• 제목/요약/키워드: global market environment

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Factors Influencing Global Expansion/Scalability of Small and Medium Enterprises: A Kenyan Case

  • Osano, Hezron Mogaka
    • World Technopolis Review
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    • 제8권1호
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    • pp.21-42
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    • 2019
  • The purpose of this research was to investigate the factors influencing global expansion/scalability of Kenyan Small and Medium Enterprises (SMEs). Factor analysis and multiple/multivariate regression analysis to determine the functional relationship between independent variables (factors) and the dependent variable was used. The independent variables were: innovation & technology, fitness/appropriateness of management, global marketing strategy; and support environment and the dependent variable, global expansion/scalability. Data was collected from a survey of randomly selected firms of 205, drawn from a population of 440 firms from Kenya Manufacturers Directory, with 175 firms responding. The key findings from the research in relation to Kenyan SMEs were that: there is a functional relationship between global market strategy and global expansion; there is a functional relationship between innovation and technology orientation and global expansion, there is no significant functional relationship between supportive environment of firms and their global expansion; and there is no significant functional relationship between fitness/appropriateness of management and global expansion/scalability. The implications for practice is that the ranking of the factors in order of priority supports focusing concern on the orientation of business strategy toward global market strategy, market research geared at obtaining foreign market intelligence, innovation and technology, product adaptation, service orientation, collaborative ventures, and long-range vision as key factors in making Kenyan firms successful in the international market. The implication for policy and practice is that there is need for collaboration between industry and government in pursuing policies for global expansion/scalability and among SMEs and large enterprises particularly in areas of rapid technological change.

세계 섬유패션시장의 환경변화와 우리 기업의 과제 (Environmental Changes in the Global Textile & Fashion Market & their Implications for Korean Firms)

  • 조경숙
    • 복식
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    • 제63권3호
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    • pp.151-165
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    • 2013
  • This paper aims to examine the implications of the global market for Korean textile and fashion firms with regard to recent changes in the international business environment to improve the corporative management to the level that the global economy demands. The trade and business environment is moving toward the paradigm of glocalism. As the geographical scope of the market and business environment continues to expand with the aid of technological development, demands for global standards as a means to offer universal validity in business settings have been raised. The glocalized society values diversity as a notion beyond global standardization. The world trade orders are subject to free trade; however, protectionism has substantially promoted trade barriers in the name of the environment and safety issues, ethical managements, and intellectual property rights. For sustainable development in the global market, Korean firms should strive to implement global standards related to these issues and corporate social responsibility in their business settings.

세계 식품 향료시장의 환경과 법적규제 (A review on global market environment and regulatory issues of flavors)

  • 오재순
    • 식품과학과 산업
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    • 제50권4호
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    • pp.2-11
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    • 2017
  • The external factors of global flavor market include the world economy, population growth, urbanization, consumer spending, raw material availability, pricing, and regulatory issues. And the internal factors as product pricing and technology development may lie the flavor house's competitiveness and cost considerations. In developing countries, rising preference for packaged food and beverages and increasing personal expenditures will drive demand for flavor market. Increasing consumer demand for natural products, driven in part by health concerns and a desire for transparency in labeling will impact the demand. The increasing demand for salt and sugar reduction will boost demand for flavors to maintain the overall taste. The use of quality and innovative flavors in the beverages and the multifunctional flavors has a positive influence on the global market. The global flavor industry has the presence of several drivers and positive trends, with its future expected to be promising.

기후변화에 따른 해양생태계 변화와 어업 (Changes in Marine Ecosystem according to Climate Change and Fishery)

  • 홍선기
    • 생태와환경
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    • 제47권4호
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    • pp.302-311
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    • 2014
  • Global climate change is significant issue in marine ecosystem and fishery market. According to rising of both seawater temperature and sea-level, global fishery environment and marine ecosystem are changing drastically. Moreover, over-exploitation in fishery areas is the most important issue in the marine ecosystem conservation. In analysis and statistics of global network, major fish populations are decreasing very fastly, but fish catch are increasing annually. It means balance between product and consume is not appropriate in the global market. China as emerging new fish consumer in the world is strongly developing fishery industry and technology. In this paper, I try to review a relationship between marine ecosystem and climate change in global scale according to references. I also suggested possibility of sustainable global fishery in changing marine ecosystem by analysis of some related reports of international global fishery.

