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호텔 예식 선택 속성의 만족도와 행동의도에 관한 연구 - 라이프스타일을 중심으로 - (The Effects of Selection Attributes on Customers' Satisfaction and Behavioral Intention for Hotel Weddings - Focusing on Young People's Life Style -)

  • 류경민;박정하
    • 한국조리학회지
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    • 제16권2호
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    • pp.199-214
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    • 2010
  • 본 연구는 호텔 예식 선택 속성의 만족도와 행동의도 관한 연구로 서울 및 대전 지역의 특급호텔 예식을 경험한 고객을 대상으로 하였다. 조사를 위해 총 300부의 설문지를 배포하여 이중 248부를 연구의 자료로 활용하였다. 자료는 데이터 코딩을 거친 후 SPSS 14.0 통계 패키지를 이용하여 분석하였다. 라이프스타일에 대한 요인 분석 결과 4개의 요인이 추출되었고, 호텔 예식 선택 속성에 관한 요인 분석 결과 5개의 요인이 추출되었다. 연구결과, 호텔 예식 라이프스타일에 따라 호텔선택 속성에 차이가 나타나고 있으며, 호텔 예식 만족도는 호텔 예식 행동의도에 영향을 미치는 것으로 나타났다.

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호텔개발사업의 불확실성에 전략적으로 대응하기 위한 실물옵션 적용 연구 (A Study on Application of Real Option for Strategic Response to Uncertainty in Hotel Development Project)

  • 권태인;이상효;김재준
    • 한국디지털건축인테리어학회논문집
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    • 제10권2호
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    • pp.5-12
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    • 2010
  • Unlike housing development project that can ensure profit by selling built units, a hotel development depends on long-term business operation to be profitable due to characteristics of service industry. The expected cash flow has substantial uncertainty depending on room occupancy rate and room charge. Thus, even after construction is complete, business risk tends to rise. It is necessary to ensure strategic response to uncertainty in future value of a hotel. The objective of the study is to explore strategic measures to deal with risk and uncertain future value in hotel development project by adopting abandonment option, which is a type of real options. The case in analysis had sevenyears of project period: Two years for construction, and five years for operation; a plan was made to sell the hotel after five years' of operation. For the research purpose, option value ofrecoverable investment amount was estimated, and value of abandonment option was KRW 124.921 billion. When abandonment option is applied, the project value was deemed to be KRW 120.592 billion. Generally, the amount of loss is enormous when a real estate project like a hotel development fails, and therefore, application of option is expected to be an effective measure to leverage uncertainty of a project.

한국 호텔 종사원의 유니폼 만족도 및 선호도에 관한 연구 (A Study on Uniform Satisfaction and Preference of Hotel Employees in Korea)

  • 양리나
    • 복식문화연구
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    • 제9권5호
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    • pp.687-699
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    • 2001
  • This study intended to survey whether or not hotel employees were satisfied with their uniforms. Through this study we hoped that the study will bring about improvement in hotel employees'uniforms. We also hope to offer desirable alternatives if dissatisfaction is shown. The study results are as following: 1. 59.2% of employees indicated that they were comfortable and felt a sense of belonging when wearing their uniforms. 2. 46.1% of employees asked, stated that their uniform identified which hotel they were employed at. 59.2% of employees gave average credit that the uniforms which they were shown the various positions held within at a hotel. 3. Woman believed more strongly than men that their uniforms distinguish them from other hotels. Older people were more positive about it than younger people were. 4. 55.3% of employees felt that improvement in uniforms was necessary. 22.4% of employees were satisfied with the uniform they wear, therefore generally the level of dissatisfaction is quite high. 5. 59.2% of the survey showed that they have to improve the design of uniform they wear and 25% showed the function of the uniform needed improvement also. 6. 50% of employees believed that color and design is mediocre. 46.7% complained of bad sweat absorption. 7. Preference in uniform are follows: 78.9% prefer comfort. 63.2% prefer a more fashionable design and also different colors in uniform in different departments. 8. This study shows that employees in the hotel industry would like to consider in the following order comfort (76.3%), design, color, and cost to be taken into account when uniforms are made.

