• Journal of the Korean Society of Costume
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• v.53 no.8
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• pp.53-63
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• 2003

Under the social conditions that an understanding of a men change socially and men's interests in their appearances are on the increase, this research intends to study and analyze the changes of people's sensibility of values on ads for men's cosmetics, which is said to be performed the social, cultural function reflecting the social consciousness, the value and the idea creating a new one. The documents for the research was sindonga. The documents were analyzed quantitatively in regard of contents of a linguistic expression and a visual expression showing on advertisements for man's cosmetics, a time series analysis. As a result of analyzing the consumption value through headline of an ad, the emotional value took the highest percentage extending whole periods. Beside emotional value, a time series analysis showed that social values appeared to the major themes in the 1970s, and functional values was important themes in 1980s, and the social values and functional values appeared equally during 1990-2002.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.2
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• pp.329-339
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• 1995

This study intended to provide valuable basic data for an efficient using newspaper advertising to manufactures by investising and analyzing the character of newspaper as fashion advertising and media environment, consumer's attitude of advertising subscription, a degree of recognition and concern on a newspaper advertising and a degree of like on expressive form of a newspaper advertising. A question that is drawn up by researcher base on existing records and preceding study was used as major method for understanding consumer's consciousness. The sample group is composed of female students, working women, housewives who lives in Seoul. The results of this study were as follows. 1. Manufactures should be developing Headline in subject matter to get out of plain sale advertising and event advertising. 2. Manufactures should difference to understanding Illustration that consumer prefer. Also using of photography is efficient and it is importent to use of color advertising that appeal to consumer. 3. The informative advertising is a high degree of efficiency by reason that the newspaper offers great news source and information.

• Journal of the Korean Graphic Arts Communication Society
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• v.20 no.2
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• pp.141-152
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• 2002

From women's magazine published between January to June in 2002. Ywo page spread magazine advertising were selected for this study. From the findings, standard layout of two page spread advertisements in women's magazine Language are enumerated. It is written in Korean or Korean and English in black roman/serifs or square typeface for headline copy written in same typeface. Two to three color are used for typeface in the most ads. The relationship between product life cycle and all research items shows that there is very strong relationship.

• Proceedings of the Korea Information Processing Society Conference
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• 2018.10a
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• pp.869-872
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• 2018

온라인 뉴스 소비의 확산과 함께 댓글은 여론 형성에 큰 역할을 담당한다. 그러나 아직 댓글에 영향을 미치는 형식 요소에 대한 실증 데이터 기반의 연구는 미흡하다. 본 연구는 이의 시작으로 온라인 뉴스 기사 소비의 두 가지 중요 요소 즉, 헤드라인과 댓글의 관계에 대해 다루고자 한다. 이를 위해, 헤드라인의 논조 유무에 따른 댓글의 논쟁 활성화 정도 차를 확인하고자 댓글의 수와 길이를 분석하였다. '이세돌, 알파고 바둑대결', '최저임금', '북미회담' 기사로 총 537건의 해드라인과 약 85만개의 댓글을 수집하였다. 그 결과 논쟁 활성화 측면에서 논조가 있는 헤드라인일때 댓글의 수가 많고 길이가 길어 논쟁이 더 활발한 것을 할 수 있었다. 또, 댓글의 논쟁 주제도 차이가 있어 헤드라인의 논조가 있는 경우에 의견이나 감정을 표출하는 토픽이 더 많았다. 본 연구는 실증 데이터를 통해, 헤드라인의 논조 유무가 댓글의 논쟁의 활성화 정도와 주제에 영향을 주는 요소임을 밝힘으로써 댓글 소비에 대한 새로운 관점을 제시하고, 헤드라인의 형식 요소의 연구의 중요성을 확인한 데 그 의의가 있다.

• Journal of Information Processing Systems
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• v.15 no.5
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• pp.1119-1130
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• 2019

With the wide spread of Social Network Services (SNS), fake news-which is a way of disguising false information as legitimate media-has become a big social issue. This paper proposes a deep learning architecture for detecting fake news that is written in Korean. Previous works proposed appropriate fake news detection models for English, but Korean has two issues that cannot apply existing models: Korean can be expressed in shorter sentences than English even with the same meaning; therefore, it is difficult to operate a deep neural network because of the feature scarcity for deep learning. Difficulty in semantic analysis due to morpheme ambiguity. We worked to resolve these issues by implementing a system using various convolutional neural network-based deep learning architectures and "Fasttext" which is a word-embedding model learned by syllable unit. After training and testing its implementation, we could achieve meaningful accuracy for classification of the body and context discrepancies, but the accuracy was low for classification of the headline and body discrepancies.

• Asia-Pacific Journal of Business
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• v.14 no.4
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• pp.413-429
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• 2023

Purpose - The purpose of this study is to investigate the determinants of consumers' inflation expectations using consumers' inflation perceptions and the sub-components of consumer price index (CPI) basket in South Korea based on a consumer survey conducted by the Bank of Korea (BOK). Design/methodology/approach - Using Carroll's (2003) epidemiological model, we analyzed data from January 2013 to January 2023, resulting in a data set of 121 observations for both inflation perceptions and inflation expectations. This study focuses only on aggregate inflation expectations and perceptions because of data availability from the BOK. Findings - Professionals' forecasts play a major role in forming consumers' inflation expectations, whereas the actual headline CPI and consumers' inflation perceptions do not. These results remain robust when including the sub-components of the CPI basket in the analysis. Research implications or Originality - It would be the most efficient way to suppress professionals' expected inflation in fighting against a substantial spike in consumers' inflation expectations. To guide consumers' inflation expectations based on BOK's inflation targeting, the bank needs to consider professionals' forecasts in devising monetary policies.

