• 한국의상디자인학회지
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• 제11권2호
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• pp.55-73
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• 2009

Teenagers are fast in growth and very sensitive. They are more interested in appearance and clothing and they use it as a method of expressing themselves. Thus they show different attitudes toward clothing. This study is to survey teenagers' attitudes toward clothing, especially school uniform and to understand their psychological characteristics about clothing. The purpose of this study is to provide useful data in designing teenagers' school uniform which can serve to fulfill their clothing desire and beautiful school life. The results of this study can be summarized as follows. As of paradigm in clothing, they value individuality, economical efficiency, practicality, fashion, and conformity of clothes in the order of importance. They considered individuality value the most important. Students' preference of school uniform is not positive over all. About 60% of students support wearing uniform, and 50% like wearing uniform on the way to school. The reasons for wearing school uniform are psychological stability and economical efficiency. They think school uniform is well fitted for the student position and don't have to care about clothing if they wear school uniform. 63% of them prefer wearing famous brand but they think the price is too high. Comparing with male student, female students place more value on latest fashion and are more likely to purchase brand object than male students do. Female students have more experience in modification of school uniform than male students do. Based on the result of this study, we need to understand the students' attitudes toward school uniform and to accept demand of teenagers' idea in production of school uniform.

• 한국의상디자인학회지
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• 제3권1호
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• pp.129-152
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• 2001

The purpose of this study was to classified as the degree of the delinquency and to make clear the differences of adolescents' clothing attitude, clothing regulation attitude according to their delinquency and demographic variables. The results are as follows: First, Delinquency was classified as revolt, breakage and violence, status and property; according to the degree of the delinquency, subjects were categorized as delinquent, middle and exemplary groups. Second, the clothing conformity and clothing importance were higher in delinquent and middle than exemplary group; individuality, fashion and refusal against clothing regulation were most regarded by delinquent group, and followed by and middle and exemplary groups, meanwhile, the reverse was the case for modesty. Third, schoolgirls were more regarded the conformity, individuality, fashion and clothing importance and higher the refusal against clothing regulation than schoolboys; there was no significant difference between both sexes in modesty, and schoolgirls in delinquent group were more fiercely refused the clothing regulation than schoolboys in same group. The better a student did at school, the higher the modesty was and the lower the fashion and refusal against clothing regulation were. The higher a student belonged to a social status, the more he/she regarded the individuality importantly. While exemplary student who belonged to a high social status tended to pursue the individuality regardless his/her degree of delinquency, as for the student who belonged to middle or below social status, the higher the degree of delinquency was, the more he/she regarded the individuality. Besides, delinquent students who belonged to middle or below social status were more sensitive in fashion than those to higher social status.

• 패션비즈니스
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• 제1권2호
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• pp.55-64
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• 1997

This study adapted OSL (Optimum Stimulation Level) to induce the customer's behavior, especially customer's fashion behavior. The purpose of the fashion advertisement was to accelerate the purchasing desire for the clothes by catching the customer's attention. OSL is one of the methods. OSL can satisfy customers' desires using the new stimulation that reveals a customer's individual characters. In general, women are more concern about fashion and sensitive to the clothes of new fashion than men. But nowadays, many of the men are also concern about their appearance and fashion. The differences between men and women in fashion behavior and in each factor, of OSL, especially a relationship between OSL factor and fashion behavior are researched in this study. Such differences analyzed to find the sources that can satisfy their various desires. This study was expected to provide good information to plan advertising strategy in unpredictable market situation. The subjects for this study were 308 male and female university students. Mehrabian and Russell (1974),s ASTS(Arousal Seeking Tendency Scale) was adapted to measure the OSL, and twenty questions regarding fashion leadership and clothing importance released by Kwon, Shin, Lee, are adapted to measure the fashion behavior. An ANOVA was used as statistical analyzing method to find out the difference between men and women in fashion behavior. The relationship between fashion behavior and difference between men and women in OSL factors were measured by MANOVA. Conclusions were as follows; 1. In consciousness degree of fashion leadership and clothing importance in the fashion behavior, women were higher than men. 2. There was a difference between men and women in OSL's each factors in "unusual stimuli" and "sensuality", but there is no significant statistical difference in factors of "change", "risk", "new environment". Therefore women are higher than men in the stimulation level of "unusual stimuli" and" sensuality". 3. Low element of OSL relating to fashion behavior is from "change" and "unusual stimuli". 4. For the relationship between OSL and fashion behavior, fashion leadership and clothing importance were recognized better in the group of higher level of "change" and "unusual stimuli" irrespective of sex. In the case of "change" which is one of OSL factors, High OSL groups were higher than low OSL groups in the consciousness level of the fashion leadership and clothing importance. In men's case, High OSL-Change groups were higher than Low OSL-Change groups in the fashion leadership, but there was no difference between two groups in the consciousness of the clothing importance. In the case of "Unusual Stimuli", High OSL groups were superior to Low OSL groups in the fashion leadership, but there was no significant difference between two groups in the clothing importance. In women's case, High OSL-Change groups were superior to Low OSL-Change groups. In the case of "Unusual Stimuli", High OSL groups were superior to Low OSL groups in the fashion leadership, but there was no difference between two groups in the clothing importance.

