• 무역학회지
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• 제42권2호
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• pp.369-390
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• 2017

과거에는 주로 기업차원에서 이루어지던 사회적 책임활동에서 더 나아가 최근에는 기업의 조직구성원 개개인의 사회적 책임활동의 참여를 이끌어내려는 노력이 이루어지고 있다. 이를 통해 내부구성원의 자긍심과 소속감을 높여 임직원들의 조직만족과 조직몰입을 향상시킬 수 있다는 이점이 있음에도 불구하고, 사회적 책임활동을 다루고 있는 기존의 대다수 연구들은 기업차원에서의 사회적 책임활동을 주로 다루고 있는 실정이다. 이에 본 연구에서는 조직구성원 개인의 사회적 책임활동을 활성화시키는 요인을 밝히고, 이러한 개인적 차원에서의 사회적 책임활동이 직무만족과 조직몰입에 어떠한 영향을 미치는지를 확인하고자 하였다. 중국에 진출해 있는 한국기업의 현지 중국인종업원들의 사회적 책임활동과 관련한 설문조사를 실시하였으며, 그 결과 개인차원의 사회적 책임활동을 활성화시키는 요인은 혁신적 조직문화, 최고경영자의 윤리적 가치관, 직원 개개인의 윤리적 가치관 등이 있는 것으로 확인되었다. 또한, 조직구성원 개개인의 사회적 책임활동은 직무만족과 조직몰입을 높이는 역할을 수행한다는 점이 밝혀졌다.

• 유통과학연구
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• 제13권5호
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• pp.33-44
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• 2015

Purpose - This study examined the Italian eyeglass industry and the status of the franchise market. Luxottica's global growth strategy was analyzed to provide insight into the strategy and development of the Italian eyeglass industry and its franchise business. Research design, data, methodology - Luxottica's annual report, public media material, and website were examined, in addition to data from professional institutions. For the domestic eyeglass industry and franchise business, data from professional organizations, franchise information disclosure documents of the Fair Trading Commission, media materials, and related papers were investigated. Results - The success factor turned out to be securing a global wholesaler with retailers in overseas markets. This successful strategy was based on the strong entrepreneurial spirit of the founder, innovative craftsmanship, and an excellent corporate culture including corporate social responsibility (CSR). Conclusions - Considering the current environment, for Luxottica to be a leading global company, it had to review and adopt a successful vertical integration strategy, from R&D to distribution, M&A of overseas wholesalers and retailers, creative design and technical development, and sustainable cultural development

• 한국의류산업학회지
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• 제20권6호
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• pp.629-644
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• 2018

Global fast fashion brands have been popular and most of them have entered the Korean market. With their success, Korean apparel companies launched domestic fast fashion brands; however, recently they have become fiercely competitive, and consumers are demanding better design and quality and cheaper prices than before. The purpose of this study is to explore consumer purchasing behavior of the global as well as domestic fast fashion brands sold in Korea and to suggest marketing strategies for the brands sold in Korea. The study includes interviewing 61 Korean consumers to ask about their purchasing behavior and experiences. This study found four themes from these in-depth interviews: 1) demand of product glocalization which considers both globalization and localization for better style, quality, and assortment plan, 2) satisfaction with the reasonable price range of fast fashion brands but dissatisfaction with price discrimination among countries, 3) importance of easy, comfortable, and convenient accessibility to fast fashion brands, and 4) preference for good brand reputation related to corporate social responsibility(CSR) and nationality. From these four themes, this study developed the four elements of the marketing mix: product, price, accessibility, and reputation to adapt to a new marketing environment that emphasizes the development of information technology, consumer-centric marketing, and corporate ethics. The findings of this research could contribute useful information to both global and domestic fashion companies as well as consumers.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.327-333
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• 2020

Corporate social responsibility is an inevitable trend in the global context. It is the responsibility of the organizations to the community and society to ensure the fairness of the interests of stakeholders. This is an issue that deserves attention, not in the national or regional level, but as a global issue. The purpose of article is to examine the effect of corporate governance on corporate social responsibility disclosure of 155 samples of 31 Vietnamese commercial banks from 2015 to 2019. The data of this study is employing time-series data and used the ordinary least squares to test the model. The results show that there are three factors that positively affect corporate social responsibility disclosure, namely, board size, foreign members of board, and audit committee. Thereby, the article proposes that board of director in Vietnamese commercial banks needs to raise awareness about corporate social responsibility, and the Central bank of Vietnam should monitor the disclosure of information regularly with severe sanctions on commercial banks that do not comply with the regulations of corporate social responsibility disclosure. This contributes to improving the information quality of the banking sector to meet the trend of international economic integration.

