• 복식문화연구
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• 제17권3호
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• pp.431-446
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• 2009

The purpose of this study was to analyze the gender role changes of Korean women reflected on their costumes during 20th century. To analyze the diachronic gender role changes, social environments(education, job, economy, family systems, mass-media) of 20 th century were inquired by 10 years and comparatively analyzed with 680 images of representative costumes each periods. The results are as followed. 1) $1900s{\sim}1910s$: The most representative women's gender role was a wise mother and good wife. Therefore the adopted western costume, a symbol of civilization, were represented women as a passive and sexual object of man. 2) $1920s{\sim}1930s$: 'Shin Yeosung(Modern Girl)' was the representative gender role of that time. They were the symbol of enlightenment and new education. Their costumes influenced to the changes of traditional Hanbok in functional side. 3) $1940s{\sim}1950s$: In World War II. a strong and stubborn women were wanted to support their family. They threw feminity and changed their costumes into an active and functional 'Mombbe'. 4) $1960s{\sim}1970s$: Women asserted Gender equality and resisted the traditional women's gender role. Mini Skirts and Unisex costumes were symbolic costumes reflecting the changes. 5) 1980s: The self confidence of women's gender role affected the androgynous look and body-conscious look in modern fashion. 6) $1990s{\sim}2000s$: Now, the dichotomy of gender role is not no longer effective way to understand the social changes and fashion trend rather than personal characteristics and lifestyle trends.

• 디지털융복합연구
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• 제17권4호
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• pp.279-284
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• 2019

본 연구는 국내외 활발히 펼쳐지는 사회적 이슈 중에서 성평등 주제의 스토리텔링을 심층면담 기법을 통해 커뮤니케이션 디자인 방향에 관해 연구하고, 더 나은 소셜 이슈 소통 방향성을 제안하는 데 그 목적이 있다. 연구 방법으로 1차 사례 연구를 통하여 국내의 성평등 주제 매거진 이프, ?, 우먼카인드 매거진의 특징과 스토리텔링 매거진 예시를 조사하였다. 그리고 2차 실증 연구로 심층면담을 진행하여 성평등 스토리텔링 경험에 대한 연령대별 여성과 남성 대상자의 감정 형용사와 이슈 인지도를 파악하였다. 그 결과, 소셜 이슈 소통 방향에 필요한 두 가지 요점을 파악할 수 있었다. 첫째, 전달하는 콘텐츠의 주제가 민감한 이슈일수록 일상과 밀접한 서사를 소구하여 진입장벽을 낮출 것을 제안한다. 둘째, 사회적 이슈가 지속가능하려면 점진적으로 메시지를 전달하여 신뢰도와 공감도를 높이는 방향을 채택한다. 이 연구는 불통을 해소하는 커뮤니케이션 디자인 조사를 통해 국내 성평등 이슈 콘텐츠 전달 방향을 제시했다는 점에 의의가 있다. 추후 연구를 통해 국내 성평등 주제 소통 방식을 보완하고, 사회적 이슈 커뮤니케이션 디자인 방향 설정에 도움이 되기를 기대한다.

• 한국의상디자인학회지
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• 제16권2호
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• pp.31-40
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• 2014

The purpose of the study was to examine model postures at fashion shows with respect to expressing fashion images including elegance and neutral-gender images. Data were gathered from the fashion shows held 2000 S/S through 2009 F/W, when elegance and neutral-gender fashion images were obvious in fashion collections. Three designer brands representing elegance and neutral-gender fashion images were selected by the researcher and fashion specialists including graduate students majoring in fashion. The fashion collection photos representing each image were selected from style.com, a website which contains four world's biggest fashion collections. The results showed different hand positions as a model posture according to fashion images. In the neutral-gender image, 16 photos (47%) showed a hand position at pockets, in the elegance image, 24 photos (82.3%) showed a hand position laying down by the sides. Also, walking pose was shown to be different between two fashion images. In the neutral-gender fashion image, 16 photos (52.9%) revealed a pose of 'natural walk', while 29 photos (100%) showed a pose of 'walk in a straight line' in the elegance imaged fashion. In conclusion, the neutral-gender image photos showed the pocket-positioned hand and the 'natural walk' poses more than elegance image photos, and elegance image photos revealed the hand position laying down by the sides and the 'walk in a straight line' poses than the photos of the neutral-gender image.

