• Journal of Distribution Science
• /
• v.12 no.12
• /
• pp.107-118
• /
• 2014

Purpose - Due to the recent slowdown of growth in global luxury brands, which have been an engine of our domestic fashion market growth, there is an increasing need to develop a global market for domestic high-priced fashion brands. In spite of the large scale of trade between Korea and China with respect to fashion products, current trade concentrates on middle- and low-priced products rather than high-priced products. Diversification of the trade between Korea and China in terms of the price levels of trade products is needed. An understanding of Chinese consumption values and purchase intentions for luxury fashion brands will be very helpful for the establishment of strategies with the aim of increasing the level of trade with regard to high-priced fashion products. Therefore, the study aimed to identify the differences in the clothing consumption values of South Korean and Chinese women in their 20s, especially with reference to how those values affect their preference and purchase intention for luxury fashion brands. Research design, data, methodology - The study was implemented through a descriptive survey method using a self-administered questionnaire. The sample consisted of 283 Korean and 306 Chinese women in their 20s, residing in Seoul, Beijing, Guangzhou, and Shanghai. Data were collected from March 3 to 15, 2014. A total of 589 completed responses were analyzed. Data were analyzed by factor analysis, t-test, and multiple regression analysis. Results - Fivefactors for clothing consumption values were formulated: conspicuous/social value, fashionability value, personality expression value, hedonic value, and practical value. There were significant differences between Korean and Chinese consumers in clothing consumption values (except social value), preference, and purchase intention for luxury fashion brands. With regard to clothing consumption values, Chinese women attached more importance to fashionability value, personality expression value, hedonic value, and practical value than South Korean women. In addition, Chinese women's preference and purchase intention for luxury fashion brands were higher than South Korean women's. Second, in the case of South Korean women, social value, practical value, and fashionability value had positive effects on preferences for luxury fashion brands, while attractive/personality expression value and hedonic value had no influence. In contrast, in the case of Chinese women, social value and fashionability value had positive effects on preference for the luxury fashion brands. Third, in the case of South Korean women, social value and practical value had positive effects on purchase intentions for luxury fashion brands. In contrast, in the case of Chinese women, social value, personality expression value, and fashionability value had positive effects on purchase intention for luxury fashion brands. Conclusions - Considering the findings of the study, it is clear that differentiated marketing strategies are needed for luxury fashion brand markets in Korea and China. The results of the study could provide useful information that will help increase the effectiveness of luxury fashion brand marketing strategies in Korea and China.

• The Journal of the Korea Contents Association
• /
• v.17 no.10
• /
• pp.394-405
• /
• 2017

The predominant concern of the study consist of: (1) the effect of young Chinese's consuming of Korean cultural wave contents including Korean TV drama, film, and K-pop on their anti-Korean sentiment; (2) the second-order mediating effects of both liking for Korean wave and positive perceptions of Koreans. The research is based on a survey conducted with 695 chinese people between high-teen and 20's, located in eleven cities of seven provinces. The notable findings are as follow: First, the higher consuming of Korean cultural wave contents, the higher anti-Korean sentiment. Second, young Chinese, consuming more Korean cultural contents, show more liking for Korean wave. The more favor of Korean cultural contents, the more positive perceptions of Koreans. The more liking for Koreans wave contests and the more positive perception of Koreans, the less anti-Korean sentiment. Therefore, it is proved that liking for Korean cultural wave contents and perceiving Koreans with a positive view are important mediator to reduce the anti-Korean sentiment. Some practical implications are discussed based on this study's findings above.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.29 no.11B
• /
• pp.920-929
• /
• 2004

