• 복식문화연구
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• 제19권4호
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• pp.794-804
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• 2011

With increases in the amount of spare time by many and with increased social interest in health, the sportswear market is steadily growing. Thus, sportswear companies are putting more effort into developing their websites for differentiation strategies. It is possible to deliver effective images with the use of proper colors in websites. This study aimed to analyze the colors of websites of sportswear brands' and to compare their characteristics. Thirty-seven brands were chosen and classified into three groups: active sportswear, outdoor wear and golf wear. 168 color samples in total as main colors, sub-colors and accent colors were collected from the first screen of each websites. The colors were analyzed by Musell's 10 hues and by the 12 tone classifications of PCCS. The results indicated that white is the color most often used as the main color and sub-color on these websites. There were differences among the colors of the three groups. Both active sportswear and outdoor wear have a similar tendency in terms of their use of colors and tones, while golf wear is different from these two groups. Active sportswear websites and outdoor wear websites frequently used red and vivid, bright tones for their accent colors. In comparison, Green Yellow and light grayish tones were most commonly used as accent colors in golf wear websites.

• 패션비즈니스
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• 제4권2호
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• pp.31-50
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• 2000

This study has been made as a way of serving the educational-industrial cooperation purpose. By performing a case study of Brand "K", a golf-wear brand, the validity of its marketing strategies will be examined, and desirable marketing plans will be proposed. Furthermore, the case study of Brand "K" aims to provide useful information about forming marketing strategies for other clothing brands. As method to accomplish this study, it is conducted by investigating Brand "K" 's 4Ps strategies, 4 input variables of marketing mix and understanding its problems. In addition, the study includes a consumer inquiry for marketing research. By doing so, the results of the study produces helpful marketing strategies. The results of Brand "K" 's case study show that there is a problem on each of the 4Ps strategies and the consumer inquiry indicates the same problems of the 4Ps stratgies. Therefore, Brand "K" needs to reexamine and reform its marketing strategies. Besides, it has been discovered that the results of Brand "K" 's study are so general that they can be applicable to other golf-wear brands.

• 아시안잔디학회지
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• 제11권3호
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• pp.205-210
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• 1997

The metal spikes evaluated in this study significantly affected more negative on the turf wear and ball speed of putting green than alternative plastic spikes. 1.The metal spikes caused the most amount of wear compared with plastic spikes, athletic shoes and mountain-climbing shoes. On the other hand, athletic shoes caused the least amount of wear. Plastic spikes caused wear more than athletic shoes, hut apparently wear less than metal spikes. The wear from metal spike repaired later than any other tread types. 2.The wear from all kinds of shoe treads in wetcondition green were higher than in dry-condition green and the wear from metal spikes was more severe compared with plastic spikes in both green condition. 3. Ball speed of heavy compaction area by metal spike was reduced about 9% compared with that of light compaction area, hecause metal spikes made many holes in the putting green surface. On the other hand, plastic spikes did not affect hall speed of heavy and light compaction area in the putting green. Key words: Metal spike, Plastic spike, Wear, Ball speed.

• 한국의류산업학회지
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• 제18권3호
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• pp.338-350
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• 2016

The purpose of this study is to analyze joint angle for a range of swing motion derived through 3D motion analysis in order to design the ergonomic golf wear, use it for evaluation method of apparel fit to improve exercise functionality and provide the basic materials necessary for designing clothes. In order to do this, the subjects for this study were 3 men of age 20s. The data for a range of motion of golf swing were collected by using equipment for 3D motion analysis and then were used for analysis of joint angles and evaluation method of apparel fit. Range of motion was derived through 3D motion analysis of golf swing motion and joint angles for items of joint motion item and of X, Y, and Z-axis were calculated, respectively. In order to set the evaluation questions for evaluation of apparel fit, to find a range of motion at the maximal value and the minimal value of swing motion. As a result, during the swinging motion, neck extension, right shoulder extension, right/left elbow extension, right/left elbow supination did not appear. Items of joint motion showing the maximum at range of each swing motion were applied into 55 questions and consisted. The results of this study were meaningful as a basic study to apply 3D motion analysis to the fashion industry. It's expected to be used to design functional clothing.

• 디지털융복합연구
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• 제19권11호
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• pp.445-456
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• 2021

본 연구는 소비자의 구매행동에 영향을 미치는 거시경제변수와 소비자 판매가격을 변수로 여성 골프웨어 판매량에 영향을 미치는 변수의 중요도를 확인하고 골프웨어의 판매 증진을 위한 가격전략을 제안하는 것을 목적으로 한다. 국내 여성 골프웨어 브랜드의 매출자료를 의사결정나무 알고리즘과 앙상블을 이용해 분석하였다. 티셔츠, 팬츠와 니트류는 소비자 판매가격이 판매량에 가장 중요한 영향을 미치는 요인인 것으로 밝혀졌으며, 스커트와 원피스의 경우 소비자 판매가격 외에 카테고리가 중요 요인인 것으로 밝혀졌다. 이러한 연구 결과는 아이템에 따라 소비자의 구매 행동에 영향을 주는 경제 변수가 다르다는 것을 의미하는 것으로 적절한 가격전략을 통해 매출 및 이윤을 극대화할 수 있음을 시사하고 있다.