Environment Change of Marine Transportation and Inter-related Development of Shipping and Shipbuilding Industries in Korea

  • Lee, Jin-Tae;Lim, Chin-Soo;Kim, Tae-Il;Koh, Chang-Doo
    • Journal of Ship and Ocean Technology
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    • 제11권2호
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    • pp.34-45
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    • 2007
  • Environment of marine transportation market is changing rapidly. Due to globalization of world economy, marine transportation of cargos, especially trade using container boxes, is increasing dramatically. Fierce competition in the global market of container transportation forces the shipping industry to seek the economy of scale to reduce transportation cost, and drives the merge and alliance of liner shipping companies. Mega-sized container ships, having capacity over 10,000 TEU, were introduced, and appeared recently, in order to reduce the unit transportation cost. Korean shipping and shipbuilding companies are competitive, and have considerable market share in the global market. Even though both industries are inter-connected through ships and have many common interests in order to enlarge the global market share, inter-relation between two industries is surprisingly insignificant. In this paper current issues in the process of environmental change of marine cargo transportation are reviewed, and inter-relation of shipping and shipbuilding industries is discussed. Suggestions for inter-related development of Korean shipping and shipbuilding industries are given, and means for mutually beneficial collaboration are suggested.

글로벌 디자인을 위한 글로벌 시장세분화 -글로벌 소비자문화 의미 이동을 기반으로- (Global Market Segmentation for Global Design -Based on Movement of Global Consumer Culture Meaning-)

  • 양종열
    • 감성과학
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    • 제7권1호
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    • pp.83-95
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    • 2004
  • 시장의 글로벌화는 시장환경을 급격히 변화시키고 있다. 따라서 본 연구는 이에 부응하여 디자인을 통해 글로벌경쟁우위를 차지하려 노력하는 글로벌 기업들을 위해 글로벌 디자인 프로세스를 제안하고자 한다. 본 연구는 글로벌 소비자문화의 의미구조와 이동의 관점에서 글로벌 세분시장을 구성하는 글로벌 소비자문화, 글로벌 디자인 및 글로벌 세분시장을 구성하는 소비자간의 순환적 인과구조를 규명하여 글로벌 디자인을 위한 새로운 연구의 틀을 창조한다. 그리고 이를 바탕으로 소비자들이 선호하는 디자인을 위해서 글로벌 소비자문화-기반 글로벌 디자인 프로세스를 제안하는 데 목적이 있다. 연구목적을 위해 먼저 글로벌 세분시장과 글로벌 소비자, 글로벌 소비자문화 및 글로벌 디자인을 고찰한다. 그 다음 이들 간의 인과구조를 규명하기 위해 이론적 고찰로서 McCraken의 제품의 문화적 의미구조와 이동에 관한 이론을 적용하여 그것을 바탕으로 연구의 틀을 구성한다. 그리고 글로벌 소비자문화 중 10대 청소년의 글로벌 문화에 대한 2차 자료를 바탕으로 사례연구를 진행한다 마지막으로 연구의 결과로서 글로벌 소비자문화-기반 글로벌 디자인 전략을 제안하고 미래 연구를 위한 방향을 논의한다.

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중국 중소기업의 글로벌 성과에 미치는 영향요인에 관한 연구 (A Study on the Factors Affecting the Global Performance in Chinese Small and Medium Sized Enterprises)

  • 이준건;김태인
    • 통상정보연구
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    • 제14권3호
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    • pp.3-30
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    • 2012
  • 중국 중소기업은 그 발전과정에 있어서 국가상황 및 경제적 상황과 밀접하게 관련된 독특한 특성과 규칙성을 보이고 있다. 2008년 미국에서 시작된 글로벌 금융위기를 계기로 중국의 수출비중과 경제성장이 감소하고 있다. 특히 중국의 중소기업은 자금부족, 수출감소, 위엔화 절상, 잠재적 성장요인 부족으로 파산에 직면해 있다. 본 연구의 목적은 중국 중소기업의 글로벌 성과요인으로서 국내외 시장환경, 해외시장진입을 위한 정부의 수출지원, 기업가 특성을 조사하는 것이다. 중국 중소기업을 대상으로 한 317개의 유효한 설문지를 기초로 다중회귀분석을 실시하여 연구모형과 가설검증을 실시하였으며, 그 결과는 다음과 같다. 첫째, 중국의 국내외 시장환경 요인이 높을수록 기업의 재무적 성과에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 중국내시장환경과 국외시장환경 요인은 모두 재무적 성과에만 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 중국정부의 수출지원정책 측면에서 해외시장개발지원은 기업의 재무적 성과와 비재무적 성과에 모두 유의한 정(+)의 영향을 미치는 것으로 나타났다. 특히 해외시장개발지원은 수출기업으로 하여금 진출국에서의 점유율, 개척현황, 유통현황, 시장적응 등 비재무적 성과에 더 높은 영향을 미치는 것으로 분석되었다. 대체적으로 중국정부의 수출지원정책은 글로벌 성과에 영향을 미치고 있지만 수출활동지원과 금융지원분야에 있어서는 아직 제도적인 지원책이 부족한 것으로 나타났다. 셋째, 기업가 정신 측면에서 기업가의 혁신성과 기업가의 진취성은 재무적 성과와 비재무성과 모두에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 이러한 결과는 중국 중소수출기업의 재무적성과 및 비재무적 성과에 기업가의 자질 및 특성이 중요한 영향요인임을 알 수 있었다. 그리고 기업가 위험감수성은 비재무적 성과에만 유의한 부의 (-)영향을 미쳤다. 이는 기업가 위험감수성이 낮을수록 중소기업의 해외시장 점유율, 개척현황, 유통현황, 시장적응 등 비재무적인 글로벌성과에 도움이 됨을 의미하는 것으로 파악되었다. 본 연구의 결과를 통해 실무적 측면에서는 우선 중국 중소기업의 글로벌 성과를 높이기 위한 중국의 국내외 시장환경의 구조적인 영향요인, 중국정부의 수출지원정책 그리고 기업가 정신이 중소기업의 다차원적인 해외진출 성향 및 실절적인 성과에 유의적인 영향을 미치고 있음을 확인할 수 있었다.