Nowadays, wireless packet data services are provided over cdma2000 1x/1xEV-DO mobile communication network and Portable Internet are being standardized for users demanding higher data rate services. Portable Internet can provide high data rate services, but its service coverage is relatively small. If Portable Internet may be integrated with cdma2000 mobile networks, users are able to choose the best service according to service areas and get seamless services while they are moving around. At the same time, it is cost-effective for operators to construct and maintain the integrated network. For the purpose of effectively integrating Portable Internet into cdma2000 networks, we propose an integration scheme including network architecture, protocol architecture, functions in network elements, interfaces between them, and call-flow procedures. The integration scheme proposed in this paper adopts a tightly-coupled architecture for unified authentication/accounting and seamless services. In addition, the scheme can be implemented without modifying the existing cdma2000 mobile communication networks. It is also simple to develop the dual-mode mobile station. Through the simulation results based on the performance model for handoffs between cdma2000 and Portable Internet, it has teen validated that the proposed scheme diminishes packet losses compared with the loosely-coupled architecture.

• Journal of Korean Academy of Nursing
• /
• v.2 no.1
• /
• pp.141-157
• /
• 1971

The peripheral infection is one of the major causes of maternal death, and although it is preventable through an effective prenatal as well as postnatal care its morbidity is increasing due to bacterial resistant to an effective antibiotics. The primary purpose of this study was to investigate the peripheral morbidity of 949 parturients who were admitted to the Obstetrics and Gynecologic department of Ewha Woman's University Hospital from January 1971 to September 1971. Among the 949 parturients, especially 40 normal parturients were selected (20, control soup was given complete aseptic care during labor and delivery and post delivery: 20, compare group was given the ordinary care practiced during labor and delivery and maternal ward of Ewha Woman's University Hospital) for bacteriologic test on vaginal flora twice, on admission and on complete cervical dilatation of each parturient. The results obtained from this study were as follows; 1. Majority of parturients age were 21 to 35 years old(90.83%), and educational level of 949 parturients was above high school. A large number of parturients socioeconomic level (according to their husbands' job) were moderate. 2, Among the 949 parturients, multipara (55.9%) were a little more than primipara (44. 1%) and 38.84% of parturients had experienced aborition. 3. In deliverty types, normal deliveries (804 cases) were more than cesarean section deliveries (145 cases) The peripheral morbidity after normal deliveries was 0.5%, and cesarean section deliveries, 23.45%. 4. Among 949 parturients incidence of hemorrhage eases (500cc or more bleeding) showed the higher peripheral morbidity (24.86%) than other cases (bleeding less than 500cc, 7.83%). 5. The majority of parturients (81.03%) had teen taking antenatal care, but most of them were taken irregular antenatal care. On the other hand, on admission, the parturients with complication were 30.32%, and their peripheral morbidity showed much higher (7.02%) than those with no complication (2.71%). 6. The incidence of peripheral morbidity in premature ruptured membrane was higher (10.91%) than normal parturienta (1.73%). 7. In the result of aseptic care during labor and delivery and post delivery, the number of cultured bacteria was legs in control group than Compare group (in control group, on admission 17, on complete cervical dilatation 12: in compare group, on admission 21 on complete cervical dilatation 21) . The most common bacteria were Staphylococcus (control group 14 on admission, compare group 16 on admission), and next Streptococcus, E- Coil, Bacillus Subtilis, in order. Also in control group the number. of colony were reduced (43%) more than in Compare group. Transient temperature elevation from 37℃ to 37.4℃ were noted in compare group (50%) than in control group (30%), and there was no one indicated above 38℃. In conclusion, the aseptic care is the test way of preventing peripheral infection as well as decreasing the puerperal morbidity. Therefore the most important nursing care is the aseptic care for each parturient during labor and delivery and peat delivery and also all the instruments must be cleaned and sterilized.

