• Title/Summary/Keyword: hospitality industry

검색결과 576건 처리시간 0.029초

제과점 이용자의 선택 속성 중요도 분석을 통한 고객 증진 전략 (The Strategy to Improve Customers through Important Level Analysis of Bakery Shop′s Choice Attribution)

  • 박상준
    • 한국조리학회지
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    • 제10권3호
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    • pp.18-31
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    • 2004
  • Korean food industry has been developed while it receives footlights as the most encouraging industry and composing one axis of food industry under various marketing activities and severe competitions. The purpose of this study was to understand customer's reason to use bakery, extract important factor, systematically analyze and suggest the direction of bakery industry through study on the character of bakery-user. The researcher Modified the Questionnaire developed by Yoon, YH(2000) & Kim, SE(2002). The major findings obtained from this study were as follows. First, on factors of confidence and propriety, price and communication with consumers, product and service, and service response, there was a high difference between male and female. Second, on factors of accessibility & product and service, there was a high difference among disparity of age. Third, on item of confidence and propriety, there was a high difference among customers' residing styles. Fourth, in relation to income level, there was statistically no difference.

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MICE산업의 정보공동활용에 관한 연구 (A Study on Information Sharing in the MICE Industry)

  • 김길래;정소연
    • 정보관리연구
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    • 제41권1호
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    • pp.127-144
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    • 2010
  • 최근에 MICE산업에서의 정보공동활용의 중요성이 증가하고 있다. 그러나 MICE산업 전체가 정보제공에 합의할 수 있는 해결책을 제공하는 것은 매우 어려운 상황이다. 따라서 본 연구에서는 MICE 산업에서의 정보공유과정에서 나타나는 주요 문제점들을 분석하고 근거이론에 기초하여 국내 MICE산업에서 연구되지 않았던 패러다임 모델을 개발하고 MICE 정보공유체계의 세부구성안을 제시하였다.

호텔 기업의 경영전략, 성과평가와 경영성과 간의 인과관계 - 특 1, 2급 호텔 조리종사자를 대상으로 - (The Causal Relationships among Management Strategies, Performance Assessment and Management Performance in the Hotel Industry)

  • 박인수;나태균
    • 한국조리학회지
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    • 제13권2호
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    • pp.174-187
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    • 2007
  • The purpose of this research is to analyse the cause and effect relations among management strategies, performance assessment and management performance in the hotel industry. The research result is as follows. A management strategy of the hotel industry has influence directly on a performance assessment through the non-financial factor, the financial factor and the study evaluation factor. And a financial performance assessment and a non-financial performance assessment have influence directly on the management performance. Total effects on a management performance of the hotel industry were 0.769 in a management strategies and 1.755 in a performance assessment. In comparison in the direct effects, the management strategies do not influence the management performance directly, and management performance is revealed through a performance assessment.

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외식업체 고객 유대 전략이 고객 만족도 및 관계 유지에 미치는 영향 (The Effect of Interpersonal Relationships among the Foodservice Industry on Customer Satisfaction and Retention)

  • 기영진
    • 한국조리학회지
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    • 제12권4호
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    • pp.18-32
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    • 2006
  • This research is to figure out how interpersonal relationships among the foodservice industry affected customer satisfaction and retention. Marketing strategy methods could be indicated to bear fruit in the food-industry based on this research. First, the properties of each factor related interpersonal relationship of foodservice industry, customer satisfaction and retention were obtained from previous studies. Second, interpersonal relationship was applied as an independent variable, retention between customers and the foodservice industry as a consequent variable and customer satisfaction as a parameters. The result reached through convergent validity came to satisfy all variables. Third, it was strongly maintained that the higher interpersonal relationship was, the more satisfied customers were and that the more satisfied customers were, the stronger retention was. It was shown that customers would repurchase and had strong loyalty to a certain enterprise if its services satisfied them and met their expectations.

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Digital Transformation in the Restaurant Industry: Current Developments and Implications

  • Alt, Rainer
    • Journal of Smart Tourism
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    • 제1권1호
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    • pp.69-74
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    • 2021
  • Restaurants are an important area of the hospitality industry. This industry sector has not only experienced severe consequences of the recent lockdowns, but it has also seen the rise of digital technologies. As known from other industries, the digital transformation impacts products, processes and business models alike. Starting from the classical distinction of a restaurant's front- and back-of-the-house processes, this paper presents an overview on current developments in the restaurant industry and based on an analysis of current digital services, it derives some implications for future directions. Among the observations are that restaurants need to cover more touch points, provide more individualized offerings and strive for more automation as well as integration of their systems.

