• 자연과학논문집
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• 제10권1호
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• pp.209-216
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• 1998

21세기의 소비자 시장은 첫째, 패션 데모크라시의 현상으로 소비자들은 무조건적인 유행추종으로 이탈하는 삶들의 수가 많아지면서 자연의 주체적인 판단에 의해서 스스로의 패션을 선택, 창조해 가려는 현상을 보이고 있다. 둘째, 토탈 패션의 추구현상으로, 앞으로의 소비자들은 단품상품을 차별화하는데 목표를 두기보다는 자신의 개성과 가치관에 기초한 다양한 패션요소를 고려하는 경향으로 가고 있다. 셋째, 월드퀄리티 지향으로, 생활수준의 향상과 함께 소비자의 패션의식을 소재, 품질, 디자인, 브랜드 이미지와 같은 요소들의 세계적 통용성을 강조하는 데로 이행해 가고 있다. 넷째, 신 합리주의의 등장으로, 소비자들은 패션의 고급화를 추구시킨 상품전략에 있어서 현명함, 진실함을 강조하고 합리적인 가격대를 요구하는 경향이 늘어나고 있는 추세이다. 다섯째, 컨셉트 지향으로, 소비자 을은 각자 개인의 생활 장면(Life Scene)에 적합한 컨셉트 지향을 추구하는 현상으로 변하고 있다. 변화된 패션시장에 대응하기 위한 새로운 마케팅전략을 제시하면 다음과 같다. 첫째, Borderless가 점차 진행되면서 어패럴이 고객 개인에게 Custom made 상품을 제공하는 등 업체의 경계가 희미해지고 있다. 둘째, 비즈니스를 표준화 시스템화하여 집중관리 방식을 취하는 기업이 증가하면 할수록 그 niche시장을 겨냥하는 게릴라가 등장하는 고랄라와 게릴라의 2극화가 진행된다. 기본적으로는 개인의 창의 연구를 중요시하고 고감도로 현장밀착을 지향하고 있다. 그러나 이 2극화도 완전 분리하는 것이 아니라 고릴라가 게릴라적 움직임을 보이고 게릴라가 고릴라적 하이테크를 사용하는 등의 서로 보완적인 관계가 되는 현상이다. 셋째, Value retailing의 성장으로, 메스 머천다이징을 지향하는 기업이나 카테고리고리 킬러라고 칭해지는 기업 군이 점점 새로운 상품영역으로 확대되어 대형화 되어서 비즈니스의 share를 확대하고 있다. 넷째, 아웃소싱의 활용으로, 자사의 회사에 있는 기능, 지금까지 자가만이 해온 것을 모두 검토하여 <이것만은 우리가 강하다>고 하는 것만 남기고 다른 것은 외부의 기능을 이용하는 동향이 해마다 강해지고 있다. 다섯째, 무점포 판매의 확대로, 카탈로그 등의 통신판매에 더하여 인터넷의 등장, CD-ROM판매도 구체화되었다. 어느 유력한 미국의 Thinktank는 <2010년에 의류품과 홈제품의 전 매출액의 5.5%가 None.store가 될 것이다.>라고 예측하고 있다. 이상과 같은 문제를 극복하기 위해서는, 첫째, International, Global차원의 마케팅과, 둘째, Technology의 향상, 셋째, 지식 창조형의 마케팅이 요구된다.

• 복식문화연구
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• 제17권2호
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• pp.296-308
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• 2009

The purpose of this study is to comprehend the contemporary sports star fashion and to contemplate aesthetic characteristics of sports star fashion, thereby to establish the styles of sports star fashion. For such purposes, this study first examines aesthetic characteristics of sports fashion and star fashion based on previous studies, in order to analyze aesthetic characteristics of sports star fashion, and conducts a case study by analyzing photographic materials of fashion styles of well-known male sports stars such as the English soccer player David Beckham and American golf player Tiger Woods. The result of this study is as follows: the aesthetic characteristics of the contemporary sports star fashion are virility, functionality, sensuality and deconstruction. (1) Virility emphasizes manly features by displaying trained and disciplined body. (2) Functionality is expressed through structural simplicity and temperance of decoration. High-tech textiles and fibers are favored in order to fit in comfortable bodily movement for the heavy exercises. (3) Sensuality, as an expression of indulgence of sexual pleasure, is expressed through bodily exposure. Lastly, (4) deconstruction, which means destroying existed boundaries of cultural categories, is shown as co-existence of design elements from different times and places, stereotypes and sensibilities. Virility and functionality are prominent characteristics expressed in sports uniforms and training costumes. Sensuality and deconstruction are shown in daily fashion and formal dress outside the sports field.