• The Journal of the Korea Contents Association
• /
• v.14 no.10
• /
• pp.514-526
• /
• 2014

The predominant concern of the study consist of: (1) whether Chinese young people think Korean Wave would lasts; (2) the direct effect of viewing degree of Korean contents on the sustainability of Korean Wave; (3) the mediation effect of liking for Korean Wave and receptiveness to foreign cultural inflow on that sustainability; (4) the moderating effect of sense of rivalry between Korean and China. The research is based on a survey conducted with 371 chinese people between high teen and early 30's, located in Guilin of Guangxi and Zhengzhou of Henan in China. The notable findings are as follow: While the group with strong rivalry does not have a direct effect of viewing degree on the sustainability for Korean Wave, the group with weak rivalrous sense and higher viewing degree of Korean contents predict shorter sustainability of Korean Wave, therefore, the moderating effect of sense of rivalry between Korea and China is significant .Next, liking for Korean Wave shows a full mediating effect among Chinese with weak rivalry and a partial mediating effect among them with strong rivalry. The mediating effect of receptiveness to foreign cultural inflow is non-significant.

• Journal of the Korean Society of Costume
• /
• v.52 no.1
• /
• pp.89-101
• /
• 2002

The purpose of this study was to characterize purchase behavior at internet shopping mall and the preference for fashion design through analysis Net generations. The subjects for this sample were teen-agers and university students who had dwelled at pusan and ulsan in south korea. This study had 824 samples who had purchasing of fashion apparels at the internet shopping mall. The sampling data in this survey was analyzed by frequency analysis, factor analysis, T-test, Duncan-test, MANOVA and ANOVA of SPSS WIN package. The results of the study were as follows: 1. It was proved that among 824 individuals, 790(95.9%)individuals uses internet or pc communication and 33 individuals don't use any of them. 35.1% of using internet people have been using that for 1∼2 years. And they used internet for 1∼3 hours in a day(52.9%). And Net generations preferred Internet Shopping Mall because they didn't need to take the troubles of shopping and parking, but at the same time, they seemed to have distrust because they couldn't check the products personally. 2. People who decide to purchase by products and pursuit of information prefer cuffs, collar design, people of pursuit of convenience prefer sleeve, neckline, pants design, people of advertising and pursuit of services prefer cuffs, sleeve, collar, neckline, pants design and color. People who was dependent on perception of danger when they purchase preferred color and pattern. 3. It was proved that purchase attitude for men at internet shopping mall was convenience and for women, advertising and pursuit of services. 1318 teenagers decided to purchase mainly by advertising and pursuit of services at internet shopping mall and semi-adult are less dependent on that factors than 1318 teenagers did. Under high school educational course Net generation was dependent on the factors of advertising and pursuit of services when they purchase at internet shopping mall and above university educational course Net generation decide to purchase by the factors of products and pursuit of information. Also, people whose average income was above 3 million won ware dependent on the factors of advertising and pursuit of services and people whose income was under one million won was decide to purchase by the factors of perception of danger. People whose monthly expenditure on purchase was above 50,000 won ware depend on advertising and pursuit of services more than people whose expenditure was under 50,000 won did.

• Journal of Korean Academy of Nursing
• /
• v.23 no.3
• /
• pp.339-355
• /
• 1993