• 의료ㆍ복지 건축 : 한국의료복지건축학회 논문집
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• 제18권4호
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• pp.17-27
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• 2012

Purpose: This research was for understanding the attitudinal difference by gender towards emotional design through questionnaire survey with female and male inpatients on environmental characteristics of wards in general hospitals. Methods: The survey was conducted by questioning inpatients at two general hospitals on the importance rating on emotional design elements of patient rooms, lounges, and hallways. Eighty questionnaires were returned and used for data analyses through SPSS windows version 15.0 statistic package program. Results: 1) In general, female patients considered emotional design of wards as more important than male patients and the most outstanding difference was indicated for patient rooms among patient rooms, lounges, and hallways. For patient rooms the comfortability index was rated as the most important to both female and male inpatient groups, and for lounges and hallways the safety index was evaluated as the most important to both gender groups. 2)For lounges, while male patients rated 'prevention of infection' important among safety relating items, women considered 'accident prevention' more important. It is inferred that female patients have more safety needs and anxiety about physical injury or accidents than male ones do. Implications: It is considered that there need to be further succeeding in-depth studies, e.g. research interviews with inpatient;s family members or other caregivers as well as patients themselves.

• 패션비즈니스
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• 제24권1호
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• pp.88-101
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• 2020

The music videos of BTS go beyond the limit of media promoting music and shows their meaning in various ways and complete the visual message of music through fashion style. BTS' fashion style in the music videos shows a change in symbolic representation of the genre of each album and song, of which gender images are changing aligned with the music messages of BTS. The purpose of this study was to derive gender images of fashion style in BTS music videos and to interpret their meaning based on Judith Butler's theory that performativity creates discourse through iterative process. It is conducted as a research method, an analytical study was conducted in parallel with literature studies and empirical case analysis. The scope of the study was limited to 301 costumes that appeared in 21 official music videos from debut single album '2Cool 4 Skool' released in 2013 to the mini album 'Map of the Soul: Persona' released in 2019. As a result of the analysis, the controversial fashion style, challenging fashion style, boyish fashion style, hybrid fashion style, the playful fashion style were revealed. The conclusion of studying the gender image of BTS, interpreted by this analysis using Judith Butler's theory, is as follows. The gender image of BTS is the traditional image that identifies with the dominant gender discourse, the resistive gender image that intentionally distances mainstream culture, the eclectic image parodying the gender of the opposing term, and the deconstructive image that transcends the dominant gender discourse.

• 한국의류산업학회지
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• 제25권4호
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• pp.460-471
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• 2023

This study aimed to analyze the consumption value and clothing pursuit benefits of genderless fashion based on gender identity. The study questionnaire was distributed to and collected from men and women in their 20s and 30s living in Seoul City and the Gyeonggi province. The collected data were analyzed by using Cronbachs α, factor analysis, K-means group classification analysis, and ANOVA. The study results were as follows. First, gender identity was categorized into three groups: the genderless group, the traditional gender rejection group, and the traditional gender acceptance group. Therefore, it is necessary to subdivide gender identity rather than acceptance and rejection of traditional gender roles. Second, an analysis of consumption value based on gender identity showed significant differences in terms of fashion value and expressive value. Therefore, it is important to establish a differentiated strategy based on the relevant gender identity group when establishing genderless fashion design or marketing strategy. Finally, the study results showed that clothing pursuit benefits based on gender identity, there was a significant difference in terms of individuality pursuit, deviation from the norm, and fashion pursuit. In particular, since the genderless phenomenon agrees with the characteristics of the MZ generation, it will be necessary to share brand information or product information through digital media or to utilize a sharing culture-that is, 'meaning out' tendency and 'flex culture' (i.e., conspicuous consumption).

• 디자인학연구
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• 제15권1호
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• pp.247-256
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• 2002

'gender'는 사회적 의미의 성(性)이고 'sex'는 생물학적인 성(性)을 의미한다. 'gender'는 남녀 차별적인 'sex'보다 대등한 남녀간의 관계를 내포하며, 평등에 있어서도 모든 사회적인 동등함을 실현시켜야 한다는 뜻이 함축되어 있기 때문이다. 점점 더 많은 수의 여성이 과거의 남성 직업으로 진출해왔고, 직업 구조 자체가 바뀌어 가는 과정에서 여성의 일과 남성의 일의 구체적 목록은 변해 왔지만, 여전히 여성주의적 디자인 접근은 피상적인 답보상태에 머무르고 있고 수많은 가전제품의 도입과 개선이 이루어졌음에도 여성의 가사노동 부담은 상대적으로 개선된 점이 없다. 이미 과거의 남성들이 해왔던 일들은 대부분 기계화가 되었다. 현대적 가정기술은 여성이 가사노동의 조력자나 위임자 없이도 가정의 안락한 생활을 유지하는 것을 가능케 함으로써 여성의 사회활동에 기폭제가 된 것만은 틀림없다. 이에 따라 시대 변화 속에서 젠더 디자인의 개념 수립과 이에 따른 전략적 접근이 필요하다. 앞으로 우리의 삶과 상관되는 여성의 주체적 선택이 주어질 수 있는 디자인으로 바뀌기를 바라면서, 사회 속에서 여성의 노동과 그에 따른 가사활동의 문제를 제기하여 남성적 사고가 아닌 여성의 입장에서 디자인을 살펴보고자 했다.

