• 한국의류학회지
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• 제35권12호
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• pp.1466-1476
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• 2011

This study explores if consumer perceptions about genuine luxury fashion merchandise are affected by the presence of counterfeits. A total of 504 consumers participated in an online survey. First, respondents were asked to indicate whether or not they agreed that counterfeits negatively affect genuine luxury fashion brands and to provide reasons for their responses. Approximately 57% replied that counterfeit goods negatively affect the image of genuine luxury fashion brand goods. The main reason mentioned was that counterfeit products damage the producer/copyright holder of genuine products, as well as the national economy; they believed that it damaged the genuine luxury brands' image due to the luxury goods becoming less rare; however, 43% of respondents stated that counterfeits did not negatively affect genuine luxury fashion brands. Thus, counterfeit availability reflects that a brand is renowned and popular in a market where consumers can recognize genuine luxury fashion products from counterfeits. Second, the respondents were asked about specific luxury fashion brands and indicated that seeing counterfeits did not negatively affect genuine luxury fashion brands' value, brand reputation or satisfaction of ownership. The majority of respondents disagreed that the availability of counterfeits negatively affects the value, reputation and satisfaction of owning original luxury brands.

• 유통과학연구
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• 제16권4호
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• pp.57-65
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• 2018

Purpose - As society continues to develop and the economy grows, consumer participation in sports activities and consumption of sports-related goods are steadily increasing. Nowadays, Spyder, the sporting goods company has achieved great success in the Korean market. In the launching, Spyder tried to communicate the sport authentic brand value to consumers as successful sporting goods brands did. The purpose of this study is to identify the key factors influencing the successful branding strategies of sporting goods retailers. In the process of value trading to the consumer, the concept of authenticity which includes 'originality', 'truth' and 'genuine' is considered as one of the most important factor for branding. This study tries to define the brand authenticity in sporting goods retailer and to develop measurement scale. This study suggests a new paradigm for sports brand research and implications for management of domestic sporting goods retailer that is losing the direction to develop brand value. Research design, data, and methodology - This research consists of two parts of study. The first study is a qualitative research to define sport brand authenticity and measuring items through expert interviews. The second study is the development of scales to the authenticity. And reliability and validity of the scales are verified by quantitative methods. A total of 500 respondents were surveyed and the statistical tests were conducted by dividing two groups. Results - This study defines the authenticity of sports brand which is divided into four dimensions; behavioral authenticity, performance authenticity, spiritual authenticity and virtuous authenticity. And this newly defined four dimensions measurement tool is proved statistically in this study in terms of reliability and validity. Conclusions - For the success of sporting goods retailers, it is important to understand the value of sport and to communicate it with customers effectively. This study suggests a tool for sport brand authenticity and also significant implications for brand strategies. In addition, every entity which is related with sport can apply the measurement scale of this study to understand their position and find direction in terms of authentic sport value.

• Human Ecology Research
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• 제61권4호
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• pp.687-707
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• 2023

This study was conducted to obtain useful information on the development of the future second-hand fashion market by obtaining information on the current situation through unstructured text data distributed as news articles related to 'purchase of second-hand clothing' and 'purchase of second-hand luxury goods'. Text-based unstructured data was collected on a daily basis from Naver news from January 1st to December 31st, 2022, using 'purchase of second-hand clothing' and 'purchase of second-hand luxury goods' as collection keywords. This was analyzed using text mining, and the results are as follows. First, looking at the frequency, the collection data related to the purchase of second-hand luxury goods almost quadrupled compared to the data related to the purchase of second-hand clothing, indicating that the purchase of second-hand luxury goods is receiving more social attention. Second, there were common words between the data obtained by the two collection keywords, but they had different words. Regarding second-hand clothing, words related to donations, sharing, and compensation sales were mainly mentioned, indicating that the purchase of second-hand clothing tends to be recognized as an eco-friendly transaction. In second-hand luxury goods, resale and genuine controversy related to the transaction of second-hand luxury goods, second-hand trading platforms, and luxury brands were frequently mentioned. Third, as a result of clustering, data related to the purchase of second-hand clothing were divided into five groups, and data related to the purchase of second-hand luxury goods were divided into six groups.

