• International Journal of Human Ecology
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• 제14권1호
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• pp.13-27
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• 2013

Consumer perception of the meaning of 'green' and 'green products' as well as how they use green claims (including terms, certifications, and marks) should be examined to help consumers pursue green behavior in everyday life. This study investigates what type of green claims prevail in the Korean consumer market and how consumers perceive the meaning of 'green' and green claims. For these purposes, media analysis, in-context research (shop visit) and a survey were conducted to collect green claims (including green terms and certified/noncertified green marks). Green claims in the consumer market were first summarized and analyzed; subsequently, the most frequently used 7 green marks and 15 green terms were selected to construct a consumer survey questionnaire on consumer perceptions of green claims. An online survey was performed via Embrain and the survey respondents consisted of 500 adult consumers over the age of 20. The field research results showed frequent green claims in the Korean consumer market. However, certified (and hence trustworthy green product information labels) were uncommon in the market. The only green claim widely known and used by consumers was the energy consumption efficiency label. Consumers were interested in the green information label not because it affected their utility cost nor because it was important for environment protection.

• 유통과학연구
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• 제21권6호
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• pp.51-68
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• 2023

Purpose: This study aims to explore the impact of green products' claim skepticism on green purchase intention and further investigates the moderating role of environmental concern in the relationship. This study, by drawing the persuasion knowledge model expected that ambiguity avoidance penalizes less familiar brands than familiar brands. Further, the present study building on Hofstede's cultural dimension, specifically, uncertainty avoidance, undertook a scenario to understand any difference that exist between uncertainty avoidance cultural groups. This study also investigates gender differences in green claim skepticism and proclivity to purchase green products. Research design, data, and methodology: For analyzing the relationship relevant hypotheses were designed, and R-programming software was used. To test the hypotheses two independent sample t-test and regression analysis were carried out. Results: The results suggest that consumers' skepticism toward green claims influenced the intention to purchase eco-friendly products. The study finding also confirms the effect is moderated by environmental concern. Also, the findings of two scenarios reveal that consumers in high uncertainty avoidance culture exhibited a greater level of skepticism for green print advertising and green packaging claims when the brand in the advertising and packaging was unfamiliar than when it was familiar. Conclusions: To alter the negative effect of skepticism the consumer should believe the environmental claims are valid so that they can contribute to solving sustainability issues.

• 한국의류학회지
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• 제47권6호
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• pp.1204-1220
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• 2023

With the rising importance placed on sustainability for brands, a plethora of research addresses consumer responses concerning eco-friendly products. While positive effects of eco-friendly traits on beauty products have been discussed, this study addresses a wide research gap in the makeup category. Based on the goal-attribute theory and the lay theory of ethicality, detrimental effects of eco-friendly ingredient claims on perceived appearance enhancement attributes (AEA) were examined. A between-subject, single-factor (eco-friendly ingredient claims present vs. absent) web-based experimental design tested the effect of conditions on makeup products that emphasized AEA. Results found a negative effect of eco-friendly ingredient claims on perceived AEA, supporting previous literature regarding the 'green gap'. Evidence showed that perceived AEA fully mediated the effect of eco-friendly claims on purchase intention, which was moderated by AEA preference. Interestingly, findings show that the purchase intention of respondents with a near-average preference for AEA was not moderated. Results contribute to preexisting literature by extending the lay theory of ethicality and product function mismatch to the field of makeup. Managerial implications are discussed, including opportunities for eco-friendly makeup products to appeal to alternative benefits.

• 패션비즈니스
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• 제26권6호
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• pp.82-93
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• 2022

Sustainability is a significant change that fashion industry has undergone. Marketers and brands are looking for guidance in green advertising to most effectively motivate consumers to purchase sustainable fashion products. This study aims to reveal environmental and cultural sustainability claims on message credibility and purchase intention regarding product trendiness. We performed mediation and moderation analyses, using a 2 (sustainability message: environmental and cultural) × 2 (product design: classic vs. trendy) between-subjects experimental design. The PROCESS MACRO was used for the analysis. Results indicate that environmental claim must appear credible to consumers to motivate them to purchase a product. On the other hand, cultural claim, with and without credibility, affected consumer's purchase intention. Moreover, cultural claim and trendy design together influenced message credibility and purchase intention, showing a moderated mediation effect. The study indicates that brands should broaden their perspective regarding sustainability by considering cultural factors when providing sustainability claims. Environmental claim should be clear and transparent to avoid green skepticism. Also, it is important to focus on product's design aspect: making trendy designs. It is difficult to change consumer behavior based only on sustainability value. Thus, brands must coney their consideration of design trends. Theoretical and managerial implications also are discussed.

• 한국태양에너지학회 논문집
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• 제36권5호
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• pp.51-62
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• 2016

The purpose of this paper is to study the effectiveness of a green roof by simple mathematical model. The developed model simulates a green roof during the summer. The results explain and support the claims in the literature such that effectiveness of a green roof depends on the climate condition, and on the insulation condition of the roof. If insolation can not be reduced more than 60% by the shading effects of a green roof, more active measures than green roof seem necessary. The analysis tools like presented in the paper is necessary especially to consider climate effect, to design, and also to test green roof.

