• 제목/요약/키워드: group consciousness

검색결과 411건 처리시간 0.033초

개인화 전략과 대학생들의 의류제품 쇼핑성향 (Personalization Strategies and Apparel Shopping Orientation of College Students)

  • 김연희;이규혜
    • 한국의류학회지
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    • 제33권6호
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    • pp.949-957
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    • 2009
  • 패션산업은 다양한 소비자 욕구를 충족시키면서 고객 만족을 극대화 시켜야 하는 산업이다. 고객 지향적인 마케팅 활동을 위하여 개별 소비자의 욕구를 만족시켜 줄 수 있는 개인화 전략 필요하다. 본 연구는 대학생을 중심으로 설문조사를 하였고, 자료분석을 위하여 요인분석, 정준상관분석, 군집분석, 일원분산분석을 사용하였다. 의복 쇼핑성향과 개인화 변수군과의 관계를 살펴본 결과, 두 개의 유의한 정준상관함수가 도출되었다. 유행혁신성과 가격의식이 높은 소비자들은 판매촉진 개인화와 개인화된 고객 관리를 동시에 높게 요구하는 것으로 나타났다. 가격의식과 의복 동조성향이 높으면서, 유행혁신성이 낮은 소비자들은 개인화된 제안서비스와 사이즈 맞춤 개인화를 동시에 높게 평가하는 것으로 나타났다. 실증적 연구에는 또한 의복 쇼핑성향에 따라 군집화된 집단간 개인화 전략의 선호경향을 분석함으로써 의복 쇼핑성향의 세분집단별로 요구되는 개인화 전략의 차이를 살펴보았다.

기능전환에 따른 동사무소 공간의 적정규모에 관한 연구 (A Study on the appropriateness of Public Facilities Scale)

  • 이정호
    • 한국주거학회논문집
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    • 제16권1호
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    • pp.65-72
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    • 2005
  • With the changing consciousness of community people and the rising standard of living, there has recently been an emphasis on the creation of public facilities' new functions and their role as local community facilities. This changing trends are accordingly requiring a change in spatial structure of the public facilities. In this study, an analysis was conducted with 24 public facilities situated in the Buk-gu district of Daegu to identify the adequacy of their space scale after functional variation. The results of this study are summarized as follows. 1) The site area of public facilities has been being widened after functional variation since more spaces are needed to provide an outdoor resting space with community people, expand a parking space, and operate a community center. 2) The factors that had a direct effect on the change in the use of space are the reduced space for administrative work and the expanded scope of the community center's function. Specifically, the areas of activities for civil service and administrative work and for reserve forces have been reduced due to reduction of function, and floor division by each function group has been becoming stricter due to addition of a community center's function. 3) It was shown that in terms of the space for functions of public facilities, spaces for civil service and waiting have increased mostly after function variation. After functional variation, the scale of spaces for civil service and administrative work has been being planned within the range of $200\~300 m^2$, regardless of the number of population to be covered by public facilities. 4) The space for public use is showing the greatest increase in public facilities which have been built after functional variation. The major factors seem to be the increased moving passages, the expanded convenient facilities for community people, and the increased convenient facilities for disabled. Facilities scale plans have been being made more systematically, compared to the conventional facilities.

농촌 거주 고교생의 우울성향에 따른 영양섭취 상태 (The Nutrient Intakes of Rural High-Schoolers with Depressire Tendencies)