• 한국의류산업학회지
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• 제17권4호
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• pp.597-603
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• 2015

This study investigates the actual domestic and overseas cyclewear wearing conditions for male high school cyclists. The study results provide factors and degree of dissatisfaction as basic data for cyclewear development. This study was conducted on 35 male high school cyclists (freshman to seniors) by a questionnaire and interview method. Study results were: Male high school cyclists considered functionality as most important when they bought cyclewear and the brand they most often bought was a cheap domestic brand. Dissatisfaction with the crotch, thigh circumference and minimum leg circumference was higher than other parts during wearing. A cyclist is more sensitive to wear because they require more lower body motion than other parts. Cyclewear should be: less transformed even by frequent laundering, made of breathable material and use a sewing technique that minimizes air resistance and increases fit the body. Functional pads ergonomically designed with high tactile materials should be developed to prevent 'saddle sore' and groin soreness region that happens because of a lower body bending posture when cycling. A follow-up study is recommended to further develop excellence in cyclewear functionality and dimension suitability for male high school cyclists through the size system.

• 한국의류학회지
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• 제43권2호
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• pp.255-273
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• 2019

Perceptions of beauty change and are shared with others in the media of emotional words. In the modern age, a mix of traditional and modern make-up cultures has changed the standards of beauty. Therefore, an analysis using emotional words (an image that consumers have for certain subjects) and an image scale that intuitively shows them can be an important means for understanding changes in the "beauty of the time". This paper considered changes in typical aesthetic characteristics that women pursued through make-up by analyzing emotional words in white make-up powder advertisement texts from the 1920s through the 1930s. Imported modern technologies changed cosmetic manufacturing techniques and advertising methods to create a momentum that changed women's make-up culture from light to heavy make-up or from white to color make-up. Such changes have led to changes in the perception of beauty and were expressed through sensitive vocabularies such as pure, new, fresh, lofty, lively, healthy, and cheery. Such changes reflect social aspects such as women's aspirations for high status, pursuit of security, or women's roles under the wartime regime to show a change from beauty with an attribute of [+cool] to that of [+soft].

• 한국가정과교육학회지
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• 제18권1호
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• pp.65-76
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• 2006