• 통상정보연구
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• 제16권5호
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• pp.3-25
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• 2014

최근 관세청이 15개 수입소비재 품목 가격을 분석한 결과, 수입가격 대비 국내 판매가격은 2.1-4.8배 수준인 것으로 나타났다. 이는 아직도 독점 수입업체들이 폭리를 취하고 있다는 것을 보여주는 결과이다. 독점 수입업체가 아닌 제3자가 제품을 수입할 수 있는 병행수입은 1995년 이미 허용되었으나, 위조품 논란, A/S문제 등 때문에 실제 소비자 후생으로 이어지지 못했다. 정부가 최근 병행수입 활성화 정책을 펴면서 지난해 규모가 3조원으로 늘었으나, 아직 전체 소비재 수입의 5%에 불과하다. 관세청이 정식통관 제품이라는 것을 보증해주는 통관인증제 대상 업체와 품목 확대로 통관 인증업체가 344개로 늘어난 것은 매우 다행스런 결과이다. 이에 본 연구는 현재 국내 병행수입 시장의 실태와 문제점을 분석하고, 정부의 "독과점적 소비재 수입 개선방안"의 검토를 통해 향후 병행수입 제도가 국내 경제 활성화와 수입시장의 경쟁 제고를 위해 나아가야 할 방향을 제시하고자 한다.

• 통상정보연구
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• 제16권4호
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• pp.79-102
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• 2014

병행수입은 진정상품을 제3자가 국내의 상표권자 또는 전용사용권자의 허락 없이 수입하는 행위를 말한다. 이는 국가 간 가격 차이에 의해서 발생하게 되고 일반적으로 국제무역과 지적재산권에 영향을 주게 된다. 본 논문은 한국과 중국의 병행수입제도에 대해 특허권, 상표권, 저작권 등 지적재산권법을 중심으로 살펴보고 양국의 병행수입 허용여부와 그 기준을 비교분석한다. 양국 모두 지적재산권법 상에서 병행수입제도를 규정하고 있지 않으나 법원의 판례를 통해 병행수입이 허용되고 있다. 중국은 특히 상표법과 저작권법과 달리 특허법상에 병행수입의 이론의 근거가 되는 권리소진에 대해 최초로 규정하고 있다. 한국은 권리소진에 대한 규정 또한 두고 있지 않지만 관세청고시를 통해 병행수입의 허용과 상표에 있어서 그 기준을 고시하고 있다. 그러나 양국의 이러한 규정은 병행수입의 지적재산권 침해 여부의 실체법적인 기준이 되지 못하는 한계가 있다. 향후 양국에 있어 병행수입이 더욱 확대될 것으로 예상될 때 무역마찰을 피하고 지적재산권을 보호하기 위해 이에 대한 대책이 필요하다. 즉 지적재산권법상 병행수입에 대한 정의, 절차, 책임문제와 상대방의 구제 등에 대한 규정이 마련되어야 할 것이며, 병행수입의 활성화를 위해 독점수입대리점의 권리남용을 억제할 수 있어야 하고 소비자 보호를 위한 사후서비스 관리 등의 조치가 필요하다. 나아가 병행수입에 대한 양국의 실무적인 논의의 장이 마련될 수 있도록 하여야 할 것이다.

• 한국의류학회지
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• 제28권11호
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• pp.1438-1447
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• 2004

The purpose of this study were to examine if the buyers of counterfeits tend to care less about ethical beliefs than non-buyers among Korean, Japanese, and Hong Kong consumers, and if they have more supportive attitudes toward counterfeit products. 573 female college students living in Seoul, Tokyo, and Hong Kong were surveyed. For data analysis, descriptive statistics, factor analysis, and t-test were used. As the results, 65.8% of respondents had experiences of purchasing fashion counterfeits. Handbags among fashion counterfeits were the most frequently purchased by the respondents. The buyers of counterfeits tended to purchase counterfeit goods as more alternative of genuine products than non-buyers, and did not feel guiltier toward purchasing of counterfeits than non-buyers. Also, the buyers of counterfeits tended to have more positive attitudes toward the legality of manufacturing, selling, and buying of counterfeits than non-buyers. In addition, they tended to consider much more purchasing of counterfeits as a way to fight against big-firms than non-buyers. Finally, the buyers of counterfeits tended to have lower consumer ethics than non-buyers. Based on these results, global marketing strategies for fashion goods were suggested.

