• Journal of Fashion Business
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• v.6 no.1
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• pp.53-70
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• 2002

The purpose of this study is to review the innovation of Vidal Sassoon's hair design. His hair styling was created in 1950-60, and it was related to the Zeitgeist, 'Convulsion'. It was aesthetic reform that eliminated artificially of headdress through new design concept and high technique. It was social renovation that changed women's life through freedom, ease and mobility of hair form. Also, it was scientific innovation that emphasized improvement of hair care. Therefore this researcher set a high value on his contribution in beauty industry, and studied the formative characteristics of his hair styling. The results are as follows: The formative characteristics are classified into the simplicity of form, the mobility of construction, and the variety of color and texture. 1. The simplicity of form showed through geometric form. Vidal Sassoon's hair design had the overthrow traditional concept of femininity and beauty; in addition, it conferred freedom on not only hair itself but also women's action. 2. The naturalism and mobility of construction was found in layered and softly swinging hair made up by skillful cutting technique. It was developed by studying on the dynamism of sports in 1984 LA Olympic games. 3. The variety of color and texture showed conspicuously its visual evidence because of the simplicity of form. Especially, he borrowed factors of fine art, that is to say, form, space, texture, line, color and light, and created a performance art. His work is analyzed into an art, and he is one of the best artists.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.4
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• pp.1-16
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• 2012

This study examines the influence of women's appearance decoration on professional image, preference evaluation, and inferences about age and job. For the purpose of this study, women's appearance decoration was limited to eyeglasses, earrings, hair length, and clothing color. A quasi-experimental method was used for this study. The experimental design was a $3{\times}2{\times}2{\times}4$ (eyeglasses${\times}$earrings${\times}$hair length${\times}$clothing color) factorial design. The model of stimulus photographs was a woman in her late twenties. She wore a tailored collared jacket with a white dress shirt. The subjects were 362 female college students residing in Seoul. The results of the research were as follows. First, the woman wearing glasses and earrings was perceived as more professional than the woman without glasses and earrings. The woman with short hair was evaluated to be more professional than the woman with long hair. Light grey and dark grey jackets enhanced a professional image in the woman than red and dark red jackets. The woman without glasses was preferred more than the woman wearing glasses, and the woman wearing earrings was preferred more than the woman without earrings. Second, the woman wearing wire-rimmed glasses, earrings, and grey jacket with short hair was perceived to have the highest level of professionalism. Third, the subjects perceived the woman wearing wire-rimmed glasses as looking the oldest and the woman without glasses as looking young. The subjects perceived the woman with short hair as looking younger by 3 to 4 years than the woman with long hair. Fourth, the subjects frequently considered the woman wearing the wire-rimmed glasses, the woman with short hair, and the woman wearing the grey jacket as having a professional job.

• Journal of the Korean Society of Fashion and Beauty
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• v.4 no.3 s.9
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• pp.13-17
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• 2006

Perm is one the of the most common thing in a beauty salon like hair-cut and hair perm needs processing solutions which is chemical substances. Those chemical substances damage the hair cuticle. Damaged hair cuticles with mistakes of perm will follow with the next performance and it will cause more damage to hair. As damage of hair cuticle become worse, it is harder to recover the hair cuticle like before. Therefore, this study shows that plain rinse is the way to reduce the damage of hair cuticle with perm as much as possible. With experiments, I suggest the right way to do plain rinse to satisfy customers' demand and reduce the damage. During the research, I figured that plain rinse with the knowledge, structure of hair cuticle, principle of perm and plain rinse, is very needed. The hair with plain rinse have more elastic curl and have less scales which came off from hair cuticle than the hair without plain rinse. This experiment concludes that hairdresser has to figure out about the time, temperature and type of water depends on the degree of damaged hair of customers. In order to perm, there is no way to not to use chemical substances to perm. Therefore, hairdresser has to choose suitable processing solutions and right steps, and as this is the age of 'well-being' boom, hairdresser must try to keep the healthy hair. Consequently, in order to meet the demands and conditions of customers, hairdresser needs to find the right method to do plain rinse and use the method in perm.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.1
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• pp.1-12
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• 2004

