• The Journal of Asian Finance, Economics and Business
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• 제6권2호
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• pp.277-286
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• 2019

The study aims to analyze the influence of egoistic, altruistic and biospheric value on green functional benefit, green monetary cost, green satisfaction and green loyalty. The study analyzes the effect of green functional benefit and green monetary cost on green satisfaction and green loyalty, as well as green satisfaction on green loyalty. The study employs quantitative methods with customers who have green brand purchase experience in Indonesia. Non-probability sampling was conducted using purposive sampling method based on predetermined criteria, which are customers who have already purchase and use green brand products. A total of 402 samples were analyzed using Structural Equation Modelling. The result shows that the data support hypotheses on egoistic and biospheric value, hypotheses on green functional benefit effect to green satisfaction and green loyalty, as well as green monetary cost effect to green loyalty. The other hypotheses are not supported by data. As a conclusion, it is egoistic and biospheric value that has positive effect on green loyalty, while green functional benefit and green monetary cost act as mediation between the value orientation and green loyalty. As managerial implication, green brand marketing strategy should incorporate egoistic and biospheric values in messages in advertising and promotion.

• 가정과삶의질연구
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• 제29권2호
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• pp.13-22
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• 2011

Since environmental problems were globalized, discussions on 'Sustainable Development' started from Rio Declaration on Environment and Development(Rio Agenda 21). In Korea, the idea of 'Green Growth' was introduced and generalized since the celebration speech made on 8.15(Independence Day of South Korea) on 2008. And Low Carbon- Green Growth Basic Law was established on 2010. There are 3 strategies and 10 sub-tasks to achieve green country-traffic and green revolution of life. Family resource management is capable of changing life style from energy wasty to ecologically green. The value of family resource management plays a critical role in changing the lifestyle through influencing the goal and standard setting. So, this study is aimed to suggest the green value and green way of life from the perspective of family resource management. Results are as follow. First, the green value is to change from 'material-oriented' to 'people-oriented'. The 'material-oriented value pursues pleasure from possessing, but the 'people-oriented' value pursues pleasure from being itself. Second, the change from the value of 'human-mastery of the nature' to the value of 'mother -nature' is necessary. The value of 'human-mastery of the nature' seeks pleasure from the velocity and tangible outcome. But the value of 'mother- nature' seeks pleasure from the time to relax and slow way of life. 'Third, the change from the value of 'individualism' to the value of 'community sprit' is necessary. Individualism focuses on man's achievement, which may fall into family egoism. And the green way of life suggests the change from 'results-oriented' to 'enjoy the process itself", from 'consumption' to 'ecological restoration' and from 'work to home and then home to community'.

• 한국환경과학회:학술대회논문집
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• 한국환경과학회 2003년도 International Symposium on Clean Environment
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• pp.131-134
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• 2003

To evaluate existence value of green area through industrial area worker＇s consciousness estimation, result that achieve is as following. According as green area amount of green area decreases, assessment about existence value of green area decreased. Environment that industrial complex worker can work in agreeable psychology need to increase green area in some form to be formed. Existence of green area enhances conscious value about visual improvement effect such as good environment, seasons change, and green quantity, and is judged that green area is exerting positive effect to consciousness regarding environment improvement effect such as cooling sensation, wind control, and noise decrease.

• 가족자원경영과 정책
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• 제2권1호
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• pp.103-117
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• 1998

The purpose of this study were (1)to investigate the housewives’value orientation toward environmental effect, (2)to examine the effect of environments and value-orientation on housewives’green-consumption behavior and (3)to analyze the hypothesized causal direct or indirect explanation effect among the housewives’green-consumption behavior. The 310 subjects of this study were selected from housewives lived in Seoul. The data obtained were analyzed by Mean, Pearson’s correlation, and Stepwise Multiple Regression Analysis. The major results were as follows: 1) The mean score of housewives’value-orientation was 4.45 out of 5. The value-orientation of housewives was affected by the following variables in order to: environmental pollution and participation I community organization. 2) The mean score of housewives’green-consumption behavior was 3.62 out of 5. The housewives’green-consumption behavior was affected by the following variables in order : value orientation, environmental knowledge, participation in community organization, mass media and recycling system. 3) The most influential variables on the housewives’ green-consumption behavior were in the rank of the value orientation(R²=.39). mass meia(R²=.11). and environmental knowledge(R²=.07).

• 패션비즈니스
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• 제22권6호
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• pp.25-38
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• 2018

Recently, issues on the environment, which have become key bottlenecks relative to sustainable economic development, have generated common concern. However, relatively scant research has been devoted to consideration of relations between consumers' environmental concern, green fashion advertisement value, and green consumption. In this study, using structural equation modeling (SEM), effects of environmental concern, perceived green fashion advertisement value, and attitude towards green fashion advertisements, on ecological purchases and their interrelationships are investigated. A model is constructed to link aforementioned constructs. Data, was collected through a questionnaire-based online survey (www.sojump.com) of 260 Korean consumers and 260 Chinese consumers. Findings suggest that environmental concern can improve their perception of green advertisement value. One of the findings showed strong positive relationship among green advertisement value, positive attitude, and purchase intention towards green fashion advertisement, while environmental concern negatively influenced their attitude towards green fashion advertisements. It suggests that if companies adopt green advertising strategies, environmentally-conscious consumers are willing to pay more, to purchase green fashion goods in to satisfy their needs. We should put more effort in educating consumers about environmental issues, to raise the level of environmental awareness and satisfy their concerns relative to green fashion goods. Conversely, there is significant positive relationship with the moderating effect of consumers' nationality in all paths, so results above would make significant contributions to green literature, and would also contribute to advertisement strategy implications as well. Especially fashion marketers, an use accurate and fair environmental claims in their advertisements to increase sale and profits.