• 복식
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• 제67권3호
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• pp.1-14
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• 2017

Cycling has become a popular leisure activity, and many cycling enthusiasts have used cycling clothes as a form of expression, which often comes in wide range of colors. The study shows the importance of color in cycling clothing to meet the emotional needs of consumers. Furthermore, this study aims to provide comparative analysis between color of domestic and overseas cycling clothing brands, and color preference of Korean consumers in order to provide data, which can be used in satisfying consumers' needs for personal expression and emotional demands. Thus, the study expects to identify consumers' satisfaction for cycling clothing. The consumers were categorized by the frequency of cycling and their interest in fashion, and the following categories were made:potential consumers, casual cyclists with low fashion involvement, casual cyclists with high fashion involvement and frequent cyclists with high fashion involvement. Consumers preferred dark colors for their cycling clothing including jacket, top and pants, while 'frequent cyclists with high fashion involvement' preferred more diverse colors and tones. In the cycling clothing market, white and black were major colors, while red, orange and blue were major colors of chromatic color. In terms of shade, dark shade dominated the market. Comparing between preferred color and preferred product color, black was preferred for both, but no other colors showed such tendency. This study is based on empirical analysis and verification of color, which is the emotional element appealing to specific and segmented sports-apparel market. The study revealed that the data could be applicable to the design of future products.

• 한국의상디자인학회지
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• 제10권3호
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• pp.89-100
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• 2008

This article aims to research and analyze expressional characteristics of media art in Hussein Chalayan's fashion works. Media technology has made rapid progress over every society, in which it enables multi-dimensional communication. Under this social background, media art can use a multiplicity of technologies and go public. Media art had great influences in fashion with the leading designer as Hussein Chalayan. His works has been selected from the 90s up until 2008 focusing on expressional characteristics of media art by a professional group of fashion design. By classifying and analyzing of Hussein Chalayan's fashion works, expressional characteristics of media art displayed from works of the late 90s, and in recent years, the use of various technologies has increased. Expressional characteristics of media art in his works have been re-classified as interactivity, transfonnation, visualization, and transparency. First, interactivity by the wearer's action and emotional change is effective on emotional express, body protection and the causing of interest. Second, transfonnation by the wearer's action, functioning, and emotional change is influenced by convenience, body protection, and causing concern. Third, immateriality in media art is divided into visualization and transparency, and in fashion structural and material characteristics. Visualization by internal luminous source and digital images influences immersion and expression on fantasy images. Fourth, transparency by immaterial characteristics and piled up images affects openness and camouflage. Development of material and technology paves the way for expressional characteristics of media art in fashion. The trend of Hussein Chalayan's works moves towards emotional high-tech design with technology.

• 복식문화연구
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• 제24권1호
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• pp.67-78
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• 2016

The Indonesian population is estimated at 250 million and ranked as the world's fourth-largest. It is also one of the world's largest Muslim nations. Seventy percent of the population of Indonesia is young consumers in their 20s and 30s. In additions, Indonesian consumers have recently developed a great interest in fashion in general and Korean fashion in particular. This paper addresses issues related to young Indonesian consumers' clothing behavior in terms of clothing image, clothing style, body image, clothing and attitudes toward Korean fashion brands. The survey method was used as a primary research instrument. All measurements were adapted from the existing scales from previous studies. A total of 172 questionnaires were used for the final statistical analysis. Empirical results showed that Indonesian consumers' preferences regarding clothing image were new, casual, humorous, futuristic, soft, interesting and active. In terms of style, Indonesian consumers scored high in their preferences of casual and classic styles. With regard to body image, Indonesian consumers have significant concern for their appearance and body, but at the same time they are more satisfied with their body shape. More than half of the respondents had experience in purchasing Korean fashion products. Indonesian consumers recognized the clothing image of Korean fashion brands as new, futuristic, and hi-tech. Furthermore, they perceive the clothing style of Korean fashion brands as casual, feminine, and sexy. Korean fashion brand purchase intension was significantly influenced by recognition and preference of Korean fashion brand.