The purpose of this research is to recognize college students' thinking way for hair fashion. The tendency of hair style, hair dyeing and hair administration was examined with college students in Seoul, some cities and towns. Research analyzed and compared the result according to the distinction of sex, age and area. The questionnaire was asked to 257 boy students and 328 girl students. The result in this research is as following. 1. It was shown that our country college students were satisfied with their hair style on the whole. Especially, college students in Seoul appeared more satisfied tendency than other city or town. Seoul's college students preferred hair style of short haircut. Wide area city or small town's college students preferred long hair style. The degree of satisfaction about beauty salon service of Seoul city's college students is higher than that of wide area city or small town's college students. The reasons that they want to go to the beauty salon they used to are distance for boy students and excellent technology for girl students. Boy students change hair style regularly, but girl students change it when need to change their mood. 2. In our country, most college students had experienced that they had their hair dyed. More senior students had their hair dyed than junior students. Hair color that most like was nature brown. Seoul college students liked gold color. Seoul college students are more satisfied than wide area city or small town's college students after hair dyeing. Girl students thought that hair dyeing made their hair style excellent. 4. Girl students responded that their hair was much damaged. College students in Seoul had healthy hair. Girl students selected 「beauty art surgical operation」 for cause of hair damage, and boy student had the various causes of hair damage. College students in Seoul had much hair damage than students in any other area. Most were using shampoo, and girl students used much shampoo than boy students. Girl students selected shampoo according to their hair state, Seoul's college students had their hair washed with shampoo more frequently than other students. Girl students were getting more hair administration information with various form than boy students. Girl students used Hair Clinic for hair administration, but boy students never did it.

• Journal of Fashion Business
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• v.19 no.4
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• pp.75-91
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• 2015

There is an increased interest in having beauty regardless of ages and sex with improvement of the national income level and increase in social activities. Competition within the beauty service industry is increasing rapidly because of global impact within Korea wave. Thus, active public relations and offering distinguished service in the beauty service industry are important. Also, uniforms play an important role in providing an image differentiated from other brands and presents professionalism to the customer. Therefore, we determined function and design of uniforms required in beauty service industry by researching wearing realities, satisfaction, preferred designs and functions of uniforms from hair shop staff. Functional and aesthetic uniforms play an important role to enhance the staffs' sense of belonging. In addition, it is good for the image of hair shop. Special design mirroring job characteristics with expression of differentiated personalities is needed. However, the research was conducted only in the hair shop in Seoul, Daejeon, and Gyeonggi-do. Further studies on much wider areas will be needed.

• Journal of the Korean Society of Fashion and Beauty
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• v.6 no.2
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• pp.80-86
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• 2008

This study is to understand how fluidity and natural features of Art Nouveau style are reflected in hair style of Art Nouveau age and Modem age and be a help to the trend analysis of hair style in the future. The study is conducted with the research on Art Nouveau expression in hair style and analysis of hair-show, trend presentation, documents related with hair style, TV drama, theses, journals and internet etc through advance research for Art Nouveau and Hair. The result of the analysis on Art Nouveau pattern in hair design is presented as below. First, it shows rounded, winding, flowing and thick-waved style of Art Nouveau pattern in modem long and short hair style. It also shows the beauty of long, bending and flexible lines, waving liveness and thin and slim lines and this is the Art Nouveau pattern that is also applied to other fields. In terms of decoration, it does not use tree vines, leaves and petals that are expressed in paintings of Art Nouveau age. Second, it shows natural up-style by lifting hair up with waved long hair that is one pattern of Art Nouveau and expresses hair style with feathers of birds, tree vines, leaves and petals etc for more decoration in animal pattern to make cute, romantic and elegant style in hair style.