• 한국조리학회지
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• 제13권2호
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• pp.110-122
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• 2007

The purpose of this study was to evaluate the effects of perceived value on the satisfaction and revisit intention of green tea farm visitors. The sample was obtained during the three month period from May 19th, 2006 to May 21st, 2006, and out of 800 copies of questionnaire, 597 copies responded with sincerity were analyzed. First, the perceived value of visitors in green tea farms seemed to have effective relations with satisfaction. Second, the perceived value of visitors in green tea farms seemed to have effective relations with revisit intention. Empirical evidence is obtained for both regional economy and industry and the development of tourism products. Specially, findings from this study suggest that perceived value are strong predictors of revisit intention to green tea farms in Hadong-gun. Several implications for the research result and actual application practices are discussed.

• 국제학술발표논문집
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• The 3th International Conference on Construction Engineering and Project Management
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• pp.558-565
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• 2009

In recent years, the demand for green buildings is growing fast due to legislative and social pressures. Construction organizations, which play an important role in promoting building industry growth, are facing with challenges on how to adapt themselves to enhance sustainability of the buildings. In this paper, the green value chain and system frameworks, an extend application of Porter's value chain and system models, are introduced. Based on deep analysis of the green value chain and system frameworks, a revolution model for construction organizations towards green building is created. Management factors critical for a successful green building project, at the firm and project organization level, are extracted. Furthermore, external critical relationships are also identified. Fully understanding of these management factors and the model can help and enable practitioner to know what new capabilities should be deployed and developed in the long run for maximizing sustainability.

• 동아시아식생활학회지
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• 제21권6호
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• pp.844-852
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• 2011

The purpose of this study was to determine the optimum chemical composition, color value, salinity, pH, total acidity, and texture for the production of short-term Green Gochujang using Cheongyang pepper powder and Meju powder. The results were as follows. The moisture content for Green Gochujang made from Cheongyang pepper powder was 33.50% for CON, and 27.21% for GG1. Crude fat and crude protein contents increased as the amount of added Meju powder increased (p<0.001). GG1 and CON contained 9.47% and 9.05% crude ash contents. Water activity was between 0.89 to 0.90. A higher amount of added Meju powder resulted in an increased color L value (p<0.001). CON showed the highest a value and b value compared to GG4, which had the lowest a and b values. Salinity was between 5.10% to 5.83%, which was lower compared to a former study. CON had a pH of 5.25, and GG4 had a pH of 6.06. Regarding total acidity, CON had a total acidity of 0.85, and GG4 had a total acidity of 0.44. Hardness value was highest in GG1 (1535.63), and lowest in CON (422.07) (p<0.001). GG1 showed the highest value in the adhesiveness property test, whereas CON showed the lowest value. GG1, which contained the highest amount of Cheongyang pepper powder showed the highest gumminess value (698.47). In an acceptance test, CON and GG3 showed the best appearance and scent value. GG3 received the highest interest in taste, texture, and overall quality. Through these results, GG3 made with 150 g of Chengyang Green pepper powder, 200 g of Meju powder, 600 g of starch syrup, 500 g of water, and 75 g of salt showed fine overall sensory interest, and therefore can be used for the production of fine Green Gochujang and Gochujang sauce.

• 유통과학연구
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• 제17권9호
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• pp.57-66
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• 2019

Purpose - This study aimed at investigating the process of inducing the effect of green self-expressive motive and the fit between green premium and product on consumer's intent to purchase the bundle product with the green premium. Research design, data, and methodology - The questionnaire for on-line survey built at Google Forms was spread out via popular social media sites. 243 responses from the on-line survey were used for testing the hypotheses. Structural equation model of Amos 21.0 was used to verify hypotheses. Results and Conclusions - Green self-expressive motive positively influenced on not only the perceived value for green premium but also attitude toward the bundle. However, the fit between green premium and product had positive impact only on the perceived value for green premium. The perceived value was proved to positively influence on the attitude toward the bundle, which in turn increased the purchase intention, even with the positive effects of the product attitude as covariate on the intention. Therefore, marketers should choose target customers who have high level of green self-expressive motive and feel the fit, and pay attention to the green premium to help the customers perceive more values for the green premium. They should develop green premium product for conducting marketing effectively.

• 유통과학연구
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• 제19권7호
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• pp.87-100
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• 2021

Purpose: This paper examined the role of conditional value in the green automotive industry. The relationships of conditional value's four factors, consumers' attitudes and consumers' intention to purchase green cars were investigated. The conditional value was extended by examining the effect of fuel prices. Research design, data, and methodology: This study is quantitatively designed. All variables were measured using a 7-point Likert-scale; 425 questionnaires were collected from the respondents in Malaysia. SmartPLS was utilized to examine the proposed nine hypotheses. Result: The results demonstrate a positive relationship between attitude and intention toward green cars. Additionally, the results of the relationships were as follows: fuel prices was the most significant predictor of Malaysian consumers' attitudes and consumers' intention to purchase green cars, followed by environmental consequences and government policy. However, retail sales promotions did not show a significant effect on both consumers' attitudes and intentions. Conclusion: The study's findings suggest that the Malaysian government should implement an integrated package that includes a fuel pricing policy that restricts the purchase of non-green cars, as well as a set of financial incentives for purchasing green cars. Moreover, it is valuable to conduct public awareness campaigns about the negative consequences of current consumption patterns.