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호텔 진입공간의 구성요소 및 특성에 관한 연구 (A Study on the Components and Characteristics of Hotel Access Space)

  • 이정림;김윤학;조용준
    • 한국주거학회논문집
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    • 제20권4호
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    • pp.1-9
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    • 2009
  • In this study, an examination and an analysis are carried out on the forms and components of the access spaces of hotel entrances from the front gate of five star hotels in Jejudo, Korea. The results of the study are as follows. In terms of the arrangement of the hotel, city hotels with a relatively narrow site area are influenced by site shape, while resort hotels with a relatively wide site area are affected by the environment. However, the location of the front gate was determined by the access road from the outside. Therefore, forms of access space are related to the front gate, which is governed by the access road, and to the entrance, which is determined by the hotel arrangement. If the front gate is in line with the hotel entrance, a straight line and the hotel are arranged vertically to the front gate(side arrangement) or the hotel is arranged horizontally to the front gate, but if the entrance is not in line with the front gate, it appears as a curved shape. However, those who use their own cars have a variety of choices for access route depending on the location of the parking lot.

로컬호텔과 체인호텔 종사자의 직무만족, 이직의도, 조직몰입에 관한 연구 (The Study on Job Satisfaction, Turnover Intention and Organization Commitment of Employees in Domestic Independent Hotel and International Chain Hotels)

  • 김해동;최하연;김학선
    • 한국조리학회지
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    • 제23권4호
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    • pp.216-224
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    • 2017
  • The purpose of this study was to analyze the job satisfaction, turnover intention and organization commitment level of hotel employees using Herzberg's motivation hygiene theory. This study used SPSS 20.0 and AMOS 20.0 to conduct frequency analysis, reliability analysis, confirmatory factor analysis, path analysis and chi-square difference test. The results of study, first of all, Herzberg's, theory of hygiene are influenced by satisfaction of employees, organization commitment and turnover intention. It will be strongly needed to management of compensation, well-organized policy of human resources system. Lastly, in Hotel business, It showed differences having a strong influence on local employee and chain hotel employee according to method of Hotel management. In conclusion, in the hospitality industry, it is desirable to carry out on their own ways of vision and purpose each corporations rather than following regimental rules.

근대 호텔 실내공간의 표현 특성과 실내디자인 사적의미에 관한 연구 (Study on the Characteristics of Modern Hotel Interior Decorations and the Historical Meaning of Interior Design)

  • 오인욱
    • 한국실내디자인학회논문집
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    • 제15권4호
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    • pp.3-11
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    • 2006
  • The vocabulary of modern grand hotels' interior designs reflects western design patterns, showing its nostalgia for modern architecture. And it also contains the trace of past designs implanted by others then, expressing the hardships of Korean history. Like this, the past architectural style distorted under the Japanese imperialistic rule has continued to exist until now without any significant changes, because there has been little effort to figure out the history of modern interior designs. And also there has been the lack of data and aesthetic descriptions about the modern interior designs that contain the historical nature of society. Therefore, this study will review the interior design of modern buildings, which trace back to the fawning of the Korean Interior Design. And it aims to understand the hotel interior's expressive characteristics and historical meanings by paying a particular attention to its lost parts. And it also alms to have a significant meaning in taking the first step toward a clue of the history of Korean modern interiors by systematically putting in order the ever-disappearing materials of modern hotel interiors.

호텔 조리부서의 인적자원관리에 관한 실증적 연구 (An Empirical Study on the Human Resources Management of Cooking Department in the Hotel)

  • 김현덕
    • 한국조리학회지
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    • 제4권
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    • pp.167-187
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    • 1998
  • The human resources play an important role in a hotel cooking department. The object of this study is to gain basic data for searching an effective human resources management method of cooking department in the hotel. To achieve this object, I proceeded like this. In the second chapter, I exerted myself to arrange the theoretical system on the content of the human resources management through an internal and external philological research. In the third chapter, I established conceptional research model to study factual research and three hypotheses. And I made all high-grade hotel cooking employee in Taegu and Kyung-Buk answer an questionnaire, so practiced interrelation analysis and dispersion analysis according to research hypothesis. The results are as follows. First, the result of hypothesis 1 was that three was rather a high interrelation between the human resources management factor of cooking department and its overall evaluation. Second, the result of hypothesis 2 was that three was a significant difference about the overall evaluation of cooking business management according to the position demographically. Third, the result of hypothesis 3 was that there was a significant difference according to the scholastic ability, position and the district of hotel in the demographical evaluation of human resources management factor. The limits of this study were that first, I defined the subject as the cook employee of high-grade hotel in Taegu and Kyung-Buk, second, I utilized partial variance among many variances affecting human resources management. Therefore after this study, these limits much be overcomed and multiple and scientific study must be accomplish. So human resources of cooking department in the hotel must improve more.