  • 이승교;이건순
    • 대한지역사회영양학회지
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    • 제4권3호
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    • pp.356-365
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    • 1999
  • This study was carried out to evaluate high-school students' nutrient intakes according to the status of depressive trends, and to analyse the in physical and mental health status. The volunteers were 560 high school students selected from 8 provinces, but 511 students were analyzed. A was used for evaluation, The questions were composed in consideration of socio-demographic characteristics, physical health condition by CMI, mental condition assessed by a modified Zung's self-rating depression scale (SDS), and the evaluation of food consumption by a 24 hours recall method. The family situations of the subjects were mostly nuclear family(73%), agricultural work(53%), and having religion(53%). Only 3% of the students suffered depression where as 19% showed depression trendencies. The individual factors that affected their mental condition were family farming and consciousness of academic accomplishment. The health status counted with CMI was 6.2/20 scores. The non-depressed trend group of students had a lower score of CMI than others. The overall nutrient intakes of students were low compared with the Korean RDA for adolescents. The Mean Adequacy Ratio(MAR) of nutrient intakes was only $0.45{\pm}0.23$. Iron, vitamin A, and riboflavin intakes were significantly low and correlated with depressive trend score. The result from the regression analysis showed that CMI, study accomplishment, and vitamin A were the most significant factors influencing mental condition. We concluded that Korean rural high-school students were healthy in mental condition and showed lower rates of depression academic. For there more we could say that the intakes of iron and vitamin A also influenced mental health. Findings confirmed the need of becoming hopeful job of farming and better nutritional status. These situations would be necessary for students to ameliorate the quality of rural living.

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국민 권리존중을 위한 흡연공간 가이드라인 연구 - 실외 독립형을 중심으로 - (A Study on Smoking Area Guidelines that Respect the Rights of the People - With a Focus on Independent Outdoor Smoking Areas -)

  • 이병호
    • 한국실내디자인학회논문집
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    • 제22권3호
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    • pp.154-163
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    • 2013
  • Current principles of designating a smoking area within a non-smoking area rely on mere compartmentalization. This causes non-smokers aversion against smokers and smokers complaints about anti-smoking policies, which means both of them are not satisfied with the current scheme. In addition, such a system, far from the original intent of the law, does not provide appropriate respect for people's rights. The biggest problem of the current scheme is that smoking areas are not separated from non-smoking areas. Japan has continued installing independent smoking areas since 2002 and witnessed a decrease in the smoking rate. The country's success is attributable to: the state's active intervention in connection with enterprises; continuous environmental improvements and creation of goods; 'smoking etiquette' campaigns; and the sociality and group consciousness of Japanese people. It is recognized that the synergy of the designation of independent smoking areas and such multi-faceted efforts has led to the nation's accomplishment. Hence, it is required to install independent smoking areas in non-smoking areas in Seoul in order to respect the rights of smokers and non-smokers and resolve conflicts between them. It is not suitable to merely model after Japan's case, however, studies and guidelines that are tailored to Korea's own environment and social atmosphere are required. To ensure that the people recognize the necessity for smoking areas, a social consensus is formed and proper smoking areas are established in a systemic manner, a system for that purpose should connote a symbol of the social consensus and consequent guidelines should take physical elements, human activities and semantic assignment into consideration. This study aims to present basic guidelines to install separated smoking areas, which will keep distance between smokers and non-smokers, form a social consensus and establish a sound smoking culture. These would ensure that the rights of both smokers and non-smokers are fully respected and that government policies are trusted by the people.

남성 소비자의 캐주얼 의류에 대한 태도와 구매 특성에 관한 연구 (Attitudes on the Casual Wear and Characteristics of Actual Purchasing of Male Consumer)

  • 서영지;이승희
    • 패션비즈니스
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    • 제18권1호
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    • pp.80-100
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    • 2014
  • As men have started to show more desire to express themselves through clothing and accessories also they learn by themselves and take diverse experiences about fashion. At the same time, men's fashion-consciousness is growing together. The role of male consumers' is becoming significant in the fashion market, and there has been more research on their clothes and fashion is increasing, however research on the male casual clothing for their 30~49 years old group is still insufficient. This study aims to examine the casual brands for men in their 30~40s and their characteristics among other men's brands recently appearing in Korea. The results of the study found: first, regarding the questionnaire to give men's casual brand names, 30s males' answers showed clearer recognition about the casual brand than those of 40s males. secondly, the factors affecting attitude of male consumers' towards casual brands are designed 'aesthetics', 'surroundings' and 'price', and the men in their 40s put more important than men in their 30s on 'aesthetics' and 'surroundings'. third, when men were actually buying casual brand, they then took five characteristic factors into account namely: 'the external environment', 'functionality' design 'aesthetics', 'symbolic' and 'price'. Men in their 30s did not show much difference in actual purchase characteristics in regards for the brand factors but men in their 40s showed interest when asked about 'buying product with noticeable brand logo or trademark' item among 'symbolic' factors than men in their 30s (p< .01 of significant difference).