• 한국항해항만학회지
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• 제39권5호
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• pp.393-399
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• 2015

Recently, the fierce competitions in the shipping industry and the global economic downturn have heavily influenced ports' operational strategies. In order for port authorities to remain competitive at an international level and to provide more accurate information to develop National policies, ports are required to analyse and improve operations' efficiency. In this paper, the efficiency of 19 Italian ports in 2013, handling different types of cargoes, is assessed through the application of Data Envelopment Analysis (DEA), with constant return to scale (CRS) and variable return to scale (VRS). The purpose of this study is to analyze the efficiency of Italian ports and evaluate whether differences in size and specialization of each port (or cargo handled) are directly correlated with ports' efficiency.

• 유통과학연구
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• 제17권4호
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• pp.17-26
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• 2019

Purpose - Today's companies concentrate intensively on building consumer value and corporate reputation for continuing growth and advancement in an ever-changing global business management environment. This research intended to study the correlation between consumer value and corporate social responsibility (CSR) activities in building corporate reputation with consumers. Research design, data, and methodology - Online and offline surveys were conducted among male and female adults across Korea. Surveys were conducted for three weeks from August 21, 2018 to September 8, 2018. The samples consisted of 350 offline and 112 online surveys, and a combined total of 462 samples was used for final analysis. Result - Higher consumer value means a greater chance that consumers will select that company's products over those of competitors. For competitive advantage purposes, companies use various consumer management strategies to bolster consumer value and corporate reputation with consumers. Conclusions - Brand assets are subject to ethical responsibility, which is a dimension of corporate social responsibility. Of note, one relevant finding about brand assets (similar to findings in previous research) is the existence of confusion about brand recognition and brand image as perceived by customers.

• 예술경영연구
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• 제56호
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• pp.119-144
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• 2020

그동안 문화분야의 성장과 발전을 위하여 정부뿐만 아니라 기업에서도 많은 기여를 해왔다. 그러나 기업에서는 주로 자선적이거나 시혜적인 메세나(mecenat) 활동을 펼쳐왔고, 기업의 업(業)과 분리되어 이루어져 왔다. 이러한 일방적이고, 업과 분리된 방식은 오랫동안 지속되기 어렵다. - 문화 분야를 지원하는 기업의 수가 점차 줄어들고 있는 이유도 여기에 있다. - 기업과 문화예술계가 지속가능한 동반자 관계(partnership)를 유지하기 위해서는 서로의 니즈(needs)를 파악하여 상호 호혜적인 방향으로 진행되어야 하며 특히, 기업의 업과 연계된 기업시민(Corporate Citizenship)활동이 이루어져야 한다. 따라서 본 연구에서는 문화를 통한 지속가능한 기업시민 실천방향에 대하여 모색하였다. 이를 위하여 문화와 지속가능한 발전에 관하여 언급한 글로벌 어젠다를 살펴 보았으며, 아울러 국내·외의 문화분야에 대한 기업시민 실천사례 분석을 통해 지속 가능한 기업시민 실천에 대한 방향을 모색해 보았다. 먼저, 문화를 통한 지속가능한 기업시민 실천을 위하여, 기업은 지역문화에 대한 지원은 물론, 그 지역만이 가진 차별적인 문화와 매력을 활용하여 라이프스타일 기업으로 거듭나야 한다. 이를 통해, 지역사회와 상생하고 지역주민들의 삶의 개선하는 데 기여할 수 있기 때문이다. 그리고 앞으로 주도할 시장에서 문화는 혁신과 창의성을 이끄는 강력한 무기가 될 것이며 이러한 문화를 적극 활용한다면, 내부적으로는 조직 내 창의성 개발 및 조직문화 개선에 도움이 되며, 대외적으로는 브랜드 이미지 향상에 기여할 것이다. 또한, 기업이 공유된 가치를 창출하는 문화예술단체(또는 예술가)와 파트너십을 맺어 지속적이고 안정적으로 지원하고, 문화계에서도 기업의 경영 목적에 부합되는 매력있는 콘텐츠 및 프로그램을 개발하는 등의 노력이 이루어진다면, 기업의 지원과 소비를 지속적으로 끌어냄은 물론, 기업-문화예술계-지역사회 간의 지속가능한 생태계가 구축될 수 있을 것이다.

