• Title/Summary/Keyword: global

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Marketing strategy and the current status of Global SPA Brands

  • Kim, Mi-Kyung
    • Journal of Fashion Business
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    • v.14 no.3
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    • pp.35-51
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    • 2010
  • This study aims at providing data for establishing a marketing strategy which can enhance the competitiveness of Korea domestic SPA(Specialty Store Retailer of Private Label Apparel) Brands by suggesting countermeasure strategy through the observation and analysis for SPA Brands, under the current circumstance in which the systematic and scholastic discussion for the matter, is lack, despite the diastrophism in fashion industry is prospected according to the rapid growth of Global SPA Brands. For this purpose, the characteristic and current status of Global SPA Brands is examined, and the main cause of growth is analyzed by approaching to their marketing characteristic, in this study. In relation with this situation, this study suggests the provisions as below, which are drawn from the analysis on Global SPA Brands' marketing strategy, so that Korea domestic SPA Brands could achieve successive performance under fierce competition. First, to be a competitive SPA Brands a business should be able to supply products with frequent product turnover by an interval level of one week or so, the existent product planning by seasons, as a business obtains various swift informations on consumers' demand with R&D center foundation. Secondly, SPA Brands should establish a strategy that a business can create high net profit by inventory management which enables lowering inventory ratio remarkably, and a strategy for innovative product supply by small quantity batch production, along with founding a high technological logistics system. Third, SPA Brands should establish a strategy for primary cost reduction by overseas dispersed outsourcing in order to enable diverse product development and rational price setting. Fourth, fashion marketers should establish also a strategy for communication by which brand image can be delivered effectively, by firming the brand identity and by informing product characteristic and customer service totally, with the method of VMD and flagship store. Additionary, fashion marketers also should establish a strategy by developing mobile application which can provide brand image and diverse other fashion related information.

Features on the Vertical Size Distribution of Aerosols using Ballon-borne Optical Particle Counter at Anmyeon (광학입자계수기를 이용한 안면도 연직 에어러솔 수농도 크기 분포 특성)

  • Choi, B.C.;Iwasaka, Y.;Lim, J.C.;Jeong, S.B.;Kim, Y.S.;Dmitri, T.;Nagatani, T.;Yamada, M.;Kim, S.B.;Hong, G.M.;Lee, Y.G.;Yoo, H.J.
    • Atmosphere
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    • v.15 no.3
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    • pp.149-153
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    • 2005
  • A balloon-borne Optical Particle Counter (hereafter "OPC Sonde"), which was developed by the atmospheric research group of Nagoya University, is used for getting the information of vertical profile of particle size and concentration in Anmyeon ($36^{\circ}32^{\prime}N$ $126^{\circ}19^{\prime}E$) on 18 March 2005. A range of five different particle sizes is shown in the vertical profile of aerosol number density estimated from the OPC Sonde. It was found that small size particles have vertically larger aerosol number density than relatively big ones. For all size ranges the vertical aerosol number density shows a decreased pattern as the altitude becomes higher. The aerosol number density of $0.3{\sim}0.5{\mu}m$, $0.5{\sim}0.8{\mu}m$, $0.8{\sim}1.2{\mu}m$ size ranges at the 10km height, which is the tropopause approximately, are $1,000,000ea/m^3$, $100,000ea/m^3$, $10,000ea/m^3$ respectively. The data of OPC Sonde are also compared with the data of PM10 $\beta$-ray) and Micro Pulse Lidar which are operating at Korea Global Atmosphere Watch Observatory in Anmyeon.

Design of a Knowledge Oriented Global Supply Chain Management Model and Analysis of Its Effectiveness (지식지향 글로벌 공급사슬관리 모형의 설계와 효과분석)

  • Lee, Sang Yoon;Lee, Ju Hyun;Kim, Young Ki
    • Journal of Korea Port Economic Association
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    • v.29 no.4
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    • pp.201-222
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    • 2013
  • The purpose of the present study is to analyze how and to what degree multinational companies organize and operate their supply chains in accordance with the strategic resource of knowledge in their multinational management, and what kind of influence knowledge oriented global supply chain management has on the management performance of multinational corporations. For this purpose, the current research proposed a measurement model to provide specific shape to the concept of knowledge oriented global supply chain management by adopting the knowledge creation process proposed by Nonaka (1994), and conducted an empirical analysis of what kind of impact the knowledge management system and the knowledge creation process of companies have on the performance of their global supply chain management. The result of the empirical analysis of 113 multinational companies verified the validity and reliability of the measurement model proposed in this study. In addition, the comparative study of the sampled companies by grouping them according to the level of knowledge orientation in global supply chain management indicated that the enterprises that effectively manage the knowledge created within the global supply chain presented overall superiority on the performance of global supply chain management.