중국 소비자의 전기자동차 구매의도 요인에 대한 연구 (A Study on Factors in Electric Vehicle's Purchase Intention of Chinese Consumers)

  • 김호익;김한민
    • 유통과학연구
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    • 제17권6호
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    • pp.85-90
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    • 2019
  • Purpose - In China, electric vehicle industry has been increased attention as a environmental friendly transportation to solve pollution problems, and still growing to solve a technological gap issues in automobile industry. Although the interest of electric vehicle is getting bigger, there are not many studies that showing consumers' intention to purchase an electric vehicle. Because of this phenomenon, this study tried to find the factors which can affect the purchase intention of electric vehicle. Research design, data, and methodology - Drawing on the Planned Behavior Theory(TPB), this study examined attitude toward the behavior, subjective norm of environmental protection, and the influence of economic benefits on purchase intention through survey. we measure 233 Chinese samples. Results - The results showed that attitude toward electric vehicles, subjective norms of environmental protection, and economic benefits had a significant effect on purchase intention. To be specific, the consciousness of environmental protection, economic considerations, product image and its characteristic are all considerable aspects from the standpoint of Chinese consumers. In addition, we found that the higher the age group, the weaker relationship between attitude toward electric vehicle and purchase intention. Conclusion - This study suggests that diverse factors related to the purchase intention of electric car in China market and Chinese consumers. Especially, economic benefit factors, which have a statistically significant and significant influence on the purchase intention of electric vehicles, are not significant variables in the existing electric vehicle research. This result is considered to be the result of the fact that the electric vehicle is not only an automobile having an environmentally friendly factor but also a product which makes it consider the economic situation. Put together, the results of this paper give us the theoretical basis for establishing an electric vehicle marketing strategy in the rapidly changing Chinese market. Also, this paper will provide new ventures for marketing and distribution strategies for Korean companies that are looking to expand into China.

농촌지역 생활공동체의 특성이 노인들의 생활만족도에 미치는 영향 (The Effects of Rural Living Community Characteristics on the Elderly's Life Satisfaction)

  • 이상록;도유희
    • 한국콘텐츠학회논문지
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    • 제20권5호
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    • pp.171-180
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    • 2020
  • 본 연구는 농촌지역 생활공동체 거주 노인들의 생활만족도에 공동체 특성이 미치는 영향을 파악함에 주목한 연구이다. 분석에 활용한 자료는 전라북도 농촌 노인 생활공동체에 거주하는 노인들을 대상으로 수집한 서베이 자료이다(사례 수 670명). 구체적인 분석에는 공동체 특성 변수들은 독립변수, 생활만족도를 종속변수, 개인 특성은 통제변수로 설정한 다중회귀분석모델을 적용하였다. 분석결과는 공동체 특성 중에서는 프로그램, 구성원간 상호지원, 물리적 공간 만족도, 지역공동체 의식, 구성원간 갈등, 가사노동 부담감 등이 생활공동체 거주 노인의 생활만족도에 유의미하게 영향을 미침을 확인할 수 있었다. 아울러, 주관적 건강, 월평균 소득, 혼인상태(사별) 등의 개인 특성 변수들 또한 유의미 영향을 미치는 것으로 확인되었다. 이와 같은 분석결과는 농촌 생활공동체의 특성들이 거주 노인들의 생활만족도에 주요한 영향 요인임을 보여주는 바로, 농촌 노인 생활공동체의 성과 제고를 위해서는 거주 노인들간 상호관계 향상, 프로그램들의 개발 및 실행, 물리적 공간의 개선 등 생활공동체 측면들에의 개선이 적극 필요함을 시사하여 준다.