• 한국가구학회지
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• 제26권4호
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• pp.346-355
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• 2015

It suggests a closet design for infants in consideration of space utilization, furniture arrangement, and goods storage by integrating a baby's closet and toy chest, which was used for storage of baby's toys and play instrument. For this, it conducted and analyzed data research on the infants' toy chests in the domestic and overseas market and based on such approach, the colors that helped development of infants' cognition and emotion were selected while suggesting familiar animal characters for infants. Without considering separate arrangement of furniture and toy chest within limited space, it allowed space utilization and provided enough storing space. Also, the attached ball casters enabled easy carry of the closet and with this function, it helps infants arrange and store goods by themselves so that making them feel a sense of accomplishment. For effective spatial utilization as well as security of its genuine storage function, the closet and toy chest were combined in this study. Thus, it is believed that development of such multifunctional furniture will suggest the direction of researches on domestic furniture development that are conducted to maximize utilization of residential space for the people living today.

• 무역상무연구
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• 제53권
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• pp.181-206
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• 2012

The straight bill of lading is regarded as the documents of title except in American law after The Rafaela S case. The Carewins case also decided that the exclusion clause of bill of lading did not exempt carriers from liability when the carriers delivered the cargo to the consignee without the production of original bill of lading. And the court said that the carrier was responsible for delivering the goods against a forged bill of lading regardless of exemption clause of bill of lading in the Motis case. It may be assumed through these cases that the straight bill of lading as a document of title gives documentary security to the banks in trade finance. However, there can be some downside to the efficacy of the straight bill of lading as collateral. First, when it is subject to the English law, the shipper can arbitrarily change the consignee different from the one named in the document. Second, some bills of lading bear provisions relating to the carrier delivering the goods upon reasonable proof of identity without the surrender of an original and/or genuine bill of lading.

• 한국의류학회지
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• 제31권3호
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• pp.475-485
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• 2007

The purposes of this study were to examine attitudes toward countefeits among fashion luxury brand consumers, and to investigate the influences or effects of brand loyalty on purchasing frequency of fashion luxury brand and the effects of brand loyalty on attitudes toward counterfeits. The subject used for this study were 214 female consumers who have purchased fashion luxury brand products. For data analysis, descriptive statistics, factor analysis, multiple regression, and ANOVA were used. As the results, first, the brand loyalty were classified into three factors; enduring brand loyalty, symbolic brand loyalty and famous brand loyalty. Second, the attitudes toward counterfeit was composed of four factors; comparison with genuine goods, counterfeits as alternative, approval of counterfeits purchase, and illegality of counterfeit manufacturers. Third, purchasing frequency significantly influenced on the attitudes toward counterfeits finally, higher brand loyalty group had more negative attitudes and lower purchasing intention toward counterfeits than other groups. Based on these results, prevention marketing strategies of counterfeit goods would be provided.

• 패션비즈니스
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• 제13권3호
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• pp.40-48
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• 2009

Counterfeiting is a fast growing market worldwide. The purposes of this study were to examine adolescents' attitudes toward counterfeits, their ethical beliefs, and reference group influence on purchasing counterfeits. Two hundred thirteen high school students in Seoul and subside, South Korea, voluntarily participated in the study. As the results, approximately 30% of the adolescents had purchased counterfeits. Also, the adolescent buyers of counterfeits tended to purchase counterfeit goods as more alternative of genuine products than non-buyers, and did have more positive feeling toward counterfeits than non-buyers of counterfeits. In addition, adolescent buyers of counterfeits had lower consumer ethics than non-buyers. Finally, adolescents who have purchased counterfeits were more influenced by their peer group than those who have not. The findings would benefit marketers and educators in understanding of adolescents' purchasing counterfeit products, and contribute to develop strategies regarding counterfeits. Based on these results, some strategies for marketers and educators would be suggested.