 재구매의도와 추천의도에 미치는 영향에 관한 가정을 검증한 결과, 약선 요리의 구매동기는 성인병, 지방, 무공해식품 등 건강에 대한 소비자의 욕구를 충족할 수 있는 약선 요리의 수준이 높을수록 재구매의도와 추천의도에 유의적인 영향을 미친다는 검증결과가 나타났다. 영향요인인 구매동기의 성인병예방, 지방함유량, 무공해식품, 식품균형이 매개요인인 만족도에 미치는 영향에 관한 가설을 검증한 결과, 지방함유량을 제외한 성인병예방, 무공해식품, 식품균형이 유의적인 영향을 미치는 것으로 밝혀졌다. 따라서 이러한 연구의 분석결과를 바탕으로, 약선요리와 약선 전문식당 운영에 대한 유용한 정보를 제시하고자 하였다.

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국내 에너지다소비건물의 용도별.지역별 온실가스 배출원단위분석 연구 (A Study on the Greenhouse Gas Intensity of Building Groups and Regional in Korea)

  • 이충국;서승직
    • 한국태양에너지학회 논문집
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    • 제32권3호
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    • pp.162-169
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    • 2012
  • Our country set the mid-term reduction goal of greenhouse gases up to 2020 in accordance with Bali roadmap agreed in 2007 through the negotiation with UNFCCC in 2009 and specified the proper goal as by the Basic Act on Green Growth that went into effect at April, 2010. First of all the enlargement of green building construction has been suggested as a worldwide strategy to achieve the green house gas reduction. Building area is one of most important sectors for the countermeasure of climate change agreement and the achievement of national green house gas reduction goal and the need to reduce its green house gases has been increased accordingly. The objective of the study is to examine the status and characterization of mass energy consumption local governmental buildings' green house gas emissions depending on usage (hotel, school, apartment, hospital) through the green house gas emission source unit analysis. The result indicated that the energy source unit was proportional to green house gas source unit and hotel showed the highest green house gas emission source unit per open area of construction unit, followed by hospital, apartment, and then school. In case of apartment, green house gas emission source unit per open area of construction unit decreased as year went on. Meanwhile school building showed a striking increase in the annual energy source unit.

활동기준원가와 메뉴엔지니어링을 이용한 외식업체 메뉴 분석 (Using Activity-Based Cost in Menu Engineering for Restaurant Menu Analysis)

  • 이봉식;신서영;최미경
    • 대한지역사회영양학회지
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    • 제11권5호
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    • pp.642-649
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    • 2006
  • The purposes of this study were to investigate methods of applying activity-based cost to menu engineering and to examine the feasibility. A total of 6 menu items of XYZ restaurant in Seoul were selected and the ledger of September 2005 was used for menu analysis. The menu mix percent of beef sirloin steak (61.95%) and beef tenderloin steak (17.13%) were labeled as high, whereas BBQ pork ribs (4.94%), salmon fillet (2.66%), seafood platter (5.77%), and teriyaki chicken (7.56%) showed low menu mix percent. In addition, the contribution margin for BBQ pork ribs (29,000 won), salmon fillet (25,810 won), seafood platter (22,400 won), and teriyaki chicken (22,000 won) were higher than the average contribution margin (21,957 won), and those for beef sirloin steak (21,200 won) and beef tenderloin steak (21,900 won) were lower than average. When popularity and contribution margin were applied in menu engineering, BBQ pork ribs, salmon fillet, seafood platter and teriyaki chicken were classified as puzzles and beef tenderloin steak and beef sirloin steak as plowhorses. Menu engineering using popularity and operating profit, which was calculated from activity-based cost, also gave the same results, whereas the additional label for activity cost placed BBQ pork ribs and salmon fillet in the brain teaser category. Ranking analysis on variables estimating menu profitability using Spear-man's ${\rho}$ revealed that there were no significant correlation between variables, which means the estimation of menu item profitability could differ by methods of analysis. With these results, it was concluded that activity-based cost would help to establish more detailed marketing strategy for a restaurant.