모래놀이치료가 청소년의 행동, 정서에 미치는 임상효과 - 다면적 인성검사를 중심으로 (The Clinical Effect of Sandplay Therapy on Adolescent Behavior and Emotion - Through Minesota Multiphasic Personality Inventory)

  • 안운경;곽현정;김종우;임명호
    • 한국콘텐츠학회논문지
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    • 제17권12호
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    • pp.257-265
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    • 2017
  • 모래놀이치료는 여러 가지 문제행동을 나타내는 아동청소년에서 유용한 임상치료방법이다. 본 연구는 문제행동을 주소로 내원한 20명의 청소년을 대상으로 10주간의 집단모래놀이 치료를 수행하였으며 정서 및 행동에 대한 임상효과를 미네소타 다면적 인성검사-2(MMPI-2)를 통하여 객관적으로 평가하고자 하였다. 모래놀이 치료 후에 청소년은 시행 전 Baseline에 비해서 우울증, 신체증상호소, 사회적 불편감, 정신운동지체, 신체적 기능장애, 애정욕구, 기태적 감각경험, 수줍음/자의식 등의 임상척도에서 통계적으로 유의한 차이를 나타내었다. 모래놀이치료는 학교부적응 고등학생의 정서적 문제뿐만 아니라 신체적인 문제에도 임상적인 효과가 있는 것으로 추정된다.

건설 정보화 수준 평가모형 연구 (The Research on Informatization Level Evaluation Model in Construction Company)

  • 장항배;강희조
    • 한국항행학회논문지
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    • 제12권2호
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    • pp.170-179
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    • 2008
  • 본 연구는 기존의 건설기업 정보화 수준평가 관련 연구에서 나타나고 있는 연구의 한계점과 건설기업 정보화 특성을 고려하여 건설기업의 경영목표에 따라 정보화 수준을 측정할 수 있는 모형을 설계하였다. 세부적으로 건설기업의 업무특성과 새로운 건설 정보화 수준 평가모형 개발을 위한 요구사항을 정리하고, 이러한 요구사항을 만족시키기 위한 정보화 수준 평가모형의 구성요소 및 측정방법을 설계하였다. 개발된 건설기업 정보화 수준모형은 전문가 집단을 대상으로 델파이 방법과 함께 국내 200개 건설기업을 대상으로 설문조사를 실시하여 통계적 방법을 통하여 정보화 수준평가 모형의 적합성(신뢰성 및 타당성)을 검증하였다. 본 연구의 결과는 건설기업의 경영목표를 개선하기 위한 정보화 추진전략을 수립하는데 활용될 수 있을 것으로 기대된다.

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Rapid Development of Brain Abscess Caused by Streptococcus Pyogenes Following Penetrating Skull Injury via the Ethomoidal Sinus and Lamina Cribrosa

  • Gulsen, Salih;Aydin, Gerilmez;Comert, Serhat;Altinors, Nur
    • Journal of Korean Neurosurgical Society
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    • 제48권1호
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    • pp.73-78
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    • 2010
  • Objective : Streptococcus pyogenes is a beta-hemolytic bacterium that belongs to Lancefield serogroup A, also known as group A streptococci (GAS). There have been five reported case in terms of PubMed-based search but no reported case of brain abscess caused by Streptococcus pyogenes as a result of penetrating skull injury. We present a patient who suffered from penetrating skull injury that resulted in a brain abscess caused by Streptococcus pyogenes. Methods : The patient was a 12-year-old boy who fell down from his bicycle while cycling and ran into a tree. A wooden stick penetrated his skin below the right lower eyelid and advanced to the cranium. He lost consciousness on the fifth day of the incident and his body temperature was measured as $40^{\circ}C$. While being admitted to our hospital, a cranial computed tomography revealed a frontal cystic mass with a perilesional hypodense zone of edema. There was no capsule formation around the lesion after intravenous contrast injection. Paranasal CT showed a bone defect located between the ethmoidal sinus and lamina cribrosa. Results : Bifrontal craniotomy was performed. The abscess located at the left frontal lobe was drained and the bone defect was repaired. Conclusion : Any penetrating lesion showing a connection between the lamina cribrosa and ethmoidal sinus may result in brain abscess caused by Streptococcus pyogenes. These patients should be treated urgently to repair the defect and drain the abscess with appropriate antibiotic therapy started due to the fulminant course of the brain abscess caused by this microorganism.