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Impacts of Food-Service Franchise's SNS Marketing Activities on Customer Behavior Intention (외식 프랜차이즈 기업의 SNS 마케팅 활동이 소비자 행동의도에 미치는 영향)

  • Lee, Ju-Yeon;Lee, Min-Ji;Kwon, Da-Jeong;Jeong, Seung-Yeon;Hur, Soon-Beom
    • The Korean Journal of Franchise Management
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    • v.10 no.1
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    • pp.43-52
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    • 2019
  • Purpose - Many companies use the Internet to conduct their business to maintain and acquire their customers. SNS is used as a site where users can create profiles, build personal networks, and then share and exchange information with others. Not only do people use SNS for their self-promotion, but they also promote their services by creating SNS pages. SNS is recognized as a medium for implementing effective advertising strategies and is being used as an important means of promoting the company. Therefore, in this study, we investigate the effect of SNS marketing characteristics of restaurant franchise firms on utilitarian value and hedonic value and examine their effects on purchase intention. Research design, data, and methodology - The data were collected from 20s-60s respondents who have used SNS for restaurant visit using Google survey. A total of 159 responses were collected and used for final analysis. Smart PLS 3.0 was used for the hypothesis test. Results - As a result of an analysis, it was shown that the influence of the playfulness and affordability of information on the utilitarian value had a significant positive effect. Interaction and up-to-date did not have a positive effect on utilitarian value. Interaction, affordability, and up-to-date have no significant positive effects on hedonic value. The playfulness of information has a positive effect on the hedonic value. Both utilitarian value and hedonic value had positive effects on purchase intention. Conclusions - The findings of this study suggest that the SNS marketers of restaurant franchisors should focus on the playfulness, affordability, and up-to-date rather than the interactivity of SNS. In marketing through SNS, the act of presenting the basis of information and enhancing the provision of information through objective criteria makes it possible to experience the practical value of information. It is necessary to develop differentiated contents which cause customers interest and fun and to induce many customers' purchase intent by providing objective and realistic information. In order to increase the customers' repurchase intentions toward the food service business, customers should maximize the hedonic value and practical value felt through information. It should also focus on providing information that customers are receptive to, rather than providing prompt information.

A Study on Geospatial Information Role in Digital Twin (디지털트윈에서 공간정보 역할에 관한 연구)

  • Lee, In-Su
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.3
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    • pp.268-278
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    • 2021
  • Technologies that are leading the fourth industrial revolution, such as the Internet of Things (IoT), big data, artificial intelligence (AI), and cyber-physical systems (CPS) are developing and generalizing. The demand to improve productivity, economy, safety, etc., is spreading in various industrial fields by applying these technologies. Digital twins are attracting attention as an important technology trend to meet demands and is one of the top 10 tasks of the Korean version of the New Deal. In this study, papers, magazines, reports, and other literature were searched using Google. In order to investigate the contribution or role of geospatial information in the digital twin application, the definition of a digital twin, we investigated technology trends of domestic and foreign companies; the components of digital twins required in manufacturing, plants, and smart cities; and the core techniques for driving a digital twin. In addition, the contributing contents of geospatial information were summarized by searching for a sentence or word linked between geospatial-related keywords (i.e., Geospatial Information, Geospatial data, Location, Map, and Geodata and Digital Twin). As a result of the survey, Geospatial information is not only providing a role as a medium connecting objects, things, people, processes, data, and products, but also providing reliable decision-making support, linkage fusion, location information provision, and frameworks. It was found that it can contribute to maximizing the value of utilization of digital twins.

