• 동아시아식생활학회지
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• 제17권6호
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• pp.957-962
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• 2007

By focusing on the consumers who have experienced ethnic restaurants in Korea for the last three months, this research intends to figure out relations among utility motivation, pleasure motivation, ostentation motivation and feeling of pleasure and how they effect consumers' emotions and level of satisfaction to find out about more desirable services and characteristics for the consumers in order for the ethnic restaurants to secure more competitiveness, and to inform how they should set their aims for more success. This research limited surveyees to online consumers who have experienced ethnic restaurants in the past three months. The period of survey was from April 25 2007 to May 10 2007. For basic analysis of actual research, SPSS program was used to analyze the Cronbach a and factor analysis. And structural equation modeling analysis was used to analyze correlations and grade of effectiveness of variables proposed in the research hypothesis utilizing Window AMOS 5.0. As a result of this research, utility motivation has effect on the happiness and the other motivation has effect on the enjoyment. Enjoyment effect on the happiness and only happiness effect on the satisfaction. Satisfaction has effect on the re-visit intention. Through this research, it could proposes a strategic direction to which the increasing ethnic restaurants should develop themselves.

• 한국의류산업학회지
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• 제23권1호
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• pp.31-43
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• 2021

This study analyzes the characteristics of fashion flex, which have recently spread on social media. The study was conducted with big data analysis that derived flex keywords from news articles and social media as well as case studies that collected 136 posted images on Instagram to analyze the content. The meaning of flex was positively accepted based on big data results. Flex was also a buzzword frequently used on social media as well as a symbolic meaning when discussing luxury goods or fashion brand experiences. The characteristics of fashion flex in social media were largely divided into three categories. First, conspicuous consumption is considered an active expression of individual fashion tastes or self-oriented consumption and emphasizes individuality through consumption. The second characteristic is that the public actively participates in events or fashion flex challenges. People use similar fashion styles or products to participate in playful social interactions with others using various Instagram functions. Finally, acts of pursuing psychological well-being in social media were used as the term flex in a broad sense and were shown to actively explore fashion-related materials and experiences for individual happiness. This study found that the meaning of existing conspicuous consumption is transforming into positive consumption, such as the expression of taste-based identity or the seeking of fun and psychological well-being. It is also meaningful that fashion has become an effective means to express individuality and taste in expressing flex.

• 패션비즈니스
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• 제18권4호
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• pp.97-113
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• 2014

This study investigates consumer's traits of market segmentation based on the apparel benefits. The subjects were 302 college students living in Yunnam, China. The mean, ANOVA, factor analysis, Duncan test, and K-means cluster analysis were used for statisticals analysis. The results of this study are as follows. The college students were classified, into six subdivisions, according to the apparel benefits by cluster analysis: indifference group, utility pursuit group, hedonic/brand pursuit group, individuality pursuit group, social recognition/fashion pursuit group, and pursuit benefits-minded group. In the factors of happiness-pursuing and life-centered of materialism, significant differences were found according to the groups of apparel benefits, and all factors of symbolic consumption and brand loyalty were found to have significant differences according to the groups of apparel benefits. The evaluation criteria of clothing were significantly different, depending on apparel benefits subdivision in criteria of aesthetic, socio-psychological, and utility. The use of information was shown to have significant differences, according to the groups of apparel benefits. The study results are highly expected to be utilized as useful sources in marketing plans for the midwest of China.

• 한국학교보건학회지
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• 제29권3호
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• pp.132-139
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• 2016

Purpose: In this study, we analyzed the correlation between high-caffeine energy drink intake and mental health in high school students. Methods: Analyses were conducted using the data of 27,097 responses from the 2015 Korea Youth Risk Behavior Web-based Survey of general high school students. Data were analyzed by logistic regression based on a complex sample design. Results: High-caffeine energy drink intake was positively correlated with the rates of smoking, alcohol consumption, violence, depression, and suicidal thoughts and negatively correlated with the sense of happiness. Conclusion: High-caffeine energy drink intake has a significant impact on the mental health of high school students. Therefore, in-depth research and policies on high-caffeine energy drink intake and the mental health of young individuals are required.

