• Proceedings of the Korea Technology Innovation Society Conference
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• 2002.05b
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• pp.181-198
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• 2002

This article describes a methodology for evaluating huge aerospace R&D investments using the real options pricing method. Option pricing has been proposed as a useful approach for modeling investment in R&D. Two important features of R&D investments are that an R&D project takes time to complete and that the outcome of R&D investments is highly uncertain. This makes the analysis of R&D investments difficult. Traditional tools for project evaluation, like IRR or the NPV, are inadequate for coping with the high uncertainty. Hence, In this article I propose a log-transformed binomal lattice method, and it will show that option pricing might be an adequate framework for evaluating such types of aerospace investments.

• IE interfaces
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• v.19 no.1
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• pp.9-18
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• 2006

In this paper, we explore the ubiquitous system that provides new business opportunities in the context of digital convergence. Exploiting the value network of the proposed ubiquitous system, we analyze strategic market drivers that define the speed and direction of the evolution path for ubiquitous industries. Motivated by the dynamic growth of ubiquitous industry, we design a set of ubiquitous business models that pave the way for firms to identify profitable business cases. In addition, we analyze the evolution path of the proposed business model such that the model can be implemented in the life-cycle of ubiquitous industry. Futhermore, we develop a modeling framework for selecting a suitable business model and for evaluating the performance of the selected business model.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.2
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• pp.224-230
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• 2021

YouTube is an OTT service that leads the home economy, which has emerged from the 2020 Corona Pandemic. With the growth of OTT-based individual media, creators are required to establish attractive storytelling strategies that can be preferred by viewers and elected for YouTube recommendation algorithms. In this study, we conducted a study on modeling that proposes a content storyline for creators. As the ability for Creators to create content that viewers prefer, we have presented the data literacy ability to find patterns in complex and massive data. We also studied the importance of compelling storytelling configurations that viewers prefer and can be selected for YouTube recommendation algorithms. This study is of great significance in that it deviated from the viewer-oriented recommendation system method and proposed a story suggestion model for individual creaters. As a result of incorporating this story proposal model into the production of the YouTube channel Tiger Love video, it showed a certain effectiveness. This story suggestion model is a machine learning text-based story suggestion system, excluding the application of photography or video.

• Journal of Industrial Convergence
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• v.1 no.2
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• pp.107-124
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• 2003

With rapid growth and competition of electronic commerce through internet, various buying types and business models are being appeared. In this paper, we studied group buying which is new business model to consumer and factors affecting on trust and participation of group buying. The followings are the regression result of this study. First, familiarity factor, customer service factor, seal of security and product value factor made a significant effect on trust. Second, familiarity factor, perceived reputation factor, customer service factor, seal of security and product value factor made a significant effect on participation of group buying. Third, trust of group buying made a significant effect on participation of group buying. In this study, modeling and empirical test were implemented about structure of trust and participation of group buying. We can know where our group buying strategies should focus and which factor we should improve.

• Journal of KIBIM
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• v.10 no.1
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• pp.23-29
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• 2020

The vacant houses commonly observed in urban aging are considered to be representative signs of urban decline. Vacant houses are themselves vulnerable to security, and in particular, they are exposed to disasters due to poor management, which can accelerate the decline of the area. This study is to classify the area and analyze the causes and characteristics of the occurrence of vacant houses by type based on the data through the survey on the vacant houses in Incheon. This research analyze vacant house data survey so to characterized and categorized types of vacant houses. The criteria of vacant houses analysis are population density, population growth, aging extent. In conclusion there are four types of region in Incheon area according to housing types, hazard classes, building age and building areas. Type A is inner city, type B is mixed, type C is expandable and type D is unsular types.

• Asian Journal of Business Environment
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• v.12 no.4
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• pp.13-24
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• 2022

Purpose: Motivated by an expedited growth and distribution of Online Food-Delivery (OFD) services, especially during the recent Covid-19 pandemic, this research aims to explore 1) how consumers' sustainability considerations are associated with satisfaction with the services via opt-out cutlery options and 2) the role of the pandemic in the relationships between sustainability considerations, attitudes toward opt-out cutlery options, and satisfaction with the OFD services. Data and Methodology: An analysis of survey data using 434 consumers in the United States recruited from Amazon M-Turk was conducted using structural equation modeling. Results: Findings suggest that consumers' environmental, health, and ethical considerations are positively related to their attitudes toward opt-out cutlery options. Furthermore, attitudes toward opt-out cutlery options are positively related to satisfaction with the OFD services only when they feel connected with the environment, driven by perceived threats of an infectious disease (i.e. Covid-19). Conclusion: The study findings provide new insights to managers in the OFD service industry on how to promote sustainable consumption during the pandemic.