The purpose of this correlational study was to offer strategies for nursing intervention to improve compliance with prenatal care. This study was designed to investigate degree of tardiness, correlation between hardiness and compliance with prenatal care. In research, the characteristic of hardiness has 1 teen demonstrated in resolving stressful situaltions and in adapting to overcome physical and psycho-logical tension. pregnancy is normal crisis process. Therefore, it is necessary to investigate degree of hardiness in normal pregnant woman and I think that concept of hardiness is able to become a new, important concept for prenatal care imtervention. The subjects were 388 normal pregnant woman over five months, who were selected from five university hospitals and two health centers in Taegu. Data were obtained using a convenience sample technique. Data collection was done from March 6 to June 18, 1992. The instruments used for this study were the Health Related Hardiness Scale developed by Pollock(1984) and compliance with a prenatal care scale developed by the author on the basis of results of a literature review. Data were analyzed using the SAS program for t - test, ANOVA, Scheffe test, Pearson correlation and stepwise multiple regression. The results are as follows : 1. The scores on the hardiness scale ranged from 35 to 210 with mean of 88.89. 2. The scores on the compliance with prenatal care scale ranged from 28 to 140 with a mean of 111.49. 3. There were significant differences between hardiness and obstetrical characteristic factors, duration of pregnancy, frequency of pregnancy, frequency of abortion(P .05). 4. There were significant differences between compliance with prenatal care and general and obstetircal characteristic factors, education and frequency of pregnancy(P .05). 5. Correlations between hardiness and compliance with prenatal care were all negative and significant(r=-.2276~ -.2930, P .000). Challenge of hardiness components was the low est (r= -.2814). 6. Significant differences between hardiness and compliance with prenatal care by group were as follows : Group 1 was the high est, whereas Group 8 was the lowest(F=5.47, P .0000). 7. Factors influencing compliance with prenatal care were : 1) Challenge was the main variable and accounted for 7.92% of the total variance. 2) Education and frequency of pregnancy accounted for an additional 2.74% of the total variance. From the above findings, this study suggests the following : 1) Considering the lack of empirical support, the theroy of hardiness needs to be evaluated. 2) A valid, reliable and culturally appropriate instrument needs to be developed for Health Related Hardiness Scale. 3) There is a need for further study of hardiness in a broad variety of populations. 4) There is a need for comparative study correlation between hardiness and compliance with prenatal care in woman with normal and abnormal pregnancies

• Journal of Environmental Health Sciences
• /
• v.19 no.4
• /
• pp.90-102
• /
• 1993

A study on the factors affecting subjective symptoms of labor working in textile industries was carried out from June I to 30 in 1991. A total of 870 laborers were selected from the textile industries at Taegu, Kyungbuk in Korea. The purpose of this study was to determine the factors affecting subjective symptoms and improve the health condition of the labor in the industries. The results of this study can be summarized as follows: 1. 72.5% of the respondents were females and 27.5% were males. 45% of them were in the age group of between 20 and 29 years old, 25.7% were between 10 and 19 years old and 14.4% were between 30 and 39 years old. 57.6% finished high school level education, 70.6% were single, 31.2% had religion of Buddhism and 57.3% lived in the dormitory. Financially, 45% of them partially supported their family members. 2. 34.5% of the respondants were working in the administrative areas and the rest were working in the production areas. The period of working was 1~4 years. 64.7% of them owned their houses. 72.9% worked for a shift. 15.9% were satisfied with their job and 17.1% were not satisfied with their job. 3. 44.0% of the respondants complained about eye problems and more females than males complained about problems. 4. The laborers in the age group of between 40 and 49 years old complained about serious headache and younger laborers complained about respiratory problems. 5. 50% of unmarried laborers complained about eye problems, 40% of night workers felt aches in their empty stomach. 6. 54.4% of the respondents working in manufacturing department complained about eye problems, 29.5% of working in processing department complained about headache and 43.4% of the respondents working in spinning department complained about shoulder ache. 7. Most laborers went to the drug stores for their health. 8. 60.7% of teen ages complained about their irregular menstruation. 51.7% of the in twenties complained about pain during the period. 45.8% of the respondents in thirties complained about nervous system. The women working nights show 74.1% in all three and highest complaint rate. According to the conclusion of this study, it is recommended that more money should be spent on better health education for the laborers in textile industries. Also it is recommended that the policies and supports for them should be strengthened.