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Evaluating Construction Market of ASEAN Nations

  • Kim, Hwarang;Lim, Jangsik;Ock, Jongho;Jang, Hyounseung
    • 국제학술발표논문집
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    • The 8th International Conference on Construction Engineering and Project Management
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    • pp.216-222
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    • 2020
  • This research evaluated the construction market and project environment of nine nations within the ASEAN members. Quantitative data from global consulting firms and international organizations were identified and normalized for evaluation. The result of the analysis was that Indonesia was ranked highest for construction market growth while Singapore was ranked highest for stability of project environment. The research results can be utilized by construction companies that are planning on entering the construction market within the ASEAN members.

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한국 어패럴 머천다이저 육성 교재 체제 수립에 대한 연구 (A Study on the Design of a Textbook for an Education of Korean Apparel Merchandisers.)

  • 유연실;오현정
    • 한국가정과학회지
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    • 제3권2호
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    • pp.101-111
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    • 2000
  • The purpose of this study is to examine needed abilities of Korean apparel merchandisers and to propose a basic design of textbook for an education of Korean apparel merchandisers. For this purpose. the role and needed abilities of Korean apparel merchandisers'. and the contents of other textbooks under same topic were examined. Data of Korean apparel merchandisers'abilities to execute their role were collected by interviewing 7 apparel merchandisers who work for major Korean apparel manufacturers. Korean apparel merchandisers are expected to have following abilities : comprehensive and analytic Judgement. knowledge of clothing and textiles. deep understanding of the apparel market, budget planning and accounting. cooperation in the execution of tasks, ability of summarizing data, healthcare, and computing skills. The textbook is divided into five parts. The titles and brief description of them are as follows : Part I - Introduction Basic concept and composition factors of apparel merchandising and the role of apparel merchandisers in Korean apparel industry will be discussed. Part II - Apparel Merchandising Environment The structure of apparel manufacturers and apparel industries In Korea. other environmental factors, and apparel consumer behavior will be investigated. Part III - Apparel Market Analysis Market segmentation. brand evaluation, product positioning. target market strategies, and market research will be investigated. Part IV- Apparel Merchandising Apparel merchandising processes will be introduced and explained in detail. Part V - Global Apparel Merchandising Global apparel merchandising environment and strategies. and global sourcing and marketing will be discussed.

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4IR 시대의 글로벌 밸류체인(GVC) 활용과 인도시장 FDI 성과에 관한 연구 (A Study on the Global Value Chain (GVC) of Indian Market and Foreign Direct Investment (FDI) in the Age of 4IR)

  • 김창봉
    • 무역학회지
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    • 제44권1호
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    • pp.115-127
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    • 2019
  • In recent years, the Indian market has gained worldwide attention in the global trading business environment. Korean companies are also seeking to enter the indian market, and their foreign trade investment strategy is based on the Global Value Chain(GVC). In this study, we examine difference from traditional investment strategy to GVC investment strategy in the age of 4IR(fourth industrial revolution) through using POLS model(pooled least square), FEM(fixed effect model), and REM(randomized effect model). Based on the analysis of 84 monthly data related to the FDI and international trade effects between Korea and India, the following results were found. As Korean companies increased their share of export to the Indian market and export to the Indian market, the number of new companies directly invested in overseas market increased. However, the amount of import into the Indian market was relatively low in relation to the number of new companies directly in overseas markets. As a result of analyzing the investment strategy of the GVC in India, the GVC has shifted from manufacturing to process upgrading to enter the GVC on Smile Curve.