• 한국의상디자인학회지
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• 제5권2호
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• pp.57-64
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• 2003

The rapid development of information media in the 21th century has given rise to the acceleration of fashion change and its diversification due to individual lifestyle, the personification and differentiation of consumers. This has got away from the function-centeredness of clothing and awakened people to the important task of hi-tech new materials development and design development. We immediately need to develop the measure to cope quickly and properly with changes in the dwindled fabric market. Consumers; needs are personified and diversified and the cycle of fashion materials become curtailed. From this perspective, this study attempted to manufacture the material for capable of satisfying consumers; psychology and needs with the handicraft based on the multi-item and small-quantity production system. This study attempted to present the possibility of differentiating products and developing diverse materials by applying the Woolsmok technique. It is expected that the development of these materials will not simply stay at the level of handicraft but contribute to the competitive materials of creativity and aesthetics by inducing it to be applicable to the industrial world and activate them as differentiated high-grade clothing materials for consumers at home and abroad.

• 대한가정학회지
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• 제46권8호
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• pp.17-26
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• 2008

The purpose of this study was to identify the aesthetic characteristics of modern fashion design use with a particular focus on transparency, and to help create future vision and feature. As part of the methodology for this study, I examined the concept of transparency, its characteristics and how it was expressed through art, architecture and other designs using literature research. Furthermore, I performed justifiable analysis on modern fashion design which used transparency from the 1990s till present. The following concepts were deciphered from information: Firstly, the concept of purity was highlighted. The emphasis here was to enhance the body's natural beauty with simple silhouettes that do not restrict its curves, using light materials such as clear vinyl, semi-clear materials or thin chiffon. Secondly, to express sensuality by exposing the body's curves with tight wrapping using clear materials, or with indirect and symbolic see-through techniques using contrasting clear, semi-clear and opaque materials. Thirdly, to express futurism through cyber and electronic images using high tech or shiny materials such as metal or holograms. Mechanical movements or effects of light are also used. Fourthly, to express playful characteristic by promoting surprises and disharmony that contradict with traditional techniques. This is carried out by intentionally exaggerating certain portions of clothes through disorder elements or confusion, and unsymmetrical shapes which destruct the human body's normal form.

• 한국염색가공학회:학술대회논문집
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• 한국염색가공학회 2011년도 제45차 학술발표회
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• pp.57-57
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• 2011

• 한국의상디자인학회지
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• 제13권3호
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• pp.81-88
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• 2011

The survey was conducted with 143 companies related to textile and fashion industry in the northern region in Gyeonggi-do and the questionnaires from 126 companies were finally analyzed to get the statistic data. The questionnaire includes 19 questions and the survey was conducted from March to May 2010. In accordance with the analysis, the most urgent issue in the textile and fashion industry was the supply of manpower in the field. For the solution against the insufficiency of manpower, employment of foreigners showed the highest ratio, 47.4%. For the reasons why the number of foreign workers was increased, the insufficiency of the Korean workers showed the highest point, 62.9%. For the questions related to the conditions of regional industries, answered that the textile industry in the northern region in Gyeonggi-do would be very prospective as the future industry. There was a number of respondents who agreed that high-tech textile industry including knitting could be the industry creating the new highly added value. More than half of the respondents agreed that the textile industry contributed on strengthening the national competitiveness, boosting the development of national industry, helping the creating the jobs and dealing with the unemployment among young people. Accordingly, it was concluded that the perspective on the textile and fashion industry was positive.

• 한국의상디자인학회지
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• 제23권2호
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• pp.165-176
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• 2021

To solve environmental problems, research and efforts are required to reduce leather waste that is generated in large quantities during the leather manufacturing process. Leatherboard is a plate-like material that is made by crushing leather waste, such as trimming or shaving scraps and mixing fibers, pulp, rubber, and adhesives. The aim of this study is to provide basic data on the localization of leatherboard manufacturing technology for outsoles, which are increasingly in demand due to their excellent performance and price competitiveness. Interviews with experts and related organizations were conducted to investigate the related global technology trends. Also, the performance of three products that can be used as reference materials were evaluated and compared. As part of the research and efforts to reduce the amount of leather waste generated, high-performance materials using leather waste were developed and commercialized by major western companies. In Korea, various efforts have been made since 2000, and some companies have produced leatherboard for interior uses. However, the amount of waste recycled relative to that generated is not large due to the limited demand. Natural leather soles perform better than leatherboard soles in all evaluation aspects. In the case of leatherboard, performance varied by manufacturer. German products showed flexibility resistance and dimensional stability, thereby meeting performance requirements. However, abrasion resistance and cleavage resistance were slightly below the required performance standards, and research and development is needed to improve performance in those areas. Currently, it is impossible to evaluate the performance of domestic products due to underdevelopment. However, if the development of process technology continues based on the performance evaluation results of the best leatherboard in the shoe industry, materials for outsoles will be able to be produced domestically with prices competitiveness while realizing natural leather materials performance to some extent.