• 아태비즈니스연구
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• 제14권1호
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• pp.411-426
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• 2023

Purpose - The purpose of this study was to explore and diagnose the characteristics and behavioural patterns of rural tourists after COVID-19 using decision tree analysis to classify and identify key segmentation groups. Design/methodology/approach - The CHAID algorithm was used as the analysis technique for the decision tree. The explanatory variables used in the analysis of each decision tree model were demographic variables and rural tourism usage behaviour and perception variables, and the target variables were the preferences of rural tourists' activities after COVID-19. From the Rural Tourism 2020 survey data, 614 samples with rural tourism experience were extracted and used in the analysis. Findings - The variables that significantly explained the preference for each type of rural tourism activity after COVID-19 were rural tourism safety perception, repeated visits to the region, rural tourism priority activity, rural tourism accommodation experience, gender, age group, marital status, occupation, and education level. Among them, rural tourism safety perception was the most important explanatory variable in each analysis model. Research implications or Originality - Overall, to promote rural tourism, it is necessary to enhance the safety image of rural tourism, strengthen loyalty programs for repeat visitors, and develop customized products that reflect the preferred trends of rural tourism.

• Journal of Sport and Applied Science
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• 제3권1호
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• pp.27-34
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• 2019

Purpose: Mountain biking as a sport and recreational activity has grown rapidly over the previous two decades. The purpose of this study is to analyze differences of leisure satisfaction by demographic characteristics of mountain bike participants. Research design, data, and methodology: To accomplish the purpose, the study employed purposive sample method among nonprobability sampling and collected data from 300 participants. Of collected data, 288 responses were analyzed excepted for uncompleted responses. To analyze data, study utilized statistical techniques including descriptive statistics, reliability analysis, independent-sample t-test, and one-way ANOVA, and to verify difference between individual groups in relation to significant results, Duncan's multiple range was conducted. Results: Findings indicated no differences of leisure satisfaction by gender. Similarly, education level and occupations have not influence leisure satisfaction. Yet, differences of leisure satisfaction by participation frequencies were observed. Of participation frequencies, participants riding 5 times a week were more satisfied with MTB participation than the other groups participating less 3 times a week. Conclusions: The findings provide a couple of insights in terms of promoting MTB participation. In specific, results indicated that MTB would be attractive sports that is able to appeal huge populations regardless of their education and occupation. Furthermore, consistent participation is judged an effective way to increase psychological, educational, and social satisfaction. In this sense, regional MTB clubs could play a salient role in motivating riders to more participate in MTB. Hence, establishing strategies for encouraging club activities are needed.

• 한국보건간호학회지
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• 제23권1호
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• pp.40-49
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• 2009

Purpose: To investigate the relationships among stress, depression, family function, and activities of daily living in elderly females. Methods: Using a descriptive correlation for the study design, data was collected from 134 elderly females older than 60 years of age. Result: The level of depression among the subjects was 6.04($\pm5.30$) and level of stress was 1.62($\pm.70$). The performance capacity of the activities of daily living was 17.79($\pm0.87$), and the instrumental activities of daily living was 22.33($\pm2.66$). The family function was 2.82($\pm3.47$). Depression and stress showed a positive correlation(p<.001) and had a negative correlation with family function(p=.025), as the correlation with instrumental activities of daily living was negatively related(p=.008). Stress had a positive relationship with family function(p<.001). and was negatively related to instrumental activities of daily living (p=.041). Conclusion: For health promotion of elderly females, it is critical to make an effort to establish and constantly develop a program, as well as policy for the health of the elderly considering and understanding gender differences.

• Asia Marketing Journal
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• 제16권1호
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• pp.117-132
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• 2014

This study examined the use of Facebook in United Arab Emirates. There were two objectives of this study. The first purpose was to identify the motive for the use of Facebook among people in U.A.E. This study conducted the survey using both qualitative and quantitative methods. One hundred eighty-three working people were used from the survey. Thirty-five questions identified from the interviews were used for the questionnaire design in quantitative method. Factor analysis showed six factors namely usefulness, usage, reliability, making new friends, ethical issue and openness of information. The total variance explained by all the factors was fifty-two percent. This study also examined the demographic variables whether they would play an important role in using the social network site. The study included two more variables, income and married status, which were not frequently examined by previous studies. MANOVA showed statistical significant differences (p < .01) across six factors. ANOVA results showed that gender variable affected only the factor of openness of information. Males were more likely to share their information compared to females. Income variable affected all the factors except the openness of information. The results showed that high-income people had the highest meanscores on three factors (usage, reliability, making new friends) while low-income people had the highest means on usefulness and ethical factors.Marital status had significant effects on usefulness, reliability, and ethical factors. Married people had the low scores on reliability and ethical factors. Lastly, education variable had no effect on all the factors examined.

• 한국정보시스템학회지:정보시스템연구
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• 제32권3호
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• pp.41-61
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• 2023

Purpose This study aims to categorize the types of health, analyze the effects among health types based on network analysis find the most important type of health, and explain whether the results between health types vary depending on demographic characteristics. Design/methodology/approach This study investigated individual physical, clinical, mental, and social health(social capital and social support) levels through a survey of 100 people. Network analysis was applied to the survey data to confirm the degree centrality of nodes. Furthemore, we investigated the differences in core nodes according to gender and age groups. Findings According to the analysis result, social support was the most important health type in the entire group. Furthermore, the importance of health type was different depending on the characteristics of the groups. In the case of men, clinical health was the most important health type, and social support was analyzed to be the most important for women. In the case of young people, clinical health was the most important health type, and mental health was the most important health type in the middle-aged.