Implementation of a System for RFID Education to be based on an EPC global Network Standard (EPC global Network 표준을 따르는 RFID 교육용 시스템의 구현)

  • Kim, Dae-Hee;Chung, Joong-Soo;Kim, Hyu-Chan;Jung, Kwang-Wook;Kim, Seog-Gyu
    • The Journal of the Korea Contents Association
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    • v.9 no.11
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    • pp.90-99
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    • 2009
  • This paper presents the implementation of RFID EPC global network educational system based on using 900MHz air interface between the reader and the active tag. The software of reader and the active tag is developed on embedded environment, and the software of PC controlling the reader is based on window OS operated as the server. The ATmega128 VLSI chip is used for the processor of the reader and the active tag. As the development environment, AVR compiler is used for the reader and the active tag of which the programming language is C. The visual C++language of the visual studio on the PC activated as the server is used for development language. Main functions of this system are to control tag containing EPC global Data by PC through the reader, to obtain information of tag through the internet and to read/write data on tag memory. Finally the data written from the active tag's memory is sent to the PC via the reader as "read" operation and compare the received data with one already sent to the tag. Software implementation of 900MHz EPC global RFID educational system is done on the basis of these functions.

A Study on Global Warming Education Contents in Science Textbook of the Korea, Japan and U.S.A. (한국, 일본, 미국 중등학교 과학 교과서에 나타난 지구온난화 교육 내용에 관한 연구)

  • Jung, Yun-Jung;Choi, Don-Hung;Cho, Seong-Hoa
    • Hwankyungkyoyuk
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    • v.23 no.3
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    • pp.50-61
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    • 2010
  • As the influence of mankind's actions grows on the earth's climate, the necessity of climate change education is increasing everyday. Therefore, this study will discuss desirable courses about climate changes education that can be used throughout the world. It is meaningful to try to compare the contents and scope of earth global warming education courses of different nations. where education and a research about earth global warming occur simlutaneously. This is key because global warming is not just a national issue, but an international issue. Therefore this study need to understand the status of environmental education is over the world to devise an improvement plan help to solve the problem of climate change on an international level. Therefore, this study compared, the global warming educational contents which appeared in Korean textbooks to Japanese and American textbooks, and analyzed commonalities and differences of each. Also, we will discuss desirable global warming educational instructional strategies. This study analyzed the present situation of nations by looking at common points and differences using an analysis form. Even though the researchers of an each nation analyzed the teaching material through common analysis forms, this study utilized a common analysis method with a colleague researcher regarding environmental education, environment, environmental science to increase the validity of the study in each nation. Also the difference and similarities were aggregated as This study collected the analysis results of each nation. The researchers utilized the results of the analyses to engage in repeated discussion and the sharing of results.

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IPv6 Global Address Configuration Algorithm for Internet Interconnection in MANET (MANET기반 Internet 연결에서 IPv6 Global Address 할당 방법)

  • Hwang, Soon-Woo;Park, Sung-Han
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.43 no.12 s.354
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    • pp.68-74
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    • 2006
  • The MANET(Mobile Ad Hoc Network) is an independent network that is oranized by only Mobile Hosts. MANET guarantees the mobility of the node and does not need a backbone network or a base station. Recently, there is a strong demand to connect MANET to the Internet. For the interconnection between MANET and Internet, Mobile hosts of MANET must have global IP address. The well known scheme of the address configuration for MANET is SAA(Stateless Address Autoconfiguration). SAA configurated IP address by node itself. The advantage of SAA is not requiring any server for address configuration. However the SAA has problems of unstable and inefficient interconnection on the AD Hoc Network. To solve this problem we propose a method that assigns an IPv6 Global address to the node through the Internet Gateway. The format of assigned IPv6 address is also defined. The simulation result demonstrates that the proposed method can support the host for fast getting of global IPv6 Address and Mobile IPv6 efficiently.