• Korean journal of communication and information
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• v.27
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• pp.283-316
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• 2004

This study examines different news frames of local newspapers reporting the controversial 'Nu[lear Waste Site' issues which deeply split regions showing their intention to bid for the state affair. Three local papers were analyzed for this study, "Gwang-Ju-Il-bo" "Mae-il-sin-mun" and "Jun-buk-il-bo." Overall, the three local papers displayed widely divergent main news frames on the same issue. Firstly, "Gwang-Ju-Il-bo", and "Mae-il-sln-mun" showed the strong tendency of using 'counter frame' while "Jun-buk-il-bo" exhibited 'loral development frame'. Secondly, "Gwang-Ju-Il-bo", and "Mae-il-sin-mun" were frequently headlined 'Nuclear Waste Site', while "Jun-buk-il-bo" carried headlines 'Radioactive Waste Management Facility' overwhelmingly more often than the other two papers, indicating that headline key words are closely associated with the configuration of news frames. Thirdly, the main news frames remained consistent for "Gwang-Ju-Il-bo", and "Mae-il-sin-mun" even after the government's report about the possible connection of 'ion-beam irradiation-accelator' and 'Nuclear Waste Site.' On the other hand, "Jun-buk-il-bo" was significantly less headlined 'Nuclear Waste Site' while significantly more headlined "Radioactice Waste Management Facility." "Jun-Buk-il-bo" which is in stark contrast to the other two papers changed in its tone by increasing the 'local development frame' with decrease in the 'counter frame.' The "Jun-buk-il-bo"'s more frequent use of 'Radioactive Waste Management Facility' as a headline than "Nuclear Waste Management Equipment" is seen as its attempt to minimize negative image of Nuclear Waste and to promote favorable public opinion by highlighting aspects of economic benefits and the local development the construction would brind about. The major findings of this study further support the claim that media overage ends up a reality. The fact that Buan in Jun-buk Province made a successful bid for the construction is not a coincidence.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.2
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• pp.226-241
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• 2010

This study details the history and characteristics of consumption values, text style analyses, and appeal types expressed in magazine commercials from 1955 to 2008. This study analyzes the level of the social structure of commercial expression for each period. Consumption values based on the categories of consumption values by Sheth (1991) were classified through a total commercials analysis. Analyses on closing types of sentences, types of sentences, and rhetorical figures were executed focusing on headline text and text style. Appealing types were composed of rational, emotional, and ethical appeals. For analysis, the crosstab analysis and chi-square test of SPSS are used. The results are as follow. Seven values were constructed, functional value, social value, emotional value, conditional value, epistemic value, fashionable value, and indistinct value. The ratio of emotional value was the highest and functional value, epistemic value conditional value, fashionable value, social value, and indistinct value followed. The emotional value social value, conditional value, fashionable value, and epistemic value that focused on the emotion of consumers increased, while the functional value decreased. Sentences that use narrative styles, hyperboles, and metaphors that increased the interest of readers were dominantly used in the headline texts. For sentence expression, a declarative sentence in a sentence type, exciting curiosity in the expression method where hyperbole and figures of speech in rhetorical expressions are used most often. Emotional appeal was used almost twice more than the reasonable appeal for appeal types of the total commercial. The lower level of reasonable appeal is information that provides the product function. Interest and expression (such as pleasure and achievement) were used most often for emotional appeal. These results show that the most important issue is the emotional value in consumption in understanding the consumer. Marketing managers should also be aware of the functional value as well as an emotional value.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.7
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• pp.1082-1094
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• 2008

The present study analyzed the differences of advertisement design, expression method, and appeal types in the men's fashion product advertisement from men's magazines between 1996 and 2006, according to the year, season, and the type of the magazine. The magazines chosen for the analysis were Korean Esquire, GQ, and Shin-dong-a. 2058 advertisement out of 88 sample magazines were chosen and analyzed by frequency, and chi-square using SPSS statistic package. The results of the study were as follows. First of all, there were more advertisements without copy, and even when the copy was used, it was used as a headline only. Secondly the poster style layout was used more frequently than other layouts, and one male model wearing the product was the most popular. Thirdly the types of appeal in advertisement, sensuous appeal was most frequently used. The results of the study showed that there is little advertisement differentiation in men's fashion product advertisement. Therefore in order to draw consumer's attention. various and unique advertisement design should be implemented.

• Journal of the Korean Society of Fisheries and Ocean Technology
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• v.16 no.2
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• pp.55-59
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• 1980

The authors carried out a model experiment to compare the sinking speed and the tension of the purse line in two nets, made of knotted webbing (Model A) and Raschel webbing (Model B). The model net was made in 1/450 scale of the actual net being commercially used in the Korean coastal waters for mackerel. The headline of the model net is 200cm and the maximum height 50cm. The weight of the sinker in water was changed 4g and its multiplication till 20g. The results obtained are as follows: 1. Sinking speed of the model A was faster 1. 4 to 1. 8 times than that of model B. 2. Tension of the purse line of the model A was 10 to 20 percent less than that of model B.