• Journal of the Korean Home Economics Association
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• v.39 no.12
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• pp.271-284
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• 2001

The purpose of this study was to find out the relationship of attitudes of parents and their unmarried adult child concerning the family value orientation. In addition to this study examined the relationship to child's family value orientation and related variables. The major findings 1) Gender, mother's value of marriage, religion were influential factors on the child's value of marriage.2) Gender and mother's value of sex role were influential factors on the child's value of sex role. 3) Child's gender was only influential factor on child's value of child. 4) Gender, mother's value of filial piety, father's value of filial piety were significant factors which have some effects on child's attitudes toward value of final piety. 5) Gender, mother's value of familism, religion were significant factors which have some effects on child's attitudes toward value of familism. 6) Gender, mother's family value orientation, father's family value orientation were influential factors on child's family value oreintation. In conclusion, this study found that child's gender was the most influential factor on child's family value orientations. And mother's family value orientations had strong effects on children's family value orientations.

• Journal of Families and Better Life
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• v.27 no.3
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• pp.239-251
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• 2009

This study aims to examine how much Korean's family value orientations and gender role attitudes are different from those of U.S.A., Sweden, and Japan, and how demographic variables influence family value orientations and gender role attitudes across the countries. By using 2004 Korea General Social Survey data and 2002 International Social Survey Program family module, multiple regression analyses showed that Korean's family value orientations and gender role attitudes were much more traditional than those of U.S.A., Sweden, and Japan, even after controlling demographic variables. Furthermore, each country showed a distinct pattern in the impact of demographic variables on family value orientations and gender role attitudes. Among the demographic variables, age and marital status were statistically significant indicators of family value orientations for all the countries. However, gender, the year of education, and employment status effected on family value orientations only in some countries. The findings of this study showed that Korea was still traditional in terms of family value orientations and gender role attitudes, compared with U.S.A, Sweden, and Japan. Although family value orientations were more traditional in Korea than in the other countries, all the countries showed similar patterns of explaining mechanism in the effect of demographic variables on family value orientations. People who were men and married were likely to be more traditional than those who were women and unmarried. However, gender role attitudes showed interesting results. All the demographic variables were significant predictors of gender role attitudes for Korea, whereas only some of demographic variables were statistically significant indicators of gender role attitudes for other countries. That is, Korean society showed strong attitudinal differences on the basis of demographic variables. The implication of these differences was discussed.

• The Journal of Fisheries Business Administration
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• v.44 no.2
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• pp.51-68
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• 2013

The objective of this study is to analyze how consumption value affects customer satisfaction toward eco-friendly seafood products. Moderating role of gender is also examined. For empirical validation of our model, data were collected from a cross-sectional survey of 307 consumers in the South Korea, who have bought a eco-friendly seafood, a representatives eco-friendly product. The results demonstrated several important findings. First, emotional consumption value, social consumption value and functional consumption value had significant positive effects on eco-friendly seafood product satisfaction, Second, interaction effect of social value and gender had a positive effect on satisfaction. Third, interaction effect of functional value and gender had a negative effect on satisfaction. Theoretical and managerial implications are suggested.

• The Journal of Industrial Distribution & Business
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• v.11 no.10
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• pp.59-73
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• 2020