Leadership Development in Students as Part of Attitude Development

  • Zhou Yongjun;Viktoriia O. Anishchenko;Olena V. Vasylenko;Nataliia V. Iaremenko;Mykhailo V. Fomin
    • International Journal of Computer Science & Network Security
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    • 제23권7호
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    • pp.79-90
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    • 2023
  • Leadership development corresponds to the focus on the individual's success and competitiveness strategy. This is the optimal direction of the organization of attitude development because it covers two aspects of the student's personality development, professionally-oriented and self-centric. The aim of the study is to identify and compare the leadership level in second-and fourth-year students to see dynamics of development and implementation of the leadership phenomenon in the professional and personal making up of future specialists. Based on the theoretical analysis of the issue, the authors developed an objective and subjective diagnostic model for leadership skills. In this study, data of the objective diagnostic technique are the key. Subjective diagnostic technique for leadership skills provides insights for problem interpretation. At the level of the first group of respondents, the average Leadership Skills Level of the second-year students was quite low and was found within the medium level. The second group of respondents consisting of the fourth-year students showed a slight but effective improvement. The Leadership Skills of this group were found at a sufficient level. Positive dynamics was revealed for all criteria of leadership skills as a result of applying objective diagnostic methods: decreased percentage of students with negative and relatively low markers of Leadership Skills Level and corresponding increase in percentage of applicants with positive markers of Leadership Skills Level. Further research can be organized in the direction of identifying and developing successful universal and professionally-oriented tactics for leadership development in students as part of attitude development.

서비스 종업원의 표면행위가 반생산적 과업행동에 미치는 효과에 관한 연구: 감정소모의 매개효과를 중심으로 (The Effects of Service Employee's Surface Acting on Counterproductive Work Behavior: The Mediating Roles of Emotional Exhaustion)

  • 강성호;최종학;이지애;허원무
    • 유통과학연구
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    • 제14권2호
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    • pp.73-82
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    • 2016
  • Purpose - Counterproductive work behavior(CWB) was typically categorized according to the behavior whether it targets other people(i.e., interpersonal CWB: I-CWB). Employing organizations(i.e., organizational CWB: O-CWB) has emerged as major concerns among researchers, managers, and the general public. An abundance of researches has informed us about the understanding for the antecedents of CWB, whereas little is known about the antecedents of CWB directed distribution service in employee's emotional labor. Therefore, the purpose of this research is to propose a research model in which surface acting enhances emotional exhaustion as an emotional labor strategy, which eventually increases counterproductive work behavior(including I-CWM and O-CWB). Research design, data, and methodology - This empirical research data were gathered from the samples of full time frontline hotel employees(including front office, call center, food/beverage, concierge, and room service) in South Korea. Six hotels were selected ranged from four to five stars, including privately owned and joint-venture properties. A convenience sampling method was used to select hotels. Full time frontline hotel employees from the six hotels were surveyed using a self-administered instrument for data collection. With the strong support of hotel managers, a total of 300 questionnaires were distributed, and 252 responses were collected indicating a response rate of 84.0%. In the process of working with the 252 samples, structural equation modeling is employed to test research hypotheses(H1: The relationship between surface acting and Interpersonal counterproductive work behavior(I-CWB) is mediated by emotional exhaustion, H2: The relationship between surface acting and organizational counterproductive work behavior(O-CWB) is mediated by emotional exhaustion). SPSS 18.0 and M-Plus 7.31 software were used for the data analysis. Descriptive statistics were used to assess the distribution of the employee profiles and correlations between factors. M-Plus 7.31 software was used to test the model fit, validity, and reliability of the factors, significance of the relationship between factors, and the effects of factors in the model. Results - To test our mediation hypotheses, we used an analytical strategy suggested by Preacher & Hayes (2008) and Shrout & Bolger (2002). This mediation approach directly tests the indirect effect between the predictor and the criterion variables through the mediator via a bootstrapping procedure. Thus, it addresses some weaknesses associated with the Sobel test. We found that surface acting was positively related to emotional exhaustion. Furthermore, emotional exhaustion was a significant predictor from the two kinds of counterproductive work behavior. In addition, surface acting was not significantly associated with the two kinds of counterproductive work behavior. These results indicated that the surface acting by frontline hotel employees was associated with higher emotional exhaustion, which is related with higher interpersonal counterproductive work behavior(I-CWB) and organizational counterproductive work behavior(O-CWB). In sum, we confirmed that the positive relationship between surface acting and the two kinds of counterproductive work behavior was fully mediated by emotional exhaustion. Conclusions - The current research broadens the conceptual work and empirical studies in counterproductive work behavior literature by representing a fundamental mechanism that how surface acting affects counterproductive work behavior.

레스토랑의 서비스와 음식 품질에 대한 지각된 가치와 고객 반응간의 관계 연구 (A Study on the Relationship between Perceived Value and Customer Response Regarding Service and Food Quality at Five-Star Hotel Restaurants)

