• Journal of the Korea Society of Computer and Information
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• v.10 no.4 s.36
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• pp.295-304
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• 2005

A Core Study on the Introduction of CRM to use e-contents to the Local Government. This study extracted the core principles about the Introduction of CRM that used E-Contents fundamental technology in the local government, and showed the considerations and the examined details to introduce the real CRM.. It integrated the success factors of CRM and the source that took the success by using the intentional result in order to build the concept model for the Introduction of CRM. And the concept model of CRM showed what factors can gain according to an administrative organ and the function and role of the administration. This study result will be the base for experienced survey in case that the local government will introduce CRM to use e-contents fundamental technology hereafter. And it will offer the foundation to show the directions about application of CRM in the local government and to apply the standards and the administrative guidelines to the CRM's officials.

• Management & Information Systems Review
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• v.21
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• pp.1-27
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• 2007

government is rising interest about CRM gradually. At this of time presenting visible effect, this study grasped success factors through the concept arrangement and the existing literature about CRM. The capacity of CRM and the result of CRM (interest of local department which is a variable, a specialty manpower, business cooperation between department, evaluation and compensation, system integration level that is special variable, possibility of system extension, ease of system use) analyzed to local government employee how affects through actual proof analysis.

• Proceedings of the Korea Multimedia Society Conference
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• 2002.11b
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• pp.737-740
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• 2002

최근 범 정부차원의 전자정부 구축에 관한 많은 연구가 이루어 지고 있다. 그러나 우리나라의 행정환경에서 모든 행정의 기본 단위는 구나 군같은 지방자치단체이다. 전자정부와 관련한 솔루션들도 이러한 기본 단위 중심의 설계나 도입방안이 필요하다. 본 논문에서는 전자정부를 톱다운 방식이 아닌 바텀업(Bottom-Up) 방식, 그리고 집중이 아닌 분산의 관점에서 바라보며, 그러한 적용사례의 하나로 기업 대 고객관계의 CRM개념을 정부 대 시민관계에 적용하는 방안을 제안해 보았다.

• Asia-Pacific Journal of Business
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• v.3 no.1
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• pp.39-47
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• 2012

Organizations pursue a CRM strategy for the purpose of increasing business performance and value. However, firms face a multitude of organizational challenges associated with this endeavor. To reduce their risk of failure, it is suggested that firms undertake a deep analysis of organizational readiness prior to committing to a CRM initiative. Insurance sector is no exception to this fact. There is an increased need to concentrate on the various challenges thrown open by the public insurance firms in implementing CRM. Many insurance firms have invested into customer driven CRM but research indicates varying outcomes (Schmith 2004). While it is clear that there are significant issues involved in the CRM implementation and success and environment faced by the public sector. It is clear that business should have an easier time in applying CRM systems is the strategic value for public sector. With customers demanding more service and accessibility from administrators, public sector CRM software technologies have to offer best solutions for achieving process and cost objectives (Souder 2001). With results which go far beyond improved service delivery and include sustained cost reductions, increased customer knowledge and better employee morale, CRM software implementation and post product environments offer great upside value. Although there are material differences in public sector use of CRM strategy, they share at least one glaring similarity - they have much to gain from proven CRM software technology. As business methods cross over in the public sector, many government bodies are investigating how they can adopt and adapt various CRM models (Bleyer 2003). There is a need to understand the similarities and differences in public sector CRM to foster shared knowledge, business processes and planning functions to integrate disparate technologies and software platforms and then, of course, the organizational culture to support knowledge sharing (Peters 1997). For the public sector, there are clearly identified CRM processes which have resulted in increased profits and improved efficiency. These have focused on sales, marketing and customer service activities, which often operate along fundamentally different lines in various public sector insurance companies. Thus the present research paper makes an attempt to explore how public sector CRM methods can be adopted and subsequently adapted.

