• Title/Summary/Keyword: grouping strategy

Search Result 72, Processing Time 0.034 seconds

E-mail Marketing Customer Strategy to Application of e-Business (e-비즈니스의 전략적 활용을 위한 이메일마케팅 고객전략)

  • Kim, Yeon-Jeong
    • 한국디지털정책학회:학술대회논문집
    • /
    • 2005.11a
    • /
    • pp.45-60
    • /
    • 2005
  • The purpose of this study is to classify customer by e-mailing responsiveness on time-series analysis and testify the effectiveness of grouping by ROI analysis. Response recency, response frequency and Activity(RFA) of e-mailing systems were adapted for Customer segmentations. ROI analysis were consisted of open, click-through, duration time, personalization, conversion rate and email loyalty index of email systems. Major findings are as follows: RFA analysis is used for customer segmentations that is fundamental process of e-CRM applications. Customer segmentations were loyal customer, odds customer, dormant customer, secession customer and observation customer by RFA grouping. Loyal customer group has high point in all ROI index compared to other groups. These results indicated that customer responsiveness of e-mailing systems were appropriate methods to grouping the customer with demographic variables. Therefore, effective e-mailing marketing strategy of e-Biz have suitable active DB and Behavior targeting is best approach to enforcing the target e-mailing marketing.

  • PDF

A Teaching Method of Geography about the Ability Grouping and Strategy by WBI (웹 활용을 통한 지리과 수준별 과제해결학습의 수업방안)

  • Park, Cheol-Woong
    • Journal of the Korean association of regional geographers
    • /
    • v.7 no.2
    • /
    • pp.97-119
    • /
    • 2001
  • The present education situations are rapidly changing to adapt to 'the Knowledge & Information-based Society'. Especially, the implementation of 'the 7th National Curriculum' put strong emphasis on the learner-centered education that refers to the ability grouping. Therefore, it is necessary that the change from a traditional teaching method to a learner-centered one in geography education will take place. This study will present a design of geography ability grouping through the Task-Solving Learning. This ability grouping method is suitable for the large class. And this study also presents a strategy by applying WBI, which make use of the advantage of computer and constructivism. This WBI model can be applied properly to many teaching-learning methods that includes Self-Directed Learning, Collaborate Learning, Ability Grouping, and Applying ICT Instruction. Actually they are demanded in the current education. A geography-classroom will have an accessible internet program as a precondition for this instruction.

  • PDF

Mode Selection Technique Between Antenna Grouping and Beamforming for MIMO Communication Systems (다중 입출력 시스템에서 안테나 그룹화와 빔 형성 사이의 모드 선택 기법)

  • Kim, Kyung-Chul;Lee, Jung-Woo
    • The Journal of Korean Institute of Communications and Information Sciences
    • /
    • v.34 no.2A
    • /
    • pp.147-154
    • /
    • 2009
  • Antenna grouping algorithm is hybrid of beamforming and spatial multiplexing. In antenna grouping system, we partition $N_t$ transmit antennas into $N_r$ groups and use beamforming in a group, spatial multiplexing between groups. We can transmit $N_r$ data streams in the $N_t{\times}N_r$ antenna grouping system. With antenna grouping, we can achieve diversity gain through beamforming, and high spectral efficiency through spatial multiplexing. But if channel is ill-conditioned or there are some correlations between antennas, the performance of antenna grouping is seriously degraded and in that case, beamforming is the best transmit strategy. By selecting the antenna grouping mode when channel is well-conditioned and by selecting the beamforming mode when channel is ill-conditioned, we can prevent serious fluctuation of BER performance caused by varying channel condition and achieve the best BER performance. In this paper, we investigate mode selection algorithm which can select antenna grouping mode or beamforming mode. we also propose a simple mode selection criterion.

