• International Journal of Contents
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• 제1권2호
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• pp.44-47
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• 2005

One of the most important characteristics in Hollywood movies is that Hollywood movies have created heroes. But, the meaning of heroes in Hollywood movies is different from proto- typical heroes. America has such a short history, so it doesn't have the mythology. It is also consist of multi-race, culture. Thus, America people, especially governor need something that tie up governed people spiritually. Hollywood film industry has responded about this expectation since 1920's. Hollywood film producers have created mythology and hero like the western genre and Rambo. Now days, America, as only super power, wants to spread it's mythology and heroes over the world. That is cultural Imperialism.

• 대순사상논총
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• 제32집
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• pp.201-236
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• 2019

영웅은 희망을 발견하고 용기와 지혜를 주는 대상이자 오랜 역사를 통해 다양한 방면으로 개인과 사회를 변혁해왔다. 최근에는 영웅학이라는 새로운 학문 체계가 대두되는 등 고대의 전쟁영웅에서 현대의 평범한 시민영웅까지 영웅의 긍정적인 사회적 기능과 역할에 관심이 증대하고 있다. 그러나 영웅적 행위가 타인에게 미치는 부정적 결과로서 도덕 또는 윤리문제는 큰 주목을 받지 못하고 있다. 구체적으로 말하면, 영웅적 행위 속의 타인은 행위의 수혜자뿐만 아니라 그 행위의 구체적 대상도 포함된다. 영웅적 행위의 수혜자들이 얻게 되는 이익의 관점에서 윤리 문제가 거론되며, 행위 자체가 영웅적 행위의 직접적인 대상을 포함하여 사회, 넓게는 국가, 좀 더 확장하면 우주 전체의 조화나 화합에 미치는 결과는 간과하고 있다. 이러한 맥락에서, 이 연구는 영웅적 행위가 우주적 질서의 복구 또는 재편이라는 긍정적 측면과 생명의 파괴 또는 새로운 무질서의 탄생이라는 부정적 측면을 동시에 내포할 수 있다는 사실에 주목한다. 다시 말해, 영웅의 한계에도 주목할 필요가 있음을 제시하고자 한다. 이를 위해 한국에서의 영웅에 관한 연구가 어떤 관점을 수용하고 있는가를 선행연구를 통해 조명해 볼 것이며 동시에 서구 영웅학의 관점에서 영웅 또는 영웅적 행위의 정의를 검토할 것이다. 또한, 대순사상에 비추어 한국적 영웅의 정의와 선천영웅의 한계를 개괄한다. 마지막으로, 더 나은 세상의 귀감이 될 성(聖)과 웅(雄)이 겸비한 진정한 영웅상을 논의할 것이다.

• 영미문화
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• 제9권1호
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• pp.91-112
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• 2009

Referring to John Irving's 2001 published fiction The Fourth Hand, the publisher commented, "It seems, at first, to be a comedy, perhaps a satire, almost certainly a sexual farce. Yet, in the end, it is as realistic and emotionally moving as any of Mr. Irving's previous novels." In his early six novels, John Irving shows the world suffused with grief and deception. But his novels finally turn out also as a comic and robust novel. The writer's success in achieving this thick description of the contradictory modern world is largely due to his development of the idea of the flawed hero. Despite loss, sadness and abandonment, Irving's heroes maintain classical heroic traits such as intelligence, tenderness, protectiveness, strength, bravery, sense of humor, independence, attractiveness. In this article, I tried to emphasize these graces potent in Irving's heroes as the most attractive and influential device for the writer's consistent popularity among the general public. The cinematization of his four fictions attest to audience's sympathy toward rewarding vulnerability and truthful exaggeration in the depiction of Irving's heroes. By taking full responsibility for their own fate despite having the flaws, Irving's protagonists still appeal to many readers as heroes resilient in a modern chaotic world without losing their graces.

