• 지식경영연구
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• 제16권3호
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• pp.81-102
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• 2015

With the rapid development of digital media, there has been a huge change in a way of communication, a process of information diffusion and a role of traditional media. Not like mass media, social media enables users to generate and tap into the opinions of a larger world. From that reason, social media is impacting marketing strategies. However, still social media marketing researches just focus on case study, analysis of users motivation or analysis of power user's usage pattern. Word-of-mouth has always been important especially in marketing area. In social media, word-of-mouth depends on each user that's why this research focuses on individual user's activity in SNS. I defined 4 factors (produce, diffusion, network size, activity of network size enlarge) that are effect on activity and verified hypothesis by multiple regression analysis, hierarchical regression analysis and moderated multiple regression.

• International Journal of Advanced Culture Technology
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• 제9권1호
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• pp.143-151
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• 2021

This study was a cross-sectional descriptive research to analyze the effects of sub-factors of cognitive emotional control on happiness levels. The participants of the study were 201 men and women in their 20s, and data were collected online from January 1 to 15 collected data were, 2001 using structured cognitive control and happiness level questionnaires. The collected data were conducted Independent t-test, Pearson correlation analysis, simple regression analysis, multiple regression Analysis, hierarchical regression analysis using SPSS 18.0 statistic program. As a result, the study appeared that the level of happiness by gender does not differ, and cognitive emotional control affected 58.5%. The average of cognitive emotional control was higher for all men, but women were higher than men in criticized others. Also, acceptance was the sub-factor of emotional control that most affected the level of happiness (β=-.587, p<0.01). Based on the results of this study, it is suggested that a systematic program on subject of acceptance, a sub-factor of cognitive emotional control, should be developed to improve the level of happiness.

• 한국재난정보학회 논문집
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• 제11권4호
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• pp.506-514
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• 2015

본 연구에서는 TOD는 대중교통수단의 분담율 제고가 목적인데 이를 위한 정책대안의 모색에 필요한 새로운 분석기법을 제시하였다. 교통수단의 결정요인은 개인 특성과 라이프스타일 그리고 도시공간특성인데 이 요인들은 상호의존적으로 복합적 결합작용은 한다. 또한 개인과 그룹 및 지역 특성은 서로 다른 차원에서 상호의존성을 갖는다. 전통적 회귀분석과는 달리 위계적 분석모형은 요인들 간의 상호의존성과 복합결합적 영향관계를 규명하는 장점이 있다. 이러한 분석 기법에 의한 결과는 보다 효율적인 TOD정책 대한의 모색에 많은 기여를 할 것으로 기대된다.

• 한국지역사회생활과학회지
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• 제25권2호
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• pp.131-145
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• 2014

This study examines the effects of maternal behaviors and children's self-control ability on their subjective well-being. Data were collected from 416 fifth- and sixth-graders residing in Kwangju, Korea. Cronbach's ${\alpha}$ and the hierarchical regression analysis method were employed for a statistical analysis. According to the results of the hierarchical multiple regression analysis, children's self-control ability best explained their subjective well-being. For individual factors, motivational self-control had the greatest effect on subjective well-being, followed by behavioral self-control, cognitive self-control, the level of income, gender, and the employment status, in that order. The results for effects of maternal behaviors and children's self-control ability on children's subjective well-being highlight. The important roles played by the mother and the child's self-control ability in improving the child's subjective well-being. The study contributes to the literature by providing fundamental insights into children's higher quality of life.

• 한국의류학회지
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• 제34권8호
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• pp.1331-1340
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• 2010

This study examines if the uniforms of dental hygienists influence the formation of professional identity. A self-administered survey was conducted on 534 dental hygienists in Seoul, Gyeonggi, and Incheon from March 28 to April 15, 2007. The dependent variable was professional identity. The independent variables were the organizational characteristics, uniform characteristics, and attitudes towards uniform. For the data analysis, we used t-test and hierarchical regression analysis. Using a t-test, we found the relationship between the color of the uniform and attitudes towards uniforms. The white uniform turned out to be associated with a positive perception of uniform function and uniform-image fit. The result of hierarchical regression analysis shows that the color of the uniform, perception of uniform functioning, and uniform satisfaction were statistically significant in predicting professional identity. We also tested the same model for two groups, those with and without image concern. The test results show that the significant factors were different for these two groups. This study confirms the function of uniforms in constructing professional identity and implies the need to have broader perspectives in studying uniforms.