• 한국의류학회지
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• 제36권4호
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• pp.456-471
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• 2012

This study creates a method with more scientific patterns for use in designing golfwear slacks patterns that better reflect the unique characteristics of body types for elderly women aged 60 or older. This study investigates (when designing human-engineering golfwear slacks for elderly women) the body types of elderly women and design slacks patterns suitable for golf actions in order to design golfwear slacks that show excellence in function and aesthetics as well as for exercise and everyday wear conditions. The study indicated that "total crotch length" was the design element for most considerations when manufacturing golf slacks. A survey on the production of golf slacks for elderly women aged 60 or older showed that the 6 firms participating have not produced an exclusive product for women 60 years of age or older and have only manufactured an enlarged size up to 85. All 6 firms participating replied "No" two the question "Do you produce in consideration of the body types of women over 60 years of age?" Polyester-polyurethane composites were the most widely used (among golf slacks materials) as spring-autumn applications.

• 한국조경학회지
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• 제30권1호
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• pp.96-104
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• 2002

This study was conducted to investigate physical properties of soil and turfgrass wear characteristics within turfgrasses inside or outside the stadium A 1/1000 scale model Inchon world cup soccer d[me was constructed for this test. Turfgrasses planted inside and outside the model dome were; Kentucky bluegrass(KB), Kentucky bluegrass + perennial ryegrass mixture (KB+PR), Kentucky bluegrass + tall fescue + perennial ryegrass mixture (KB+TF+PR), Zoysia japonica 'Anyangjungzii'(ZA) and Zoysia japonica 'Zenith\`(ZZ). The rootzone was constructed by the multi-layer method (United States Golf Association method). Traffic on turfgrasses was treated with a 120kg roller. Surface soil hardness, soil penetration and water infiltration values on cool-season grasses(KB, KB+PR, KB+TF+PR) was found to be better for soccer play compared to zoysiagrasses(ZA, ZZ). No big differences in surface soil hardness, soil penetration and water infiltration values were found between inside and outside of the model dome. Wear damage on cool-season grasses caused by the traffic treatment was low compared to zoysiagrasses. However, there was no difference in wear damage by the traffic treatment within cool-season grasses while wear damage on ZA was higher than on ZZ within zoysiagrasses. It could be concluded that physical properties and wear characteristics on cool-season grasses were much better for soccer play than on zoysiagrasses.

• 한국의류학회지
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• 제40권3호
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• pp.480-494
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• 2016

This study focuses on influential relationships for consumer's cognition about sponsorship, consumer-brand relationship, brand equity, customer satisfaction and customer loyalty. To accomplish it, a questionnaire survey (answered by 600 males and females over the age of 20) was conducted by an Internet Research Company from October $5^{th}$ to $20^{th}$ in 2011. The results of the analysis were: First, consumer's cognition about sponsorship consisted of sponsorship interest, sponsorship importance, sponsor-sponsorship suitability, and sponsorship expectation. Consumer-brand relation consisted of personal attachment, trustful relationships and commitment relationships. Brand equity for golf wear consisted of three factors (brand awareness, brand image, perceived quality). Customer satisfaction and customer loyalty consisted of one factor. Second, the commitment relationship was influenced by sponsor-sponsorship suitability, sponsorship interest, sponsorship importance and sponsorship expectation. However, personal attachment was influenced by only sponsorship interest and sponsorship expectations. The trustful relationship was influenced by all factors of consumer cognition, except sponsorship interest. Customer loyalty was influenced by consumer's cognition about sponsorship, consumer-brand relationship, brand equity and customer satisfaction. The leverage of consumer-brand relationship and consumer's cognition for sponsorship was notably larger than others.

• 한국의류학회지
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• 제29권11호
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• pp.1389-1398
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• 2005

The purposes of this study are to verify the sales promotion effect of bargain sale of department store, and to investigate the relationship between the effect of bargain sale and the consumer attitude toward economics. For those purposes, secondary data was collected. The data was composed of monthly sales data of women's casual wear, men's suit, inner wear, infant's wear, and golf wear in a department store from 1996 to 2003. The data on consumer attitude toward economics was collected from 'Consumer Attitude Index' issued by SERI. The results are as follows. First, there were differences in the sales promotion effects of bargain sale by merchandise class and by year. Men's suit was the class that the effect was highest, and inner wear was the class the effect was lowest. In addition, the effects were simultaneously lowered by year. Second, sales promotion effect of bargain sale had relationship with consumer attitude index. The yearly transitions of the two data were almost similar. This means that as the consumer attitude becomes pessimistic, the motivation to consume also becomes lower, so that sales promotion effect of bargain sale also decreases. In addition, women's wear and men's suit showed the most similar transition patterns with the consumer attitude index.

• 한국공작기계학회논문집
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• 제11권2호
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• pp.9-16
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• 2002

The machinability of Ti-6Al-4V titanium alloy and tool wear behavior in machining of Ti-6Al-4V titanium alloy was studied to understand the machining characteristics. This material is one of the strong candidate materials in present and future aerospace or medical applications. Recently, their usage has already been broaden to everybody's commercial applications such as golf heads, finger rings and many decorative items. To anticipate the general use of this material and development of the titanium alloys in domestic facilities, the review and the study of the machining parameters for those alloys are necessary. This study is concentrated to the machining parameters of the Ti-6A1-4V alloy due to their dominant position in the production of titanium alloys.