Research on Malicious code hidden website detection method through WhiteList-based Malicious code Behavior Analysis (WhiteList 기반의 악성코드 행위분석을 통한 악성코드 은닉 웹사이트 탐지 방안 연구)

  • Ha, Jung-Woo;Kim, Huy-Kang;Lim, Jong-In
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.21 no.4
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    • pp.61-75
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    • 2011
  • Recently, there is significant increasing of massive attacks, which try to infect PCs that visit websites containing pre-implanted malicious code. When visiting the websites, these hidden malicious codes can gain monetary profit or can send various cyber attacks such as BOTNET for DDoS attacks, personal information theft and, etc. Also, this kind of malicious activities is continuously increasing, and their evasion techniques become professional and intellectual. So far, the current signature-based detection to detect websites, which contain malicious codes has a limitation to prevent internet users from being exposed to malicious codes. Since, it is impossible to detect with only blacklist when an attacker changes the string in the malicious codes proactively. In this paper, we propose a novel approach that can detect unknown malicious code, which is not well detected by a signature-based detection. Our method can detect new malicious codes even though the codes' signatures are not in the pattern database of Anti-Virus program. Moreover, our method can overcome various obfuscation techniques such as the frequent change of the included redirection URL in the malicious codes. Finally, we confirm that our proposed system shows better detection performance rather than MC-Finder, which adopts pattern matching, Google's crawling based malware site detection, and McAfee.

A Study on Spatial Distribution of Villages in Border Region according to Change in Civilian Control Line (민간인통제선 변화에 따른 접경지역 마을의 공간적 분포에 관한 연구)

  • JEONG, Haeyong
    • Journal of the Korean Association of Geographic Information Studies
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    • v.24 no.2
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    • pp.91-101
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    • 2021
  • This study attempted to conduct the study from a macro perspective more specifically through the temporal and spatial analysis of Minbuk villages according to a change in a Civilian Control Line, such as a social and spatial distribution and a change of the existing Minbuk villages. To this end, this study conducted the spatial analysis for the change in the Minbuk villages according to the adjustment of the Civilian Control Line in time series by using a map of the Armistice Agreement Vol. 2, Google Earth, a digital cadastral map, an administrative district map, and the like are used as spatial data, and summarizing and constructing, as attribute data, a statistical yearbook, Ministry of Defense and Cheorwon-Gun notification data, a Land Use Regulation Information System, and cadastral map attribute information. After the enactment of the Military Facility Protection Act, the analysis was performed on a 20-year basis based on the 1976 statistical yearbook of which the Civilian Control Line was drawn. As a result, the total area of the Civilian Control Zone in Cheorwon from 1975 to 2015 decreased by 105.8 km2, and 9 of 14 Minbuk villages were released and only 6 villages existed. The unoccupied villages were analyzed as 14 villages, 10 fewer than the existing surveyed or statistical villages. The movement of the Civilian Control Line to the north may disappear the unique characteristics of the Minbuk villages but should be done carefully as it is closely related to the lives of the current residents, and policies should be established in terms of sustainable development and conservation of the villages. This study is significant in conducting the temporal and spatial analysis, which is the basis of the Minbuk regions and the Minbuk villages, and may be used as basic data necessary for subsequent analysis study.

The Analysis and Preparation Guideline of Survey for Smart-City -Focused on the Case Study of Geumsan-gun- (스마트시티사업을 위한 설문결과 분석과 추진 방향 -도농복합도시 금산군의 사례-)

  • Nam, Yun-Cheol;Park, Eun-Yeong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.3
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    • pp.422-428
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    • 2021
  • This study surveyed residents and public officials for the projects to make smart-city plans of Geumsan-gun. First, domestic and foreign cases related to smart city projects were reviewed. The local status of Geumsan-gun was investigated regarding various aspects of the natural, social, urban environment, and smart-city facilities. The survey results were as follows. Overall, more than half of the survey respondents said they were satisfied with their housing quality. Several problems in their areas, such as inefficient welfare system, shortage of parking space, and industrial infrastructure, were reported. On the other hand, tourism and leisure facilities, health care support systems, industries to boost the economy, and the job market were also important issues. The problem was that the regional problems mentioned above were not in line with their preferences for smart-city services. The implications of the survey results could be summed up as follows. The groupware surveys of Geumsan-gun should be used as survey tools, whereas IT survey tools (Google, Survey Monkey, etc.) should be used for locals. In particular, a survey targeting residents should ask plain and compact questions taking advantage of local gatherings. It is also important to have a pilot-survey with relevant public officials and select related projects and regional issues. The survey of local residents and public officials is a prerequisite for promoting smart city projects. The smart city project shall reflect the needs of residents while solving community problems by considering the survey results and local conditions.