본 연구의 목적은 청소년의 역기능적 의사소통과 자아존중감 집단에 따른 충동구매행동 및 스트레스 상황에서의 의복 행동의 차이를 분석하고자 하였다. 연구 방법 및 절차는 다음과 같다. 먼저 서울지역 소재의 고교생 596명 남학생을 대상으로, 설문지법을 이용하여 자료를 수집하였다. 다음으로 자료 분석은 SPSS win ver 10 통계 패키지를 사용하였고, 요인분석, K-means 군집분석, 분산분석, Duncan test, 회귀분석, 교차분석, ${\chi}2-test$가 적응되었다. 연구 결과는 다음과 같다. 첫째, 청소년의 역기능적 의사소통과 자아존중감에 의한 집단 분류한 결과, 비난형-자존감 높은 집단, 회유형-자아존중감이 낮은 집단 비난형-자아존중감이 낮은 집단 회유형-자아존중감이 높은 집단의 4 집단으로 나누어졌다. 둘째, 의복 충동구매 유형을 요인분석한 결과, 감성적 충동구매 마케팅 상황적 충동구매 비계획구매의 3 요인이 추출되었다. 이를 통해 역기능적 의사소통 및 자아존중감 집단별 의복 충동구매 유형의 차이를 분산 분석한 결과 집단간 유의한 차이를 나타내었다. 그리고 의사소통 및 자아존중감 유형이 의복 충동구매에 미치는 영향을 살펴보기 위해 회귀분석을 실시한 결과, 의사소통 유형 중 회유형의 경우 감성적 충동구매 요인에 정적 영향을, 의사소통 유형의 회유형은 마케팅 상황적 충동구매 요인에 부적 영향을, 비난형은 정적 영향을 주는 것으로 나타났다. 셋째, 의사소통과 자아존중감 집단별 스트레스 상황에서의 의복행동에 유의한 차이를 나타내었다. 충동구매한 장소와 일반적으로 의류를 구입하는 장소의 차이는 비난형-자존감 높은 집단과 회유형-자존감 높은 집단에서 가장 유사한 것으로 나타났으며, 회유형-자존감 낮은 집단에서 평상시와 충동구매 상태의 구매 장소에 가장 큰 차이를 보이는 것으로 나타났다. 본 연구를 통하여 스트레스 상황에서의 의사소통에 있어 남을 공격하는 형태를 취하는 비난형 집단에 속하고, 자아존중감이 높은 경우 감정적, 마케팅 자극에 의한 일반적인 충동구매 행동을 할 가능성이 높은 반면에, 스트레스 상황에서 본인의 탓으로 돌리는 의사소통 방식을 택하는 회유형 집단에 속하고 자아존중감이 높은 경우는 비계획구매 방식을 택할 가능성이 높다는 사실이 밝혀졌다. 이는 청소년기의 불안정한 자아개념, 의사소통 방식은 의복 구매에 있어서도 합리적인 의사결정과정 보다는 충동적 원인에 의해 발생할 가능성이 높다는 사실과 함께 의사소통의 유형에 따라 충동구매행동이 달라짐을 밝혀내었다.

• 복식문화연구
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• 제19권2호
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• pp.360-375
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• 2011

The fashion market focuses on consumers and maximizes consumers' satisfaction. The fashion market has been segmented to better satisfy the variety of consumer group. Although market segmentation has been studied, efficiency and effectiveness of market segmentation continuously bring problems. Also, problems of prediction about real consumer behavior, and efficiency and effectiveness of standards are pointed out. The purpose of this study is to determine the most important variables for dividing fashion product buyers. This study was designed as qualitative study and in-depth interview was conducted. The in-depth interview was conducted with five experts in fashion intelligence agency. In-depth interview was completed by an analytic induction and an investigator triangulation. Questions were about characteristics, demographic characteristics, important factors and fashion buying relationship, and interests of current clothing shoppers. The results of qualitative research demonstrated that clothing shoppers, with their valuable consumption and selective buying behaviors, seek differentiated products. They also long for high quality apparel for its price, because of their valuable consumption and price centered tendency. They illustrated active sides, such as enthusiastic information searching and emotional or experiential consumption, rather than attitudinal sides. The variables for dividing fashion product buyers included: "innovative seeking", "symbolic seeking", "personalized seeking", "quality-seeking", "selective seeking", "price-seeking", "utility-seeking", "hedonic seeking", "sensitive seeking", "brand-seeking", "digital seeking", "information-seeking", and "eco-seeking".