• 패션비즈니스
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• 제22권6호
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• pp.25-38
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• 2018

Recently, issues on the environment, which have become key bottlenecks relative to sustainable economic development, have generated common concern. However, relatively scant research has been devoted to consideration of relations between consumers' environmental concern, green fashion advertisement value, and green consumption. In this study, using structural equation modeling (SEM), effects of environmental concern, perceived green fashion advertisement value, and attitude towards green fashion advertisements, on ecological purchases and their interrelationships are investigated. A model is constructed to link aforementioned constructs. Data, was collected through a questionnaire-based online survey (www.sojump.com) of 260 Korean consumers and 260 Chinese consumers. Findings suggest that environmental concern can improve their perception of green advertisement value. One of the findings showed strong positive relationship among green advertisement value, positive attitude, and purchase intention towards green fashion advertisement, while environmental concern negatively influenced their attitude towards green fashion advertisements. It suggests that if companies adopt green advertising strategies, environmentally-conscious consumers are willing to pay more, to purchase green fashion goods in to satisfy their needs. We should put more effort in educating consumers about environmental issues, to raise the level of environmental awareness and satisfy their concerns relative to green fashion goods. Conversely, there is significant positive relationship with the moderating effect of consumers' nationality in all paths, so results above would make significant contributions to green literature, and would also contribute to advertisement strategy implications as well. Especially fashion marketers, an use accurate and fair environmental claims in their advertisements to increase sale and profits.

• 한국조리학회지
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• 제12권1호
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• pp.68-81
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• 2006

The purpose of this paper is to explore the possibility that green tourism involving traditional local foods could help reinvigorate local economy. The author examines some examples of developed countries to develop tour programs of the rural community and systematizes the local cuisine of Gwangju and Chonnam provinces. The source materials for this research include the data from the Office of Rural Development and interviews with the people concerned in June to July, 2005. The author starts with the literature review of written documents from various sources including the government, the Chonnam local government, periodicals and the internet. It seems necessary that we develop green tours involving unique local cuisines. To that purpose, the author claims that a variety of programs should be developed; (i) a public demonstration of traditional local foods, (ii) a hands-on experience program in which people can learn and cook by themselves, (iii) a tasting program of organic food and chemical-free produce, (iv) a program developing well-being food, and (v) lectures on healthy foods. The development of such green tours connected with the local cuisine will help vitalize the local economy and maintain tradition of the local cuisine.

• 한국컴퓨터정보학회논문지
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• 제16권3호
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• pp.17-25
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• 2011

환경을 의미하는 녹색(Green)과 정보기술(IT)을 합성한 용어인 그린 IT는 에너지 절감과 탄소배출 감축을 목표로 IT 기술을 활용하고 있다. 그린 IT는 IT산업을 친환경화 하기 위한 범위를 벗어나서, 최근에는 IT를 활용한 타 산업분야의 그린화를 포함하여 기후변화 대응 방안으로까지 개념이 확장되고 있다. 전체 온실가스 배출량의 85%를 에너지 부문이 차지하고 있으며, 그 중에서도 수송부분이 20%를 차지하고 있는 만큼 자동차 산업 분야를 위한 IT의 연구가 필요한 시점이다. 본 논문에서는 자동차와 같이 보증 클레임이 빈번하게 발생되는 산업 분야의 온실가스 배출과 관련된 수명주기 분석을 제공하기 위하여 지식 기반 퍼지 로직을 이용한다. 온실가스 배출 관련 자동차 배기 시스템에 대한 보증 전문가 지식, 과거 오작동 테스트 결과, 과거 현장 분석 및 보증 데이터를 이용한 보증 클레임 분석 방법을 제안하였다. 또한, 수명 지식 기반의 GWS(Greenery Warranty System)를 제안하였다. 지식기반 퍼지 로직을 직접 구현하여, 실무에 적용함으로써 친환경 자동차 산업에 IT의 적용성을 증명하였다.

• 기술혁신연구
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• 제20권3호
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• pp.255-285
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• 2012

환경에 대한 관심이 높아짐에 따라 글로벌 자동차 기업들은 그린 카(Green car) 기술 획득을 위한 치열한 경쟁을 하고 있다. 따라서 글로벌 자동차 기업들의 기술 경쟁력을 평가하고 그 동향을 분석하는 것은 중요한 의미가 있다. 그러나 특허성과 평가를 위한 기존의 연구에서는 다양한 특허지표 중 일부만을 활용하였으며, 특히 이들 지표들을 포괄적으로 고려한 종합적인 분석에는 미흡하였다. 이에 본 연구에서는 특허 평가를 위한 요소들에 대한 중요도를 반영하여 전체적인 특허성과를 평가하는 방법을 제시한다. 이 방법에서는 네트워크 분석절차(Analytic Network Process)을 통해 특허지표들에 대한 상대적 중요도를 도출된 후, 이 정보를 활용한 가중치 범위 제한 자료포락분석(Data Envelopment Analysis-Assurance Region, DEA-AR)을 수행한다. 이때, DEA-AR모형의 투입요소로는 기업규모, 연구개발비, 직원 수를, 산출요소로는 특허 수, 특허 피인용 수, 특허 청구항 수를 고려하였다. 이 방법을 활용하여 글로벌 자동차기업의 기술혁신 효율성을 평가한 결과, 그린 카 시장의 동향과 추세를 파악할 수 있었다.

• 생명과학회지
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• 제22권6호
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• pp.852-856
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• 2012

한약재의 원료 및 전세계적 외래종으로 알려져 있는 녹조류 청각(Codium fragile)의 디클로로메탄, 에탄올, 열수 추출물을 대상으로 하여 생쥐에서의 항 염증, 해열, 및 진통 활성을 조사하였다. 청각의 디클로로메탄과 에탄올 추출물은 phorbol 12-myristate 13-acetate로 유도된 생쥐 귀의 부종과 충혈에 대한 염증 증상을 74% 이상의 높은 저해 작용을 보였으며, 이들 추출물은 acetyl salicylic acid와 유사하게 발열증상을 억제하였다. 청각으로부터 주된 항 염증 활성물질은 eicosapentaenoic acid인 것으로 분리되었다. 이러한 결과는 청각이 여러 염증 관련 증상에 대처할 약제로서도 사용되어 질 수 있다는 사실을 뒷받침해 준다.