• Journal of Distribution Science
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• v.20 no.2
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• pp.31-41
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• 2022

Purpose: Developing and nurturing supply chain dynamic capability is one of the leading solutions to create competitive advantages, maintain growth and sustainable development for businesses. The study was conducted to experimentally confirm the impact of supply chain dynamic capability on competitiveness and business efficiency for Vietnamese wood enterprises. Research design, data and methodology: The study surveyed 236 managers of Vietnamese wood manufacturing and distribution enterprises. The authors applied the structural equation modeling (SEM) to analyze the relationship between the dynamic capability of the supply chain and the competitiveness, business efficiency of enterprises to achieve those goals. Results: The results show that businesses owning supply chain dynamic capability will have better competitiveness and business efficiency. Especially, in the context of Vietnamese wood sector, the larger the scale of business, the more profound the impact of supply chain dynamic capability on competitiveness and business efficiency. Conclusions: Focusing on developing supply chain dynamics would be a promising solution to improve the competitiveness of Vietnam's wood enterprises in the global market.

• International conference on construction engineering and project management
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• 2005.10a
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• pp.509-514
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• 2005

In recent years, use of the web technologies and on-line process has immensely swapped single-user platform practice. This study attempted to develop preliminary cost estimating program by means of Web technologies based on statistical modeling results. A prototype Web-based Preliminary Item-Level Cost Estimating System (WBPILCES) using open source software was developed as an on-line estimating tool in this research. The primary objective is to study the possible flexibility of implementing a centralized information system that will be maintained by the Texas Department of Transportation (TxDOT) IT division. The full-scale deployment of proposed information architecture is expected to seamlessly integrate with legacy database system currently used by TxDOT so as to streamline data storage, cost growth tracking and estimates documentation.

• Asia pacific journal of information systems
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• v.32 no.2
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• pp.354-380
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• 2022

This study proposed a novel model to investigate influential factors affecting the intention to continue using increasingly popular food delivery apps (FDAs). The proposed theoretical model is developed and validated to extend traditional technology acceptance and adoption theories by identifying several determinant factors that capture the unique context of FDAs continuous usage. Hypotheses were tested using a partial least square structural equation modeling approach (PLS-SEM) on data collected from 331 actual FDAs users during the COVID-19 pandemic. The results reveal that convenience, perceived compatibility, delivery experience, and online reviews significantly influence the continuous usage of FDAs. The findings also confirm the importance of continuous intention on the actual use of FDAs. The research model of this study explains 65% of variance in continuous intention and 47% in actual use. The insights provided by this study suggest fruitful directions for future research. They can also help FDAs companies, developers and marketers with strategies and tips for further development and growth by ensuring users' continuous usage of these platforms.

• Horticultural Science & Technology
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• v.32 no.4
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• pp.493-498
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• 2014

The objective of this study was to make growth and yield models for common ice plant (Mesembryanthemum crystallinum L.) using expolinear functional equations in a closed-type plant production system. Three-band radiation type fluorescent lamps with a 12-hours photoperiod were used, and the light intensity was $200{\mu}mol{\cdot}m^{-2}{\cdot}s^{-1}$. Nutrient film systems with three layers were used for plant growth. Environmental conditions, such as air temperature, relative humidity and $CO_2$ concentration were controlled by an ON/OFF operation. Leaf area, shoot fresh and dry weights, light use efficiency of common ice plant as function of days after transplanting, accumulative temperature and accumulative radiation were analyzed. Leaf area, shoot fresh and dry weights per area were described using an expolinear equation. A linear relationship between shoot dry and fresh weights was observed. Light use efficiency of common ice plant was $3.3g{\cdot}MJ^{-1}$ at 30 days after transplanting. It is concluded that the expolinear growth model can be a useful tool for quantifying the growth and yield of common ice plant in a closed plant production system.