• The Journal of the Korea Contents Association
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• v.14 no.12
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• pp.924-934
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• 2014

In the last 10 years the digital music contents market has grown rapidly. However digital music contents product and services are not managed with product planning and price policy considered customer attitude and digital music contents values. This study is to define the value properties of digital music contents services based on streaming and download as genre, price, sound quality, and usage appliance, and suggest the strategic market price and service composition of digital music contents service by customer attitudes about the value properties. The research used the conjoint analysis methodology based on the hedonic price model and collected 405 questionaries by users of Korean digital music contents services to the analysis. Hence 'sound quality' in download platform, and 'appliance' in streaming platform were the elements to evaluate the customer attitude. The results present the music contents productions and companies have to provide the differentiated services and price by the value properties of user preference in the market.

• Journal of the Korea Convergence Society
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• v.10 no.3
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• pp.193-201
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• 2019

The public's interest regarding multi-household houses, one of the small-scale housings used as profit earning property, has been increasing. Previous studies regarding price, such as the rent and sales price of multi-household houses', however, were difficult to find. Thus, this study set forth to find out what characteristics influence the sales price of multi-household houses so as to provide further suggestions to investors' decision makings and developers' strategy establishments. The data was retrieved from multi-household sales transacted in Changwon City. Through empirical analysis, this paper found that prices were high in Euichang-gu and Seongsan-gu, and meaningful variables in terms of locations were distance from major trade areas(-), distance from main streets(-), and Corner site(+). Meaningful variables related to household characteristics were total floor area(+), Studio type(+), Southern exposure(+), Building age(-), and Full-furnished(+).

• International conference on construction engineering and project management
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• 2009.05a
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• pp.573-578
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• 2009

Previous research on super high rise buildings focused mostly on the use of public space from building plan perspective, survey of residents' satisfaction evaluation, construction technology and structural technology. But little research is done on the economic analysis of landmark factors. The purpose of this study is to find landmark factors that can be quantitatively measured, collect data on super high rise residential buildings in Seoul. Find the intrinsic values of the landmarks, and analyze how these values differ in areas with different densities, i.e. in 3 Gangnam-gus & Yeongdeungpo-gu and in other areas. It is expected that the results of this study can be used to set an appropriate price of super high rise building in consideration of its landmark value in different area

• Proceedings of the Korea Technology Innovation Society Conference
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• 2001.11a
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• pp.169-186
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• 2001

The researches about the general flow of new product development process was achieved in various field. But there was little discussion about the methodologies and tools used in that process. So we suggest new DEA model as the methodology that determines sustainable price and quality attributes and this can substitute econometric hedonic methodology. To make smooth surface composed of quality attributes and price, we use QC-DEA model. Additionally we make AR-QC DEA model by introducing AR to reflect consumer perceptions on quality attributes. AR-QC DEA overcomes the limits of parametric methodology and represents product-specific shadow prices, so it is possible to supply the information about quality attributes and price combination in new product development process and to simulate easily whether new product can exist in the market. Finally by empirical research on notebook computer we can show that AR-QC DEA has the ability to explain market change.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.8
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• pp.33-40
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• 2020

The main aim of the study is to test a house pricing model by combining hedonic and asset-based pricing models. An understanding of the relationship between house pricing and its return (the rental income) helps to establish houses as a significant asset class. The model tested the relationship between house pricing (dependent variable) and the house attributes (independent variables) derived from Freeman's framework of housing attributes. This study uses a large data-set of 1,899 sample of new, high-end houses purchased between 2016 and 2019 collected from the national capital region of India (Delhi-NCR). The algorithm was built in R-Script, and stepwise multiple linear regression was used to analyze the model. The analysis of the model proves that the three significant variables, namely, carpet area, pay-off, and annual maintenance charges explain the price function. Further, the model is statistically fit. The major contribution of the study is to understand the key factors and their influence on the house pricing. The model will be helpful in risk assessment in the housing investment and enhance the chances of investment. Policy-makers can use information about the underlying valuation drivers of the house prices to stabilize the market and also in framing the tax policies.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.301-313
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• 2022

This study aims to investigate the causal relationship between variables of UTAUT2 model and the acceptance intention by Netflix and Wavve intention to adopt and acceptance intent by plan package. The results indicate that (1)First, the intention of Netflix adoption was influenced by performance expectancy, effort expectancy, hedonic motivation, price value, and habit; (2) the intention of wave adoption was influenced by performance expectancy, social influence, price value, and habit. (3)in the acceptance intention of Netflix's acceptance intent by plan package, price value and habit, performance expectancy and habit influenced on the acceptance intent of premium plan, and did not affect the standard plan; (4) in the acceptance intention of the basic plan by the Wavve plan, the price value had a negative effect on the acceptance intention of the basic plan, and the habit had a positive effect.The social impact on the acceptance intention of the standard rate plan, the price value and habit of the acceptance intention of the premium rate plan were affected.