• 한국생활과학회지
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• 제9권1호
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• pp.137-152
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• 2000

The purpose of this study was to investigate the disposition of adolescents in their ornament wearing pattern associate with their life style and clothing behavior. The subject of this study consists of 345 middle and high school girls living in Chung-Nam Province and Taejon Metropolitan City. SPSS/PC+ program was utilized to calculated frequency(N), mean value(M) and standard deviation(SD) for statistical analysis. Differences among the populations were examined through f test, ANOVA. The results of this study reveals that the ornaments wearing patterns are significantly different according to their life style and clothing behavior as follows: 1. Correlation between the wear of ornaments and the life style: School girls who pursue the modernistic life style prefer the fashionable ornaments (e.g. sunglasses) and they are always in contact with the latest information. On the contrary, school girls who pursue the practical life style emphasize on the practical use when they purchase the ornaments, e.g. umbrella. School girls having romantic or passive nature have a preference for the brand name and brand image of the ornaments and they in general would like to buy ornaments such as the bracelets. 2. Correlation between the wear of ornaments and the clothing behavior: School girls having sympathetic nature and being deeply interested in clothing put a stress on the latest fashion of the ornaments. They usually want to buy fashionable ornaments such as the cellular phone, beeper and sunglasses. Subjects who estimate themselves by their garments are sensitive to the price of the ornaments while aesthetes emphasize the brand image of the ornaments. Chaste school girls put their emphasis on the quality of the ornaments and they most want to have functional hair bands. Following suggestions can be made based on the discussions above: It is necessary for us to have correct understanding about the correlation between the ornaments and clothing of school girls in order to lead them to have appropriate clothing behavior. Furthermore, it is required to construct a bridge linking a course of study to rational habits guidance which will provide us more appropriate tools for clothing behavior guidance.

• 한국의류산업학회지
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• 제6권2호
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• pp.163-168
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• 2004

The domestic textile industry is currently making an active effort to present high value-added materials that can respond immediately to the wants and needs of consumers sensitive to the of originality of design and emotionally appealing fashion materials. This paper attempted to present the creative development of materials in the contemporary clothing culture in which consumers' needs are individualized and differentiated and the cycle of life in fashion materials is getting shorter. To be specific, the paper presented the texture of peculiar expression to diverse cotton materials using the Woolsmok technique in the processing of felt. The chosen Merino wool was felted to 8 kinds of cotton with different density and structure. The touch, texture, visibility and complex susceptibilities of new materials were presented as different materials of cotton and wool were transformed into one material. In felting cotton fiber through wool, the transformation of diverse textures was presented and compared in the method using the washing machine in an attempt to enhance the efficiency of the traditional craft technique and work. This study proposed the possibility of placing the new material made up of cotton and wool beyond the range of functionality of each simple material, activating it as the peculiar material and expanding it to the range of its use as fashion material in the clothing industry. It is expected that this material will become competitive material at home and abroad by being activated as the clothing material of artistry, workability and marketability that can satisfy the tastes of consumers who call for high quality and diversification.

• 패션비즈니스
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• 제14권4호
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• pp.111-131
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• 2010

The purpose of this study is to compare the difference between Beijing and Seoul in women's winter street fashion, and suggest strategic methods to improve new competitiveness of the Korean fashion industry. The research was conducted by literature review and empirical research and photographs of winter street style were directly taken by a digital camera from December 28, 2008 to January 8, 2009. The survey was made at 9~11 A.M., 12~1 P.M., and 3~5 P.M. during midweek and weekend. Then 530 photographs(265 each city) of women of the 20s and 30s were selected by random sampling and five fashion professional including this researcher classified styles in accord with majority opinion on careful investigation. The results of comparing the 2008 winter street fashion in Beijing and Seoul show the highest frequency of easy casual style. In detail, while high frequency was found in romantic, classic, feminine, and romantic casual style in Seoul, easy casual and character casual style was prevalent in Beijing. The same frequency of sport casual style illustrates no differences between two cities. Unlike the prediction of the fashion industry that the preference of sport casual style would be increased under the influence of the Beijing Olympics 2008, high preference of easy casual reflects that Chinese women were more sensitive to the changes of their consumption trend. In clothing color, the achromatic color was prevalent in street style in Seoul, whereas multi-color were preferred in Beijing, suggesting a great difference. In the case of accessories, both areas preferred a tot bag but Beijing women preferred active shoulder bag and cross bag in sport casual style. Seoul women preferred pumps and sneakers, whereas Beijing women liked boots of different length according to style.