Purpose: The ultimate purpose of this work is to investigate gender differences in the relationships between product quality cues and perceived values at a food select shop. Specifically, this study examines the effects of internal and external cues, which are indicators of product quality, on emotional and social values based on gender differences. Research design, data and methodology: In this study, a questionnaire technique was used to collect the data necessary to test the proposed model. 183 data were collected through this technique. PLS SEM (Partial Least Squares Structured Equation Model) was used to test the research model. Results: First, there is no gender difference between intrinsic cue and emotional value. When using male and female data, there was no significant causal relationship between intrinsic cues and emotional values. Second, we found no gender difference between intrinsic cue and social value. When analyzed with female data, there was no significant causal relationship between intrinsic cue and social value. On the other hand, in the case of men, it was found that a weak causal relationship exists. Third, this study found gender difference between extrinsic cue and emotional value. In the case of men, it was found that a weak causal relationship exists, whereas in the case of women, a strong causal relationship exists between extrinsic cue and emotional value. Fourth, we found gender difference between extrinsic cue and social value. In the case of men, there was no causal relationship, whereas in the case of women, there was a strong causal relationship between extrinsic cue and social value. Finally, we found that there are moderating roles of gender in the relationship between external cues and perceived quality. Conclusions: As a result of analysis, it is necessary to focus on extrinsic clues of product in order to increase the perceived emotional and social values of women. On the other hand, in order to improve the perceived emotional and social values of men, it is necessary to pay attention to both intrinsic and extrinsic cues of product. Therefore, it is necessary to consider what clues and values are important to core customers.

• The Journal of Korean Academic Society of Nursing Education
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• v.18 no.2
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• pp.303-311
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• 2012

Purpose: This study was to examine the values of marriage, gender-role and having children, and to explore the factors impacting the values of having children by university students. Methods: A cross-sectional design and structured questionnaires were adopted for data collection of university students in September through November, 2011. Structured questionnaires were based on participants' socio-demographics and scales on values of marriage, gender role and children developed by Young-Mi Park. Descriptive statistics, t-test, one-way ANOVA, Pearson correlation coefficient and hierarchical multiple regression were applied to data analysis. Results: A total of 366 university students participated in this study. Females and nursing students had negative values toward having children and marriage and positive thoughts about the value of gender role. The value of having children was positively associated with marriage (r=.61, p<.001) and negatively with gender role (r=-.11, p<.032). Relationship between gender role and marriage was negative (r=-.28, p<.001). Hierarchical multiple regression found that the value of children was significantly predicted by the value of marriage.

• Fashion & Textile Research Journal
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• v.25 no.4
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• pp.460-471
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• 2023

This study aimed to analyze the consumption value and clothing pursuit benefits of genderless fashion based on gender identity. The study questionnaire was distributed to and collected from men and women in their 20s and 30s living in Seoul City and the Gyeonggi province. The collected data were analyzed by using Cronbachs α, factor analysis, K-means group classification analysis, and ANOVA. The study results were as follows. First, gender identity was categorized into three groups: the genderless group, the traditional gender rejection group, and the traditional gender acceptance group. Therefore, it is necessary to subdivide gender identity rather than acceptance and rejection of traditional gender roles. Second, an analysis of consumption value based on gender identity showed significant differences in terms of fashion value and expressive value. Therefore, it is important to establish a differentiated strategy based on the relevant gender identity group when establishing genderless fashion design or marketing strategy. Finally, the study results showed that clothing pursuit benefits based on gender identity, there was a significant difference in terms of individuality pursuit, deviation from the norm, and fashion pursuit. In particular, since the genderless phenomenon agrees with the characteristics of the MZ generation, it will be necessary to share brand information or product information through digital media or to utilize a sharing culture-that is, 'meaning out' tendency and 'flex culture' (i.e., conspicuous consumption).

• International Journal of Human Ecology
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• v.11 no.1
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• pp.97-107
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• 2010

Gender equity education is ineffective in a public school system even though gender equity education is a current issue in South Korean education. One of the problems is attributed to teacher education because no better gender equity education can be accomplished without teacher preparation. Therefore, the effectiveness of teachers is a very important keyword in teacher education. This study examines learning experience, gender equity value, teacher preparation for gender equity education of pre-service teachers in Gonju, South Korea, the factors that influence teacher preparation for gender equity education, and the instruction of gender equity. A survey was delivered to pre-service teachers in 2008, and the data of 350 pre-service teachers were analyzed. MANOVA and Multiple Regressions were used for analyzing the data. The results will contribute to the development of effective teacher education for gender equity education and information on a partnership between the family and the public school system that is centered on gender equity education.