Hierarchical Age Estimation based on Dynamic Grouping and OHRank

  • Zhang, Li;Wang, Xianmei;Liang, Yuyu
    • KSII Transactions on Internet and Information Systems (TIIS)
    • /
    • v.8 no.7
    • /
    • pp.2480-2495
    • /
    • 2014
  • This paper describes a hierarchical method for image-based age estimation that combines age group classification and age value estimation. The proposed method uses a coarse-to-fine strategy with different appearance features to describe facial shape and texture. Considering the damage to continuity between neighboring groups caused by fixed divisions during age group classification, a dynamic grouping technique is employed to allow non-fixed groups. Based on the given group, an ordinal hyperplane ranking (OHRank) model is employed to transform age estimation into a series of binary enquiry problems that can take advantage of the intrinsic correlation and ordinal information of age. A set of experiments on FG-NET are presented and the results demonstrate the validity of our solution.

The Effect of Grouping by Extraversion and Introversion in Paired Think-Aloud Problem Solving Using Problem-Solving Strategy (문제 해결 전략을 사용하는 해결자.청취자 활동에서 내.외향성에 따른 소집단 구성의 효과)

  • Jeon, Kyung-Moon;Kang, Hun-Sik;Noh, Tae-Hee
    • Journal of The Korean Association For Science Education
    • /
    • v.23 no.1
    • /
    • pp.57-65
    • /
    • 2003
  • In this study, the effects of grouping by extraversion and introversion in paired think-aloud problem solving using a four-stage problem-solving strategy emphasizing planning and checking stages were investigated. Prior to the instructions, the students' extraversion/introversion in three high school classes (N=87) were examined, and those classes were randomly assigned to the homogeneous, the heterogeneous, and the control groups. The test scores of the two treatment groups were significantly higher than those of the control group in the problem-solving ability. However, there were no significant differences in learning difficulty and self-efficacy. Although there were no significant differences between the scores of two treatment groups in the subcategories of the perception of treatment, the test scores of extroverts were significantly higher than those of introverts in the perception of performing listener's role, the preference to problem solving strategy, and the preference to paired think-aloud problem solving.

Comparison of Goodness-of-Fit Tests using Grouping Strategies for Multinomial Logit Regression Model (다항 로짓 회귀모형에서의 그룹화 전략을 이용한 적합도 검정 방법 비교)

  • Song, Mi Kyung;Jung, Inkyung
    • The Korean Journal of Applied Statistics
    • /
    • v.26 no.6
    • /
    • pp.889-902
    • /
    • 2013
  • Several goodness-of-fit test statistics have been proposed for a multinomial logit regression model; however, the properties of the proposed tests were not adequately studied. This paper evaluates three different goodness-of-fit tests using grouping strategies, proposed by Fagerland et al. (2008), Bull (1994), and Pigeon and Heyse (1999). In addition, Pearson (1900)'s method is also examined as a reference. Simulation studies were conducted to evaluate the four methods in terms of null distribution and power. A real data example is presented to illustrate the methods.

Character Recognition of Vehicle Number Plate using Modular Neural Network (모듈라 신경망을 이용한 자동차 번호판 문자인식)

  • Park, Chang-Seok;Kim, Byeong-Man;Seo, Byung-Hoon;Lee, Kwang-Ho
    • Journal of the Korean Institute of Intelligent Systems
    • /
    • v.13 no.4
    • /
    • pp.409-415
    • /
    • 2003
  • Recently, the modular learning are very popular and receive much attention for pattern classification. The modular learning method based on the "divide and conquer" strategy can not only solve the complex problems, but also reach a better result than a single classifier′s on the learning quality and speed. In the neural network area, some researches that take the modular learning approach also have been made to improve classification performance. In this paper, we propose a simple modular neural network for characters recognition of vehicle number plate and evaluate its performance on the clustering methods of feature vectors used in constructing subnetworks. We implement two clustering method, one is grouping similar feature vectors by K-means clustering algorithm, the other grouping unsimilar feature vectors by our proposed algorithm. The experiment result shows that our algorithm achieves much better performance.