이태리요리의 외식환경적 측면에서의 마케팅 전략에 관한 연구 (A Study of the Marketing strategy of Italian Cooking)

  • 정진우
    • 한국조리학회지
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    • 제6권2호
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    • pp.123-134
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    • 2000
  • The food service industry represents one of Korea's fastest-growing and most challenging areas of business but it is at the beginning of the industry. Italian cooking of the food service industry has a lot of merits but it is difficult to manage because of the shortage of domestic customers and the poor management of the industry. This research suggests the marketing strategies in order to systematize Italian food service satisfy the customers requirements and promote the sale of Italian food. The circulation structures should be simplified and systematized in order to enhance the quality of the food and lower the price. Italian food should be recognized as health food cooked with unsaturated fatty acid, olive oil. It is necessary that the Italian food for the Korea especially for the women and children be developed. The information about Italian food the advertisement of it should be structured because 13 percent of Italian food sale has dropped in the current environment.

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외식 서비스 기업의 전단 광고가 마케팅 성과에 미치는 영향 : 피자 레스토랑을 중심으로 (Effects of Handbills from the Food-Service Industry on the Marketing Performance - Focusing on Pizza Restaurants -)

  • 이보연;강석우
    • 한국조리학회지
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    • 제12권2호
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    • pp.106-120
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    • 2006
  • This study aimed to analyze the effects of handbills from the food-service industry on the marketing performance. In this study, an independent variable was one of the evaluation factors of handbills while performance variables were general satisfaction of handbills and repurchase intention. For the analysis methods, frequency analysis, descriptive statistics, factor analysis and multiple regression analysis were performed with SPSS 12.0. As a result of analyses, it was revealed that general satisfaction of handbills by advertisement evaluation factors was partly significant. Second, it was found that a product purchase intention by advertisement evaluation factors was not mostly influential. Even though the findings of this study, it is expected that this study, which attempted an exploratory study on handbills of the food-service industry, will be used for future advertisement analyses of the food-service industry and as basic information on the advertisement effect.

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외식산업에 있어 효율적인 산학협동 모델 설정에 관한 연구 (A Study on Model Establishment of Efficient Educational- Industrial Cooperation in Foodservice Industry)

  • 진양호
    • 한국조리학회지
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    • 제9권1호
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    • pp.121-138
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    • 2003
  • The Foodservice Industry is Intensive labor industry by human traces service. Presently activation of Educational-Industrial cooperation is essential to Foodservice Industry. The Purpose of this study is establishment of a plan far efficient operation in educations-industrial cooperation among the foodservice industries. For achieve the purpose of study used the theoretical and positive method. The result of this study was that the attribute of the educational-industrial cooperation appeared the factors, Suitable duty, Support of business, Operation of program, A speciality, Participation, A pay, Connection, Support Finally the educational-industrial cooperation in foodservice industrial will need like this. First, the Educational world gives a course of study by a jog analysis. Next, the Industrial world gives various information to students, the spot arrangement suit student´s ability and gives suit job, etc.

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A Comparison of the Image of Korea as Perceived by Foreign Tourists Before and After the International Trade Show - The Case of 2005 Seoul International Sports & Leisure Industry Show -

  • 최상수
    • 통상정보연구
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    • 제9권2호
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    • pp.467-480
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    • 2007
  • This research empirically examined changes in the images of Korea over three points in time among Japanese, Chinese, and U.S. visitors to South Korea. Between March 14 and May 31, 2005, about two to three months after the 2005 Seoul International Sports & Leisure Industry Show ended, 153 tourists from America, 129 from China, and 156 from the Japan completed the survey instrument. The results from a General Linear Model (GLM) with repeated measures showed that tourists from all three countries had more positive images after the Seoul International Sports & Leisure Industry Show than before it. It was concluded that the 2005 Seoul International Sports & Leisure Industry Show appeared to have a significant positive effect in enhancing the image of South Korea. The study suggests that an internationally significant trade Show can change the image of a tourism destination in a short time period.

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DEA를 이용한 식자재유통 및 급식기업의 효율성 분석 (Analysis on Efficiency of Food Material Distributors and Food Service Companies by DEA)

  • 민하나;김석운;최규완
    • 한국식생활문화학회지
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    • 제31권4호
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    • pp.339-347
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    • 2016
  • With the interest on operational efficiency due to the rapid growth of food material distribution industry and food service industry, the study adopts DEA (Data Envelopment Analysis) model and examines to measure the technological, pure technical and scale efficiency those companies engaging in the food material distribution and food service business. As a result of analysis, the companies operating integrated business have relatively higher efficiency than those operating only food material distribution or food service companies while the result indicates that three efficiencies don't have significant difference depending on whether affiliated companies or not. In the results from the measuring by DEA.