• Journal of architectural history
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• v.8 no.1 s.18
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• pp.41-52
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• 1999

This study aims to infer the plan and location of the government office building in Chongju Castle in the Late Yi-dynasty. The conclusion is as follows: 1. The Chongju Castle Map(淸州邑城圖, late in the 18th century, hereinafter referred to CCM) provides the detail arrangement and location of Government Office Building in Chongju Castle. And the road structure and plan of the CCM is almost same with the present time. 2. As compared with CCM and a Chongju-land Registration Map(淸州面地籍原圖, 1913, CRM) to infer the location of the traditional government office building in Chongju Castle, the building locations of Gaek-Sa(客舍) Donghun(東軒)'s region in CCM are almost accordance with today's. But those of Byungyoung(兵營) Group's region are represented by a little error. So the locations of Byungyoung(兵營) Group's region rearranged, moved down to be in accordance with the approach circulation of Main Gate(閉門樓) which is shown in CRM. 3. The records, on the plan of the traditional government office building in Chongju Castle, have proved that the plan of Gaek-Sa was a width of 11 bay and a depth of 2 bay. A width of 3 bay drawn in CCM, the present plan of Donghun is a width of 7 bay and a depth of 4 bay. The main building and especially the double-storied Main Gate($4{\times}3$) of Byungyoung Group are exactly in keeping with the present road structure.

• Journal of the Korean Society for information Management
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• v.25 no.3
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• pp.119-141
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• 2008

This study examines firstly concept and present condition of Policy Customer Relationship Management(PCRM) system which applying in the governmental dimension Customer Relationship Management(CRM) system of enterprises(proft-making organizations), comparison of PCRM and CRM, and definition of customer and customer classification process as a key of PCRM. Next, investigates applying plan in the other special libraries of governmental institution through the case study of Information Center on North Korea(special library attached to the Ministry of Unification) and relationship with different connection systems attempted in e-government(Enterprise Architecture). Lastly, through this, considers complemental issues for developmental fixation in special libraries.

• Journal of Information Technology Applications and Management
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• v.28 no.1
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• pp.1-12
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• 2021

The purpose of this study is to analyze the medical ecosystem in the post-corona era. In addition, this study introduces a new medical CRM model that allows primary-level hospitals to overcome the economic difficulties and to occupy a competitive advantage in the post-corona era. The medical environment in the post-corona era is expected to be changed by non-face-to-face treatment, reinforcement of public medical care, the transformation of a medical system centered on the primary-level hospitals, and the use of AI and big data technologies. The medical CRM model presented in this study emphasizes the establishment of mutual customer relationships through close information exchange between patients, primary-level hospital, and the government. In the post-corona era, primary-level hospitals should not simply be approached as private hospital pursuing profitability. These should be reestablished as the hospitals that can provide public health care services while ensuring stable profitability.

• International Commerce and Information Review
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• v.5 no.2
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• pp.3-17
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• 2003

This paper examined a e-Business utility of on-line shopping mall firms. Based on the literature review and cases study, the following results were found. First, in e-business policy, it was found that partnership between government and market are very important to e-business utility. Second, e-CRM of on-line shopping mall firms should be considered web site design based on commodity, cafe based on experience and information shares, and transaction confirm service. Third, B2C e-commerce model should be contained firm-specific force, customer oriented force, social force, and technology force.

• 한국디지털정책학회:학술대회논문집
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• 2004.05a
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• pp.369-382
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• 2004

This study is to analyze the relationships between critical success factors of customer relationship management and performance of customer relationship management. To accomplish this purpose, this study performed an empirical analysis of 206 domestic companies which have introduced customer relationship management applications. The result of the study shows that most organizational factors except evaluation and compensation factor have a positively significant effect on the performance of customer relationship management, and that ease of system use and level of system integration influence on the performance of customer relationship management positively.

• Journal of Digital Convergence
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• v.6 no.2
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• pp.65-76
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• 2008

Recently, software distribution method, along with advent of era of Web 2.0, is rapidly evolving from ASP(Application Service Provider) method into SaaS(Soft as a Service) method due to development in concepts and technologies including SOA(Service Oriented Architecture) Web Service, On Demand and Component. Determining factor in market competitiveness of newly emerging SaaS business model will be analyzed by focusing on Group-Wares, POS(Point of Sale) System, CRM(Customer Relationship Management) and ERP(Enterprise Resource Planning), which are the most representative SaaS business models in Korea. It is anticipated that the outcome of analysis of determining factors for market competitiveness for each of the main SaaS Business Models acquired through questionnaire survey can be utilized as important benchmarking material in setting the direction of cultivating SaaS market by the government as well as new entries into SaaS market.