A Study on Customer Segmentation and Applications of e-mail System - Based on e-CRM - (e-CRM 관점에서 본 이메일 시스템의 고객분석 및 활용에 관한 연구)

  • Kim Yeon-Jeong
    • Journal of Korea Technology Innovation Society
    • /
    • v.7 no.3
    • /
    • pp.681-709
    • /
    • 2004
  • The purpose of this study is to classify customers by e-mail responsiveness on time-series analysis and testify the effectiveness of grouping by ROI analysis. Response recency, response frequency and Activity(RFA) of e-mailing systems are adapted for Customer segmentations. ROI analysis are consisted of open, click-through, duration time, personalization, conversion rate and email loyalty index of email systems. Major findings are as follows: RFA analysis is used for customer segmentations that is fundamental process of e-CRM applications. Customers can be grouped into loyal customers, odds customers, dormant customers, secession customers, and observation customers by RFA grouping. Loyal customer group has high point in all ROI index compared to other groups. These results indicated that customer responsiveness of e-mail systems were appropriate methods to group the customer with demographic variables. Therefore, effective e-mail marketing strategy of e-Biz should have suitable active DB and Behavior targeting is best approach to enforce the target e-mail marketing.

  • PDF

Effective Mail Grouping Strategy Using vertical & horizontal similarity (유사성을 이용한 효율적인 메일 그룹핑 전략)

  • Jeong, Ok-Ran;Cho, Dong-Sub
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • 2002.04b
    • /
    • pp.1651-1654
    • /
    • 2002
  • 이메일의 사용자가 인터넷 빠른 증가에 따라 기하급수적으로 늘어나고 있다. 또한 전자상거래에서 무수한 정보 서비스를 메일 시스템을 이용하여 제공할 때, 빠른 처리를 가능하게 하는 방법이 현안이 되고 있다. 이는 메일 관리 시스템의 SMTP 성능 향상이 이 현안의 핵심이라고 할 수 있는데, 본 연구에서는 전자상거래의 메일 내용의 특성을 고려하여 각각의 클라이언트에게 보내는 내용이 같은 항목 하에 일부 내용만이 바뀌는 수평적 유사성, 보내지는 폼의 전체적인 디자인의 변화나 회사의 정보가 변경되는 수직적 유사성의 특징을 이용한 메일 그룹핑(grouping) 방법을 제안한다.

  • PDF

The Effects of Grouping in Cooperative Learning Strategy (협동학습 전략에서 소집단 구성 방법의 효과)

  • Noh, Tae-Hee;Park, Soo-Youn;Lim, Hee-Jun;Cha, Jeong-Ho
    • Journal of The Korean Association For Science Education
    • /
    • v.18 no.1
    • /
    • pp.61-70
    • /
    • 1998
  • This study investigated the effects of grouping (group composition) in cooperative learning strategy upon students' achievement, the attitude toward science instruction, the perception of learning environment, and the self-esteem. Three different groups were used in this study. For the two treatment groups with cooperative learning strategies, High-Medium-Low ability grouping (HML) and High-Low I Medium-Medium ability grouping (HL/MM) were used. For the control group, traditional instruction was used. Before the instructions, the short-version Group Assessment of Logical Thinking, the test of attitudes toward science instruction, the perception questionnaire of learning environment, and the questionnaire of self-esteem were administered, and their scores were used as covariates. Mid-term examination score was used as a blocking variable. After the instructions, a researcher-made achievement test consisting of three subtests (knowledge, understanding, and application), the test of attitude toward science instruction, the perception questionnaire of learning environment, and the questionnaire of self-esteem were administered. The ANCOVA results revealed that there were significant interactions between the instruction and the level of prior achievement although there were no significant differences in all subtest scores of the achievement test. The high-level students in the HL/MM cooperative group performed better than those in the control group and the HML cooperative group. The low-level students in the HL/MM cooperative group also performed better in the subtest of knowledge than those in the other groups. However, the medium-level students in the HML cooperative group scored better than those in the control group and the HL/MM cooperative group. Significant main effect was also found in the perception of learning environment but not in the attitude toward science instruction and self-esteem. The cooperative groups, regardless of grouping, exhibited more positive perception than the control group.

  • PDF