• 대한간호학회지
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• 제45권5호
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• pp.752-760
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• 2015

Purpose: The purpose of this study was to examine the moderating mediation effect of self-esteem on the relations among adolescents' abuse experiences, depression and anxiety, and suicidal ideation. Methods: The participants were selected using secondary data from a population in the 2012 Korea Welfare Panel Survey (KOWEPS). Data were analyzed using SPSS 15.0 and SPSS Macro, and bootstrapping and hierarchical regression analysis were performed to analyze multilevel models. Results: First, analysis of the mediating effect of the adolescents' abuse showed that there was significant mediating influence between suicidal ideation and depression and anxiety. Second, hierarchical regression analysis showed that self-esteem had significant mediation effect on depression and anxiety in adolescents' suicidal ideation. Third, SPSS Macro showed that self-esteem also significantly moderated the mediating effect of adolescents' abuse experiences on suicidal ideation through depression and anxiety. Conclusion: The study results suggest that in future research on adolescent's abuse experience, the risk of suicide in depression and anxiety scores should be selected through evaluation of each individual's self-esteem scale. Coping strategies with immediate early intervention should be suggested.

• 아동학회지
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• 제36권1호
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• pp.163-185
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• 2015

This study examined the influences of general characteristics, maternal parenting behaviors and children's self-control ability on children's social competence. A total of 416 children in the fifth and sixth grades responded to questionnaires, which included items related to their social competence, their mothers' parenting behavior, as well as their own self-control ability. Data were analyzed by means of Pearson correlation analysis and the hierarchical regression analysis method. According to the results of the hierarchical multiple regression analysis, children's self-control ability best explained their social competence. In terms of individual factors, motivational self-control had the greatest effect on social competence, followed by cognitive self-regulation, behavioral self-regulation, economic level, gender and grades, in that order. The results for the effects of maternal parenting behaviors and children's self-control ability on children's social competence highlighted the important roles played by the mother and the child's self-control ability in improving the child's social competence. The study contributes to the literature by providing fundamental insights into children's higher quality of life.

• 한국지역사회생활과학회지
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• 제24권2호
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• pp.169-185
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• 2013

The purpose of this study was to analyze the effects of temperament of child, maternal parenting behavior, social support. The data was collected from 5th to 6th grade 405 children living in Kwangju. For statistical analysis, Cranbach' ${\alpha}$, and hierarchical regression analysis were used. The results were summarized as follows: as a result of making a hierarchical regression analysis to find out the relative impact of gender on Ego-Resilience, sub-factors of child's temperament, maternal parenting behavior, and family and friend's social support were identified as the most important variables and predictors of ego-resilience. These results indicated that ego-resilience was the most significant variable to predict a child's temperament(attention). Ego-resilience was impacted according to the child's temperament(activity mood), friend support, maternal parenting behavior(rational guidance), in addition to the child's temperament(activity level).

• 한국식품영양학회지
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• 제29권1호
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• pp.104-114
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• 2016

In this study, we investigated protection motivation and behavioral intention to prevent serious illnesses related to excessive sodium intake among the university students in Gyeongnam and Busan. Within the protection motivation theory (PMT) framework, a survey questionnaire was developed to measure participants' perceptions on the severity of and the vulnerability to the threat of serious diseases due to the high sodium intake as well as the effectiveness of preventive measures (response efficacy), and the ability to perform them (self-efficacy) along with their willingness to follow recommendations (behavioral intention). Data was collected in June 2015. Study participants were divided into either low (n=117) or high (n=177) sodium intake behavior groups based on their current behaviors. Exploratory factor analysis was performed to measure construct validity and Cronbach's alpha was calculated to check reliability of measurement items. The high sodium intake behavior group perceived higher vulnerability than the low sodium intake behavior group among four PMT factors. Differences of the other three factors were not significant between the two groups. The results of hierarchical regression analysis indicated that self-efficacy and response efficacy affected behavioral intention of high sodium intake behavior among students. Hence, development of strategies to increase self-efficacy and response efficacy are strongly recommended.

• Asian Pacific Journal of Cancer Prevention
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• 제15권20호
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• pp.8801-8807
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• 2014

Purpose: The aim of the study was to evaluate knowledge, attitudes and behaviors of Turkish women over 20 years old on cervix cancer. Materials and Methods: This descriptive study was performed at a primary care center covering 246 women using a questionnaire composed of 3 sections and 38 questions. The data were analyzed using descriptive statistics, chi-square test in univariate analysis and multivariate hierarchical logistic regression analysis. Results: Of the 93.7% women who knew about cervical cancer, 68.0% of them had heard pap smear test and 46.1% had actually undergone a Pap smear once or more throughout their lives. According to the results of the hierarchical logistic regression analysis about factors affecting the Pap smear test; in Model 1, increase in age and education levels, in Model 2 and Model 3 increase in age and cervical cancer information points were determined. The most important information source for cervical cancer was TV-radio/media (59.9%) and health care workers (62.8%) for pap smear test. Conclusions: Although most women have heard of cervical cancer, knowledge about cervical cancer and also Pap smear screening rate are significantly lower. Having Pap smear test for women was affected by age and knowledge level about cervical cancer. Informing women about cervical cancer would be an important intervention.