• Asia Marketing Journal
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• 제16권1호
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• pp.101-116
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• 2014

In the year 2013, Warren Buffett was named one of the most influential people of the year by TIME magazine. When people are exposed to such news, they show strong interest in who the influential people are and how those people became so successful. Likewise, people show strong attachment to other prominent figures as well. This social phenomenon indicates that people perceive well-known persona like business leaders, TV stars or sports stars etc. as human brands of intangible assets. As the role of these human brands is becoming more important, people tend to develop stronger attachment toward them. Another notable modern social phenomenon is people's pursuit of life-satisfaction and social well-being. People desire to increase their quality of life by having quality time with family and friends, and also by building attachment towards celebrities, sports stars, and so on. The main objective of this study is to examine how attachment toward human brands affects quality of life. While existing studies on human brands examined antecedents of attachment, e.g., some needs fulfillment such as A-R-C needs (autonomy, relatedness and competence needs) fulfillment, this study focuses on the outcome variables of attachment, e.g., how attachment toward human brands affects stress relief and life satisfaction through self-efficacy. Based on previous research, we divided human brands into two types: heroes and celebrities. Heroes are defined as people who have considerable and lasting importance on both societal and individual levels, and celebrities are defined as people who are well-known but have little or no short-term impact on society and individual levels. This study focuses on how attachment toward each type of human brands, celebrities and heroes, affects the quality of life or well-being. This study focuses on three important outcome variables; stress relief, life satisfaction, and self-efficacy, (three variables) which have been recently gaining importance, especially in the domain of positive psychology. Major findings from the present study show that although celebrities draw attachment from people by providing fun and entertainment or providing stress relief, they have weak influences on the wellbeing or efficacy of individuals at a deeper level. In contrast, attachment toward heroes helps people live better by providing meaning and positively influencing life satisfaction through self-efficacy (Frankl 1997). These results are consistent with the main tenet of 'positive psychology' which seeks "to find and nurture genius and talent and to make normal life more fulfilling" (Seligman and Csikszentmihalyi 2000). Considering the fact that certain celebrities are perceived as heroes to some, we can conclude that celebrities can become heroes if they provide meaning and value to the lives of people. This study contributes to the research stream of human brands since the most current leading research (e.g., Thomson 2006) indicated the need to look at the resulting effect of attachment on life satisfaction through self-efficacy. Another important contribution is that we empirically documented the different effects of celebrities and heroes. As expected, this study shows that heroes more deeply influence the lives of individuals in the long term while celebrities do so rather shallowly in the short term. The issues of the influence of heroes on the individuals' lives need to be further investigated in relation with the perspective of positive psychology.

• 한국인터넷방송통신학회논문지
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• 제19권3호
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• pp.33-39
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• 2019

본 연구는 현재 국내에서 제작되고 있는 애완동물(고양이)을 다루는 YouTube 채널 "크림 히어로즈"의 콘텐츠를 분석한다. 21세기 과학과 기술의 발전으로 인하여 대중들은 동영상 촬영 후 자신만의 콘텐츠를 독립적으로 업로드 할 수 있게 되었으며, 이를 1인 미디어라고 칭한다. 자극적이고 폭력적인 요소가 존재하는 기존의 1인 미디어와 달리, "크림 히어로즈"는 고양이들의 다양한 모습을 보여주는 건전한 콘텐츠이다. 구체적으로, 본 연구는 콘텐츠 분석을 통해, 어떻게 그리고 왜 "크림 히어로즈" 채널이 인기가 높은지를 탐구한다. 이를 통해, 인기 YouTube 채널의 특징을 연구할 뿐만 아니라 올바른 1인 미디어 환경에 대해서도 제안한다.

• 복식
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• 제57권10호
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• pp.112-128
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• 2007

As fantasy films in which super heroes with superhuman abilities play an active part are rapidly becoming more popular, super hero stories are taking root as a new genre in fantasy films. The costumes in films play an important role in visualizing the virtual reality of fantasy films when those costumes are worn by characters so as to express and define them. In the meantime, in the antagonistic structure of good versus evil as a typical subject in these films, it may be said that the costumes of super heroes who advocate good and those of villains who represent evil have been created as an image of power. In this sense, it is necessary to establish an analytic system of how images of the power of good and evil are visually created in costumes for fantasy films. As such, this study seeks to analyze costumes in fantasy films more systemically through semiotic, which has taken root as a science of analysis in all areas of science. From the perspectives of aesthetic semiotic developed by Morris and costume aesthetics, the syntactical dimension is analyzed into formative elements and the principles of costumes; factual and expressive meanings, themes, and inherent meaning, all of which are immanent in costumes, are elicited in the semantic dimension; and the influence of costumes on viewers is described as identification in terms of pragmatics. This study provided a system to analyze costumes in fantasy films(especially 'Superman', 'Batman' and 'Spiderman') from the perspective of Morris' semiotic, and based on the analytic system, examined how 'power' is revealed in the costumes of super heroes and ruffians, and what it implies.