• 패션비즈니스
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• 제14권5호
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• pp.78-92
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• 2010

The culture phenomenon, which the desire of self expression is noticeable and the diversity of gender identity is widely accepted, simply makes a difference in the lifestyle of one human being rather than the dichotomous classification of male and female. Now, the delicate and aesthetic sensitivity classified as the feminine characteristics is no longer the exclusive property of female and this refers to substituting it as a social gender from the concept of biological sex. This phenomenon has influenced on the male culture and is creating various codes according to the cultural gender extended from the gender as a social role. Also, the transition into the western lifestyle has extended the aesthetic emotion to accommodate new codes from the diversification and globalization of lifestyle. The mansumer power, which does not care too much about the money for the emotionally attached items, has enabled various fashion styles. After analyzing the diversified clothing behavior conducted by these people in connection with the social phenomenon, First, this shows the phenomenon of emotional value pursuit that finds pleasure over the clothing as the item of augmented reality is added to the concept of play, in which the real space referred to as garment and virtual space of playing the rock, paper and scissors game meet together within the augmented reality. Second, the convergence concept has enabled the coordination of new style by obscuring the area of design concept and this refers to the changes in design from the development of new items and transformation into double-style details. Third, the divergence that intensively provides specific use/convenience and specialized value shows a change in the fashion market from the phenomenon that admits various gene rations of culture and specifically, takes differently about the recognition of middle-aged males. Fourth, the variety seeking tendency receives attention as the value of future design together with the phenomenon of discriminative value pursuit. In the male fashion, it is linked to the collaboration with the design area and this tells that the fashion with the narcissistic cross-dressing and motto of neutral gender without being sided to male/female is rising.

• 의료ㆍ복지 건축 : 한국의료복지건축학회 논문집
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• 제27권1호
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• pp.17-34
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• 2021

Purpose: The purpose of this study was to find out the difference in the priority level of recognition for universal design application in public spaces by gender. Method: ANOVA(analysis of variance) and post-hoc test were conducted to determine the priority level of recognition and pattern for the disabled, non-disabled, and experts classified into males and females. Results: There was no gender difference in the comparison by sector for all males and females. However, in comparing of domains and facilities, women showed a higher level of recognition than men in the building sector and cross domain. When comparing space consumers and producers by dividing them into male and female groups, women showed a higher level of recognition than men in producers, but there was no gender difference between consumers. In comparison by sector, domain and facility, women producers also showed a higher level of recognition in the road sector, park and recreation sector, sidewalk domain, four-spaces in the park and recreation sector, and six-spaces in the building sector than men producers. Also, in the building sector, women producers and consumers showed a higher recognition level than men. Comparing the disabled, non-disabled people and experts by dividing them into male and female groups, in the case of non-disabled people and experts, women showed a higher level of recognition than men, while men showed a higher level of recognition than women in the disabled. In addition, there were differences in recognition patterns in many spaces and facilities by gender. Implications: This study is meaningful in comparing the differences in the priority level of recognition and patterns between men and women to apply universal design for people of all ages and both sexes.

• Human Ecology Research
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• 제62권2호
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• pp.303-315
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• 2024

In response to recent changes in gender equality and social awareness among female college students, we sought to investigate whether there were corresponding changes in their preferred fashion styles and items. A survey was conducted with 200 women in their twenties to determine whether they were aware of gender equality and social change, as well as their preferred fashion styles and items at both the time of college admission and the current time. Awareness of gender equality was divided into two factors: feminism and a perceived increase in women's social power. A significant difference was observed in the fashion styles of female college students in their twenties between the time of admission and the current time. Compared with the past, the preferred style has changed to gender-neutral rather than feminine, useful rather than aesthetics, character rather than fashion, sporty rather than elegance, and casual rather than formal. Preferred items included pants rather than skirts, sneakers rather than shoes, socks rather than stockings, long skirts rather than short skirts, and backpacks rather than handbags. The level of attention paid to campus attire per week decreased over time. No correlation was found between gender equality awareness and preferred fashion style, while feminism was correlated with preferred fashion items. The degree to which attention was paid to campus attire per week was correlated with feminism, but was not correlated with a perceived increase in womens' social power.