• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.1
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• pp.112-123
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• 2002

The purpose of this study was to establish the strategy for Internet fashion homepage advertising that attracts consumers attention and discloses clothing brand to consumers continually. In this paper, the following subjects were set up: (a) to classify the structure and evaluation factors of the fashion homepage advertising, (b) to analyze the effect of demographic variables and clothing involvement of consumer on fashion homepage advertising structures and evaluation factors. A random sample of 553 people in the age group 16-34s living in Seoul and Kyungki region during March 2000 was selected from Internet users. SPSS package was used for data analysis. Frequency, Percentage, Factor analysis, ANOVA, Duncan test and regression analysis were applied. The results of this research were as follows: First, in the process of classifying the dimension of the fashion homepage advertising, homepage advertising structure was composed of 5 factors: interactive, amusing factor, professional information, fashion information and useful information. And homepage advertising evaluating factors were interesting, information and irritation. Second, it was found that clothing involvement influenced fashion homepage advertising. High involvement group preferred the fashion information factor of the homepage advertising structure and low involvement group was useful information factor of the homepage advertising structure. Both high and low involvement groups preferred interesting factor of the homepage advertising evaluation. Third, demographic variables also influenced fashion homepage advertising Females manifested greater interests in informative factor of homepage advertising than males. Findings from this study provide an insight into fashion homepage advertising strategy related to consumers clothing behavior.

• The Korean Journal of Health Service Management
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• v.6 no.3
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• pp.13-27
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• 2012

This study aimed to identify the effects of contents, to find out the development approaches of promotion and contribute to increase the expectation on medical institutions and wills to use and improve the customer satisfaction on homepages of such medical institutions by analysis on the contents of hospital homepage. This research performed the frequency analysis, cross analysis, t-test correlation analysis, and multiple regression analysis and came to the conclusion. In accordance with the research results, since the university hospital homepages had more contents than the homepage of general hospitals and national and public hospitals, the university hospital homepage provided sufficient information to visitors and tried to satisfy the customers and activate the hospital promotion using the homepage contents. On the contrary, the homepage of general hospitals and national and public hospitals had insufficient contents and unique and differentiated contents were not sufficiently provided. On the basis of the results of this study, further study on the approaches to improve the contents of homepage of general hospitals and national and public hospitals will be of great help to activate the hospital promotion by increasing the average number of visitors and page views. Furthermore, it is required to make every endeavor for systematic management and operation and research on promotion using the homepage contents.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.5 no.1
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• pp.110-117
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• 2001

In this paper we researched the homepage automation system and its implementation methods that made it possible for even the non-majors or the beginners to make a specific useful homepage with the simple manipulation of a mouse and the minimal input of necessary information. This system is the customer request-oriented homepage automation system that makes it possible with ease not only to manufacture homepage but also to maintain homepage without direct handling of homepage source.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.5 no.5
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• pp.960-969
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• 2001

In this paper we researched the homepage automation system and its implementation methods that made it possible for even the non-majors or the beginners to make a specific useful homepage with the simple manipulation of a mouse and the minimal input of necessary information. This system is the customer request-based homepage automation system that makes it possible with ease not only to manufacture homepage and install it on user specified server but also to maintain homepage without direct handling of homepage source.

• Korea Journal of Hospital Management
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• v.4 no.2
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• pp.192-218
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• 1999

The purpose of this research is to suggest how to develop the internet homepage of the general hospital. The research was operated with 72 general hospitals which were titled 'general hospital' by subject in internet web search engine. The contents of general hospital homepage was studied by internet screen. On the other hand, It was surveyed for homepage operation by mail questionaire. The contents was mainly composed with (1) introduction of hospital (2) medical examination and the treatment-related information (3) the information & communication (4) the general medicare service, specialist & employee service. In order to operate homepage effectively, inquiry system, reservation system, consulting, information search, phone number, etc, web database shall be established inside of hospital homepage which will link compatible with computer database in hospital. Human resources employment & purchasing order system used by a enterprise shall be in consideration of adopting, since it has various merits in light of hospital management.

• Archives of design research
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• v.11 no.2
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• pp.242-248
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• 1998

Rapid increasing number of the internet web site enables the users receives information prepared with multimedia techniques as an exchanging gateway to the world. It is also realized that we are living in information society connected by the flooding number of the web sites. Consequently, setting up the identity in developing a homepage is critical since clear distinction from other sites is required for the homepage in which a random user can delivers the ideas from the message offered by the provider. In this paper, in order to establish the identity for a homepage, what kinds of components of the identity should be discussed and how the identity is reflected in the existing homepage are analyzed with the selected sample web sites. The design process in developing the identity for Ssamzie homepage (www ssarnzie eo.kr) is reviewed for comparing with others of the selected sites as a case study. These will explain that the roles of the designers in a homepage preparation will not be limited to the graphic expressions but will be expanded to the contribution to provide the reasonable distinction in terms of the establishing identity of the web sites. Moreover, the phase of the designer can be reevaluated by emphasizing the roles and the established identity.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2006.11a
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• pp.563-566
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• 2006

Generally, integrated information of construction project is managed by government. However, homepage cases for operating each construction project by government are still unusual in the construction site. This study introduces a case study of construction project homepage for the integrated project information, and then suggests an improved functions that need in homepage for using construction information in common in local area. The homepage used in the study is operated by Gyeongsangnam-do. The results can be used as improved contents of construction project homepage by local government.

• International Commerce and Information Review
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• v.10 no.1
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• pp.73-95
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• 2008

The most important instrument to declare oneself publicly in cyberspace is to use a homepage or website. Nowadays most of Korean as well as overseas art museums have their own websites, through which they provide consumers with essential information and strive to declare themselves publicly in cyberspace. A homepage is composed of various components and the most crucial component is the interface. The objective of this paper is to present a proposal to help get a program for efficient website management and consumer satisfaction.

• Journal of the Korean Data and Information Science Society
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• v.22 no.2
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• pp.159-169
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• 2011

A department homepage contains various informations related with the department. So, a role of the department homepage is very important for both of students and applicants. For this reason, D university is evaluating the homepages of all departments in viewpoint of the construction, design, and contents of homepage. But the method of this homepage evaluation has some problems. Therefore, in this study, we propose a objective index for department homepage evaluation which can be applied to homepages of the other departments. Also we expect to provide an important information for the efficient homepage management by using the proposed index for homepage evaluation.

• Journal of Information Technology Applications and Management
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• v.21 no.4
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• pp.51-64
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• 2014

The purpose of operating the main homepage of University is to provide the related information about University resources to site visitors. In this study, we analyze website browsing patterns and extract characteristics of users in order to improve its utilization. The access log files to main homepage were used to analyze the browsing patterns and converted to process log files adaptable to a process mining tool, ProM. Finally we provide useful information about user friendly homepage design and suggest plans for improving its utilization to website operators.