• Korean Journal of Social Welfare Studies
• /
• no.36
• /
• pp.203-225
• /
• 2008

The purpose of this study is to examine how much the external locus of control, social support, self-esteem, and adoption decision making process influence to teen parents' grief and find out the differences depending on meeting the baby, breast-feeding, anticipating the meeting the baby, ceremony for separation, and exposing their grief by themself or to others. Data was analysed with multiple regression and t-test. With the result of multiple regression analysis, the higher external locus of control, pressure of birthfather, regrets for adoption decision are, the higher grief is, and the lower support of friends and self-esteem are, the higher grief is. And It is estimated high grief statically among the group of breast-feeding, anticipating the baby, no ceremony for separation. But the group exposing their grief by self or to others felt low grief. On the basis of the results, we will find out the meaningful contents for intervention. The staffs of birthmother shelter and social worker don't overlooking the relationship between birthmother and birthfather and enforce the internal locus of control, self-esteem. Above all we will intervene about exploring the adoption decision making and facilitate the exposure of feeling related to surrendered baby(guilt, anxiety, sadness, shame, fear).

• Journal of Fashion Business
• /
• v.9 no.6
• /
• pp.160-174
• /
• 2005

Despite the decrease in the number of children due to low birth rate, the domestic children's apparel market has been achieving steady growth as family income is rising thanks to more opportunities for working women, parents spend more on their children, and they prefer brand products that make their children look special. In addition, the market is suffering from hard competition as large enterprises have joined the race. The present study purposed to survey the children's apparel market in Korea, which is in a transitional period, and to contribute to the development of the market with Korean brands. For this purpose, we analyzed the characteristics of children's apparel brands in the 21st century based on the current state of the domestic children's apparel market and, based on the findings, forecasted the future trend of children's apparel brands, suggested improvements for expected problems, proposed standards for coping with changes such as diversification, high quality and differentiation in the children's apparel market, and provided consumers with information on how to purchase products. According to the result of analyzing the characteristics of children's apparel brands in the 21st century, brands are categorized largely into four types - life cultural brands, functional product brands, character brands and brands advancing to China. Life cultural brands equipped with all necessities for children are expanding, and with the deepening social problems of environmental pollution and the reduction of the child population, functional products made of environment-friendly materials are spreading widely, targeting infants and children. Furthermore, for extending age targets and diversifying products, children's apparel is using characters. The use of characters is expected to have a considerable effect on the growth of brands because children are more subjective as consumers than before and they are more easily persuaded with characters. Domestic children's apparel brands advancing to China have a high expectation of success in overcoming the limitation of the local market that has reached its peak and growing into global brands. Korean apparel makers are struggling to overcome the depressed domestic market, to recover consumers' consumption, to cope with market opening, to pursue high value of sensibility and to expand the seniors' market, etc. In this situation, future trends of children's apparel brands will be the expansion of family brands, brand totalization, quality price, niche market (pre-teen market), etc. In response to these trends, we made the following suggestions for improvement. 1. Children's apparel brands are evolving into family brands as well as into total brands through voluming. Today, however, apparel makers are advancing to the children's apparel market with the concept of adults' apparel and, as a result, children's apparel is merely adults' apparel of reduced size, having problems in design, color and materials. Thus, apparel makers must develop design considering the wide range of size and the characteristics of children's apparel, strengthen sourcing abilities to create revenues, and make thorough survey of customers to find common denominators between adults' apparel and children's apparel considering that characteristic that the target class is different from the buyer class. Furthermore, they must make active investments in human resources, develop outstanding products through advanced planning and design, and support marketing techniques and management systems to stores. 2. As the declining birth rate will continue to have a negative effect on the market, it may be difficult to expand the market size but there is still a margin for growth through high-sensibility and high-quality products. The competitiveness of brands is determined by their market shares. Accordingly, concepts should be specialized according to lifestyle, customers' diverse needs should be satisfied, and cross-coordination should be achieved within a brand. 3. Considering Korean parents who do not spare investment in their children despite shrinking consumption, functional products must be high value-added goods that can enhance efficiency. However, in the current situation of the infants' apparel industry where a textile manufacturer supply its products to multiple brands, it is difficult to develop unique products only based on materials. Thus, it is considered urgent to appeal to consumers not by relying on materials only but by finding methods of applying their own characters to children's dress.