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디자인 호텔의 인터랙션디자인 속성 비교 연구 (Comparative Study on the Characteristics of Interaction Design in the Design Hotel)

  • 이미경
    • 한국실내디자인학회논문집
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    • 제19권1호
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    • pp.208-216
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    • 2010
  • The design hotel where new life styles of users were created and the exchange of one's identity and the culture was executed was employed the interaction design which considered the attendance and experience of users as the important motives. This study is to discuss on the relationship between the design hotel and interaction design, and to compare and analyze the differences in the expression methods of them. It was concluded that the design hotel had a close relation with the properties of information supply, amusements, narrative, personalization, and social exchange in the interaction design, and it mainly used the digital media of non-material, the juxtaposition of strangeness, the change of structure, substitution of values, appropriation of hybrid as a means of its expression. In addition, it was revealed that the properties above did not simply apply to an open space but were connected as a dominant-subordinate relationship into one subject. It is expected that the field of interaction design in the design hotel will be expanded due to the spread of digital technology and its role and importance will be increased. Therefore, it is thought that the study to provide the development of a variety of contents of design hotel should be kept through the study of organic relation between different subjects, avoiding the indiscriminate use of the contents.

유용한 온라인 리뷰에서 어느 것이 더 중요한가? 휴리스틱-체계적 모델 관점 (Which is More Important in Useful Online Review? Heuristic-Systematic Model Perspective)

  • 정희정;이현애;정남호;구철모
    • 지식경영연구
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    • 제19권4호
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    • pp.1-17
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    • 2018
  • Hotel consumers tend to rely on online reviews to reduce the risk to hotel products when they book hotel rooms because hotel products are high-risk products due to their intangibility. However, the development of ICT has caused information load, and it is an important issue to be perceived as useful information to consumer because a large amount of information complicates the decision making process of consumers. Drawn from Heuristic-Systematic Model(HSM), the present study explored the role of heuristic and systematic cues composing an online review influencing consumers' perception of hotel online reviews. More specifically, this study identified reviewers' identity, level of the reviewer, review star ratings, and attached hotel photo as heuristic cue, while review length, cognitive level of review and negativity in review as systematic cues. The binary logistic regression was adopted for analysis. This study found that only systematic cues of online review were found to affect the usefulness of it. Moreover, we preceded further study examining the moderating effect of seasonality in the relationships between systematic cues and usefulness.

Factors Affecting Online Hotel Selection Behavior of Domestic Tourists: An Empirical Study from Vietnam

  • LE, Ngan Ngoc Kim;BUI, Bao Trong Tien
    • The Journal of Asian Finance, Economics and Business
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    • 제9권5호
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    • pp.187-199
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    • 2022
  • The purpose of this study was to offer a new conceptual framework based on a combination of the TPB model, the TAM model, and two additional constructs consisting of eWOM and pricing value called the E-P-TAM-TPB model, and to assess the model's implications on hotel selection behavior. This study empirically examines the E-P-TAM-TPB model to evaluate and validate domestic tourists' online hotel booking intentions by using the partial least squares structural equation modeling (PLS-SEM) approach. The data was collected from 355 domestic tourists who booked the room via the hotel website. The major findings of this study indicated that the E-P-TAM-TPB model has a positive significant influence on online hotel selection behavior. The results revealed that all proposed hypotheses were declared supported. Future studies should build on the framework by incorporating potential moderators to better understand how different groups of customers behave online in different segments of the hospitality industry. Managers must not only develop an easy booking process but also provide price value information to attract or impress clients. Tourists can compare room rates with other hotel websites and OTAs.