• Korean Journal of Human Ecology
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• v.14 no.2
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• pp.293-302
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• 2005

The purpose of this study is to compare hair care behaviors between Korean and Australian women whose individual hair characteristics, social backgrounds, and culture were different from each other. Then, this study also aims to provide some basic data for professionals in the field of beauty education and industry. Data were collected through a survey with 208 Australian females and 392 Korean females. Analyses included t-test, frequency analysis, and one-way ANOVA. The results are as follows: The Korean women mostly had black and brown natural hair, and 68.4% of them had color. On the other hand, the Australian surveyees had brown and dark blonde, and 85.4% of them had color. They both were asked why they were using hair products. The Koreans responded that they were for hair moisturization, while the Australians said they were for producing a hair style they wanted. In addition, the Koreans made the most use of a hair conditioner and hair wax, while the Australian women did a hair spray and gloss. As far as the satisfaction with beauty salon service goes, the Australian respondents showed more service satisfaction than the Koreans on average. The homogeneity of the two nations' average points was t-tested. The result indicated that significant differences existed in the hair shop satisfaction with services, such as dyeing, haircut, blow dry, shampooing and massaging, and staff attitudes.

• Journal of Convergence for Information Technology
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• v.11 no.10
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• pp.270-276
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• 2021

The purpose of this study was to investigate the effects of home care hair treatment characteristics and frequency on hair during permanent wave treatment. The hair treatments distributed on the market were classified into cationic surfactants and silicone oil. Hair treatment was performed 5 times, 10 times, 20 times differently according to the frequency of use, and hair permanent wave was performed. The hair thickness, tensile strength, epidermal observation using SEM, and hair component analysis using EDS were performed as experimental methods. The results of the experiment showed that the natural-derived ingredient was the main ingredient, and the cationic surface activity and silicon oil-free product group had high hair protection effect. Therefore, the product group using natural ingredients should be further researched and developed, and the study on the method and frequency of use of products with irritant chemical ingredients should be conducted.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.3
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• pp.205-220
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• 2007

In the 17th century, men's hair style showed a dramatical change to thick hair style with femineity. During the 17th century, men wore their hair longer than at any other time in the history of western culture. Men's hairs in the early 17th century were defined as short hair style influenced by ruff collar of renaissance and thick beards and moustaches During the mid 17th century, shoulder-length hair style was predominant over all classes. As hair style became long, beards and moustaches gradually declined in favour: from 1625, small neat beards, and moustaches turned up at the ends, got progressively smaller, and by 1650 the beard was only small tuft on the chin, disappearing completely by 1680. In the late 17th century, very long, thick and shiny hair got a great popularity with the gorgeous and decorative baroque costume dominated over the entire Europe. The habit of adding false hair when natural hair was deficient led to the introduction of the periwig, which became an essential part of a fashionable man's attire. Wiggery were widely used to express curled and puffed hairs more exaggerated. As the long hair style with wiggery became popular, various style of beard and moustache got smallar so that they were ended up in entire disappearance in the end of the 17th century.

• Journal of Convergence for Information Technology
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• v.11 no.11
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• pp.288-295
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• 2021

This study was conducted to investigate the effect of end paper adsorbed with mask pack active ingredients on hair during permanent wave treatment. Permanent wave was performed with purchasing mask packs containing green tangerine, collagen, and Houttuynia cordate active ingredients among commercially available mask packs and adsorbing them to the end paper. As experimental methods, hair thickness, hair moisturizing power, tensile strength, hair epidermis observation using SEM, and hair constituent element analysis using EDS were performed. As a result of the experiment, it was confirmed that the experimental group treated with Houttuynia cordate active ingredient on the end paper had a hair protection effect as a result of hair thickness, tensile strength, hair epidermis observation, and hair component analysis. In addition, it was confirmed that the experimental group treated with green tangerine active ingredient on the end paper contained a relatively large amount of moisture in the hair moisturizing power test result. It is hoped that the development and research of various materials and tools will proceed so that basic cosmetic products containing active ingredients can be developed and used as hair cosmetics, and applied during chemical treatment in the industrial field.