• Korean Journal of Construction Engineering and Management
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• v.22 no.3
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• pp.61-68
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• 2021

This study analyzed the influencing factors for urban redevelopment projects with a relatively long project duration in the context of Seoul's increasing urbanization rate and aging. Among the business areas that have been designated since 2005 and have been approved for the management and disposal plan of the entire Seoul area, 75 business areas have been set as targets. A hedonic price model was used to analyze the project area, economic, and locational characteristics as independent variables with the project duration from designation of zones to approval of management and disposal plans as dependent variables. As a result of the analysis, the smaller the project area, the larger the area occupied per union member, the larger the land price change rate, and the smaller the KOSPI index, the shorter the required period. This study has the distinction of empirically analyzing the effect of characteristic variables considering size and economic and locational characteristics on period. It provides implications that the area of the business area, the number of union members, and economic conditions should be considered when establishing a business area.

• Journal of Environmental Impact Assessment
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• v.25 no.6
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• pp.457-465
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• 2016

Around the world, a lot of people are migrating to the urban areas, and new cities are continuously being constructed. Currently about 54 percent of the world's population live in the urban areas, and by 2050, it is expected to increase to 66 percent; thus, managing the urban areas is one of the most important challenges of sustainable development in the 21st century. The key to successful urban management is to preserve the urban green spaces, which provide aesthetic, psychological and health benefits to the urban citizens. However, the benefits of the urban green spaces are not fully appreciated within the societies due to the difficulty of economic valuation of the urban green spaces. This study examined whether the view of the Songdo Central Park has a positive influence on the prices of the surrounding apartments, using the hedonic pricing method. The results showed that a positive relation exists between the view of the Songdo Central Park and the price of apartment. The price of an apartment with the view of the Songdo Central Park was 5 percent higher than that of an apartment without the view. In addition, it was estimated that the proximity to the Songdo Central Park has an influence on the housing price as well.

• Journal of the Korean housing association
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• v.23 no.5
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• pp.103-111
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• 2012

This study empirically investigates the degree of physical exclusiveness of multi-family housing estates and its socioeconomic effects. By combining various physical elements devised to blockade and control the entrance to the estate as well as housing units, it constructs the index to quantify the degree of physical exclusiveness for the multi-family housing estates of more than 300 households in Seoul. The statistics reveal that the degree of physical exclusiveness has increased over time and therefore, as a representative example, two-thirds of the estates are now equipped with barricade at the entrance, which often symbolizes 'gated community'. The estimation result of hedonic price model show that physical exclusiveness has a significant positive effect on housing price. The household survey data for the case study estates also demonstrate that the residents in the estate of higher degree of physical exclusiveness put a higher housing value on socioeconomic 'prestige' as well as 'community', beyond physical 'security', and have closer neighborhood relationship with the residents inside the estate. However, there is no significant difference in neighborhood relationship with the outside residents depending upon the degree of physical exclusiveness.

• Journal of Distribution Science
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• v.21 no.11
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• pp.103-111
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• 2023

Purpose: This research aims to study the selection attributes influencing the purchasing decisions of the MZ generation in online luxury stores and explores the moderating effects of consumer value. The research aims to validate the impact of reasonable pricing, brand reliability, product variety, comprehensive product information, and user-friendly interfaces on customers' decision to purchase products from online luxury stores. Research design, data and methodology: A survey was conducted with 101 participants, and data analysis included exploratory and confirmatory factor analysis, as well as covariance structure model analysis. Results: The findings reveal that brand trust, product variety, and information sufficiency significantly influence brand affect, which in turn influences purchase intention. Additionally, the study identifies that consumers prioritizing hedonic value are more influenced by brand trust and information, while those prioritizing utilitarian value are more responsive to factors like reasonable price, product variety, and ease of use. Conclusions: The study provides insights into the preferences and behaviors of the MZ generation, highlighting their digital proficiency, mobile-centric lifestyle, desire for product variety, price-consciousness, social media influence, and the availability of personalized shopping experiences as factors contributing to their preference for online luxury stores. These findings contribute to understanding consumer behavior and decision-making processes in the context of online luxury shopping.