• International Commerce and Information Review
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• v.16 no.3
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• pp.25-50
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• 2014

This study is to identify the factors and explore the moderating effects of gender in influencing customer behavioral intention to adopt mobile commerce in Shanghai and Guangzhou in China. An extended study based on TRA, TPB and TAM, UTAUT, technology adoption model is applied for designing on this study model of behavioral intention to adopt mobile commerce focused on emotional variables and cross-gender differences. The results of analysis reveal that the effects of perceived risk, personal innovativeness, individual familarity and social influence on behavioral intentions to adopt mobile commerce as well as to differ across gender. Differences cross gender is specially the perceived risk and social influence. Findings imply that mobile commerce operators need to be communicated to female consumers, the risk-free quality including security, payment and certification system along with the social influence of using mobile commerce. When targeting female consumers in China, the word of mouth marketing strategic approach and improvement of communications of mobile commerce should be focused.

• Journal of the Korean Society of Costume
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• v.59 no.1
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• pp.14-28
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• 2009

Exoticism, by definition, is 'the charm of the unfamiliar', usually because of associations with a distant country. In the western-centric world, exoticism implies non-western or oriental style. The purpose of this study was to identify Koreans' perception of "Exoticism", and to compare the perception of exotic fashion image according to gender and education differences. Empirical study was composed of two parts focusing on gender and education effects respectively. For the first part, data were collected by self-administered questionnaires distributed to 280 respondents at 2 universities and 2 high schools during August and September 2005. The sample was consisted of 140 male and 140 female. A measurement, including 24 image adjectives to evaluate 16 fashion stimuli, was developed. Data were analyzed by descriptive statistics, correlations, t-test, and MDS. There was no difference in the perception of exotic fashion image according to gender. Both gender groups perceived exotic image as western image and non-exotic image as oriental image. Thus it could be said that Koreans perceive western-based fashion as foreign and exotic. This finding implies the relativity of "Exoticism." In the second part, the measurement and the analysis methods were the same with the first part. The respondents were consisted of 70 fashion majored female students and 70 non-fashion majored female students. There was considerable difference between fashion and non-fashion major groups in their perception of exotic fashion image. Whereas non-fashion major group perceived exotic image as western image and non-exotic image as oriental image, fashion major group perceived exotic image as both western and oriental image. This result suggested that fashion major group have western-centered conception as well as general perception character of Korean.

• Korean Journal of Childcare and Education
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• v.10 no.1
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• pp.111-129
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• 2014

This study investigated the effects of maternal acceptance attitudes towards children's emotional expressiveness and children's emotional intelligences on peer interaction. A total of 145 Korean mothers with children from 3-5 years old and children's teachers were selected from 4 kindergartens and 6 daycare centers in Incheon and Kyunggi areas. The results were as follows. First, generally, children's emotional intelligence was significantly different depending on gender of the children. Second, there was no difference based on age and gender in maternal acceptance attitudes towards a child's positive emotional expressiveness, but there was a difference based on gender in maternal acceptance attitudes toward a child's negative emotional expressiveness. Third, the children's positive peer interaction was significantly different depending on gender of the children, but the children's negative peer interaction was significantly different based on age and gender of the children.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.8
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• pp.5089-5095
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• 2015

The study seeks to determine how much environmentally conscious behaviors vary depending on the nationality, gender and age. For its purpose, this study suggests hypotheses that Korean and American consumers, who are culturally different from each other, show differences from each other in environmentally conscious behaviors. An interaction effect is also expected between gender and age. With regard to environmentally conscious behavior. Meanwhile, the study tried to examine whether personal values have any mediating effect on the behaviors. The findings of this study can be summarized as follows. Environmentally conscious behaviors by American consumers were more significant than those by Korean consumers. And men were more positive in making environmentally conscious behaviors than women were. In addition, there were interaction effects between nationality and gender, and nationality and age. Furthermore, personal values, depending on age, were found to have moderating effects on environmentally conscious behaviors.

• Korean Journal of Poultry Science
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• v.46 no.3
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• pp.155-160
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• 2019

The Korean Hanhyup broiler has commercialized native meat-type chicken. This study aimed to determine the effects of two types of litter material-sawdust and rice husk, and gender on the Korean Hanhyup broiler. Chicks (n=416) were randomly assigned in a $2{\times}2$ factorial design by type of litter material and gender. The behavior of chicken's was monitored continuously for 12 hours during the $1^{st}$ through $8^{th}$ week of age. The time spent on standing, sitting, and walking and the frequency of drinking, feeding, preening, dust bathing, flapping, and aggressive pecking, and pecking of chicken's behavior were recorded. The behavior of chickens during the starter (1 to 4 weeks) and finisher period (5 to 8 weeks) was compared to observe the changes upon maturity. Our results indicate that litter material type and gender have no effect on the behavior of chickens. However, aggressive pecking and pecking caused increment in the rice husk as compared to sawdust (P<0.05). Sawdust as litter material for bedding was found to be better than rice husk with respect to Korean Hanhyup broiler behavior.

• Journal of Korean Clinical Health Science
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• v.7 no.1
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• pp.1248-1256
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• 2019

Purpose: The purpose of this study was to identify the effects of the gender role conflict on nursing professionalism in male nursing college students. Method: The subjects were 113 male college students in D and J city. The data were collected from April 24 to May 3, in 2017 using a structured questionnaire. The data were analyzed using the SPSS WIN 24.0 program. For data analysis, independent t-test, One-way ANOVA, Pearson's correlation coefficient and multiple linear regression analysis were carried out. Results: The results are follows. First, the individual characteristics in gender role conflict were significantly different in motivation(F=2.62, p=0.028) and the entering college decision(F=3.14, p=0.028), and nursing professionalism were significantly different in the entering college decision(F=4.34, p=0.006). Second, a negative relationship was observed between the gender role conflict and nursing professionalism(r=-.287, p=<0.01). The success, power and competition(${\beta}=0.19$, p<0.05) and male superiority(${\beta}=-0.47$, p<0.001) were found to influence nursing professionalism. Conclusion: These results highlight the need to develop educational intervention to lower the superiority of the male and to encourager success, power and competition of male nursing college students.