  • 박기홍;최수근;최용규
    • 한국조리학회지
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    • 제15권2호
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    • pp.70-83
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    • 2009
  • 본 연구의 목적은 특 1급 호텔 레스토랑 음식과 서비스 품질, 지각된 가치와 고객 반응간의 관계 연구이다. 서울시내에 소재한 특 1급 호텔 레스토랑의 방문자를 대상으로 2008년 3월 16일부터 3월 31일까지 설문지 300부를 배포하여 273가 수집되었고, 불성실한 답변이 있는 설문지를 제외하고 총 202개의 설문지가 분석에 사용되었다. 연구의 결과는 신뢰성과 음식 품질이 지각된 가치에 높은 영향을 미치는 것으로 나타났으며, 최종연구모형에서 호텔 레스토랑 서비스와 음식 품질요인 중 음식 품질과 확신성 요인이 지각된 가치에 가장 높은 영향관계를 보였다. 또한 지각된 가치는 다소 높은 총 효과를 보였다. 따라서 호텔 레스토랑을 이용하는 고객들의 긍정적인 반응을 보다 높이기 위해서는 확신성과 신뢰성에 대한 평가가 우선 이루어져야 할 것이며 또한 음식 품질이 고객의 지각된 가치를 높이는데 많은 영향을 미친다는 것이다. 이는 고객 반응을 유지하며 향상시키는데 가장 전략적인 방법이라 하겠다.

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직무 순환이 동기 부여 및 직무 만족에 미치는 영향에 관한 연구 - 서울 특1급 호텔 F&B 종사원을 중심으로 - (The Effect of Job Rotation on Motivation and Job Satisfaction - Focused on F&B Employees of First Grade Hotels in Seoul -)

  • 권나경;김혜린;서원석
    • 한국조리학회지
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    • 제16권4호
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    • pp.163-176
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    • 2010
  • 무한경쟁시대의 경쟁력 우위 확보라는 측면에서 기업의 최고 경영자와 관리자들은 조직 구성원의 가치와 그 중용성에 대한 인식이 매우 증대되고 있다. 호텔업계에서도 철저히 차별화, 특성화된 서비스를 제공하기 위해 조직 구성원의 가치와 그 중요성에 대해 역설하고 있지만, 여전히 많은 비용과 노력을 들여 우수 인재를 채용하더라도 처음의 업무 배치 이후로는 지속적인 개인 관리를 통한 능력 개발에는 소홀하고 있음을 인할 수 없는 것이 현 실정이다. 따라서 본 연구에서는 종사원들은 어떤 부분의 영향력 때문에 직무 순환을 원하고, 또한 반대로 원하지 않는지에 대해 파악해 보고, 직무 순환이 동기 부여에 영향을 미치는지, 동기 부여는 직무 만족에 직접적이고 큰 영향력을 발휘하는지에 대한 것을 파악하고자 하는 것이 이 연구의 궁극적인 목적이다. 본 연구 결과, 직무 순환의 효율성과 절차는 모두 동기 부여에 유의한 영향을 주는 것으로 나타났으며, 종사원들은 원활한 직무 순환으로 인해 적성에 맞는 적재적소의 배치 수단이 되기 위해 정기적인 직무 순환이 이루어지길 원하는 것으로 나타났다. 또한, 동기 부여는 직무 만족의 성취감, 복리후생, 상사와 동료와의 관계에 모두 유의한 영향을 주는 것으로 나타났으며, 특히 종사원들은 직무로 인한 성취감과 자부심을 느낄 때 직무 만족이 매우 높은 것으로 나타났다. 본 연구의 한계점은 직무 순환이라는 것 자체가 비용과 시간이 소요되는 인사상의 민감한 부분이었던 관계로 선행 연구의 절대적인 부족으로 좀 더 다양한 자료를 활용할 수 없었다는 점과 설문조사가 서울 시내 특급 호텔 F&B 종사원들을 위주로 이루어져서 전체적인 호텔산업을 대변하지 못했다는 점이다.

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셀프리더십이 진로결정 자기효능감 및 진로준비행동에 미치는 영향 - 조리전공 대학생을 중심으로 - (The Effects of Self-Leadership on Career Decision-making Self-efficacy and Career Preparation Behavior - Focused on Culinary Major Students -)

  • 서경화
    • 한국조리학회지
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    • 제23권2호
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    • pp.146-158
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    • 2017
  • 본 연구는 조리전공 대학생들의 셀프리더십이 진로결정 자기효능감과 진로준비행동과의 영향관계를 분석하기 위해 설문조사를 실시하였다. 수집된 data는 SPSS 16.0 Version 통계 패키지 프로그램을 활용하여, 빈도분석, 요인분석, 신뢰도분석, 다중회귀분석을 실시하였고, 다양한 결과들을 도출하였다. 첫째, 모든 셀프리더십의 하위요인(행동준비전략, 자연보상 및 건설적 사고전략)은 진로결정 자기효능감의 하위요인(직업정보, 목표설정, 계획수립, 문제해결, 자기평가)에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 모든 셀프리더십 하위요인은 진로준비행동 하위요인(진로탐색활동, 목표달성활동)에 정(+) 영향을 미치는 것으로 나타났다. 결과적으로, 조리전공 대학생들의 셀프리더십의 강화는 진로결정 자기효능감과 진로준비행동으로 발전에 매우 중요하다는 것을 확인하였다.