A study on the scope of future oriented work of dental hygienists (치과위생사의 미래지향적 업무 범위에 대한 고찰)

  • Ahn, Eunsuk;Kim, Sun-Mi;Kim, Bo-Ra;Jeong, Soon-Jeong;Hwang, Soo-Jeong;Han, Ji-Hyoung
    • Journal of Korean Academy of Dental Administration
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    • v.8 no.1
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    • pp.15-23
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    • 2020
  • The aim of this study is to identify future-oriented tasks for Korean dental hygienists based on a literature review. A literature search is performed using 14 keywords related to tasks carried out by dental hygienists, and included articles published from 2000 to 2019 in the databases KISS, RISS, DBpia, NDSL, Papersearch, Pubmed, and Google Scholar. Six reviewers assessed the titles and abstracts of articles, and an article was selected if the study was considered to cover future-oriented tasks for Korean dental hygienists. Based on the results six local studies and two foreign studies were used for literature review and data extraction. In total, 38 tasks were classified as future-oriented tasks of dental hygienists according to the following criteria: 1) tasks that were specifically referred to as future-oriented tasks, and 2) tasks that could be classified as future-oriented tasks although no specific reference was made. Of these, the most frequently mentioned tasks were measuring periodontal pocket depth, dental hygiene assessment, providing dietary advice, infiltration anesthesia, and root planing. These were extracted from five of the eight studies, including both local and foreign studies. Dental hygiene planning, emergency, emergency management, and smoking cessation were the next most common tasks based on four studies. Even though some of these future-oriented tasks for Korean dental hygienists are included in the dentistry curriculum, and are currently performed as clinical practice for dental hygienists. Nonetheless, the reference to the legal scope is unclear. It is necessary to reconsider the scope of tasks of dental hygienists to reflect changes in domestic and foreign dental care delivery, thereby contributing to the oral health promotion of the public, where safety is guaranteed under legal protection.

Factors affecting Person-Centered Care Competence for senior nursing students: Focused on King's dynamic interaction system model (고학년 간호대학생의 인간중심간호역량 영향요인: King의 역동적 상호작용 체계모형을 중심으로)

  • Cho, In Young;Yun, Ji Yeong;Kim, Hyojin
    • Journal of the Korea Convergence Society
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    • v.12 no.8
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    • pp.357-367
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    • 2021
  • We aimed to identify personal-interpersonal-social factors influencing Person-Centered Care Competence (PCCC) of senior grade nursing students based on King's dynamic interaction system model. The data were collected using online based questionnaires that contained items on ethical sensitivity, peer group care interaction, interpersonal competence, social support and PCCC. The participants were 242 4th grade nursing students who had undergone clinical practicum. The data were analyzed using descriptive statistics, T-test, ANOVA, Pearson's correlation coefficients, and Multiple regression analysis with the SPSS 26.0. In the multiple regression analysis, interpersonal competence(β=0.42, p<.001) and social support(β=0.29, p<.001) were statistically significant factors that explained 44.1% of PCCC(F=23.77, p<.001). This study is significant in that we identified the factors affecting the Person-centered Care competence based on King's conceptual framework. This study could provide basic data for the development of an intervention program to improve PCCC of senior nursing students.

A Study on the Development of Software Education Program to Activate Employment for the Disabled

  • Lee, Won Joo
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.3
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    • pp.209-216
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    • 2022
  • In this paper, we propose an effective software education program to promote employment of the disabled and verify the effectiveness of SW education through pilot operation. In this SW education program, we develop a SW curriculum consisting of the basic course, Unity programming course, and the advanced course, AR/VR digital content development course. The SW education achievement standard develops the basic and advanced course achievement standards in consideration of the level of the virtual reality content production job of the National Competency Standards(NCS) and the SW education achievement standards of youth with visual, hearing, and physical disabilities. SW education materials are developed on a project basis so that one AR/VR digital content can be implemented step by step according to the intellectual level of the disabled based on Unity. SW education pilot training is conducted as online education based on Blended Learning due to COVID-19. In order to derive the SW education effect and each learner's individual SW education academic achievement for the SW education pilot training, a survey is conducted on learners, and the results are analyzed. In the basic course, 77.3% of learners achieved academic achievement above excellent(80-90), and in the advanced course, 48.8% of learners achieved academic achievement above excellent(80-90). These results verify that the SW education program for the disabled developed in this paper is effective in activating employment for the disabled.