• The Journal of the Korea Contents Association
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• v.22 no.7
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• pp.420-431
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• 2022

This study aimed to identify the correlation between COVID-19 stress, depression, and online shopping addiction in adults, and to confirm the mediating effects of depression on moderated by gender. An online survey was conducted by requesting a survey organization that has panels across the country. The collected 336 data were analyzed using Process Macro for SPSS. As a result of the study, online shopping addiction increased as COVID-19 stress increased. And the mediating effect of depression was found to be significant in the effect of COVID-19 stress on online shopping addiction. Furthermore, in the effect of COVID-19 stress on online shopping addiction, the mediating effect of depression moderated by gender was found to be significant. As the COVID-19 infectious disease prolongs, it is necessary to consider gender in interventions for behavioral addiction prevention, such as online shopping, and mental health management.

• Human Ecology Research
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• v.60 no.3
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• pp.317-330
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• 2022

This study examined the factors influencing the psychosocial well-being of working mothers of preschool children. It investigated the mediation effects of sociological ambivalence in the relations of psychosocial well-being with a family-supportive work environment and with the gender-role stereotype of family members. In addition, it tested the moderated mediation effects of the traditional gender-role attitudes in workplace and meta-mood. Data were obtained from 476 working mothers of preschool children. Using SPSS 25.0, Cronbach's alpha reliability was calculated, descriptive statistics were generated, and Pearson's correlation analysis performed. Mediation and moderated mediation analyses were carried out using the SPSS process macro 3.5 program. The main results were as follows: first, sociological ambivalence mediated the relationship between psychosocial well-being and a family-supportive work environment. The mediating effect of sociological ambivalence was moderated by emotional attention, a sub-factor of meta-mood. Second, sociological ambivalence mediated the relationship between psychosocial well-being and the gender-role stereotype of family members. In addition, the traditional gender-role attitudes in workplace moderated the mediating effect of sociological ambivalence on the relationship between the gender-role stereotype of family members and psychosocial well-being. These results can be used to inform discussion on changing policy and education to improve the psychosocial well-being of working mothers with preschool children.

• The Journal of Korean Medicine
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• v.23 no.3
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• pp.1-10
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• 2002

Objective: There exist gender differences in pulsatile contour waveform. Women have a greater age-related increase in left ventricular mass than do men and more likely to experience symptomatic heart failure after infarction. SDPTG (the second derivative of photoplethysmogram waveform) is a noninvasive method for evaluating the pulse wave and is correlated with age and other risk factors for atherosclerosis. We studied the effect of gender on SDPTG and made clear why the gender differences appear. Methods: To study the effects of effect factors, including height and blood pressure, on SDPTG in the fourth decade, data on height, weight, PTD (pulse transit distance), blood pressure, serum lipid levels, and SDPTG were collected in 115 laboratory healthy men and women. SDPTG is derived from double-differential processing of fingertip photoplethysmography and consists of a, b, c, and d waves in systole and an e wave in diastole; SDPTG aging index (AI) was calculated as (b-c-d-e)/a. Results: There were significant gender-related differences of SDPTG AI, height, and blood pressure. Age, height, and mean blood pressure were respectively and significantly correlated with SDPTG AI. SDPTG is dependent upon age, height, and blood pressure. Restricting analysis to SDPTG AI, age, height, and mean blood pressure, yielded that there were gender-related differences in SDPTG AI (P<0.05) which were derived from those of height (F<0.001, df=l, P=0.994). Conclusions: These new data may help to explain previous findings about age-related differences in pulsatile contour waveforms and why gender differences of SDPTG appear. The results of this study suggest that SDPTG AI, used for evaluation of biological vascular aging, should be calibrated by height as well as age and blood pressure.

• Journal of the Korean Society of Physical Medicine
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• v.12 no.1
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• pp.15-24
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• 2017

PURPOSE: The purpose of this study was to investigate the effects of supplementary verbal encouragement according to the gender on the activation of abdominal muscles during performance of crunch exercise in healthy subjects. METHODS: A Total of 32 healthy subjects (15 male and 17 female) were randomly allocated to two conditions, crunch exercise with Ki-hap and verbal encouragement with same gender (CKVS) and crunch exercise with Ki-hap and verbal encouragement with different gender (CKVD). The interventions were conducted over three trials in each condition, and measurements were performed on each subject by one examiner in three trials. The activation of rectus abdominis, external oblique, internal oblique, and transverse abdominis muscles were evaluated using electromyography (EMG) during performance of crunch exercise with Ki-hap and verbal encouragement with same gender or different gender, respectively. RESULTS: The results showed that there were no significantly difference in the activation of all abdominal muscles in those of the CKVS compared with the CKVD (p>.05). The results also showed that there were no significantly difference in the ratio of muscle activation at global muscle to that at local muscle between two conditions (p>.05). CONCLUSION: These findings demonstrated that application of the supplementary verbal encouragement by gender does not affect to activate the abdominal muscles of subject to perform a movement, at the same time, it would suggest positive evidence for improving activation of abdominal muscles.