• 융합경영연구
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• 제11권6호
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• pp.1-8
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• 2023

Purpose: In the era of the Fourth Industrial Revolution, individuals equipped with fundamental understanding and practical skills in artificial intelligence (AI) are essential. This study aimed to validate the effectiveness of AI education for enhancing AI literacy among business major student. Research design, data and methodology: Data for analyzing the effectiveness of the AI Fundamental Education Program for business major students were collected through surveys conducted at the beginning and end of the semester. Structural equation modeling was employed to perform basic statistical analyses regarding gender, grade, and prior software (SW) education duration. To validate the effectiveness of AI education, seven variables - AI interest, AI perception, data analysis/utilization, AI projects, AI literacy, AI self-efficacy, and AI learning persistence - were defined and derived. Results: All seven operationally defined variables showed statistically significant positive changes. The average differences were observed as follows: 0.47 for AI interest, 0.32 for AI perception, 0.37 for data analysis/utilization, 0.27 for AI projects, 0.25 for AI literacy, 0.39 for AI self-efficacy, and 0.41 for AI learning persistence. Statistically, AI interest exhibited the most substantial average difference. Conclusions: Through this study, the applied AI education was confirmed to enhance learners' overall competencies in AI, proving its utility and effectiveness in AI literacy education for business major students. Future research endeavors should build upon these results, focusing on ongoing studies related to AI education programs tailored to learners from diverse academic backgrounds and conducting continuous efficacy evaluations.

• 산경연구논집
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• 제14권12호
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• pp.1-9
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• 2023

Purpose: As China's economic development enters new normal, employee happiness degree of small and micro enterprises will take on new features. The purpose of this paper is to discover the characteristics of changes in employee happiness, and provide reference and management suggestions. Research design, data and methodology: This paper determined the factors affecting employee happiness, established a measure model of happiness, measured and analyzed employee happiness by selecting more than 1,108 employees from 30 domestic small and micro enterprises. Results: First, the overall level of happiness in small and micro enterprises is relatively low. Second, there is no significant difference in happiness perception among employees in terms of the six factors. Third, the employees of small and micro enterprises have the highest happiness in three issues, including work distribution, internal interpersonal relationships, and less institutional constraints, the happiness on the two compensation benefits and a democratic management issue is the lowest. Fourth, gender factor has no significant effect on employee happiness, while age, working years, education, position, and the nature of employment have a significant impact on happiness. Conclusions: Employee happiness of small and micro enterprises will take on new features. Some human resource management suggestions are proposed from different perspectives based on the survey results.

• International Journal of Internet, Broadcasting and Communication
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• 제15권4호
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• pp.326-331
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• 2023

Korea's cultural content industry can develop into another unique tourism industry. However, since other prior studies focus on the Japanese content industry, this study identifies modern industrial trends by combining the unique characteristics of Korean content, that is, cultural content tourism, and the analysis ability of big data. The current status and direction of the cultural content tourism industry were studied by utilizing the extensive information collection and in-depth analysis capabilities of big data, and as a result, it was confirmed that the trend of the cultural content industry is related to the business aspect of cultural content, not the pure content interest of cultural content. This shows that Korean cultural contents have a strong business aspect. As a limitation, when research design was conducted using social media big data, the age, gender, etc. of the subject analyzed with unique anonymity could not be known. The Korean cultural content industry is expected to be successful in terms of business.

• 유통과학연구
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• 제22권1호
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• pp.47-59
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• 2024

Purposes: The study aimed at examining the impact of the COVID-19 pandemic on the shift of online consumer purchasing behavior and whether the new behaviors would be maintained after the epidemic season. The study also aims to investigate how online customers change based on perceived risks. Research design and Methodology: The study investigated purchasing behavior of the same 377 online Vietnamese consumers during two periods: (1) during the period of social distancing and (2) one and half year after that, allowing data to be collected in real time, so that consumers do not have to recall their behavior. Results: Purchasing behavior appeared to be more influenced by gender, age and household size. Aged consumers are more concerned about risks than those in the younger group, who only worry about the risks during the pandemic. Consumers in households with two or more people are more concerned about the risks than those living alone. Female appeared to be more influential in both during and after pandemic than male. Conclusions: The findings contribute to clarify shift of online consumer purchasing behavior, which helps business to develop effective marketing strategies and enhance their presence in the e-commerce sector.

• 한국과학교육학회지
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• 제29권4호
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• pp.388-399
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• 2009

This study was designed to investigate whether applying mind mapping in a biology class had an effect on students' creativity. Participants of this study were 165 1st grade middle school students. The pretest-post test control group design was employed. A control group was instructed with a traditional method and an exerimental group was instructed using the mind-map applied method. The units "Digestion and Circulation" and "Respiration and Excretion" were selected for this study, and each group was treated for 24 class hours. To measure student creativity, the TTCT test was used. For assessing students' level of logical thinking, the compact version of GALT was used. Test results were analyzed by ANCOVA and correlation analysis by SPSS 12.0. The creativity of students in experimental group was significantly improved than the control group (p< .01). Fluency, flexibility, and originality of students in experimental group were improved (p< .01). Students did not show any differences on creativity according to their academic achievement level or gender (p> .05) in the experimental group. Students did not show any differences on creativity according to their logical thinking level (p> .05), either. However, the students of logical thinking level in the experimental group improved their flexibility (p< .05). There was no correlation between students' creativity and their achievement (p> .05), but the creativity shows a lower correlation to performance evaluation (p< .05).