• 수완나부미
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• 제14권1호
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• pp.53-70
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• 2022

This article compares archetypal heroes in Nguyễn Huy Thiệp's "The Tiger's Heart" and John Steinbeck's The Pearl. It aims to explore the voices of marginalized groups and ethnic minorities who suffer amidst the clash of civilizations. In exploring cultural communication between minority and mainstream communities as embodied by the archetypal heroes in the two works, this article highlights implications of resistance against values of the dominant. The method of "mythization" in modern Eastern and Western Literature, as this article argues, demonstrates the importance of minority discourses in as far as cultural conflicts in the globalizing world are concerned.

• 미술이론과 현장
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• 제5호
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• pp.197-215
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• 2007

Yangbanxi("model plays") symbolize the Cultural Revolution(1966~1976) in China. The Eight Model Revolutionary Works include five Chinese Modern Peking Operas, namely, Taking Tiger Mountain by Strategy(智取威虎山), Harbor(海港), Shaijabang(沙家浜), The Red Lantern(紅燈記), and Raid on the White Tiger Regiment ; (奇襲白虎團), ballets such as The Red Detachment of Women(紅色娘子軍) and The White-Haired Girl(白毛女) ; and a symphony: Shajiabang(沙家浜). On April 24, 1967, Chinese leaders, including Mao Zedong, saw a performance of The White-Haired Girl. Yanbanxi was performed in Beijing between May 24 and June 15 the same year. The Red Lantern was designated as a work for the proletarian classes by Jiang Qing(Mao Zedong's third wife and the most influential woman in China) and spread nationwide. It was also made into a film to be enjoyed by many people. The modern Chinese operas went a long way in their creation of visual images of revolutionary heroes. The Red Lantern, in particular, came to be regarded as the most representative revolutionary opera. In the course of such a process, Jiang Qing used Yangbanxi as a political tool for compelling the people to worship and pledge their allegiance to Mao in an effort to turn the Cultural Revolution into a class struggle on behalf of her husband. During the Cultural Revolution period, artists were made to associate with workers, farmers and soldiers based on the idea of advocating revolutionary arts for the proletarian classes. The characters in The Rend Lantern were portrayed as heroes from the proletarian classes according to the demands of the era. Chinese leaders set forth the principles of artistic expression, stressing three important factors: politics, heroes, and heroic acts, which were to be applied to all the visual arts, including Yangbanxi. This paper attempts to present a new view of fine arts during the Cultural Revolution in China by focusing on the productive significance of a leading style of a specific era in the past. To that end, this paper sheds light on products made in conformance with political instructions, stressing the importance of revolutionary heroes in The Red Lantern.

• 한국기록관리학회지
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• 제16권3호
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• pp.157-177
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• 2016

본 연구는 야구기록 활용에 기반하여 '한국야구명예의전당'을 운영하기 위한 효과적인 방향성을 제시하는 것이 목적이다. 이를 위해 문헌 조사에 의한 미국과 일본 명예의 전당 사례 분석과 한국 야구기록의 종류와 관리현황, 현업에서 종사 중인 야구 관계자들의 면담을 통해 문제점을 도출하였다. 종합 방안으로서 '한국야구명예의전당'에서 수집, 관리, 활용해야 할 관련 아카이브 컬렉션 구성과 야구 영웅의 기억을 보존하기 위한 구술 확보의 필요성, 야구 경기기록의 DB화와 데이터 구축 등을 제시하였다.

• 비교문화연구
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• 제31권
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• pp.415-438
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• 2013

This paper explores how to teach Chinese, using multi-media resources such as Chinese dramas and focusing on one of Jin Yong's dramas, The Return of the Condor Heroes. The purpose of this study is to develop teaching methodologies for university students learning Chinese through drama to integrate language skills: enhancing communicative competence and understanding Chinese cultures. First, the overview of previous studies provides several cases of foreign language education using drama. Teaching Chinese through drama can be an integrative education because students can develop their communicative competence as well as understand the cultures of the target language. In other words, the contexts of drama may offer rich sources of the history of China, Han Chinese ethnocentrism, and knowledge of Chinese literature as well as geography. Second, this study applies the principles of Tomlinson (2010) for materials development in language teaching into the case of Chinese drama. It concentrates on Jin Yong's The Return of the Condor Heroes that the author has used in the Chinese language courses for three years. It examines the characteristics of the drama for developing effective ways of teaching and learning Chinese language and culture. Furthermore, it discusses the impact of using drama on changes in students' pervasive perceptions about unnecessity of Chinese classical literature. Third, this paper presents some sample lessons which may help teachers to develop understanding of how to organize lessons through drama. Finally, it illustrates university students' opinions about using drama to learn Chinese.