• Architectural research
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• 제23권3호
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• pp.49-54
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• 2021

In contemporary modern architecture, it can be said that Western modern architecture, which has advanced in technology and ideology, is leading the world architecture today. However, because it is pointed out that modern architecture, mainly represented by Western architecture nowadays, is based on the crystal of Western civilization's consumption and capitalist culture, and because it seems not absolute for the eternal sustainable development of the Earth and happiness of Humankind, it is assumed that the new conceptions of Architecture should include the cultural, ecological and environmental characteristics of the region. So because it is thought that the latent characteristics of East Asian architecture including China, Japan and Korea has the advantage of reducing the deficiency of Western modern architecture and contributing to human civilization, this study was written to find a new direction of architecture by finding the differences of architectural characteristics(intrinsic and extrinsic) in the interior of the architectural result through comparison between the Eastern and Western architecture.

• 복식문화연구
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• 제25권1호
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• pp.104-116
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• 2017

People tend to maintain and express their individuality in unique ways. Consumer's need for uniqueness is defined as an individual's pursuit that differentiates themselves from others, thereby developing and enhancing their personal identities. This study examined the effect of consumers' need for uniqueness on fashion orientation and consumption values. Data were collected through a questionnaire survey distributed to people visiting the fashion show center during Seoul Fashion Week. The survey questions were designed using the 5-point Likert scale and Cronbach's ${\alpha}$ value of questions was reliable as .628-.862. The study's results indicate that people with high need for uniqueness are very interested in fashion and think that is important to be well-dressed. In addition, the results suggest that people with high needs for unusual choices who enjoy challenging the prevailing taste of people want to be fashion leaders and are attracted to products that express their personality well. And people with high needs for creative choices and incompliant choices value their own satisfaction and happiness with the products. On the other hand, consumer's needs for incompliant choices have a negative effect on social value. As a result, people with high needs for incompliant choices would break social norms rather than consider social status and reputation when they purchase fashion products. The concluding section of the paper discusses the implications of this research for fashion companies.

• 유통과학연구
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• 제13권1호
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• pp.105-118
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• 2015

Purpose - The objective of this study is to verify whether there are differences between Korean and Chinese consumers in the importance of the attributes such as shopping value and loyalty in social commerce. With the purpose of finding out these differences, the following questions are set up as research questions. First, will there be a difference between Korea and China in the importance of attributes of social commerce? Second, will there be a difference between Korean and Chinese consumers in shopping value? Third, will there be a difference between Korean and Chinese consumers in their loyalty? Research design, data, and methodology - The researchers collected data through self-administered questionnaires from Korean and Chinese consumers who had used social commerce within the past six months before answering the questionnaire. First, for social commerce users in Korea, comprising male and female university students in Chungcheong, a questionnaire was circulated. For social commerce users in China, university students within Beijing were surveyed. Responses to 336 questionnaires were used, excluding those with no answers or unreliable answers. Data coding and data cleaning were used. SPSS 18.0 was used. First, exploratory factor analysis is done to verify the validity of testing tools, and Cronbach's α coefficient is used to verify credibility. For factor analysis, the Varimax method is used. To verify the internal consistency reliability of each factor, the Cronbach's α coefficient is used to verify the credibility. Second, a T-test is done to verify differences between Korean and Chinese consumers for the importance of attributes. Third, ANOVA (Analysis of variance) is done to verify differences between Korean and Chinese consumers in shopping value and loyalty. Results - When Korean and Chinese consumers use social commerce, first, the importance of the attributes of social commerce is affected by four factors; playfulness and economic factors are more important to Korean consumers than Chinese consumers. As for informativeness factors, including product information and quality, and buyer comments, there was no confirmed difference between Korean and Chinese consumers. The convenience factor is more important to Chinese consumers than Korean consumers. Second, the factors affecting shopping value for Korean and Chinese consumers were hedonic shopping value and rational shopping value. To see the difference between Korean and Chinese consumers in shopping value factors, a t-test is conducted. As a result, in the rational shopping value factors of social commerce, Korean consumers scored higher than did Chinese consumers. These results were verified to be meaningful through statistics. In the hedonic shopping value factor of social commerce, Korean consumers scored higher than Chinese consumers. These results showed a significant difference. Third, loyalty in social commerce is higher for Chinese consumers than for Korean consumers. However, there is no difference in loyalty depending on sex. Conclusions - These results will hopefully be valuable and used in the future by Korean companies that wish to enter the Chinese social commerce market.