Global Supply Chain and Competitive Power of Incheon Port (글로벌 공급사슬 형성과 인천항의 경쟁력)

  • Chin, Hyung-In
    • Journal of Korea Port Economic Association
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    • v.25 no.1
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    • pp.141-168
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    • 2009
  • Rapid progress of globalization around the world makes global supply chain management a very important competitive strategy for global corporation. And ports, where international trade cargoes are coming and going through on a large scale, are becoming global supply chain basis for global co게orations. Accordingly, ports' capabilities to support global supply chain activities of global corporation become major tools for the measurement of ports' competitiveness. Recently there have been several studies to find the variables related to port's supply chain function and port's competitiveness. In this study, an effort has been made to identify variables related to port supply chain function and competitiveness. Also, considering the increasing usefulness and rising importance of Incheon port, the supply chain function of Incheon port and it's relationship to Incheon port's competitiveness has been ascertained.

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Development of Mechatronics Fusion Curriculum and Analysis of Execution Results (기전융합 교과과정 개발과 실행결과 분석)

  • Lee, Chong-Sun;Kim, Jae-Hyo;Jei, Yang-Gyu;Lee, Jae-Young;Kim, Young-In;Bae, Gun-Woong;Ra, Won-Sang
    • Journal of Engineering Education Research
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    • v.15 no.2
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    • pp.58-66
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    • 2012
  • This paper deals with the development of mechatronics fusion curriculum in Handong Global University. The execution of the program, which has been more than ten years long, is presented in the paper. The research indicates that changing the double major program from mechanical and metal engineering to mechanical and electronics control engineering resulted in dramatically increased number of students in the program and increased number of employment opportunities for graduating students. Percentage of satisfaction on the double major program was the highest from students enrolled among ten double major programs in the school. Overall grade average was significantly improved in junior year students compared to sophomore year students indicating the students became more engaged in their studies after having been trained in the program for one year. It is believed that multiple hands-on experiments and class projects conducted throughout the course assisted the development of the new curriculum. The study shows that the mechatronics fusion program is promising since it is relevant to the need of current age of industrial field that demands engineers with multidisciplinary capability.

A Basic Study on the Selection of Educational Contents for Cultivating Global Business Communication Competence (글로벌 비즈니스 커뮤니케이션 역량 배양을 위한 교육내용 개발에 대한 기초연구)

  • Kim, Bu-Ja
    • Journal of Digital Convergence
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    • v.17 no.2
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    • pp.91-100
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    • 2019
  • The purpose of this study was to provide basic data for the selection of educational contents when developing a course for cultivating global business communication competence. Reviewing previous studies on sub-elements of global competence, the researcher selected the sub-elements of global business communication competence. A survey was conducted on 148 employees of 20 companies regarding the importance of the sub-elements of global business communication competence. As a result, it was concluded that the sub-elements of relatively high importance-English email writing, reading and understanding of English materials and documents, telephone English, business English conversation, understanding of other cultures, communication skills, business knowledge-should be included in the educational contents of a course for cultivating global business communication competence.

Development of 3D Crop Segmentation Model in Open-field Based on Supervised Machine Learning Algorithm (지도학습 알고리즘 기반 3D 노지 작물 구분 모델 개발)

  • Jeong, Young-Joon;Lee, Jong-Hyuk;Lee, Sang-Ik;Oh, Bu-Yeong;Ahmed, Fawzy;Seo, Byung-Hun;Kim, Dong-Su;Seo, Ye-Jin;Choi, Won
    • Journal of The Korean Society of Agricultural Engineers
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    • v.64 no.1
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    • pp.15-26
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    • 2022
  • 3D open-field farm model developed from UAV (Unmanned Aerial Vehicle) data could make crop monitoring easier, also could be an important dataset for various fields like remote sensing or precision agriculture. It is essential to separate crops from the non-crop area because labeling in a manual way is extremely laborious and not appropriate for continuous monitoring. We, therefore, made a 3D open-field farm model based on UAV images and developed a crop segmentation model using a supervised machine learning algorithm. We compared performances from various models using different data features like color or geographic coordinates, and two supervised learning algorithms which are SVM (Support Vector Machine) and KNN (K-Nearest Neighbors). The best approach was trained with 2-dimensional data, ExGR (Excess of Green minus Excess of Red) and z coordinate value, using KNN algorithm, whose accuracy, precision, recall, F1 score was 97.85, 96.51, 88.54, 92.35% respectively. Also, we compared our model performance with similar previous work. Our approach showed slightly better accuracy, and it detected the actual crop better than the previous approach, while it also classified actual non-crop points (e.g. weeds) as crops.