• Journal of Family Resource Management and Policy Review
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• v.24 no.1
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• pp.1-19
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• 2020

The purpose of this study is to identify the perceptions of and willingness for marriage among people in their 20s and 30s. The data came from the Korean General Social Survey of the Survey Research Center at Sungkyunkwan University. The sample data set included 292 men and women aged 20 to 39. The major findings are as follows. First, gender, satisfaction with one's household economic conditions, and significantly affect the individuals' perceptions of marriage. The results show that the men's education level, value of family succession, value of gender roles, and value of parents' role are the significant factors that affect their perceptions of marriage. In the case of the women's perceptions of marriage, the significant factors are their household economic conditions, value of family succession, value of gender roles, and value of childbirth. Second, the willingness for marriage among unmarried people is decided by age, education level, whether one has an income or not, satisfaction with one's household economic conditions, and value of one's childbirth. Overall, gender is the most significant factor that affects the perceptions of marriage among all the other variables. However, men's and women's values of gender roles and family succession, respectively, both significantly affect their perceptions of marriage but show opposite coefficient directions. Another finding shows that unmarried people who are willing to marry tend not to have children. This implies that they do not perceive the decision on having a child as a necessary factor behind marriage decisions.

• Management & Information Systems Review
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• v.17
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• pp.1-24
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• 2005

The purpose of this study is to figure out the effects of advertisements (functional value, sentimental value, self-expressing value) depending on the gender in regard of the attitude towards the advertisement, brand attitude, purchase intention, and the characteristic and quality of the product. From the study on the university students, there was a meaningful interaction among the independent variables in regard of attitude towards advertisement, brand attitude, purchase intention, and characteristic of the product in the four dependent measurements used for the index of advertisement effects. In terms of the attitude towards advertisements, brand attitude, purchase intention, and the characteristic of the product according to the gender and value suggestion, functional convenience was more influential for men compared to the sentimental convenience and self-expressing value. On the other hand, self-expressing value was more influential for women in terms of the advertisement effect and the characteristic of the product. The main effects depending on the gender were common in four dependent values such as attitude towards advertisement, brand attitude, purchase intention and characteristic of the product, and the average of all values was higher from women. Thereby, it can be said that women show more positive advertisement effects in terms of attitude and purchase than men. The main effects on the value suggestion were meaningfully indicated in advertisement attitude, brand attitude, and characteristic of the product except the purchase intention. Also, the functional and self-expressing value made better advertisement effect, while the sentimental value showed a comparatively lower advertisement effect. In terms of the sentimental value, a comparatively low advertisement effect was shown statistically compared to the functional and self-expressing value in all dependent values, but there was no big difference depending on the gender. That is, in terms of the sentimental value, a separate value suggesting advertisement can be more influential when it is combined with the functional value for men, and for women if it is combined with self-expressing value.

• The Journal of Korean Academic Society of Nursing Education
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• v.20 no.4
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• pp.587-595
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• 2014

Purpose: This study undertakes to identify factors influencing the perception university students in Korea hold toward having children. Method: A cross-sectional, descriptive study was conducted on 187 university students (79 males and 108 females) from one university located in a metropolitan area. Participating students completed a packet of self-report questionnaires on values concerning gender roles, marriage, family and children along with their personal demographic details. The resulting data were analyzed using t-tests, one-way ANOVA and Pearson's correlation coefficients as well as descriptive statistics. Stepwise multiple regression was performed to identify factors that most influenced the value of children held among university students. Results: The value of having children was negatively associated with the value of family, but positively associated with the value of marriage. In addition, the value of family had a negative relationship with the value of marriage, but a positive relationship with the value of gender role. Stepwise multiple regression found that the equation consisting of gender and value of marriage explained about 42.0% of the variance of the value of having children. Conclusion: Considering the findings from this study, programs promoting the positive values of marriage are required for university students to have positive values toward having children.