• Journal of Nutrition and Health
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• 제53권5호
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• pp.518-531
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• 2020

본 연구는 2014-2017년도 청소년건강행태조사 원시자료를 이용하여 만 12-18세에 해당하는 남학생 137,101명, 여학생 130,806명을 대상으로 과일과 채소 섭취빈도와 주관적 행복상태, 스트레스 인지, 우울 증상 경험 및 자살 생각과의 관련성을 알아보고자 수행되었다. 연구 결과, 우리나라 청소년의 단 66%가 행복한 편이라고 답하였으며, 2.7명 중 1명은 과도한 스트레스, 4명 중 1명은 우울 증상, 8명 중 1명은 자살 생각을 경험하는 등의 정신건강 문제에 노출되어 있었다. 과일과 채소 섭취빈도는 성별, 나이, 가정경제 수준, 주거 형태, 주관적 학업 성취도, 비만도, 흡연 여부 및 음주 여부에 따라 유의적인 차이가 있었으며, 가당음료, 우유, 패스트푸드 섭취 및 아침 결식 여부와 같은 다른 식습관 요인에 의해서도 유의적인 차이가 있었다. 인구사회학적 특성과 생활습관 변수를 보정한 후 과일과 채소 섭취빈도에 따른 정신건강과의 관계를 살펴본 결과, 남학생과 여학생에서 모두 과일과 채소 섭취가 증가함에 따라 비섭취군 대비 주관적 행복상태에 대한 오즈비는 유의적으로 증가하고, 스트레스 인지, 우울 증상, 자살 생각에 대한 오즈비는 유의적으로 감소하였다. 이러한 관계는 다른 식생활 요인 변수들을 추가로 보정한 후에도 여전히 유의적으로 나타나, 과일과 채소 섭취빈도 증가가 청소년의 긍정적인 정신건강과 관련성이 있는 주요 요인임을 확인하였다. 이상의 연구 결과를 종합해 볼 때, 청소년기 건강한 정신건강을 위해 과일과 채소의 섭취가 중요한 것으로 생각되며, 청소년의 과일과 채소 섭취를 증가시킬 수 있는 효과적인 정책과 교육방안이 개발되어야 할 것으로 생각된다.

• International Journal of Human Ecology
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• 제12권2호
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• pp.13-24
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• 2011

This study compared actual weight with perceived weight, described the prevalence of unhealthy weight control behavior, determined the differences in psychological and personal variables between participants that reported unhealthy weight control behavior and those who did not, and examined the relationship of eating habits to unhealthy weight control behavior for Korean adolescents. The study population consisted of a nationally representative sample of middle and high school students who completed the Fifth Korea Youth Risk Behavior Web-based Survey (KYRBWS): Fifth in 2009. Among the 75,066 participants of KYRBWS, 35,473 (n = 18,851 girls and 16,622 boys) were eligible for a research focused on unhealthy weight control behavior. The results of this research were as follows: First, there were considerable discrepancies (45.1% of girls and 32.8% of boys) between the perceived weight and the actual weight. Second, overall, unhealthy weight control behavior was more prevalent in girls and fasting was the most commonly reported behavior. Third, participants that reported unhealthy weight control behavior scored significantly lower on scaled measures of happiness, health, academic achievement, and economic status; in addition, they scored higher on stress measures. Fourth, girls and boys shared common protective factors of having breakfast and vegetables more often, perceiving their weight as underweight rather than overweight, and having a correct weight conception. Protective factors unique to girls were having lunch and dinner more often. Girls and boys shared common risk factors of the consumption of soda, fast food, instant noodles, and snacks more often, while consumption of fruit more often was a risk factor only for girls. The improvement of protective factors and minimization of risk factors through Home Economics classes (and other classes relevant to health) may mitigate unhealthy weight control behavior of adolescents.

• 대한영양사협회학술지
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• 제11권1호
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• pp.21-27
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• 2005

The purpose of this study was to investigate the effects of relating factors on the nutrient intakes in elderly people aged over 85 years residing Namhae Kyungnam. The subject of this study was composed of 24 males and 76 females, the average age being 88.9±4.0 years old. The consumption of energy and most other nutrients was higher in females than males. There were significant positive correlations the education level, pocket money, self-perception of health and happiness, frequency and regularity of meal with nutrient intakes in elderly males and females. The smoking was negatively correlated with protein and niacin intakes(p<0.05). The alcohol drinking and sleeping hours were not significantly correlated with nutrient intakes.