• The Journal of Asian Finance, Economics and Business
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• 제7권8호
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• pp.509-518
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• 2020

This study investigates, first, whether the extent of corporate social and environmental responsibility disclosure (CSERD) differs between 2010 and 2014; second, whether government regulation affects the extent of CSERD; and, third, whether the CSERD is valued by investors. Content analysis method was used to extract 466 companies' annual reports to measure the extent of social and environmental responsibility disclosure based on the Global Reporting Initiative (GRI) checklist. Independent sample t-test and multivariate regression analysis were also conducted to test the differences of the extent of CSERD as well as determinants and consequence of CSERD. Our results show that the extent of CSERD in 2014 is 21.60 percent higher than in 2010 (13.39 percent). Government regulation has a significant effect on the extent of CSERD. This study also finds that market values positively CSER information disclosed by company. Given that government regulation has a positive impact, however, the findings of this study suggests that the extent of CSERD is still low. To enhance CSERD, government should continuously encourage companies to abide by the regulations as mandated. This study provides a more comprehensive insights of CSRED practices from an emerging country and the effect of government regulation in enhancing CSERD.

• 한국측량학회지
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• 제26권5호
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• pp.513-518
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• 2008

지구 중력장의 경년변화 관측을 통한 전 지구 차원에서의 대규모 질량이동 및 그 변화에 대한 연구는 지속적으로 진행되고 있다. 여기에는 지구의 편평 정도를 나타내는 $J_2$(또는 지구 중력장모델의 $C_{20}$)에 대한 연구도 포함되며, 최근에는 GRACE를 비롯한 위성중력기술의 개발로 기존의 SLR 등 우주관측기술의 관측결과와 비교분석을 수행할 수 있게 되었다. 본 연구에서는 2002년 4월부터 2008년 5월사이의 GRACE 월별 중력장모델(CSR RL04)을 이용하여 저차항 중력장 구면조화 계수 $C_{20}$의 시계열 변화를 구하고 SLR 관측 자료로부터 얻어진 $C_{20}$ 값과 비교분석을 수행하였다.시계열 데이터의 분석에는 웨이블릿 변환 신호분석기법을 사용하였으며,구체적으로 연속 웨이블릿 변환,직교 웨이블릿 변환 및 웨이블릿 상관간계 분석을 수행하였다.분석 결과, GRACE와 SLR의 $C_{20}$ 결과는 모두 감소하는 추세를 나타내었으며, 1년 주기를 나타내는 SLR과는 달리 GRACE는 반년 주기에서 더욱 높은 강도를 보였다.또한,GRACE는SLR와의 직교 웨이블릿 스펙트럼 및 상관관계 분석에서도1년 주기에서 매우 강한 상관관계를 보여주었다.

• 한국프랜차이즈경영연구
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• 제8권4호
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• pp.33-43
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• 2017

Purpose - Previous studies about corporate image generally explore how corporate image affects a company's effectiveness from the consumer view. However this study attempts to explore the impacts of corporate image (reliability, friendly, corporate social responsibility, and innovation) on employees' altruistic behaviors in the franchise industry context. This study also examine whether organizational trust and affective commitment play a mediating role in the relationship between corporate image and employees' altruistic behaviors. The authors developed several hypotheses to achieve these purposes. Research design, data, and methodology - The data were collected from employees in food-service franchise companies located in Seoul, Korea. Among a total of 363 questionnaires distributed, 294(response rate of 81%) questionnaires were returned. After excluding 18 invalid respondent questionnaires, 276 valid questionnaires(response rate of 76%) were coded and analyzed using frequency, confirmatory factor analysis, correlations analysis, and structural equation modeling with SPSS 21 and SmartPLS 3.0. Result - The findings of the study are as follows: First, friendly, CSR, and innovation had positive effects on organizational trust, but reliability did not have a significant effect on organizational trust. Second, reliability and friendly of corporate image had positive effects on affective commitment, but CSR and innovation did have a significant effect on affective commitment. Third, organizational trust and affective commitment had positive effects on employees' altruistic behaviors. Conclusions - The aim of this study is to investigate the franchise corporate image as a significant influencing factor of employees' altruistic behaviors. The data were collected from only employees from franchising companies. The findings might vary from position to position. Future studies need to collect and compare data from managers. Future studies need to consider other variables that affect employees' altruistic behaviors. For example, leadership and market orientation might influence employees' attitude and behaviors. Also, future research should include other variables and it may have limitations in sample representative because of sampling franchise corporate in Seoul. Future studies will include franchise corporate all over the country. Future studies can also consider other variables (e.g., job performance and turnover intentions) to measure employee performance at the level of individuals and identify the impact of employee performance on business performance at the level of corporate.