A Study on the Feature Point Extraction Methodology based on XML for Searching Hidden Vault Anti-Forensics Apps (은닉형 Vault 안티포렌식 앱 탐색을 위한 XML 기반 특징점 추출 방법론 연구)

  • Kim, Dae-gyu;Kim, Chang-soo
    • Journal of Internet Computing and Services
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    • v.23 no.2
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    • pp.61-70
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    • 2022
  • General users who use smartphone apps often use the Vault app to protect personal information such as photos and videos owned by individuals. However, there are increasing cases of criminals using the Vault app function for anti-forensic purposes to hide illegal videos. These apps are one of the apps registered on Google Play. This paper proposes a methodology for extracting feature points through XML-based keyword frequency analysis to explore Vault apps used by criminals, and text mining techniques are applied to extract feature points. In this paper, XML syntax was compared and analyzed using strings.xml files included in the app for 15 hidden Vault anti-forensics apps and non-hidden Vault apps, respectively. In hidden Vault anti-forensics apps, more hidden-related words are found at a higher frequency in the first and second rounds of terminology processing. Unlike most conventional methods of static analysis of APK files from an engineering point of view, this paper is meaningful in that it approached from a humanities and sociological point of view to find a feature of classifying anti-forensics apps. In conclusion, applying text mining techniques through XML parsing can be used as basic data for exploring hidden Vault anti-forensics apps.

Information Technologies as an Incentive to Develop the Creative Potential of the Educational Process

  • Natalia, Vdovychenko;Volodymyr, Kukorenchuk;Alina, Ponomarenko;Mykola, Honcharenko;Eduard, Stranadko
    • International Journal of Computer Science & Network Security
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    • v.22 no.4
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    • pp.408-416
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    • 2022
  • The new millennium is characterized by an unprecedented breakthrough in knowledge and information and communication technologies, and the challenges of the XXI century require modernized paradigms of interaction in all spheres of life. Education continues to play a key role in national and global growth. The key role of education and its leadership in developing creative potential, as the main paradigm of the countries' stability, have significantly influenced educational centers. The developers of educational programs use information technologies as an incentive to develop creative potential of educational process. Professional training of the educational candidate is enhanced by the use of information technologies, so the educational applicants should develop technological skills to be productive members of society. Using the latest achievements in the field of information technologies for the organization of the educational process helps to form the operational style of education applicants' thinking, which provides the ability to acquire skills of processing information, that is presented in the text, graphic, tabular form, and increase the level of general and informational culture necessary for better orientation in the modern information space. The purpose of the research is to determine the effectiveness of information technologies as an incentive to develop creative potential of educational process on the basis of the survey, to establish advantages and ability to provide high-quality education in the context of using information technologies. Methods of research: comparative analysis; systematization; generalization, survey. Results. Based on the survey conducted among students and teachers, it has been found out that the teachers use the following information technologies for the development of creative potential of the educational process: to provide video and audio communication process (100%), Moodle (95,6%), Duolingo (89,7%), LinguaLeo (89%), Google Forms (88%) and Adobe Captivate Prime (80,6%). It is determined that modular digital learning environments (97,9%), interactive exercises tools (96,3%), ICT for video and audio communication (96%) and interactive exercises tools (95,1%) are most conducive to the development of creative potential of the educational process. As a result of the research, it was revealed that implementation of information technologies for the development of creative potential of educational process in educational institutions is a complex process due to a large number of variables, which should be taken into account both on the educational course and on the individual level. It has been determined that the using the model of implementation information technologies for the development of creative potential in educational process, which is stimulated due to this model, benefits both students and teachers by establishing a reliable bilateral connection between teacher and education applicant.